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                            <title><![CDATA[ Latest from Tv Technology in I-technology ]]></title>
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        <description><![CDATA[ All the latest i-technology content from the Tv Technology team ]]></description>
                                    <lastBuildDate>Mon, 24 Apr 2017 11:32:00 +0000</lastBuildDate>
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                                                            <title><![CDATA[ Cooke Optics Leads Group for Standardizing /i Technology Protocol ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/cooke-optics-leads-group-for-standardizing-i-technology-protocol</link>
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                            <![CDATA[ The effort to standardize the collection of lens metadata from PL and selected Panavision mount lenses on the /i Technology protocol is being handled by a group of companies that include Cooke Optics, Panavision, Red Digital Cinema, Canon, Blackmagic Design, CW Sonderoptic and Sony. ]]>
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                                                                        <pubDate>Mon, 24 Apr 2017 11:32:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Standards]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ null ]]></dc:description>
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                                <p><strong>LAS VEGAS—</strong>The effort to standardize the collection of lens metadata from PL and selected Panavision mount lenses on the /i Technology protocol is being handled by a group of companies that include Cooke Optics, Panavision, Red Digital Cinema, Canon, Blackmagic Design, CW Sonderoptic and Sony.</p><figure class="van-image-figure pull-" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' ><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="UJMk3NGhjUBksKVAZ9RqeQ" name="" alt="" src="https://cdn.mos.cms.futurecdn.net/UJMk3NGhjUBksKVAZ9RqeQ.jpg" mos="https://cdn.mos.cms.futurecdn.net/UJMk3NGhjUBksKVAZ9RqeQ.jpg" align="" fullscreen="" width="" height="" attribution="" endorsement="" class="pull-"></p></div></div></figure><p><em>Les Zellan</em></p><p>Cooke Optics originally developed the /i Technology, a metadata protocol that provides a digital open standard to gather and share lens data. These companies, along with others that make up the 30 /i Technology partners, are taking significant steps to recognize /i Technolgoy as an industry-wide standard language for metadata from PL mount lenses.</p><p>“Our goal has always been to give /i to the wider industry, in order to provide filmmakers and post-production teams around the world the crucial lens data they need, in a format that is universally recognized,” said Les Zellan, chairman and owner of Cooke Optics. “This collaboration takes us a big step closer to achieving that goal.”</p>
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