https://www.tvtechnology.com/tag/iab Thu, 16 Apr 2026 17:01:42 +0000 en https://www.tvtechnology.com/business/iab-digital-ad-revenue-to-hit-nearly-usd300-billion-in-2025 dQK4su8w75QLfQbHiSmieg Thu, 16 Apr 2026 17:01:42 +0000 Thu, 16 Apr 2026 22:06:01 +0000 https://www.tvtechnology.com/regulatory-legal/iab-release-significant-update-to-multi-state-privacy-agreement kBNxnfMkWyXibuF5zBSW4U Wed, 04 Mar 2026 23:55:11 +0000 Thu, 05 Mar 2026 15:58:28 +0000 https://www.tvtechnology.com/standards/iab-tech-lab-opens-public-comment-on-live-event-ad-playbook kJTCUuGe39A2NV9nzSJ45L Thu, 19 Feb 2026 18:21:40 +0000 https://www.tvtechnology.com/business/iab-launches-project-eidos-to-modernize-ad-marketing-measurement Lw3aLw249uzM8aaW6dMzQR Mon, 02 Feb 2026 18:47:04 +0000 Mon, 02 Feb 2026 18:50:51 +0000 https://www.tvtechnology.com/business/iab-u-s-ad-spent-to-grow-9-5-percent-growth-in-2026-as-ai-powers-marketing-efforts-and-linear-tv-declines 2DjUmuyTGtAbNFHqeEqc2Q Wed, 28 Jan 2026 13:30:00 +0000 Wed, 28 Jan 2026 16:07:49 +0000 https://www.tvtechnology.com/news/iab-creator-economy-ad-spend-now-dwarfs-ad-spend-for-total-media-industry 7PzAQaAJp7326JGYj9hrHY Thu, 20 Nov 2025 16:55:10 +0000 https://www.tvtechnology.com/news/iab-tech-lab-launches-new-measures-to-combat-device-spoofing LqdacLY8enVPH5x4MZBJTG Tue, 04 Nov 2025 18:46:01 +0000 Tue, 04 Nov 2025 19:45:20 +0000 https://www.tvtechnology.com/news/iab-urges-standards-for-ctv-ad-measurement mVXvD86J4JCe9cyhzfPXq6 Thu, 30 Oct 2025 17:44:41 +0000 Fri, 31 Oct 2025 14:19:26 +0000 https://www.tvtechnology.com/news/survey-consumers-now-rank-ai-as-second-most-influential-shopping-source 2772USmB2j5zCVg3N5PBnM Tue, 28 Oct 2025 12:30:00 +0000 https://www.tvtechnology.com/news/iab-lowers-2025-ad-forecast-amid-tariff-turbulence kkDP23YWmSYNymJUBMaTt6 Thu, 25 Sep 2025 19:31:56 +0000 Fri, 26 Sep 2025 00:17:10 +0000 https://www.tvtechnology.com/news/iab-tech-lab-releases-live-event-ad-playbook KLWmz4RkZRw96zna55CM6k Tue, 05 Aug 2025 12:30:00 +0000 https://www.tvtechnology.com/news/iam-releases-the-2025-unified-media-planning-playbook fvupwJTEXc9JC5cFS3fzNY Tue, 22 Jul 2025 18:18:11 +0000 Tue, 22 Jul 2025 18:47:00 +0000 https://www.tvtechnology.com/news/nearly-90-percent-of-advertisers-will-use-gen-ai-to-build-video-ads-according-to-iab hJs2Gg74h3MmATRaEmXg4Y Tue, 15 Jul 2025 17:32:24 +0000 Tue, 15 Jul 2025 18:04:57 +0000 https://www.tvtechnology.com/news/iab-releases-digital-advertising-invoice-api-specifications-for-public-comment 9MrSmgdwcwJjGcmENWSSQV Tue, 10 Jun 2025 18:26:11 +0000 Tue, 10 Jun 2025 23:49:09 +0000 https://www.tvtechnology.com/news/iab-and-mrc-release-attention-measurement-guidelines-for-public-comment 8HidS5V2aahU8NnM4zyQPF Mon, 12 May 2025 15:35:09 +0000 https://www.tvtechnology.com/news/iab-double-clicks-on-ai-efforts jfpRg6CffvvDy6BjsEUVJZ Tue, 29 Apr 2025 20:52:25 +0000 Wed, 30 Apr 2025 13:53:06 +0000 https://www.tvtechnology.com/news/iab-digital-video-is-set-to-capture-58-percent-share-of-the-tv-video-ad-spend-in-2025 efVARNkGSTYzNP3cBpjBjU Mon, 28 Apr 2025 17:12:38 +0000 Mon, 28 Apr 2025 17:13:33 +0000 https://www.tvtechnology.com/news/iab-digital-ad-revenue-surges-14-9-percent-yoy-to-usd259-billion-in-2024 jTmNUrRQHMi59GAyeTDSc6 Thu, 17 Apr 2025 15:39:15 +0000 https://www.tvtechnology.com/news/iab-state-of-data-2025-report-shows-ai-use-is-accelerating R8c32cfpfzWVaCfora26cZ Mon, 24 Mar 2025 18:10:36 +0000 https://www.tvtechnology.com/news/iab-survey-ad-execs-bullish-on-ad-growth-and-ai-usage-in-2025 ENu8QswZLu23nee7LMBxf8 Thu, 16 Jan 2025 18:20:20 +0000 Thu, 16 Jan 2025 19:21:22 +0000 https://www.tvtechnology.com/news/iab-ad-buyers-boost-spending-but-complain-about-inadequate-measurement rXAYKY9e8RhWHfsnUTasf5 Wed, 17 Jul 2024 18:23:52 +0000 Wed, 17 Jul 2024 18:25:08 +0000 https://www.tvtechnology.com/news/tv-tech-weekly-product-wrap-up Zkue2CbXSAi4HZRoA8RoEg Fri, 17 May 2024 19:21:27 +0000 Sat, 18 May 2024 18:23:14 +0000 https://www.tvtechnology.com/news/iab-makes-three-appointments-to-its-leadership-team KfTUW7yf7bNwobAcLUGf7j Wed, 24 Apr 2024 20:33:01 +0000 Wed, 24 Apr 2024 20:33:20 +0000 https://www.tvtechnology.com/news/us-digital-advertising-revenues-hits-high-of-dollar225b y2ogGS92Riq89wFqDvBEZW Wed, 17 Apr 2024 00:01:51 +0000 https://www.tvtechnology.com/news/iab-digital-industry-moves-aggressively-to-privacy-by-design sEfHvPScJws4ef4RC8cnW8 Thu, 14 Mar 2024 16:25:16 +0000 https://www.tvtechnology.com/news/iab-names-john-halley-new-iab-board-chair T6NBgRgKjTJ5saYHNNSZG7 Mon, 29 Jan 2024 19:51:54 +0000 Tue, 30 Jan 2024 14:51:25 +0000 https://www.tvtechnology.com/news/iab-us-podcasting-ad-revenue-to-hit-4b-in-2025 FXBJQTZVR6v3HJtHPNbb4d Thu, 11 May 2023 16:02:02 +0000 Thu, 11 May 2023 16:04:23 +0000 https://www.tvtechnology.com/news/iab-2022-us-digital-video-ad-spend-to-hit-dollar552b-in-2023 kYKxPnQgTUo89W2FHpcoRQ Wed, 03 May 2023 15:17:25 +0000 Wed, 03 May 2023 20:54:37 +0000 https://www.tvtechnology.com/news/iab-internet-ad-revenue-increased-108-to-dollar2097b-in-2022 ceBqoftLQEXjyhFcWA2zPh Thu, 13 Apr 2023 16:42:18 +0000 https://www.tvtechnology.com/news/ad-industry-launches-effort-to-revise-standard-terms-and-conditions-for-digital-advertising 9Gk66tvgueynxvTigV2TJH Fri, 17 Mar 2023 17:31:27 +0000 Fri, 17 Mar 2023 19:30:10 +0000 https://www.tvtechnology.com/news/iab-proposed-ftc-rules-could-criminalize-the-internet BQUSuYcqJdpgmjBGQtM4iU Tue, 15 Nov 2022 20:39:09 +0000 Tue, 15 Nov 2022 20:40:33 +0000 https://www.tvtechnology.com/news/iab-condemns-human-rights-censorship-in-nicaragua vgvgFeeDm6TLvevBbkyG7G Thu, 02 Jun 2022 18:46:29 +0000 Thu, 02 Jun 2022 18:46:33 +0000 https://www.tvtechnology.com/news/us-podcast-advertising-revenue-to-hit-dollar4b-by-2024 yXuE5mdwqUvXvXsQGSp6Uf Mon, 09 May 2022 15:47:39 +0000 Mon, 06 Jun 2022 19:27:26 +0000 https://www.tvtechnology.com/news/digital-video-ad-spend-to-reach-nearly-dollar50b-in-2022 DD6D4eDM5QqQXRYMM4ymH8 Mon, 02 May 2022 15:27:14 +0000 https://www.tvtechnology.com/news/iab-digital-advertising-in-the-us-soared-35-to-dollar189b-in-2021 johWqiwz4FoKhxbt5DKXmk Tue, 12 Apr 2022 19:18:06 +0000 Tue, 12 Apr 2022 19:18:47 +0000 https://www.tvtechnology.com/news/iab-linear-tv-advertising-down-24-in-2020 bdHXX77V2n7a2UGQE7Cj9o Fri, 04 Sep 2020 14:02:33 +0000 https://www.tvtechnology.com/news/digital-video-advertising-spending-to-hit-18m-in-2019-per-iab-research bGNmbW87eJY45iR4iacsWq Mon, 29 Apr 2019 19:45:27 +0000 https://www.tvtechnology.com/news/more-advertisers-using-video-in-digital-campaigns b5XpKksPx9ad8EyZ768zMK Tue, 01 May 2018 13:00:41 +0000 https://www.tvtechnology.com/news/iab-tech-lab-seeks-public-comment-on-ott-ad-guidelines jEQR162RjwxaAXz2auyLrk Thu, 05 Apr 2018 12:21:46 +0000 https://www.tvtechnology.com/news/iab-releases-new-iab-standard-ad-unit-portfolio 2XBzUtMXc3Q3nrY8jvEr4a Mon, 24 Jul 2017 10:54:00 +0000 https://www.tvtechnology.com/news/report-63-million-now-watch-digital-video-programming-regularly m1eDpTPFRr55hGaUdkiH5H Thu, 12 May 2016 09:36:00 +0000