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                    <title><![CDATA[ Latest from Tv Technology in Hub-entertainment-research ]]></title>
                <link>https://www.tvtechnology.com/tag/hub-entertainment-research</link>
        <description><![CDATA[ All the latest hub-entertainment-research content from the Tv Technology team ]]></description>
                                    <lastBuildDate>Mon, 09 Mar 2026 22:39:50 +0000</lastBuildDate>
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                                <item>
                                                            <title><![CDATA[ Study: Overloaded Sports Fans Fed Up with Fragmented Viewing Options ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/analysis/study-overloaded-sports-fans-fed-up-with-fragmented-sports-rights</link>
                                                                            <description>
                            <![CDATA[ The complexity of finding and watching their favorite sports creates opportunities for aggregators, researchers report ]]>
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                                                                        <pubDate>Mon, 09 Mar 2026 22:39:50 +0000</pubDate>                                                                                                                                <updated>Tue, 10 Mar 2026 14:06:15 +0000</updated>
                                                                                                                                            <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/EspeLetpR5u4aD27o9mpcX-1280-80.png">
                                                            <media:credit><![CDATA[Hub Entertainment Research]]></media:credit>
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                                                            <title><![CDATA[ Hub: Rising Social and Creator Video Consumption Reduces Time Spent with TV and Movies ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/hub-rising-social-and-creator-video-consumption-reduces-time-spent-with-tv-and-movies</link>
                                                                            <description>
                            <![CDATA[ Short-form video is expanding beyond young viewers and mobile devices, earning a growing place on the big-screen TV according to new research from Hub ]]>
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                                                                        <pubDate>Mon, 26 Jan 2026 16:42:08 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ TV Technology Staff ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/5DrG2fQUc2anQxYmfPxfsH-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Young people using smartphones]]></media:description>                                                            <media:text><![CDATA[Young people using smartphones]]></media:text>
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                                                            <title><![CDATA[ Hub: Viewers More Loyal to Streaming Bundles ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/hub-viewers-more-loyal-to-streaming-bundles</link>
                                                                            <description>
                            <![CDATA[ Consumers' spending limit on streaming subscriptions taps out at $86 per month, according to survey ]]>
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                                                                        <pubDate>Mon, 11 Aug 2025 18:14:12 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/m7zvTH2rWbiJzuQfetX675-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[streaming service icons on an iphone]]></media:description>                                                            <media:text><![CDATA[streaming service icons on an iphone]]></media:text>
                                <media:title type="plain"><![CDATA[streaming service icons on an iphone]]></media:title>
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                                                            <title><![CDATA[ Study: Consumers See ‘Strong Value’ in Streaming But Are ‘Very Concerned’ About Economy ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/study-consumers-see-strong-value-in-streaming-but-very-concerned-about-the-economy</link>
                                                                            <description>
                            <![CDATA[ The newest Hub survey highlights the impact that economic uncertainty could have on the streaming industry ]]>
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                                                                        <pubDate>Mon, 14 Jul 2025 17:08:58 +0000</pubDate>                                                                                                                                <updated>Mon, 14 Jul 2025 17:35:31 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/mJ7pGjNVTm2VFH8Ko6mEBg-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A person relaxes on a comfortable couch choosing a program on a streaming service. ]]></media:description>                                                            <media:text><![CDATA[A person relaxes on a comfortable couch choosing a program on a streaming service. ]]></media:text>
                                <media:title type="plain"><![CDATA[A person relaxes on a comfortable couch choosing a program on a streaming service. ]]></media:title>
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                                                            <title><![CDATA[ Hub Survey: Viewers Want AI Content Labeled ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/hub-survey-viewers-want-ai-content-labeled</link>
                                                                            <description>
                            <![CDATA[ Consumers see potential for AI experience, but they’re on the fence about its creative role—and worried about what it means for society ]]>
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                                                                        <pubDate>Mon, 13 Jan 2025 16:27:00 +0000</pubDate>                                                                                                                                <updated>Mon, 13 Jan 2025 18:59:31 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/FtxLQwJr352hs9p92HoSxh-1280-80.jpeg">
                                                            <media:credit><![CDATA[Getty]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[AI]]></media:description>                                                            <media:text><![CDATA[AI]]></media:text>
                                <media:title type="plain"><![CDATA[AI]]></media:title>
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                                                            <title><![CDATA[ Survey: Viewers Access a Record 13 Different Sources for Entertainment ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/survey-viewers-access-a-record-13-different-sources-for-entertainment</link>
                                                                            <description>
                            <![CDATA[ TV viewers face the most complex ecosystem ever, particularly among households with kids, who access 17 sources ]]>
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                                                                        <pubDate>Wed, 04 Dec 2024 21:20:46 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/saxsbT42KLJNuhfGpqHxte-1280-80.png">
                                                            <media:credit><![CDATA[Momentive]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Momentive]]></media:description>                                                            <media:text><![CDATA[Momentive]]></media:text>
                                <media:title type="plain"><![CDATA[Momentive]]></media:title>
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                                                            <title><![CDATA[ Hub: As in U.S. Politics, TV Viewers Are Evenly Divided Between Liberal and Conservative ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/hub-as-in-u-s-politics-tv-viewers-are-evenly-divided-between-liberal-and-conservative</link>
                                                                            <description>
                            <![CDATA[ New research examines how political ideology influences the appeal of entertainment shows ]]>
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                                                                        <pubDate>Mon, 28 Oct 2024 16:13:49 +0000</pubDate>                                                                                                                                <updated>Mon, 28 Oct 2024 16:50:33 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/rxYeq5DXWSAyu4LemKg52E-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[election]]></media:description>                                                            <media:text><![CDATA[election]]></media:text>
                                <media:title type="plain"><![CDATA[election]]></media:title>
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                                                            <title><![CDATA[ Fans Cheer Rise of Streaming Sports, Worry That Games Will Be Harder to Watch ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/fans-cheer-rise-of-streaming-sports-worry-that-games-will-be-harder-to-watch</link>
                                                                            <description>
                            <![CDATA[ A new HUB survey finds that 59% would choose a streaming service to watch sports but 37% experience technical problems with the streaming experience ]]>
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                                                                        <pubDate>Wed, 28 Aug 2024 17:18:29 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ypUHjFZvKJcLyv76ACYtq4-1280-80.jpg">
                                                            <media:credit><![CDATA[NBCU]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[NBCU]]></media:description>                                                            <media:text><![CDATA[NBCU]]></media:text>
                                <media:title type="plain"><![CDATA[NBCU]]></media:title>
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                                                            <title><![CDATA[ Streaming Shake-up, Shakeout Brewing as Program, Economic Factors Shift ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/streaming-shake-up-shakeout-brewing-as-program-economic-factors-shift</link>
                                                                            <description>
                            <![CDATA[ Despite increasing viewing numbers, challenges remain ]]>
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                                                                        <pubDate>Thu, 22 Aug 2024 18:36:03 +0000</pubDate>                                                                                                                                <updated>Thu, 22 Aug 2024 23:33:32 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Gary Arlen ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/CC4we8pRYdxgZUHGxqZMV6-1280-80.jpg">
                                                            <media:credit><![CDATA[Horowitz Research]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[image of remote and a wall of video]]></media:description>                                                            <media:text><![CDATA[image of remote and a wall of video]]></media:text>
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                                                            <title><![CDATA[ Survey: Consumers Want Better Bundles to Simplify Streaming ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/survey-consumers-want-better-bundles-to-simplify-streaming</link>
                                                                            <description>
                            <![CDATA[ Hub Entertainment Research study finds that helping viewers manage multiple services with better bundles can reduce “revolving door churn” ]]>
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                                                                        <pubDate>Mon, 24 Jun 2024 17:47:22 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/2c5bH4pa9FrZkQiDYB765Z-1280-80.jpg">
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                                                            <title><![CDATA[ If Bundling Is Back, What’s the Ideal Bundle? ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/if-bundling-is-back-whats-the-ideal-bundle</link>
                                                                            <description>
                            <![CDATA[ A new survey from HUB provides some answers ]]>
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                                                                        <pubDate>Fri, 17 May 2024 17:22:39 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/QE7HBnBPSpUFzfvX9CsaYh-1280-80.jpg">
                                                            <media:credit><![CDATA[NBCU Local]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[remote and streaming content on a TV]]></media:description>                                                            <media:text><![CDATA[remote and streaming content on a TV]]></media:text>
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                                                            <title><![CDATA[ Survey: Amazon’s Push into Ad-Supported Streaming Is Working ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/survey-amazons-push-to-ad-supported-streaming-seems-to-be-working</link>
                                                                            <description>
                            <![CDATA[ 85% of Amazon’s Prime Video subs are now in the ad-supported tier, more than any other streaming service according to Hub’s quarterly TV Churn Tracker ]]>
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                                                                        <pubDate>Mon, 06 May 2024 17:30:47 +0000</pubDate>                                                                                                                                <updated>Mon, 06 May 2024 17:33:43 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/CC4we8pRYdxgZUHGxqZMV6-1280-80.jpg">
                                                            <media:credit><![CDATA[Horowitz Research]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[image of remote and a wall of video]]></media:description>                                                            <media:text><![CDATA[image of remote and a wall of video]]></media:text>
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                                                            <title><![CDATA[ Sports Increasingly Influencing Consumer Streaming Choices ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/sports-increasingly-influencing-consumer-streaming-choices</link>
                                                                            <description>
                            <![CDATA[ More than a third of respondents to Hub survey say sports is "much more important than other kinds of content" ]]>
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                                                                        <pubDate>Fri, 23 Feb 2024 14:33:28 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/WR7PGdnXrkfVTZv8hTcDri-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[watching sports]]></media:description>                                                            <media:text><![CDATA[watching sports]]></media:text>
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                                                            <title><![CDATA[ Changing Gen Z Media Consumption Habits Are Trend Setters for Other Age Groups ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/changing-gen-z-media-consumption-habits-appear-to-be-setting-in-with-other-age-groups</link>
                                                                            <description>
                            <![CDATA[ While younger people spend the most time with non-premium content, others are as well according to a new survey ]]>
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                                                                        <pubDate>Mon, 29 Jan 2024 19:15:16 +0000</pubDate>                                                                                                                                <updated>Mon, 29 Jan 2024 19:24:28 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/5DrG2fQUc2anQxYmfPxfsH-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Young people using smartphones]]></media:description>                                                            <media:text><![CDATA[Young people using smartphones]]></media:text>
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                                                            <title><![CDATA[ Survey: Podcasts Can Pay Off for Telecasts ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/survey-podcasts-can-pay-off-for-telecasts</link>
                                                                            <description>
                            <![CDATA[ The importance of audio shouldn’t be forgotten by traditional or streaming TV platforms, a new survey from Hub finds ]]>
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                                                                        <pubDate>Wed, 17 Jan 2024 18:56:44 +0000</pubDate>                                                                                                                                <updated>Wed, 17 Jan 2024 19:03:43 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/v4mFvCECwBbDeJGeXe6jHR-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Image of microphone and podcast]]></media:description>                                                            <media:text><![CDATA[Image of microphone and podcast]]></media:text>
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                                                            <title><![CDATA[ Survey: Majority of Viewers Would Switch to Ad-Supported Streaming to Save $5 a Month ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/survey-majority-of-viewers-would-switch-to-ad-supported-streaming-to-save-dollar5-a-month</link>
                                                                            <description>
                            <![CDATA[ More consumers who call themselves intolerant toward ads are saying they would in fact opt for an ad-supported service to save money ]]>
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                                                                        <pubDate>Thu, 04 Jan 2024 15:08:38 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/DyQk4tq5YuPhuYWpuasRXR-1280-80.jpg">
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                                                            <title><![CDATA[ Hub: Viewers Thankful for 'Peak TV,' But Only if They Can Find It ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/hub-viewers-thankful-for-peak-tv-but-only-if-they-can-find-it</link>
                                                                            <description>
                            <![CDATA[ Consumers will remain loyal to streamers, even if fewer new shows come out, researcher concludes ]]>
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                                                                        <pubDate>Thu, 16 Nov 2023 15:06:05 +0000</pubDate>                                                                                                                                <updated>Thu, 16 Nov 2023 15:33:45 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/vAC3XRfE2bfkXXtm9BDXeH-1280-80.jpeg">
                                                            <media:credit><![CDATA[istock]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[turkey]]></media:description>                                                            <media:text><![CDATA[turkey]]></media:text>
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                                                            <title><![CDATA[ Three in Five Consumers Willing to Watch Ads to Save $4 to $5 in Sub Costs ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/three-in-five-consumers-willing-to-watch-ads-to-save-dollar4-to-dollar5-in-sub-costs</link>
                                                                            <description>
                            <![CDATA[ But 41% of streamers will pay more to avoid annoying ads, according to a Hub survey ]]>
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                                                                        <pubDate>Mon, 07 Aug 2023 16:55:25 +0000</pubDate>                                                                                                                                <updated>Mon, 07 Aug 2023 16:58:33 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/8Hymt8HXER32uUDvDYRTRj-1280-80.jpg">
                                                            <media:credit><![CDATA[Kantar]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Kantar]]></media:description>                                                            <media:text><![CDATA[Kantar]]></media:text>
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                                                            <title><![CDATA[ Nearly Two Thirds of TV Homes Stream Video on Smart TVs ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nearly-two-thirds-tv-homes-stream-video-on-smart-tvs</link>
                                                                            <description>
                            <![CDATA[ New Hub survey on changes in smart TV usage also found that music streaming is one of the more popular applications ]]>
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                                                                        <pubDate>Mon, 24 Jul 2023 16:59:54 +0000</pubDate>                                                                                                                                <updated>Mon, 24 Jul 2023 17:08:03 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/uL6KUZYmDuW6DESC8pwWx9-1280-80.jpg">
                                                            <media:credit><![CDATA[Samsung TV Plus]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Samsung TV Plus]]></media:description>                                                            <media:text><![CDATA[Samsung TV Plus]]></media:text>
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                                                            <title><![CDATA[ Smart TVs Pass the 200 Million Milestone ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/smart-tvs-pass-the-200-million-milestone</link>
                                                                            <description>
                            <![CDATA[ Almost 8 in 10 U.S. homes have a smart TV, and smart TVs account for 6 in 10 TV sets, according to the Hub ]]>
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                                                                        <pubDate>Mon, 10 Apr 2023 18:10:47 +0000</pubDate>                                                                                                                                <updated>Mon, 10 Apr 2023 18:11:27 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/uL6KUZYmDuW6DESC8pwWx9-1280-80.jpg">
                                                            <media:credit><![CDATA[Samsung TV Plus]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Samsung TV Plus]]></media:description>                                                            <media:text><![CDATA[Samsung TV Plus]]></media:text>
                                <media:title type="plain"><![CDATA[Samsung TV Plus]]></media:title>
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                                                            <title><![CDATA[ Have Viewers Really Opted-In to the CTV Economy? ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinion/have-viewers-really-opted-in-to-the-ctv-economy</link>
                                                                            <description>
                            <![CDATA[ Low awareness of viewing tracking may be a ticking bomb for CTV ]]>
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                                                                        <pubDate>Fri, 16 Dec 2022 16:41:33 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ David Tice ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ihedZiJidUZFqQaCznrrg7-1280-80.jpg">
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                                                            <title><![CDATA[ Hub Survey: Traditional Live TV Not Dead Yet ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/hub-survey-traditional-live-tv-not-dead-yet</link>
                                                                            <description>
                            <![CDATA[ The percentage of viewers watching live TV from a traditional MVPD service has jumped 6 points in 2022 ]]>
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                                                                        <pubDate>Mon, 07 Nov 2022 16:37:47 +0000</pubDate>                                                                                                                                <updated>Mon, 07 Nov 2022 16:37:51 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/DyQk4tq5YuPhuYWpuasRXR-1280-80.jpg">
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                                                            <title><![CDATA[ The Simpatico Nature of Smart TVs, Streaming Players ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/the-simpatico-nature-of-smart-tvs-streaming-players</link>
                                                                            <description>
                            <![CDATA[ New study finds that many viewing habits are quite similar whether viewers are on using a smart TV or streaming media player ]]>
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                                                                        <pubDate>Fri, 14 Oct 2022 18:18:16 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                <author><![CDATA[ sashworth@sbcglobal.net (Susan Ashworth) ]]></author>                    <dc:creator><![CDATA[ Susan Ashworth ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/oywp4QWWiAwBgGkZsT9gaM-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[smart tv]]></media:description>                                                            <media:text><![CDATA[smart tv]]></media:text>
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                                                            <title><![CDATA[ The New TV Gatekeepers ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinion/the-new-tv-gatekeepers</link>
                                                                            <description>
                            <![CDATA[ OEMs have increasing influence over not just which shows are watched, but also which are even on deck to be considered in the first place. ]]>
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                                                                        <pubDate>Thu, 01 Sep 2022 14:57:01 +0000</pubDate>                                                                                                                                <updated>Wed, 07 Sep 2022 12:24:39 +0000</updated>
                                                                                                                                            <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ David Tice ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/pX3vnQwrjnFQXCHNgikRd6-1280-80.jpg">
                                                            <media:credit><![CDATA[Samsung]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Samsung Tizen OS]]></media:description>                                                            <media:text><![CDATA[Samsung Tizen OS]]></media:text>
                                <media:title type="plain"><![CDATA[Samsung Tizen OS]]></media:title>
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                                                            <title><![CDATA[ Subscribers Like Their Streaming Simple ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/subscribers-like-their-streaming-simple</link>
                                                                            <description>
                            <![CDATA[ Hub survey highlights popularity of streaming aggregators that offer an all-in-one source for services ]]>
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                                                                        <pubDate>Tue, 26 Jul 2022 18:18:42 +0000</pubDate>                                                                                                                                <updated>Tue, 26 Jul 2022 19:32:38 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/8Hymt8HXER32uUDvDYRTRj-1280-80.jpg">
                                                            <media:credit><![CDATA[Kantar]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Kantar]]></media:description>                                                            <media:text><![CDATA[Kantar]]></media:text>
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                                                            <title><![CDATA[ Hub: Rapid Adoption of Advanced TV Tech Continues ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/hub-rapid-adoptions-of-advanced-tv-tech-continues</link>
                                                                            <description>
                            <![CDATA[ New Hub study shows that the rapid uptake in smart TVs, streaming, voice controls, smart speakers is transforming consumer behavior ]]>
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                                                                        <pubDate>Tue, 12 Jul 2022 16:01:47 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/nbVx449QhhPtDCratA4dxN-1280-80.jpg">
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                                                            <title><![CDATA[ Smart TV Ownership Rises to 76% of TV Households ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/the-smart-tv-ownership-rises-to-76-of-tv-households</link>
                                                                            <description>
                            <![CDATA[ Rapid growth in ownership means that the majority of TV sets (57%) are now smart sets according to new data from Hub  Entertainment Research ]]>
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                                                                        <pubDate>Thu, 07 Apr 2022 17:36:03 +0000</pubDate>                                                                                                                                <updated>Fri, 08 Apr 2022 01:31:09 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/y9npdvvotiEQVQEX52AXu5-1280-80.jpeg">
                                                            <media:credit><![CDATA[LG]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[OLED]]></media:description>                                                            <media:text><![CDATA[OLED]]></media:text>
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                                                            <title><![CDATA[ Survey: TV Viewing Hitting Record Lows ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/survey-tv-viewing-hitting-record-lows</link>
                                                                            <description>
                            <![CDATA[ Time watching TV and movies is hitting historic lows as younger audiences now spend twice as much time on gaming, online videos, and social media as on TV according Hub Entertainment Research ]]>
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                                                                        <pubDate>Tue, 08 Feb 2022 17:32:15 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/EiwvB9MVJSk5UZjFu9Pju5-1280-80.jpg">
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                                                            <title><![CDATA[ Hub: Consumers Use 6 Sources for TV Viewing Needs ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/hub-consumers-use-6-sources-for-tv-viewing-needs</link>
                                                                            <description>
                            <![CDATA[ Up one from last year and nearly twice as high as 2019 ]]>
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                                                                        <pubDate>Mon, 03 May 2021 18:51:24 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/zeReHDnkvrfZWM5XUXj3rD-1280-80.jpg">
                                                            <media:credit><![CDATA[Roku]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Roku]]></media:description>                                                            <media:text><![CDATA[Roku]]></media:text>
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                                                            <title><![CDATA[ Smart TVs Are Now Half of All Owned TVs, Hub Finds ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/smart-tvs-are-now-half-of-all-owned-tvs-hub-finds</link>
                                                                            <description>
                            <![CDATA[ Smart TVs featuring Roku and Amazon Fire are the most popular ]]>
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                                                                        <pubDate>Wed, 07 Apr 2021 17:29:25 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/z7JiXy3mnCnsobQmdPBNjX-1280-80.jpg">
                                                            <media:credit><![CDATA[Roku]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Roku]]></media:description>                                                            <media:text><![CDATA[Roku]]></media:text>
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                                                            <title><![CDATA[ Pay-TV Likeliest Cut as Pandemic Viewing Habits Solidify, Hub Reports ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/pay-tv-likeliest-cut-as-pandemic-viewing-habits-solidify-hub-reports</link>
                                                                            <description>
                            <![CDATA[ Streaming and vMVPD services are replacing pay-TV ]]>
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                                                                        <pubDate>Tue, 23 Mar 2021 15:40:11 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/mDuJqdVmycb4aC6wGfEsyk-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[pay-TV]]></media:description>                                                            <media:text><![CDATA[pay-TV]]></media:text>
                                <media:title type="plain"><![CDATA[pay-TV]]></media:title>
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                                                            <title><![CDATA[ Hub: Original Streaming Titles Key in Drawing, Retaining Subscribers ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/hub-original-streaming-titles-key-in-drawing-retaining-subscribers</link>
                                                                            <description>
                            <![CDATA[ Netflix’s original offerings help put it out in front of competitors ]]>
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                                                                        <pubDate>Wed, 24 Feb 2021 16:20:31 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/moPJ4U9MNpvWdtoy2wEzfQ-1280-80.jpg">
                                                            <media:credit><![CDATA[Netflix]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[The Crown]]></media:description>                                                            <media:text><![CDATA[The Crown]]></media:text>
                                <media:title type="plain"><![CDATA[The Crown]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Nearly 40% of Consumers Commit Video Piracy, Per Hub Survey ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nearly-40-of-consumers-commit-video-piracy-per-hub-survey</link>
                                                                            <description>
                            <![CDATA[ Hub report also shares details on consumers’ feelings about their data being collected ]]>
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                                                                        <pubDate>Wed, 14 Oct 2020 17:47:10 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Eo2rJybLkVydPQ8VZh2vkZ-1280-80.jpg">
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                                                            <title><![CDATA[ Hub: Half of TV Viewers Check Streaming First ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/hub-half-of-tv-viewers-check-streaming-first</link>
                                                                            <description>
                            <![CDATA[ Percentage of consumers that have just pay-TV or just streaming is equal ]]>
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                                                                        <pubDate>Wed, 26 Aug 2020 18:06:03 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/xSAD4hy4pERGNCd8rjeX5n-1280-80.jpg">
                                                            <media:credit><![CDATA[Hub Entertainment Research]]></media:credit>
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                                                            <title><![CDATA[ More Than 25% of Consumers Added at Least One Streaming Service During Pandemic ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/more-than-25-of-consumers-added-at-least-one-streaming-service-during-pandemic</link>
                                                                            <description>
                            <![CDATA[ Major streaming platforms have all seen an increase since February ]]>
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                                                                        <pubDate>Tue, 11 Aug 2020 15:25:03 +0000</pubDate>                                                                                                                                <updated>Tue, 11 Aug 2020 15:53:16 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ciCCakjXJogZGGdC9uC8ZJ-1280-80.jpg">
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                                                            <title><![CDATA[ Consumers Say They’re Paying too Much for TV, Per Hub ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/consumers-say-theyre-paying-too-much-for-tv-per-hub</link>
                                                                            <description>
                            <![CDATA[ Hub found a difference of $22 between what average the consumer is paying and what they think they should be paying ]]>
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                                                                        <pubDate>Tue, 07 Jul 2020 14:36:49 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/mDuJqdVmycb4aC6wGfEsyk-1280-80.jpg">
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                                                            <title><![CDATA[ TV Viewers Face ‘Platform Saturation’ ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/tv-viewers-face-platform-saturation</link>
                                                                            <description>
                            <![CDATA[ Percentage of viewers choosing OTT as their “default” now matches traditional linear TV. ]]>
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                                                                        <pubDate>Fri, 30 Aug 2019 18:20:53 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/87S3CcqEwwZLGdSUQzCbvk-1280-80.jpg">
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                                                            <title><![CDATA[ Hub Survey: 55% Have ‘Never Heard of’ Next Gen TV ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/atsc3/hub-survey-55-have-never-heard-of-next-gen-tv</link>
                                                                            <description>
                            <![CDATA[ TV sets still reign supreme as main source of news and entertainment. ]]>
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                                                                        <pubDate>Tue, 23 Jul 2019 16:08:50 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/yRfDaqLHAnK6CJFb8en564-1280-80.jpg">
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                                                            <title><![CDATA[ Viewers OK With Ads on OTT Services—With Conditions ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/viewers-ok-with-ads-on-mvpds-with-conditions</link>
                                                                            <description>
                            <![CDATA[ Hulu rated top in viewer satisfaction, according to survey. ]]>
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                                                                        <pubDate>Wed, 03 Jul 2019 17:27:48 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/2uzWQk6E5L88y4RoPqMjTX-1280-80.jpg">
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                                                            <title><![CDATA[ Live TV Holding Off Netflix as First Choice for Viewing ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/live-tv-holding-off-netflix-as-first-choice-for-viewing</link>
                                                                            <description>
                            <![CDATA[ Live TV still remains the go to choice for nearly half of TV viewers when they want to find something to watch, but subscription video-on-demand services are closing the gap, with Netflix leading the way. ]]>
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                                                                        <pubDate>Mon, 28 Aug 2017 09:14:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/LxJJWBVesVMMHrSE6nkDY-1280-80.png">
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