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                    <title><![CDATA[ Latest from Tv Technology in Horowitz ]]></title>
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        <description><![CDATA[ All the latest horowitz content from the Tv Technology team ]]></description>
                                    <lastBuildDate>Tue, 09 Dec 2025 18:18:28 +0000</lastBuildDate>
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                                                            <title><![CDATA[ Half of All U.S. Consumers Say Social Media Is Their Primary Way to Learn About Brands ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/half-of-all-u-s-consumers-say-social-media-is-their-primary-way-to-learn-about-brands</link>
                                                                            <description>
                            <![CDATA[ New Horowitz survey highlights the growing importance of social media and the shoppable media ecosystem in ways that are worrying for traditional TV advertising ]]>
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                                                                        <pubDate>Tue, 09 Dec 2025 18:18:28 +0000</pubDate>                                                                                                                                <updated>Mon, 15 Dec 2025 10:35:05 +0000</updated>
                                                                                                                                            <category><![CDATA[Trends]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/cLe7E9NzAUG4VN8BKWUwcg-1280-80.jpg">
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                                                            <title><![CDATA[ NFL Viewers Embrace Interactive Shopping and Social Experiences on Game Day ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nfl-viewers-embrace-interactive-shopping-and-social-experiences-on-game-day</link>
                                                                            <description>
                            <![CDATA[ New survey indicates that about half have shopped for NFL merchandise while watching games ]]>
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                                                                        <pubDate>Wed, 17 Sep 2025 18:54:28 +0000</pubDate>                                                                                                                                <updated>Wed, 17 Sep 2025 19:00:23 +0000</updated>
                                                                                                                                            <category><![CDATA[Sports Production]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/mvqrxVD3a74yqCqbqDnyr9-1280-80.jpg">
                                                            <media:credit><![CDATA[Horowitz Research]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Shot of a football in front of a TV]]></media:description>                                                            <media:text><![CDATA[Shot of a football in front of a TV]]></media:text>
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                                                            <title><![CDATA[ Latinx Viewers Are Avid Streamers and More Likely to Be Pay TV Subscribers ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/latinx-viewers-are-both-avid-streamers-and-more-likely-to-be-pay-tv-subscribers</link>
                                                                            <description>
                            <![CDATA[ Demographic shows higher subscription rates for pay TV, SVOD and vMVPD services and is more likely to use FAST channels than the general population, per Horowitz Research ]]>
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                                                                        <pubDate>Thu, 24 Apr 2025 23:00:21 +0000</pubDate>                                                                                                                                <updated>Fri, 25 Apr 2025 13:59:13 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/TP3ss4zsbuhxgf5ZTQZY4d-1280-80.jpg">
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                                                            <title><![CDATA[ Survey: Multicultural Homes Prefer 5G Wireless Home Internet ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/survey-multicultural-homes-prefer-5g-wireless-home-internet</link>
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                            <![CDATA[ More than half say 5G does a better job than cable broadband services ]]>
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                                                                        <pubDate>Mon, 11 Mar 2024 19:39:44 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/SYkiRYRJeDmBqwyHqYmQ2j-1280-80.jpeg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[5G fixed wireless modem and user]]></media:description>                                                            <media:text><![CDATA[5G fixed wireless modem and user]]></media:text>
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                                                            <title><![CDATA[ One Third of Streamers Still Sharing Passwords ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/one-third-of-streamers-still-sharing-passwords</link>
                                                                            <description>
                            <![CDATA[ Amid a crackdown on password sharing nearly half were very worried or somewhat worried that streaming services would crackdown on the practice, according to Horowitz ]]>
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                                                                        <pubDate>Mon, 05 Feb 2024 16:54:41 +0000</pubDate>                                                                                                                                <updated>Tue, 06 Feb 2024 16:04:28 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/5DrG2fQUc2anQxYmfPxfsH-1280-80.jpg">
                                                            <media:credit><![CDATA[iStock]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Young people using smartphones]]></media:description>                                                            <media:text><![CDATA[Young people using smartphones]]></media:text>
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                                                            <title><![CDATA[ As More Black Americans Listen to Podcasts, Demand Grows for Black-Themed Content ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/as-more-black-americans-listen-to-podcasts-demand-grows-for-black-themed-content</link>
                                                                            <description>
                            <![CDATA[ Black American consumers say podcasts are one of the most effective ways for advertisers to reach them, according to a new Horowitz survey ]]>
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                                                                        <pubDate>Wed, 03 Jan 2024 16:33:50 +0000</pubDate>                                                                                                                                <updated>Wed, 03 Jan 2024 16:34:13 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/eBNupeGTPzLzrudkDhtbj9-1280-80.jpeg">
                                                            <media:credit><![CDATA[Horowitz Research]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Black podcaster]]></media:description>                                                            <media:text><![CDATA[Black podcaster]]></media:text>
                                <media:title type="plain"><![CDATA[Black podcaster]]></media:title>
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                                                            <title><![CDATA[ Netflix is Most Popular Streaming Service Among Youth ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/netflix-is-most-popular-streaming-service-among-youth</link>
                                                                            <description>
                            <![CDATA[ 71% of those Gen Zers 18-24 use Netflix each week while 64% of those 13-17 are weekly users of Netflix according to Horowitz ]]>
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                                                                        <pubDate>Fri, 06 Jan 2023 19:40:30 +0000</pubDate>                                                                                                                                <updated>Fri, 06 Jan 2023 20:06:16 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/N374mAJLU5Qezk9VryaNFP-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[young people]]></media:description>                                                            <media:text><![CDATA[young people]]></media:text>
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                                                            <title><![CDATA[ Antenna Adoption Grows Among Younger Viewers ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/antenna-adoption-grows-among-younger-viewers</link>
                                                                            <description>
                            <![CDATA[ Nearly two in ten viewers now use antennas for over-the-air broadcasts according to Horowitz ]]>
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                                                                        <pubDate>Thu, 08 Dec 2022 16:26:56 +0000</pubDate>                                                                                                                                <updated>Mon, 19 Dec 2022 19:28:06 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Khjne3LvsWKzHRKJrCy4p4-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Horowitz]]></media:description>                                                            <media:text><![CDATA[Horowitz]]></media:text>
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                                                            <title><![CDATA[ Asian Consumers Less Likely to Feel Brands Are Marketing to Them ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/asian-consumers-less-likely-to-feel-brands-are-marketing-to-them</link>
                                                                            <description>
                            <![CDATA[ Only 34% of Asian consumers feel that they are seeing more brands going out of their way to market and advertise to their community, according to Horowitz ]]>
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                                                                        <pubDate>Tue, 08 Nov 2022 20:20:41 +0000</pubDate>                                                                                                                                <updated>Tue, 08 Nov 2022 20:21:07 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/nC9e3iaMNBUwQbkQuJppcD-1280-80.jpg">
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                                                            <title><![CDATA[ Consumers Spend Only One Third of TV Viewing Time on Traditional Platforms ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/consumers-spend-only-one-third-of-viewing-time-on-traditional-platforms</link>
                                                                            <description>
                            <![CDATA[ While the majority of viewing time is now spent on streaming, the streaming ecosystem continues to fragment according to a Horowitz survey ]]>
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                                                                        <pubDate>Wed, 28 Sep 2022 20:17:34 +0000</pubDate>                                                                                                                                <updated>Thu, 29 Sep 2022 12:11:18 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/nbVx449QhhPtDCratA4dxN-1280-80.jpg">
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                                                            <title><![CDATA[ Over-the-Air Sticking Around Amid Streaming Wars ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/over-the-air-sticking-around-amid-streaming-wars</link>
                                                                            <description>
                            <![CDATA[ A quarter of TV watchers use antennas, with nearly half starting to use them in the last three years, per Horowitz. ]]>
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                                                                        <pubDate>Wed, 20 Nov 2019 15:42:25 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/cCQG4KnQ5PPkooucz7Eoe5-1280-80.jpg">
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