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                    <title><![CDATA[ Latest from Tv Technology in Hub ]]></title>
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        <description><![CDATA[ All the latest hub content from the Tv Technology team ]]></description>
                                    <lastBuildDate>Tue, 24 Mar 2026 17:57:11 +0000</lastBuildDate>
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                                <item>
                                                            <title><![CDATA[ Survey: Streamers Struggle to Differentiate Themselves With Original Programming ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/platform/streaming/survey-streamers-struggle-to-differentiate-through-original-programming</link>
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                            <![CDATA[ YouTube is gaining ground with audiences as a `TV network’ rather than simply being a creator platform, according to Hub ]]>
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                                                                        <pubDate>Tue, 24 Mar 2026 17:57:11 +0000</pubDate>                                                                                                                                <updated>Wed, 25 Mar 2026 14:11:50 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/HTNngHTcJYVGWGTXNVPS56-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Streaming platforms]]></media:description>                                                            <media:text><![CDATA[Streaming platforms]]></media:text>
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                                                            <title><![CDATA[ Hub: Younger Viewers More Receptive to Ads on Streaming Services ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/hub-younger-viewers-more-receptive-to-ads-on-streaming-services</link>
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                            <![CDATA[ Reasons cited include tighter budgets, shorter and less frequent ad breaks ]]>
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                                                                        <pubDate>Tue, 06 Jan 2026 15:35:47 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                    <category><![CDATA[Trends]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/CbWNQoZr9BEkSGfZLLWQoN-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Young adults watching TV]]></media:description>                                                            <media:text><![CDATA[Young adults watching TV]]></media:text>
                                <media:title type="plain"><![CDATA[Young adults watching TV]]></media:title>
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                                                            <title><![CDATA[ Content Discovery Still a Challenge for Streamers: Hub Study ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/content-discovery-still-a-challenge-for-streamers-hub-study</link>
                                                                            <description>
                            <![CDATA[ More than half of respondents say recommendations pitch new shows without regard to viewer preferences ]]>
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                                                                        <pubDate>Mon, 17 Nov 2025 19:25:19 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ckCe5RqLoNbxisXynbABBM-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Watching TV and using remote controller. Hand with remote controller changing channels or opening apps on smart tv]]></media:description>                                                            <media:text><![CDATA[Watching TV and using remote controller. Hand with remote controller changing channels or opening apps on smart tv]]></media:text>
                                <media:title type="plain"><![CDATA[Watching TV and using remote controller. Hand with remote controller changing channels or opening apps on smart tv]]></media:title>
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                                                            <title><![CDATA[ PBS Tech Provider Thrives Despite CPB Cuts ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/pbs-tech-provider-thrives-despite-cpb-cuts</link>
                                                                            <description>
                            <![CDATA[ CentralCast expects revenues to surpass $6 million by 2027 ]]>
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                                                                        <pubDate>Wed, 05 Nov 2025 15:29:27 +0000</pubDate>                                                                                                                                <updated>Wed, 05 Nov 2025 18:18:03 +0000</updated>
                                                                                                                                            <category><![CDATA[IP &amp; Networking]]></category>
                                                    <category><![CDATA[Infrastructure]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Dk9VEU55SyvYoXSPLMsvsh-1280-80.jpg">
                                                            <media:credit><![CDATA[CentralCast]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[PBS]]></media:description>                                                            <media:text><![CDATA[PBS]]></media:text>
                                <media:title type="plain"><![CDATA[PBS]]></media:title>
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                                                            <title><![CDATA[ Sports Is Streaming’s Content MVP, But Fan Frustration is Growing ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/study-sports-is-the-mvp-of-content-for-streamers-but-fan-frustration-is-growing</link>
                                                                            <description>
                            <![CDATA[ Fans care more about sports than anything else on TV, but 66% complain about the hassle of using multiple services, Hub Entertainment finds ]]>
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                                                                        <pubDate>Wed, 15 Oct 2025 19:12:52 +0000</pubDate>                                                                                                                                <updated>Wed, 15 Oct 2025 20:16:36 +0000</updated>
                                                                                                                                            <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/4uBQU4zBuA9NNYcTnHJBNV-1280-80.jpg">
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                                                            <title><![CDATA[ Study: More Viewers Start Their TV Viewing with a SVOD Service Than Live TV ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/study-more-viewers-start-their-tv-viewing-with-a-svod-service-than-live-tv</link>
                                                                            <description>
                            <![CDATA[ Less than one third of viewers start watching TV with a live TV service; 40% begin with an SVOD service like Netflix ]]>
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                                                                        <pubDate>Mon, 15 Sep 2025 16:53:30 +0000</pubDate>                                                                                                                                <updated>Tue, 16 Sep 2025 02:32:29 +0000</updated>
                                                                                                                                            <category><![CDATA[Trends]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/WuoBJWDNpa8PhCDFWXEV4k-1280-80.jpg">
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                                                            <title><![CDATA[ Average U.S. Home Now Has Two Smart TVs ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/average-u-s-home-now-has-two-smart-tvs</link>
                                                                            <description>
                            <![CDATA[ Top brands are Samsung and LG but Roku and FireTV are gaining market share as AI brings new hope for content discovery ]]>
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                                                                        <pubDate>Tue, 01 Jul 2025 19:13:16 +0000</pubDate>                                                                                                                                <updated>Wed, 02 Jul 2025 14:00:22 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/oXPuxJ6g9i5wJuA35Kdmib-1280-80.jpg">
                                                            <media:credit><![CDATA[Roku]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Roku TVs gained market share in the last year in the U.S. according to a new study from Hub Entertainment Research]]></media:description>                                                            <media:text><![CDATA[User interface of a Roku TV ]]></media:text>
                                <media:title type="plain"><![CDATA[User interface of a Roku TV ]]></media:title>
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                                                            <title><![CDATA[ Study: New Streaming Bundles Are Attracting Consumers ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/study-new-streaming-bundles-are-attracting-consumers</link>
                                                                            <description>
                            <![CDATA[ As consumers work to reduce spending, the percentage of homes paying for three or more major streaming services declined in 2025, the Hub Entertainment Research survey found ]]>
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                                                                        <pubDate>Mon, 19 May 2025 16:12:37 +0000</pubDate>                                                                                                                                <updated>Mon, 19 May 2025 16:36:26 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/HTNngHTcJYVGWGTXNVPS56-1280-80.jpg">
                                                            <media:credit><![CDATA[Ranker]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Streaming platforms]]></media:description>                                                            <media:text><![CDATA[Streaming platforms]]></media:text>
                                <media:title type="plain"><![CDATA[Streaming platforms]]></media:title>
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                                                            <title><![CDATA[ Study: Social Video Beats Traditional TV for Young Viewers ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/study-social-video-beats-traditional-tv-for-young-viewers</link>
                                                                            <description>
                            <![CDATA[ Short-form video captures a 21% share of viewing among young people aged 13-24 according to Hub ]]>
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                                                                        <pubDate>Mon, 27 Jan 2025 23:38:08 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/b5aqeCYa3o3e8MToj9v5uD-1280-80.jpg">
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                                                            <title><![CDATA[ Hub: Streaming Viewers More Accepting of TV Ads ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/hub-streaming-viewers-more-accepting-of-tv-ads</link>
                                                                            <description>
                            <![CDATA[ Annual survey finds two-thirds of viewers find advertising more tolerable than in on-demand programming ]]>
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                                                                        <pubDate>Mon, 06 Jan 2025 17:06:12 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/vvwNMVBEiseGvA95eKqDsN-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[remote control streaming services ]]></media:description>                                                            <media:text><![CDATA[remote control streaming services ]]></media:text>
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                                                            <title><![CDATA[ New Research Suggests It’s Still ‘Peak TV’ for Streaming ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/new-research-suggests-its-still-peak-tv-for-streaming</link>
                                                                            <description>
                            <![CDATA[ Expanded content licensing has offset decline in studio output, Hub Research study finds ]]>
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                                                                        <pubDate>Mon, 11 Nov 2024 17:45:52 +0000</pubDate>                                                                                                                                <updated>Mon, 11 Nov 2024 18:23:09 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/QE7HBnBPSpUFzfvX9CsaYh-1280-80.jpg">
                                                            <media:credit><![CDATA[NBCU Local]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[remote and streaming content on a TV]]></media:description>                                                            <media:text><![CDATA[remote and streaming content on a TV]]></media:text>
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                                                            <title><![CDATA[ New Survey: Viewers Say Streaming Is “First Stop” for Watching TV ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/new-survey-viewers-increasing-say-streaming-is-first-stop-for-watching-tv</link>
                                                                            <description>
                            <![CDATA[ For the first time in five years of surveys, nearly half (46%) of all viewers say a top five streaming app is the first place they go when they start watching TV versus 38% who start by tuning into live cable or broadcast TV ]]>
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                                                                        <pubDate>Mon, 16 Sep 2024 19:19:37 +0000</pubDate>                                                                                                                                <updated>Mon, 16 Sep 2024 22:30:06 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/QE7HBnBPSpUFzfvX9CsaYh-1280-80.jpg">
                                                            <media:credit><![CDATA[NBCU Local]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[remote and streaming content on a TV]]></media:description>                                                            <media:text><![CDATA[remote and streaming content on a TV]]></media:text>
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                                                            <title><![CDATA[ Study: Half of Viewers Begin Watching TV by Checking Smart TV Apps ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/study-half-of-viewers-begin-watching-tv-by-checking-smart-tv-apps</link>
                                                                            <description>
                            <![CDATA[ The HUB survey highlights how much smart TVs are changing viewing habits as linear TV viewing continues to decline ]]>
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                                                                        <pubDate>Mon, 05 Aug 2024 19:24:53 +0000</pubDate>                                                                                                                                <updated>Mon, 05 Aug 2024 22:09:39 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/oywp4QWWiAwBgGkZsT9gaM-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[smart tv]]></media:description>                                                            <media:text><![CDATA[smart tv]]></media:text>
                                <media:title type="plain"><![CDATA[smart tv]]></media:title>
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                                                            <title><![CDATA[ Study: Consumers Hitting Spending Limits for Video ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/study-consumers-hitting-spending-limits-for-video</link>
                                                                            <description>
                            <![CDATA[ New research from Hub finds that viewers are spending $82 a month, down from 2023 and just $5 from their spending limit of $87 ]]>
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                                                                        <pubDate>Tue, 16 Jul 2024 16:54:32 +0000</pubDate>                                                                                                                                <updated>Thu, 18 Jul 2024 14:28:23 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/CC4we8pRYdxgZUHGxqZMV6-1280-80.jpg">
                                                            <media:credit><![CDATA[Horowitz Research]]></media:credit>
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                                                            <title><![CDATA[ Consumers May Have Reached Video Subscription Limit But Would Pay To Simplify Experience ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/consumers-may-have-reached-video-subscription-limit-but-would-pay-to-simplify-experience</link>
                                                                            <description>
                            <![CDATA[ Findings from Hub Entertainment Research reveal 59% would pay for a one-stop shop app ]]>
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                                                                        <pubDate>Tue, 05 Dec 2023 00:28:58 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/8Hymt8HXER32uUDvDYRTRj-1280-80.jpg">
                                                            <media:credit><![CDATA[Kantar]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Kantar]]></media:description>                                                            <media:text><![CDATA[Kantar]]></media:text>
                                <media:title type="plain"><![CDATA[Kantar]]></media:title>
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                                                            <title><![CDATA[ Research: Live TV Remains the Top Launch Point for Viewers But Only Barely Beats SVOD ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/research-live-tv-remains-the-top-launch-point-for-viewers-but-only-barely-beats-svod</link>
                                                                            <description>
                            <![CDATA[ Consumers are most loyal to the sources they go to first, and SVODs and smart TV apps are showing rapid gains as the default launching point, according to a new Hub study ]]>
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                                                                        <pubDate>Tue, 12 Sep 2023 17:11:30 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/gWxRZnMu9cFcyemUAfAdzP-1280-80.jpg">
                                                            <media:credit><![CDATA[MIDiA]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[MIDiA]]></media:description>                                                            <media:text><![CDATA[MIDiA]]></media:text>
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                                                            <title><![CDATA[ Survey: Consumers Are Reaching `Peak TV’ ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/survey-consumers-are-reaching-peak-tv</link>
                                                                            <description>
                            <![CDATA[ Many consumers are either at or near their maximum number of TV services and do not plan to spend any more money on subscriptions, according to the Hub ]]>
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                                                                        <pubDate>Mon, 10 Jul 2023 18:26:17 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/CC4we8pRYdxgZUHGxqZMV6-1280-80.jpg">
                                                            <media:credit><![CDATA[Horowitz Research]]></media:credit>
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                                                            <title><![CDATA[ Survey: Streaming Viewers Worried About Complexity as Much as Cost ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/survey-streaming-consumers-worried-about-complexity-as-much-as-cost</link>
                                                                            <description>
                            <![CDATA[ Simplifying the consumer experience is a way to attract new users, and keep existing ones, according to a Hub survey ]]>
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                                                                        <pubDate>Wed, 24 May 2023 19:34:53 +0000</pubDate>                                                                                                                                <updated>Wed, 24 May 2023 22:34:46 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/2c5bH4pa9FrZkQiDYB765Z-1280-80.jpg">
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                                                            <title><![CDATA[ Consumers are Using Fewer  Video Services ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/consumers-report-using-fewer-video-services</link>
                                                                            <description>
                            <![CDATA[ Consumers report fewer paid TV services while emerging free services see little change, according to the HUB ]]>
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                                                                        <pubDate>Thu, 11 May 2023 17:18:44 +0000</pubDate>                                                                                                                                <updated>Fri, 12 May 2023 13:51:28 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/CC4we8pRYdxgZUHGxqZMV6-1280-80.jpg">
                                                            <media:credit><![CDATA[Horowitz Research]]></media:credit>
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                                                            <title><![CDATA[ Survey: Viewers Confused About Streaming Brands ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/survey-viewers-confused-about-streaming-brands</link>
                                                                            <description>
                            <![CDATA[ Despite massive marketing campaigns viewers don’t know what makes one streaming brand different from another, the Hub reports ]]>
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                                                                        <pubDate>Thu, 09 Mar 2023 21:13:56 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/2c5bH4pa9FrZkQiDYB765Z-1280-80.jpg">
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                                                            <title><![CDATA[ TV Viewing Shrinks Among Gen Z ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/tv-viewing-shrinks-among-gen-z</link>
                                                                            <description>
                            <![CDATA[ Those aged 13-24 spend only 17% of their time watching TV shows highlighting what the Hub calls an existential change in the entertainment ecosystem ]]>
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                                                                        <pubDate>Tue, 10 Jan 2023 17:13:03 +0000</pubDate>                                                                                                                                <updated>Tue, 10 Jan 2023 17:13:57 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/5DrG2fQUc2anQxYmfPxfsH-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Horowitz]]></media:description>                                                            <media:text><![CDATA[Horowitz]]></media:text>
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                                                            <title><![CDATA[ Many Consumers (57%) Willing to Watch Ads to Save on Streaming ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/many-consumers-57-willing-to-watch-ads-to-save-on-streaming</link>
                                                                            <description>
                            <![CDATA[ Consumers are embracing ad-supported streaming services as a way to save money, a new Hub survey reports ]]>
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                                                                        <pubDate>Mon, 19 Dec 2022 17:32:49 +0000</pubDate>                                                                                                                                <updated>Tue, 20 Dec 2022 00:21:27 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/8Hymt8HXER32uUDvDYRTRj-1280-80.jpg">
                                                            <media:credit><![CDATA[Kantar]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Kantar]]></media:description>                                                            <media:text><![CDATA[Kantar]]></media:text>
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                                                            <title><![CDATA[ Live TV From a Pay TV Service Remains The Most Common First Stop For Viewing ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/live-tv-from-a-pay-tv-service-remains-the-most-common-first-stop-for-viewing</link>
                                                                            <description>
                            <![CDATA[ 28% say that linear channels from a cable, satellite, or telco TV subscription is their TV home base, according to a new survey from the Hub; Netflix is second, at 23% ]]>
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                                                                        <pubDate>Mon, 19 Sep 2022 18:35:57 +0000</pubDate>                                                                                                                                <updated>Mon, 19 Sep 2022 18:37:58 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/YS8Ancx6B5YHKkArE96BzB-1280-80.jpg">
                                                            <media:credit><![CDATA[VAB]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[VAB]]></media:description>                                                            <media:text><![CDATA[VAB]]></media:text>
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                                                            <title><![CDATA[ New Research Suggests the Streaming Party Isn’t Over ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/new-research-suggests-the-streaming-party-isnt-over</link>
                                                                            <description>
                            <![CDATA[ While industry analysts question the future of streaming TV services, a Hub survey finds that penetration of streaming services is significantly up and that most consumers say they plan to add more services ]]>
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                                                                        <pubDate>Wed, 11 May 2022 15:59:32 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/nbVx449QhhPtDCratA4dxN-1280-80.jpg">
                                                            <media:credit><![CDATA[Pixabay]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Pixabay]]></media:description>                                                            <media:text><![CDATA[Pixabay]]></media:text>
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                                                            <title><![CDATA[ Hub: Consumers Use 6 Sources for TV Viewing Needs ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/hub-consumers-use-6-sources-for-tv-viewing-needs</link>
                                                                            <description>
                            <![CDATA[ Up one from last year and nearly twice as high as 2019 ]]>
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                                                                        <pubDate>Mon, 03 May 2021 18:51:24 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/zeReHDnkvrfZWM5XUXj3rD-1280-80.jpg">
                                                            <media:credit><![CDATA[Roku]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Roku]]></media:description>                                                            <media:text><![CDATA[Roku]]></media:text>
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                                                            <title><![CDATA[ Smart TVs Are Now Half of All Owned TVs, Hub Finds ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/smart-tvs-are-now-half-of-all-owned-tvs-hub-finds</link>
                                                                            <description>
                            <![CDATA[ Smart TVs featuring Roku and Amazon Fire are the most popular ]]>
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                                                                        <pubDate>Wed, 07 Apr 2021 17:29:25 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/z7JiXy3mnCnsobQmdPBNjX-1280-80.jpg">
                                                            <media:credit><![CDATA[Roku]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Roku]]></media:description>                                                            <media:text><![CDATA[Roku]]></media:text>
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                                                            <title><![CDATA[ Pay-TV Likeliest Cut as Pandemic Viewing Habits Solidify, Hub Reports ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/pay-tv-likeliest-cut-as-pandemic-viewing-habits-solidify-hub-reports</link>
                                                                            <description>
                            <![CDATA[ Streaming and vMVPD services are replacing pay-TV ]]>
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                                                                        <pubDate>Tue, 23 Mar 2021 15:40:11 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/mDuJqdVmycb4aC6wGfEsyk-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[pay-TV]]></media:description>                                                            <media:text><![CDATA[pay-TV]]></media:text>
                                <media:title type="plain"><![CDATA[pay-TV]]></media:title>
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                                                            <title><![CDATA[ Hub: Original Streaming Titles Key in Drawing, Retaining Subscribers ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/hub-original-streaming-titles-key-in-drawing-retaining-subscribers</link>
                                                                            <description>
                            <![CDATA[ Netflix’s original offerings help put it out in front of competitors ]]>
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                                                                        <pubDate>Wed, 24 Feb 2021 16:20:31 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/moPJ4U9MNpvWdtoy2wEzfQ-1280-80.jpg">
                                                            <media:credit><![CDATA[Netflix]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[The Crown]]></media:description>                                                            <media:text><![CDATA[The Crown]]></media:text>
                                <media:title type="plain"><![CDATA[The Crown]]></media:title>
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                                                            <title><![CDATA[ Online Video as Popular as Traditional TV for Young Consumers, Hub Reports ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/online-video-as-popular-as-traditional-tv-for-young-consumers-hub-reports</link>
                                                                            <description>
                            <![CDATA[ Popularity of non-TV online video has only increased during the pandemic ]]>
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                                                                        <pubDate>Fri, 08 Jan 2021 18:37:42 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Trends]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/TJgyFdHCXHEUrmZsi8qUxa-1280-80.jpg">
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                                                            <title><![CDATA[ Nearly 40% of Consumers Commit Video Piracy, Per Hub Survey ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nearly-40-of-consumers-commit-video-piracy-per-hub-survey</link>
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                            <![CDATA[ Hub report also shares details on consumers’ feelings about their data being collected ]]>
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                                                                        <pubDate>Wed, 14 Oct 2020 17:47:10 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Eo2rJybLkVydPQ8VZh2vkZ-1280-80.jpg">
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                                                            <title><![CDATA[ Hub: Half of TV Viewers Check Streaming First ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/hub-half-of-tv-viewers-check-streaming-first</link>
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                            <![CDATA[ Percentage of consumers that have just pay-TV or just streaming is equal ]]>
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                                                                        <pubDate>Wed, 26 Aug 2020 18:06:03 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/xSAD4hy4pERGNCd8rjeX5n-1280-80.jpg">
                                                            <media:credit><![CDATA[Hub Entertainment Research]]></media:credit>
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                                                            <title><![CDATA[ More Than 25% of Consumers Added at Least One Streaming Service During Pandemic ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/more-than-25-of-consumers-added-at-least-one-streaming-service-during-pandemic</link>
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                            <![CDATA[ Major streaming platforms have all seen an increase since February ]]>
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                                                                        <pubDate>Tue, 11 Aug 2020 15:25:03 +0000</pubDate>                                                                                                                                <updated>Tue, 11 Aug 2020 15:53:16 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ciCCakjXJogZGGdC9uC8ZJ-1280-80.jpg">
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                                                            <title><![CDATA[ Consumers Say They’re Paying too Much for TV, Per Hub ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/consumers-say-theyre-paying-too-much-for-tv-per-hub</link>
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                            <![CDATA[ Hub found a difference of $22 between what average the consumer is paying and what they think they should be paying ]]>
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                                                                        <pubDate>Tue, 07 Jul 2020 14:36:49 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/mDuJqdVmycb4aC6wGfEsyk-1280-80.jpg">
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                                                            <title><![CDATA[ TV Viewers Take Advantage of More Streaming Choices During Pandemic ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/tv-viewers-take-advantage-of-more-streaming-choices-during-pandemic</link>
                                                                            <description>
                            <![CDATA[ TV fans now average five different services ]]>
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                                                                        <pubDate>Fri, 01 May 2020 14:31:26 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/oDspewgVWpFRPk3zk3N29Y-1280-80.jpg">
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                                                            <title><![CDATA[ Hub: Streaming Passwords Shared by 80% of Teens, Young Adults ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/hub-streaming-passwords-shared-by-80-of-teens-young-adults</link>
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                            <![CDATA[ Less than three months after its release, Disney+ ranks second among shared passwords. ]]>
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                                                                        <pubDate>Wed, 08 Jan 2020 16:07:46 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/CGmV4AKehS5mgg2JhBNwLR-1280-80.jpg">
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                                                            <title><![CDATA[ Hub: Viewers More Likely to Discover New Shows Online ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/hub-viewers-more-likely-to-discover-new-shows-online</link>
                                                                            <description>
                            <![CDATA[ Netflix continues to build its lead as the top choice for new show discovery. ]]>
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                                                                        <pubDate>Thu, 07 Nov 2019 13:59:44 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/2uzWQk6E5L88y4RoPqMjTX-1280-80.jpg">
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