MIAMI—Hemisphere Media Group has announced a deal with Amazon’s Prime Video that significantly expands the distribution of its FAST channel WAPA+ by making it available for free on Prime Video.

WAPA+ carries the best-of programming from Puerto Rico’s #1 broadcast network, WAPA-TV.

“Expanding WAPA+ to Prime Video reflects the continued demand for authentic Puerto Rican programming on streaming platforms,” said Alan J. Sokol, president and CEO of Hemisphere Media Group. “WAPA+ is the first FAST channel created to serve Puerto Ricans living in the U.S. mainland with the news, entertainment, and cultural connection they value most from Puerto Rico’s #1 rated TV network. This expansion continues to deepen that connection while extending the reach of our content.”

The addition of WAPA+ to Prime Video is part of Hemisphere’s broader strategy of expanding distribution for culturally relevant Spanish-language FAST content across major connected TV platforms.

WAPA+ delivers a 24/7 lineup of news, entertainment, and lifestyle programming from Puerto Rico, anchored by locally produced content and personalities.

Programming includes NotiCentro América, the first newscast created specifically for Puerto Ricans living in the continental United States, live reality competitions Super Chef Celebrities and ¡Claro que Baila!, as well as entertainment programs, political analysis, sports coverage, reality, movies, comedy, and original productions from WAPA Media.

MIRAMAR, Fla.—NBCUniversal Local’s Telemundo Station Group has expanded the distribution of Telemundo Puerto Rico by launching it on Prime Video.

The free ad-supported Spanish-language streaming TV (FAST) channel featuring Telemundo Puerto Rico’s original entertainment and news programming launched in the mainland U.S. on Feb. 5.

“We’re pleased to expand the reach of our new streaming channel and bring WKAQ’s iconic entertainment programming and storied journalism to more audiences across the mainland U.S.,” said José Cancela, President, Telemundo Station Group.

The Telemundo Puerto Rico streaming channel features the entire lineup of original entertainment and news content produced by WKAQ, the Telemundo-owned station based in San Juan, Puerto Rico. The streaming channel provides simulcast and encore presentations of WKAQ’s 80-plus hours of weekly variety, talk, comedy, lifestyle and family shows, as well as award-winning investigative series and news programs.

Prime Video also includes Telemundo Station Group’s four 24/7 free regional news streaming channels from the Telemundo-owned stations – Noticias Telemundo California, Noticias Telemundo Florida, Noticias Telemundo Noreste and Noticias Telemundo Texas – and the 11 NBC-owned stations’ streaming channels, which deliver locally produced news, lifestyle and original content.

A new poll commissioned by the National Hispanic Media Coalition (NHMC) and Defend the Press Campaign found that large majorities of likely voters in the upcoming mid-term elections opposed “large national broadcasters buying up or merging with local TV stations.”

Overall, 72% of the respondents opposed the idea, including 75% of Democrats and 70% of Republicans. Only 7% were in favor of the acquisitions and 21% were not sure.

“The bottom line is that Americans across the political spectrum don’t want local TV station consolidation,” said Brenda Victoria Castillo, president & CEO, NHMC, which is opposed to the FCC loosening or lifting current ownership caps on station groups. “They expect it to drive up their prices and give billionaires more power over what they see and hear, not to mention degrading the quality of coverage in their communities.”

The survey also found that 81% said they preferred local TV stations to be locally owned as opposed to being owned by “large national broadcast corporations.” Only 2% said they preferred local stations to be owned by the national broadcast corporations.

In addition, 80% of respondents opposed loosening legal restrictions that would allow large corporations to buy more local stations, with 89% of Democrats and 70% of Republicans opposing changes to the rules.

While local TV stations bill themselves as local media, the survey did not address the fact that most commercial broadcast stations are already owned by large station groups like Nexstar, Sinclair, Tegna, E.W. Scripps, Paramount, NBCUniversal, Disney and Fox. The NAB and many station groups have long argued that lifting the ownership caps would help them better compete against big tech companies that dominate the ad business.

The National Hispanic Media Coalition has in the past opposed further consolidation of the local TV station sector and has argued that the FCC should not raise current ownership caps.

The poll also found that large majorities of likely voters (76%) believed that corporate mergers would lead to higher prices for consumers.

The two groups said the survey—conducted by Lake Research Partners via live phones and text-to-online among 1,000 likely 2026 midterm voters nationwide—is among the first to measure public attitudes toward local TV station consolidation in the context of affordability, cost-of-living pressures, and growing attempts by billionaires to seize control of their local news.

The full poll results and the questions that voters were asked can be found here.

NEW YORK—Great American Media said it plans to launch Pure Flix Familia, a dedicated Spanish-language platform, in 2026.

The company said the new service will offer values-based entertainment, including original movies, series and curated content entirely in Spanish as part of a plan to build on the success of the company’s flagship streaming platform, Pure Flix.

“We are expanding our streaming footprint with purpose,” Great American Media President and CEO Bill Abbott said. “Families deserve a place where the content they watch reflects what they believe. Launching a dedicated Spanish-language platform allows us to serve a rapidly growing community that shares our commitment to faith and family and has been overlooked by the marketplace for far too long. Pure Flix Familia is an extension of our mission and a declaration that we are here to serve every family who wants entertainment they can trust.”

Great American Media has a portfolio of entertainment brands that the company says celebrate faith, family and country.

Those properties include Great American Family, the flagship linear network featuring original Christmas movies, rom-coms, and series; Great American Pure Flix, a faith and family streaming service; Great American Faith & Living, the unscripted companion network; and GFam+, an app that lets viewers access content anytime, anywhere.

PHILADELPHIA—Comcast has expanded NOW TV Latino, its Spanish-language live TV and streaming offering, adding five more channels from Univision, ViX Premium with Ads and over 100 more streaming channels.

“As we continue to deepen our commitment to Hispanic audiences, the expanded NOW TV Latino delivers even more of the content our customers love — from blockbuster movies and hit novelas to live fútbol and trusted news — all at an unbeatable price,” said Javier Garcia, senior vice president of multicultural strategy. “With seamless access via our 4K Streaming Box and Xfinity Stream app, it’s never been easier to enjoy the best in Spanish and English-language entertainment.”

With these additions, NOW TV Latino delivers more than 200 live streaming channels and 45 Spanish-language channels to Xfinity customers, including Univision and its hit novelas, reality shows, news, sports and music programs. Plus, customers get ViX Premium with Ads (a $5.99-per-month value) and Peacock Premium (a $10.99-per-month value) included at no extra cost, Comcast reported.

Together, these leading streaming services offer thousands of hours of movies, original series, live events, and sports, including over 1,000 live soccer matches from Liga MX, UEFA, CONCACAF, the Premier League and more.

Customers can also access 20-hour DVR service and access all their favorites effortlessly with the Xumo Stream Box and voice remote, both included at no additional cost.​

Comcast said NOW TV Latino is available for $10 per month, with no contracts or hidden fees, through Nov. 11. Beginning Nov. 12, the price will increase to $15/month to reflect the expanded content and value.

Customers can also bundle NOW TV Latino with other Xfinity streaming packages—such as StreamSaver, offering more than 45% savings on top streaming apps, or NOW StreamSaver, which adds even more English-language channels and savings.

More information is available at Xfinity.com.

While recent news has been heavily focused on Hispanic migration into the U.S., “The 2025 Hispanic Market Report” from Claritas highlights the fact that this group is an increasingly important group for brands seeking to market their products and that Hispanic-owned businesses offer a huge market for media companies seeking to sell advertising.

With numbers “approaching 70 million in 2026”, accounting for more than 20% of the U.S. population, the report stressed that Hispanics are not only a large and growing part of the U.S. population. "Most of that growth" is organic, coming from births rather than net migration, the report found.

Overall Hispanics accounted for 68% of U.S. population growth since 2020 and are expected to account for 80% of the growth during the next five years, the report explained.

“This growth is essential for the U.S. economy as the non-Hispanic White population continues to decline – both in raw numbers and as a percentage of the total population,” the researchers wrote.

Such projections are particularly important for TV and CTV where more than 50 million Hispanics can be reached via CTV. Nearly 50% of Hispanic consumers streamed video via YouTube in the past 30 days, and households spend 3+ hours daily on social media, over-indexing on WhatsApp – more than twice the usage of non-Hispanics.

Data cited in the report also highlighted their growing economic clout and the growing importance of Hispanic businesses for media companies selling advertising.

“According to the U.S. Census Bureau, more than 7% of all employer firms in the nation are Hispanic-owned,” the report explained. “Collectively, these businesses generate over $500 billion in annual revenue and provide millions of jobs, underscoring the community’s vital role in sustaining and expanding the U.S. economy.

Overall, the report found that the "U.S. Census Bureau has estimated that the U.S. will be a majority multicultural nation by 2045. If you count as multicultural anyone other than the non-Hispanic White population, then the U.S. could become majority multicultural 10 years sooner than that. We project that the current (2026) non-Hispanic White population will decline from 55% of the total U.S. population to 52% in 2031."

The study also stressed that marketers need to develop a sophisticated understanding of Hispanics if they want to build their businesses. “With Hispanics accounting for so much of the U.S population growth, it is more critical than ever for brands to attract and retain Hispanic consumers and businesses as customers,” the researchers explained. “This will require a deep understanding of the Hispanic market, which is comprised of many segments. Whether it's broken down by language preference, country of origin, socio economic status. level of acculturation or some other measure, the Hispanic market should not be seen as a single, monolithic segment that gets the same treatment.”

The full report can be found here.

MIAMI—NBCUniversal Telemundo Studios said it is working with the University of Miami to launch what they are billing as an industry-first podcast incubator for Latino storytellers.

The initiative at the University of Miami, School of Communication in the Department of Journalism and Media Management will give student creators access to Telemundo’s production resources, mentorship and distribution platforms.

In launching the program, Telemundo noted that there is currently a critical gap in podcast content for Hispanic audiences. Less than 12% of the world’s 4.2 million podcasts are produced in Spanish, yet nearly 50% of Latinos aged 18 and older listen to podcasts, a 72% increase since 2020.

Hispanics also spend 35% more time listening to podcasts than non-Hispanics. In addition, more than half of Latino podcast listeners consume content in both English and Spanish.

The initiative makes Telemundo the first major Spanish-language media company to embed student creators directly into its content pipeline, the company said. Working with these younger voices will strengthen its ability to deliver authentic stories while fueling demand for bilingual audio among Latino audiences, according to Telemundo.

“This initiative reflects our commitment to bringing new formats and elevating the voices shaping Spanish-language storytelling,” said Javier Pons, chief content officer and head of Telemundo Studios. “By collaborating with University of Miami students, we are opening the doors for a new generation of creators to connect with audiences in authentic and relevant ways—reinforcing Telemundo’s role as a leader in the media industry with robust experience in the audio space.”

The incubator is part of Telemundo’s larger strategy of investing in the creators, formats and platforms shaping the future of media. With U.S. Latinos driving surging demand for digital audio, the program is designed to both meet market needs while fueling the growth of Spanish-language storytelling, Telemundo explained.

The incubator also marks the next step in Telemundo’s audio strategy. With projects already spanning Noticias Telemundo, Telemundo Deportes and “Dateline,” this initiative will help build new collaborations and create storytelling formats.

“This partnership reflects the University of Miami’s commitment to giving students real-world experiences that prepare them for success in today’s media industry,” said Trevor Green, associate chair and senior lecturer in the department of journalism at the school. “Working alongside Telemundo professionals gives our students invaluable hands-on experience, helping them build confidence and learn how to tell authentic stories that connect with audiences in both English and Spanish. It’s exactly the kind of collaboration that prepares them for successful careers in media.”

MIAMI—In a notable example of how broadcasters are rethinking the way they develop and produce content, Telemundo Studios announced an expansion of its alternative content production and has unveiled plans for innovative mobile-first formats that offer vertical, short-form content targeting a new generation of Spanish-language audiences.

Telemundo’s new mobile-first slate launches with “María, Mother of God”, which the network is calling the first-ever biblical vertical series, co-produced with VIP 2000 TV.

The full franchise will be unveiled at Content Americas 2026, where buyers will be given an exclusive first look at the slate.

“With this new mobile-first portfolio, we’re building on Telemundo’s legacy of Spanish-language drama while adapting to the evolving ways audiences prefer to watch content today,” said Javier Pons, chief content officer & head of Telemundo Studios. “The slate launches with new originals like `María, Mother of God’ as part of a four-title lineup, reaffirming our role as the home of Spanish-language scripted content, regardless of screen or format.”

More specifically, Telemundo said the new portfolio of mobile-first content will feature a wide range of content designed to appeal to diverse audiences, from reimagined versions of Telemundo hits like `Armas de Mujer' and `Diario de un Gigoló' to original productions developed specifically for this new format. This approach ensures audiences can rediscover iconic stories while also engaging with fresh, compelling content that reflects contemporary viewing preferences, Telemundo said.

“María, Mother of God”, a coproduction between Telemundo and VIP 2000 TV, is a 25-episode vertical series reimagine one of the Bible’s most iconic love stories for a new generation. It also marks the debut of a planned franchise of biblical love stories, with upcoming titles including Moses & Zipporah, Sanson & Dalila and John the Baptist & Salome, Telemundo said.

“This project reflects our passion for creating meaningful content that inspires, regardless of religion or age," said María Eugenia Muci, content director at VIP 2000 TV. "We are confident these stories, told from a fresh, fast, and emotionally powerful perspective, will resonate with new audiences. This co-production with Telemundo Studios continues the vertical journey that VIP 2000 TV began earlier this year in Miami, reinforcing our commitment to innovative formats. Each franchise brings its own unique and special voice. At VIP, religious content has always been a cornerstone of our catalog and co-productions, and we believe deeply in the value of this niche. That is why these biblical love stories have all the elements to achieve global success,”

New data from Horowitz Research once again shows how important Latinx consumers are to the TV, streaming and video industry, with a survey finding they are more likely to use FAST channels and have higher subscription rates for pay TV services and SVOD streaming services.

As a time of rapid change in the TV business, with streaming on the rise and pay TV declining, the “State of Media, Entertainment, and Tech 2025 Volume I: Subscriptions FOCUS Latinx” report found that 47% of Latinx or Hispanic consumers still have a video subscription from a MVPD, higher than the 44% rate of the total population.

At the same time, 92% of Latinx homes had SVOD services (higher than the 81% of the total population) and 35% had subscriptions for vMVPDs like YouTube TV (notably higher than the 23% rate of the total population).

Latinx consumers also overindexed in usage of free streaming services, with 80% using FAST channels compared to 70% for the total population.

These trends translate into a wider mix of services in Latinx homes. About 43% of Latinx homes had both MVPD and streaming services (versus 33% for the total population). Only 3% of Latinx homes had no subscriptions (versus 11% for the total market) and only 4% had just an MVPD subscription (11% for the total market).

The study also tracked a dramatic shift in how video is accessed in Latinx homes. In 2016, 31% of Latin homes accessed video only via an MVPD subscription versus 4% today. Meanwhile, the number of Latinx homes who only had streaming services rose from 6% in 2016 to 50% in 2025 and the homes with both MVPD and streaming services declined from 58% in 2016 to 43% in 2025.

With data highlighting the willingness of Latinx homes to subscribe to video services, making them an important block of customers, the Horowitz data also indicates that TV, streaming and pay TV players also need to meet the language needs of these viewers in their bundling and programming strategies.

The study found that 80% of Latinx viewers watch at least some Spanish-language programming and 61% of them report that at least half of what they watch is in Spanish.

This is most important for Spanish-dominant viewers, but bilingual and English-oriented viewers also report watching Spanish-language programming.

About 92% of those who identified as bilingual say they watch at last some Spanish-language programs as do more than half (55%) of those who say they are English dominant. Very notably, younger and older viewers all have have high rates of watching at least some Spanish-language programming.

More information can be found here.

NEW YORK—EDO has unveiled a report showing ads in the Spanish-language media environment outperformed those on English-language TV by 31% in the past year—a 24% increase over the previous period.

EDO measures ad effectiveness through granular TV outcomes data such as site visits and search activity—a proven predictor of future sales. The study also highlighted how brands like Walmart, Target, Chevrolet and Miller Lite engage Hispanic audiences through culturally relevant TV campaigns, EDO said.

“Effective engagement with Hispanic consumers enhances authentic, culturally relevant campaigns,” Laura Grover, senior vice president, head of client solutions at EDO, said. “Spanish-language networks are far more than a niche; they are a powerful avenue for brands to authentically connect with Hispanic audiences. By investing in Spanish-language media, advertisers can tap into the vibrancy of this growing demographic, unlocking opportunities for meaningful connections and business success.”

The researchers described the key takeaways from EDO’s “Spanish-Language TV Outcomes Report” as follows:

• Ads on Spanish-Language TV (SLTV) Are Highly Effective. Ads on Spanish-language networks have been 31% more effective than those on English-language TV over the past year. Further, ads in Spanish were 24% more likely to generate consumer engagement over the prior period.
• Brands Win by Engaging In Culture: Spanish-language TV advertisers realize massive gains in ad effectiveness when they tap into the power of Hispanic culture. Brands like Walmart, Chevrolet, Target and Miller Lite have generated outstanding results by featuring elements of Latin culture and Hispanic celebrities in their ads—sometimes outperforming the SLTV average by as much as 10 times.
• Streaming + Spanish-Language = High Engagement: Spanish-language TV's impact is even greater when combined with a highly engaging streaming environment. For example, auto brands advertising on TelevisaUnivision’s streaming service ViX were 29% more effective than their convergent TV average, and wireless brands were 18% more effective.
• In English Or Spanish, Live Sports Drive Results: As live sports are the lifeblood of English-language TV, it’s no surprise that brands have performed extremely well when advertising during events on Spanish-language TV — particularly when it comes to fútbol. The top-performing soccer games for advertisers were played in England, Spain, Mexico, and Guatemala, with a La Liga clash between Mallorca and Barcelona driving 751% greater ad effectiveness than the SLTV soccer average.

The full report is available at edo.com/SLTV.

TelevisaUnivision, Inc. has announced the appointment of Daniel Alegre as the company’s new CEO effective September 19, 2024. 

The company reported that the appointment is part of the B

The company reported that the appointment is part of the Board of Directors’ long-term succession planning process. Alegre will succeed Wade Davis, who will transition to the role of vice chairman of the Board of Directors and continue as a member of the Board’s Executive Committee.

“On behalf of the Board, I’m excited to welcome Daniel to TelevisaUnivision as we embark on the next phase of our strategic journey focused on further integration and optimization,” said Alfonso de Angoitia, executive chairman of TelevisaUnivision. “It’s been a very dynamic media environment, and we are grateful for what Wade has accomplished in the turnaround of Univision and the subsequent transformative merger between Univision and Televisa’s content business to create TelevisaUnivision – the world’s leading Spanish-language media and content company. We are proud stewards of a storied and prolific content factory containing the largest Spanish language library of rich and iconic intellectual property. As we look to grow our unparalleled market position and the recent investments in our linear and streaming platforms as well as our news and sports products, Daniel is the right leader at the right time to take the helm. His unique global operational experience working in the U.S., Mexico and Latin America across technology, digital platforms and entertainment honed over three decades is exactly what TelevisaUnivision needs to drive our next phase.”

Alegre, who hails from Mexico, has strong ties to the Hispanic community and deep work experience across the U.S., Mexico and Latin America. He is a seasoned executive with more than 30 years of global experience in media, entertainment and technology. He was most recently CEO of Yuga Labs, a leading web3 company. 

Previously, Alegre served as president and chief operating officer of Activision Blizzard, overseeing international gaming studios and the commercialization of franchises of the company’s renowned video games. Prior to that role, Alegre was at Google, where he had a consistent record of driving reach and revenue growth during his 16-year tenure. There, he held various executive positions, including president of global and strategic partnerships, president of shopping and payments and president of Asia Pacific and Latin America. Alegre opened Google’s offices throughout Latin America and Asia, pioneering the company’s first strategic partnership network across the regions. Prior to Google, Alegre started his career in radio and music in Mexico and Central America.

In a statement, Alegre said, “The media landscape is undergoing a profound transformation and TelevisaUnivision is strategically poised to seize new opportunities while staying deeply connected to the communities we serve. The U.S. and Mexico represent the most valuable and populous Spanish-language markets in the world, a demographic that is becoming more prominent both regionally and globally. Building on TelevisaUnivision’s solid foundation, global content pipeline, ongoing investments in cutting-edge technologies, and unmatched reach, we are uniquely positioned to continue serving this vital audience. Wade and the entire TelevisaUnivision team have created a strong multi-platform media business with world-class quality and breadth of entertainment, news and sports programming. I look forward to working with our global teams and partners to build on TelevisaUnivision’s great history and take the Company to new heights.”

“In 2020 Searchlight, ForgeLight and Liberty Global partnered with Grupo Televisa in our acquisition of Univision, setting out to turnaround and transform the legacy business. The success of those efforts paved the way for the merger with Televisa’s content business to create TelevisaUnivision – a business without comparison in the global media landscape today,” said Davis in a statement on the company’s future and the succession plans.. “Thanks to the efforts of our exceptional team, TelevisaUnivision has consistently delivered above-market revenue growth, outperformed the U.S. and Mexican advertising markets and launched and have grown our direct-to-consumer business, ViX, to become the largest dedicated Spanish-language streaming service in the world. We could not have picked a better successor than Daniel, who brings an incredible track record of operational and strategic execution. He is the ideal executive to take TelevisaUnivision into its next phase of growth. The Company’s future is bright, and I look forward to supporting Daniel and the TelevisaUnivision team in my role as Vice Chairman of the Board.”

SOUTH BEND, Ind.—Family Broadcasting Corporation (FBC) has launched Univision programming as the primary signal of WHMB TV-40 in Indianapolis, Indiana, and WHME TV-46 in South Bend, Indiana.

"This affiliation is an excellent addition to our portfolio of family-friendly networks and stations, and we're very excited about this partnership and expanding our reach to new audiences," said FBC CEO Drew Sumrall.

Along with this news, FBC named industry veteran Susan Buterbaugh as general manager of WHMB TV-40. "We are grateful to all our loyal viewers who have supported us for more than 50 years," said Buterbaugh. "Univision brings news, entertainment, sports and culture to our community, with new opportunities for our partners. I am honored to lead WHMB TV-40 into this new chapter."

As the most-watched network among U.S. Hispanics, Univision is home to the leading Spanish-language content across news, sports, music and entertainment. 

Family Broadcasting Corporation has been in operation since 1972, with multiple national networks including Family Entertainment Television (FETV), Family Movie Classics (FMC), and World Harvest Television (WHT).

MIAMI, Fla.—Audiences for the 2024 Paris Olympics are not only significantly up for NBCUniversal’s English language coverage. Telemundo is also reporting that its coverage through opening weekend of the 2024 Paris Olympics averaged a Total Audience Delivery (TAD) of 318,000 viewers across Telemundo, Peacock and Telemundo streaming platforms, up +44% vs. Tokyo through the same point in the Games. On linear, more than 12 million viewers have watched Olympic coverage on Telemundo and Universo. 

Beginning with Wednesday’s fútbol coverage before Friday’s Opening Ceremony, total minutes consumed has surpassed 1.1 billion across Telemundo, Universo, Peacock and Telemundo streaming and social media platforms up +65% vs. Tokyo through the same point in the games. Opening weekend alone generated 19.2 million streamed minutes across all content types (live/replay/highlight), making it the most streamed weekend in Telemundo’s Olympics history, NBCU reported. 

The weekend was highlighted by the network’s Olympic soccer coverage. On, Sunday, USA women’s soccer victory over Germany (4-1) posted the #1 event in Paris to date with 731,000 total viewers on Telemundo. On Saturday, France-Guinea men’s soccer match was the most watched event of the day and #2 highest sporting event of Paris-to-date with 589,000 total viewers on the network, NBCU reported. 

Other data points released by Telemundo included:  

• The historic presentation of the Opening Ceremony delivered the highest Friday 1-6 p.m. performance since the 2022 World Cup with a TAD of 686,000 viewers.  
• The Opening Ceremony generated record-breaking streaming with 3.5 million live minutes, a 286% increase from the most-watched livestream in Tokyo 2021 (Mexico vs. Brazil semi-final on August 3rd, 2021, with 906,000 live minutes).   
• Locally, Telemundo’s Opening Ceremony ranked #2 regardless of language among P18+ in Los Angeles, Miami, New York and Houston, only behind NBC’s presentation. 

Digital and social media milestones posted through the opening weekend, include: 

• Paris 2024 nearly doubles Tokyo 2021’s total minutes watched with 31 million across Telemundo’s digital platforms (vs. 16.5M minutes).  
• Social media reached 13 million views to date, an increase of 791% compared to the 2021 Tokyo Olympics during the same period, driven by the addition of TikTok and substantial growth on Instagram (49X higher), X (9X higher), and Facebook (6X higher).  
• The Paris Olympics have achieved three of the six biggest days for social views in Telemundo’s Olympic history. 

Source: Nielsen L+SD and Adobe Analytics, 7/24/2024-7/28/2024. Total Audience Delivery is based on national data from Nielsen and digital data from Adobe Analytics. Reach based on Nielsen, P2+, 1 min qualifier. Social Analytics from ComScore Social. 

STAMFORD, Conn. & MIAMI—Charter Communications, Inc., and TelevisaUnivision have announced that the new ad-supported premium subscription version of ViX, “Premium with Ads,” is now available at no additional cost to Spectrum customers who have access to Univision as part of their Spectrum TV Select or Mi Plan Latino packages. 

The new multi-year agreement provides those customers with streaming access to 17,000 hours of premium original series, movies and live sports currently available on ViX – including this week’s CONMEBOL Copa América and UEFA Euro 2024 semifinals and title games – with limited ad load, in addition to the full library of on demand content spanning all genres.

“The addition of ViX’s Premium with Ads to our Spectrum TV Select and Mi Plan Latino plans will enable our customers to watch even more premium Spanish-language content as part of their Spectrum video service,” said Tom Montemagno, executive vice president, programming acquisition for Charter. “By working with our programming partners to include streaming apps like ViX in our video packages at no extra cost, we continue to evolve our new video paradigm with extraordinary additional value for customers.”

“With our new ViX offering living alongside TelevisaUnivision’s full linear channel lineup, Spectrum customers have access to an unprecedented amount of Spanish-language content across all genres,” added Mike Angus, executive vice president of global distribution partnerships at TelevisaUnivision. “ViX continues to see significant growth, and we’re thrilled to partner with Spectrum in furthering our mission of serving the massive U.S. Hispanic audience, leading the industry in revolutionizing the accessibility and value of Spanish-language content.”

PHILADELPHIA—Comcast launched a new low cost offering “Now TV Latino” that offers 25+ live Spanish-language streaming channels, plus Peacock for $10/month.

Now TV Latino can be purchased standalone or as a bolt-on to Xfinity’s other streaming offerings, like Now TV, Now StreamSaver, and Xfinity StreamSaver, the operator reported. 

“As we continue our focus on providing unique experiences, differentiated products and bring value to Hispanic consumers, Now TV Latino provides great Spanish-language and English-language content at an affordable price for Hispanic viewers with a wide variety of tastes and interests, with no fees or contracts,” said José Velez Silva, vice president, multicultural strategy, operations & community engagement. “Now TV Latino is easy to add to any Xfinity broadband products, offering customers new ways to save money on streaming entertainment via the nation’s best and most reliable network.”

Now TV Latino’s programming, which includes 20-hour DVR service, can be accessed at home or on-the-go via the Xfinity Stream app, and Peacock programming can be accessed via the Peacock app on supported devices. Customers looking for a seamless way to access all their subscribed streaming content from Xfinity, including Now TV Latino, Now TV and the StreamSaver offerings, can add a Xumo Stream Box at no additional monthly cost for the first box to get simple, aggregated access on one device, Comcast said. 

Comcast described the content highlights as follows: 

• Movies and TV Shows in Spanish – Enjoy live and on-demand shows and movies from Cinelatino, Sony Cine, Kanal D Drama, Pasiones, Televisión Dominicana, ViendoMovies, Telemundo (via Peacock), and more. Some highlights include Pasiones’ Madre, Kanal D Drama’s Vidas Rotas, Cinelatino’s Cesar Chávez, Sony Cine’s The Wedding Planner, Televisión Dominicana’s Qué León, and more. 
• Live News – Tune in to Estrella News, Caracol Televisión, CentroAméricaTV, WAPA America, and a collection of national and local FAST channels from Telemundo, including Noticias Telemundo Ahora (24/7), Telemundo Noticias Florida, Telemundo Noticias Texas, Telemundo Noticias California, and Telemundo Noticias Noreste.
• Peacock Premium – Offered at no additional cost as part of Now TV Latino, Peacock Premium includes a huge collection of hit movies, next-day access to all new shows from NBC and Bravo, and fan-favorite library content, available in English and Spanish. With Peacock Premium, customers can also watch live events, like the Latin Billboards, and thousands of hours of live sports, including Premier League soccer, Team USA Men and Women’s soccer, Chivas Liga MX home matches, select NFL games, WWE, and the upcoming Paris 2024 Olympics and FIFA World Cup 26.

Comcast also reported that customers can easily combine Now TV Latino with one or all of Xfinity’s existing streaming offerings. Those bundles include: 

• Now TV Latino + Xfinity StreamSaver ($25/month): Everything included in Now TV Latino with Peacock Premium, plus Apple TV+ and Netflix Standard with ads.
• Now TV Latino + Now TV ($30/month): Everything included in Now TV Latino with Peacock Premium, plus over 60 additional streaming channels including AccuWeather, AMC, A&E, Hallmark, History Channel, Lifetime, NBC News, TODAY All Day, WEtv and Xumo Movies.
• Now TV Latino + Now StreamSaver ($40/month): Everything included in Now TV Latino with Peacock Premium, 40+ streaming channels, and Apple TV+ and Netflix Standard with ads.

NEW ROCHELLE, N.Y.—Horowitz Research has released a new study on the viewing and media habits of U.S. Hispanic/Latine audiences that shows a dramatic decline in pay TV penetration and rising usage levels of SVOD and other streaming services. 

The report found that the growing availability of Spanish-language content on streaming platforms was a key driver of reduced pay TV penetration. 

The new FOCUS Latinx Volume I: Subscriptions 2024, an annual report tracking the evolution of the pay and free TV, streaming, internet, and mobile environment among U.S. Hispanic/Latine audiences, found that just four in 10 (39%) Latine households subscribe (compared to 48% among consumers overall). This represents a substantial drop from six in 10 (60%) Latine households that still subscribed to cable or satellite services last year, in 2023.  

Latine audiences, the researchers noted, have long been at the forefront of adopting and using subscription streaming services, with higher levels of streaming usage compared to the overall population for many years. 

Currently a major factor contributing to loss of subscribers to traditional cable/satellite services is the continued uptick in the quantity and quality of Spanish-language and Latine-themed content available through streaming, the study found. 

According to the study, a full three in four (75%) Latine viewers watch at least some content in Spanish, with usage spanning across acculturation segments, and two in three Spanish-dominant and bilingual Latine consumers (68% and 66%, respectively) say that having Spanish-language content is an important consideration when choosing a TV service.

The 2024 study from Horowitz shows that Latine content viewers are more likely to have and use subscription streaming services (78%, compared to 63% among total), free streaming services (80% among Latine, compared to 67% among total), and virtual MVPDs such as YouTube TV, Sling, Hulu with Live TV, etc. (36% vs. 23%). Usage of free streaming services alone has jumped from just 14% in 2019 among Latine audiences.

Netflix, Amazon Prime Video, Disney+, Hulu, and Max are the top-used SVODs by Latine households, and Tubi, Pluto TV, YouTube, Freevee, and Roku top the list of FAST platforms used.

“The rules of engagement with Latine audiences have not inherently changed despite variations in which platforms and services consumers are using to access content,” notes Adriana Waterston, executive vice president and insights and strategy lead for Horowitz Research. “Services hoping to attract and retain Latine audiences must continue to focus on presenting the best Spanish-language offerings with high quality, desirable new content as well as robust libraries of classic Spanish shows and movies to represent real value for these viewers.”

The full FOCUS Latinx Volume I: Subscriptions 2024 study tracks the evolution of the pay and free TV, streaming, internet, and mobile environment among U.S. Hispanic/Latine consumers, including MVPDs, vMVPDs, SVODs, AVOD, FAST, OTA, and 5G. It looks at Spanish and English viewing behaviors and the demand for Spanish language, international content, and content targeting U.S. Latine/Hispanic viewers. 

The survey was conducted in January - February 2024 among 721 Latine TV content viewers 18+. Data have been weighted to ensure results are representative of the Latine TV universe. The report is available in total market, FOCUS Latinx, FOCUS Black, and FOCUS Asian editions.

For more information about the FOCUS Latinx Volume I: Subscriptions 2024 report, visit: https://www.horowitzresearch.com/syndicated-research/focus-latinx/.  

NEW YORK—Luis Fernández has been appointed chairman of NBCUniversal Telemundo Enterprises, succeeding Beau Ferrari, who will become a senior advisor to the chairman of the News Group and NBCUniversal focused on strategic growth opportunities.

Fernández, who previously was president of Noticias Telemundo—its news division, returns to Telemundo after a career in Spanish-language media as a broadcast executive and award-winning journalist. He has overseen the development of successful programming across broadcast, digital and other platforms, NBCUniversal Telemundo said.

“Throughout his extraordinary career, Luis has time and again shown visionary leadership, building and growing the most successful Spanish language media organizations in the United States and overseas,” said Cesar Conde, chairman of NBCUniversal News Group. “At this moment in Telemundo’s storied history, we are so fortunate to have someone of Luis’s experience and stature to rejoin our team and excited about what the future holds for Telemundo and its audiences under his leadership.”

Fernández has served as CEO of Radio Television Española (RTVE), Spain’s state-owned public radio and television corporation; president of Univision Entertainment and Univision Studios; and International CEO of Real Madrid based in Beijing. He also held leadership positions at Canal +, Telecinco, Cadena SER, Radio EL PAÍS and Cadena COPE.

“As our communities are increasingly playing a greater role in American culture, politics, sports and commerce, this is our time to meet the moment,” said Fernández.

Fernández will report to Conde.

MotorTrend Group has announced the creation of its first-ever Spanish-language FAST channel, MotorTrend Veloz TV and the launch of the service on ViX, TelevisaUnivision’s Spanish language streaming service.

The new free, ad-supported streaming television streaming services provides fans immediate access to their favorite automotive shows for free in Spanish and is designed to capitalize on the growing demand for MotorTrend’s automotive content by Spanish-speaking audiences, the company said. 

“Our Hispanic audience represents the fastest growing, most passionate fan base for all-things-automotive. Over 15 million Hispanics in the U.S. consider themselves automotive enthusiasts and by offering our premium shows in Spanish on FAST, we’re doubling down on expanding our content to a diverse audience,” said Alex Wellen, CEO and president of MotorTend Group, which is part of Warner Bros. Discovery. “With MotorTrend Veloz TV, we’re extending our reach to the very communities that have shaped car culture. The launch on ViX marks a significant step in our mission to make our programming accessible to enthusiasts everywhere.”

Current programming including Shorty’s Dream Shop, with the first majority Latino cast from MotorTrend, as well as hit programs including Bitchin’ Rides, Inside West Coast Customs, Iron Resurrection, JDM Legends, Junkyard Empire, Overhaulin’, RMD Garage, Speed is the New Black, Texas Metal, The Auto Firm with Alex Vega, and Unique Rides.

The company said that following the launch in ViX, it will announced additional distribution partners for the channel. 

“As we continue expanding our offering, we’re thrilled to partner with the MotorTrend Group to add MotorTrend Veloz TV to our channel line-up and continue to reach and engage ViX audiences through the adrenaline of their favorite automotive shows, in their language on this dedicated channel,” said Bilai Joa Silar, Senior Vice-President, Head of Programming and AVOD Content for ViX at TelevisaUnivision.

ViX offers more than 75,000 hours of on-demand content and more than 100 streaming channels, all in Spanish. The app offers two levels of access, one free with ads and one premium with a subscription, in the U.S., Mexico and most Spanish-speaking countries in Latin America, on all major mobile platforms, connected TV devices and online at vix.com.

The company said that MotorTrend Veloz TV will also add multiple dubbed series to MotorTrend’s current FAST TV offerings, increasing the world’s largest library of premium automotive programming. The launch follows on the heels of MotorTrend’s recent strategic partnership announcements with Google TV and Roku, making MotorTrend content available to the majority of FAST viewers in the United States.

MotorTrend FAST TV is currently also available on platforms including Google TV, The Roku Channel, Amazon Freevee, Samsung TV Plus, Vizio WatchFree+, Xumo Play, VIDAA, and Plex, the last of which provides international distribution. The FAST channel is also available on MotorTrend.com and MotorTrend+ as an owned and operated channel.

 NEW YORK & LOS ANGELES—The Latino-owned entertainment company Fuse Media has announced that it is continuing to expand the reach of its Fuse+ subscription streaming service by making it available on Amazon’s Prime Video. 

The launch on Prime Video is an expansion of Fuse Media’s existing relationships with Amazon, which has already launched Fuse FAST channels Shades of Black, Backstage, Latino Vibes, and OutTV Proud on Amazon Freevee. 

“To continue our partnership with Amazon bringing Fuse+ to Prime Video subscribers is another testament to Fuse Media’s appeal to young, culturally diverse viewers eager for vibrant, authentic representations of their own lives on any screen they watch,” said Fuse Media chairman and CEO Miguel Roggero. “We look forward to building on this already successful partnership with Amazon, allowing us to share our award-winning, inclusive programming with even more audiences.”

Launched in 2021, Fuse+ features over 500 hours of original scripted and unscripted programming, Emmy and Peabody award-winning documentaries and films. 

"We are excited to work with Fuse Media,” said Ammon Lyle, manager of content acquisition, Prime Video. “Fuse+ has a diverse selection of content and an amazing track record of introducing audiences to new voices."

In 2022, Fuse+ experienced triple-digit growth in subscribers globally, building off a distribution base that includes Roku, Comcast’s Xfinity X1and OTTPlay in India, the company said. 

NEW ROCHELLE, N.Y.—A new report from Horowitz Research highlights once again the importance of Latinx audiences for the streaming industry with data showing that they significantly over-index in streaming service subscriptions. More than three quarters (76%) of Latinx TV content viewers subscribe to at least one SVOD service, compared to 67% among consumers overall, the new survey found. 

The newly released FOCUS Latinx Volume 1: Subscriptions report by Horowitz Research also highlighted the importance of quality and of international content in attracting Latinx Viewers for SVOD and MVPD subscriptions and usage of free streaming services.

“There’s no question that Latinx audiences are among the best customers for streaming services, and that Spanish-language and Latinx-themed content is in demand,” notes Adriana Waterston, chief revenue officer and insights and strategy lead for Horowitz Research. “But services that stream exclusively in Spanish need to compete with the existential threat of an ever-increasing number of mainstream services beefing up their Spanish-language and international libraries as well as offering Spanish audio and/or subtitles for most of their content. Consumer marketing to keep Spanish-language services top-of-mind, combined with strategies to drive discovery tune-in, will be critical for them to survive and thrive.”

In addition to the fact that Latinx TV content viewers in the U.S. over-index for having subscription streaming services (SVODs) compared to total market consumers, the report also noted that when considering password-sharing and promotional bundles, over 8 in 10 Latinx have access to at least one SVOD. 

Netflix, Amazon Prime, Disney+, Peacock, and HBO Max top the list of most popular subscription streaming services among Latinx, with over half of Latinx having access to each, Horowitz found. 

One in 5 (20%) Latinx have access (either a subscription or some sort of free way to access) to Vix+, the premium service offered by TelevisaUnivision following its acquisition of Spanish-language streamer Pantaya (the service was just rebranded to Vix, a tiered service which will include both the free and subscription options of the service).  

Usage of free OTT services is also rapidly increasing among Latinx audiences, given the proliferation of new free services now available, the report found.

In 2019, more than one in ten (14%) Latinx consumers said they use free streaming services; this year, three in four (76%) report using them. Increased usage of free streaming services is largely driven by free ad-supported TV (FAST) services, which almost half (48%) of Latinx viewers use. The top used FAST services used by Latinx viewers include YouTube, Tubi, Pluto TV, Roku, and Freevee. Free, Hispanic-targeted streaming services like OnDemandLatino and ViX are also gaining traction.

Indeed, Spanish-language content remains important: seven in ten (72%) Latinx viewers watch Spanish-language TV content at least occasionally, while six in ten (63%) watch international content. 

The Horowitz study also stressed that this content is a driver for subscriptions: Nearly six in ten (58%) say that Spanish-language TV content or content geared towards Hispanic audiences is important for their household to have.

However, the way the streaming ecosystem is evolving could make it challenging for services that stream exclusively Spanish-language content to attract the level of viewership other services enjoy, some of the Horowitz findings suggest. 

Like most consumers, Latinx TV content viewers say they often have a hard time finding something to watch; in fact, they over-index compared to the average consumer for feeling this way. 

This could be driven by the need to search across more services — including Spanish-language and international services as well as mainstream ones — to find the content they are interested in viewing, the researchers noted. 

When Latinx consumers were asked, unaided, which streaming service comes to mind for having the best selection of Hispanic/Latinx-themed content, Netflix tops the list by a wide margin, even as compared to the brands that have traditionally dominated Spanish-language television.

The full FOCUS Latinx Volume 1: Subscriptions 2023 report explores the challenges and opportunities of the pay and free TV environment among U.S. Hispanic/Latinx consumers, including MVPDs, vMVPDs, SVODs, AVOD, FAST, and OTA. 

The study looks at Spanish and English viewing behaviors and the demand for Spanish language, international content, and content targeted to U.S. Latinx/Hispanic viewers. 

The survey was conducted in January-February 2023 among 643 Latinx TV content viewers 18+. Data have been weighted to ensure results are representative of the Latinx TV universe. The report is available in total market, FOCUS Latinx, FOCUS Black, and FOCUS Asian editions.

More information is available here.  

SALT LAKE CITY—Cinedigm Corp. has announced a new integration with Vidgo that will add more than 10,000 new films and television series to Vidgo's expansive library of on-demand content.

Vidgo's extensive programming lineup includes more than 150 television networks featuring live sports, news and entertainment, along with an expansive library of on-demand content – which now includes over 40,000 shows, movies and documentaries – all accessible through the Vidgo streaming app, the service reported. 

"Our focus is to deliver an unbeatable value to our customers, while providing the content that excites audiences the most – whether it's a major sporting event or the next Blockbuster hit," said Derek Mattson, CEO of Vidgo. "Cinedigm is an ideal partner to help us achieve this goal. With more than 10,000 new titles, Vidgo can now offer even more of the programming our audiences love and crave, for the best value in the streaming industry. With more than 10,000 new titles, Vidgo can continue to deliver even more of the content our audiences love at the best value in the streaming industry."

The new programming from Cinedigm span across a plethora of popular genres, including animation, westerns, and documentaries, and are sourced from Cinedigm's vast library of premium content. 

Vidgo comes in four "flavors," all of which offer Vidgo's entire on-demand library of 40,000 titles and more. 

• Vidgo Mas ($39.95 per month) features 42 live and on-demand Spanish-language channels, including content from Univision and UniMás local broadcast stations and Fox Deportes, Discovery Familias and many all-around entertainment options. 
• Vidgo Plus ($64.95 per month) features over 110 channels and more college sports than any other streaming service. 
• Vidgo Premium ($79.95 per month) offers unlimited access to more than 150 television networks. 
• Vidgo Ultimate ($99.95 per month) provides the industry's best bilingual streaming package with 195 live-streaming, on-demand and DVR viewing of English, Spanish and bilingual channels. This includes 35 sports networks, the championship games for NFL, MLB and international soccer, games from 20 college sports conferences, and access to 90 Univision and UniMás local channels based on the viewer's location.

MIAMI—TelevisaUnivision reported Q4, 2022 financial results that showed its streaming service ViX now has more than 25 million monthly users on its free tier alone, making it the world’s largest Spanish-language streaming service, the company reported.

Unlike a number of other media companies whose earnings were hurt by mounting streaming losses, the TelevisaUnivision earnings report included growth in both revenue and profits, despite the large investments in expanding its streaming operations. 

“A year ago we created TelevisaUnivision to become the largest Spanish language media company in the world. We executed a strategy to create a business without comparison, and our stellar results in 2022 demonstrate the power of our combined company,” said Wade Davis, CEO of TelevisaUnivision. “Our content engine in Mexico continues to produce hits that resonate in both the U.S. and Mexico and is now powering our market-leading streaming platform as well as our linear networks. ViX is now fully launched and is the definitive leader in Spanish-language streaming in less than a full year of operations. The growth and profitability of our core business more than offset the investments we made in ViX. The power of the combined assets in the U.S. and Mexico cause us to continue to expect ViX to reach profitability by the end of 2023.”

Overall, fourth quarter revenue grew 22% to $1.5 billion, driven by a strong World Cup performance, advertising revenue growth of 14% in the U.S., and a full quarter of ViX subscription revenue. 

Fourth quarter Adjusted OIBDA grew 5%, where the company’s core business more than offset its streaming investments, the company said and full year revenue grew 13% to $4.7 billion, marking the second consecutive year of double-digit revenue growth. 

Full year Adjusted OIBDA of $1.7 billion reflected growth of $4 million, fully absorbing the peak year of streaming losses, TelevisaUnivision reported. 

In addition it expanded its linear television market share in both Mexico and U.S. Spanish language, with around 60% in each market.

While the company provided user data for its free ViX ad-supported tier, it did not break out subscribers of its subscription ViX+ service. 

It did note that for the full year, subscription and licensing revenue increased 20%, reflecting nearly $150 million from sublicensing the World Cup rights in other Spanish speaking Latin American countries and the launch of ViX's subscription tier. 

In the U.S., growth of 22% was also driven by virtual MVPD revenue following carriage on YouTube TV that began in the third quarter of 2021. In Mexico, growth of 14% benefited from strong content licensing revenue and linear subscription price increases, while subscribers grew modestly.

For the fourth quarter, total subscription and licensing revenue grew 47%, the company reported. Excluding revenue associated with sublicensing the World Cup rights, U.S. subscription and licensing revenue grew 4%; Mexico grew 20% in the quarter.

MIAMI—Spanish Broadcasting System has announced the sale of its Mega TV business and certain associated real estate to Voz Media for a total acquisition price of $64 Million. 

The transaction is expected to close upon Federal Communications Commission (FCC) approval.

"I am very proud of the nearly two decades of award-winning programming, community dedication and industry accomplishments achieved by Mega TV, a network operation that succeeded in forging its own unique position among Hispanic viewers in the U.S. and Puerto Rico," commented Raúl Alarcón, chairman and CEO of SBS.

"I am especially pleased to leave this unique asset in the hands of a dedicated Hispanic owner, Orlando Salazar, the founder of Voz Media, who will continue the expansion of Mega TV and honor its unwavering commitment to faithfully serve our nation's burgeoning Latino population,” he continued. “Minority ownership of the media, and the opportunities it affords to our nation's fastest-growing constituency, is a critical component in guaranteeing a stable, profitable and promising future for America."

"It is an honor for Voz Media to be selected to continue the work and tradition started by Raúl Alarcón and Mega TV in the Spanish language television media market," stated Orlando Salazar, founder of Voz Media. "We take seriously the challenge of moving Mega TV forward in both reach and content, as we continue to serve Spanish speakers across the United States."

Voz Media currently has offices and studios in Dallas as well as in Miami and Madrid. Voz Media provides alternative news and content for Latinos in the U.S., as well as Latin America, that reflect the core Hispanic values of hard work, faith and commitment to family.

MIAMI, Fla.—Adsmovil USA’s Nuestra.TV free video-streaming service has launched on both Roku and Fire TV, offering Hispanic audiences across the U.S. two new ways of accessing Nuestra.TV’s content.

“We are excited to continue expanding our reach as we deliver high quality content to Hispanics across regions, generations, and languages,” said Alberto Pardo, president, and CEO, Nuestra.TV. “Our new availability on Roku and Fire TV will help us to continue expanding our impact and ability to connect viewers with great bilingual/bicultural content and programming.”

The launch will give Roku and Fire TV users access to over 15,000 hours of premium on-demand content, local and breaking news, and more than 40+ FAST channels. 

Nuestra.TV also offers educational programming, gaming, podcasts, UGC, live news, and music events.  

While media companies and advertisers have been stepping up their efforts to reach Hispanic audiences, a new survey from Horowitz Research offers a mixed review of how well they are doing in terms Latinx diversity and inclusion. 

When it comes to advertising, six in 10 Latinx respondents in the survey say it appeals to them when ads use people who are bilingual in them, and 57% want to see ads centered around Latinx people and culture. However, fewer than half (46%) of Latinx consumers are seeing more ads featuring diverse people, lifestyles, and cultures now than a year ago, the Horowitz report found. 

On the content side, four in ten Latinx respondents say they are seeing more Latinx actors as lead characters in scripted TV shows, while over one-third feel they are seeing the same amount or less. 

In fact, Latinx respondents are more likely to feel there are now more Black actors as lead characters in scripted shows than more Latinx actors. Similarly, four in ten Latinx consumers feel they are seeing more positive portrayals of Latinx characters and communities; almost half feel they are seeing the same amount or fewer positive portrayals; and only 44% feel that they are seeing more brands going out of their way to market and advertise to Latinx audiences.

“Brands looking to truly resonate with and grow their business among Latinx consumers have to look beyond Hispanic Heritage Month to create meaningful connections,” notes Adriana Waterston, chief revenue officer and insights & strategy lead for Horowitz Research. “This includes not only improving diversity and inclusion in their advertising and storytelling, but also using their political and economic clout to lobby for policies that have a real impact on Latinx rights, freedom, and economic empowerment—including Latinas’ and all women’s bodily autonomy.”

The data from the Horowitz study also underscores that it’s not just inclusivity on screen or in ads that matter, researchers said. 

The researchers stressed that in the current environment, Latinx – like many consumers – have a heightened awareness of the socio-political stances of the companies they choose to do business with, and look to align themselves with brands that stand for causes they believe in.

For example, almost 7 in 10 Latinx consumers say it is important for them to support women’s rights, and two in three say it is important to be environmentally conscious. 

The study finds that over half of Latinx consumers have taken an action as a result of learning about a specific company’s actions or stances on political, social, and/or environmental issues – either by stopping doing business with the company, signing a petition against the company, or calling out the company in conversations with friends and/or family.

Notably, six in ten (59%) of Latinx consumers say that it would have a positive impact on their likelihood to buy from a company that supports a woman’s right to choose, compared to only 10% for whom this would negatively impact their likelihood. Similarly, 55% of Latinx would be more likely to buy from a company that publicly supports a path to citizenship for undocumented immigrants, while only 11% say it would have a negative impact.

The data comes from the new “FOCUS Latinx: State of Consumer Engagement 2022” report which provides an analysis of adults 18+. 

The survey was conducted in July 2022 in English among 1,800 adults. Data have been weighted to ensure results are representative of the overall TV universe. The report is available in total market, FOCUS Latinx, FOCUS Black, and FOCUS Asian editions. 

More information is available here. 

MIAMI—Spanish Broadcasting System, Inc, (SBS) (OTC Pink: SBSAA), has announced its expansion into digital marketing with the launch of its newly created pure-play digital marketing department, DigIdea, Digital Marketing Solutions. 

The addition of DigIdea Digital Marketing Solutions to the SBS family will make SBS a one-stop shop for a business' complete marketing needs, the company said. 

SBS already has TV, radio and streaming operations with Mega TV, Spanish language radio stations in 8 markets, LaMusica and SBS Entertainment.

DigIdea's full-service digital solutions will include search marketing, display, ott/ctv, email, and social.  

"The Digidea initiative will provide expertly crafted and creative digital marketing solutions to ad agencies and clients seeking to reach the U.S. Hispanic consumer. Our Company's 40-years' experience in serving Latino audio fans gives us an enormous leg up in providing the necessary knowhow, tools, and staff to guarantee effective and immediate results for our digital clients." stated SBS Chairman and CEO, Raúl Alarcón.

DigIdea is slated to launch October 2022 starting in L.A., followed by N.Y., Puerto Rico and Florida. 

NEW ROCHELLE, N.Y.—A new report from Horowitz Research highlights the growing importance of Latinx audiences for both streaming and pay TV providers at a time when media companies are expanding the availability of Spanish-language content.

The FOCUS Latinx: State of Pay TV, OTT & SVOD 2022 report from Horowitz found that seven in ten (71%) of Latinx TV content viewers watch Spanish-language programming–up 11% from last year–and that two-thirds watch international content, an increasing amount of which is accessed via SVOD (subscription) and AVOD (free) streaming services. 

The report found that the share of Latinx TV content viewers who rely only on streaming has continued its upward trajectory with 38% of Latinx only subscribing to streaming services and not to an MVPD.

But it also reported that with more Spanish-language and Latinx-themed SVOD and AVOD content and services available, Latinx households continue to be among the most loyal pay TV customers. The penetration of MVPD services among Latinx households now stands at 52%, slightly above the 51% rate for the overall U.S. market. 

The study also shows that Latinx TV content viewers over-index for subscribing to SVODs and using AVODs compared to the total market, highlighting a trend that Horowitz has been documenting for many years. 

This is due, in part, to the fact that these households want access to both Spanish/Latinx-themed and English/mainstream content, the researchers noted. 

“We have always been bullish about the Spanish-language and Latinx-themed content space, but until recently, this was an audience that was underserved and an opportunity that was not being fully realized,” notes Adriana Waterston, chief revenue officer and insights & strategy lead for Horowitz Research. “The fact that Spanish and English mainstream and Latinx-themed content were offered in silos, rather than within the same channel or platform, was a major barrier to its growth and evolution. The introduction of Spanish-language content within ‘mainstream’ platforms, starting with shows like Narcos, La Casa De Papel, and others on Netflix, has made media companies rethink their Latinx strategies. We are excited to see what lies ahead.”

On the SVOD side, Latinx households subscribe to an average of 4.7 streaming services, an increase from 4.0 last year. Concomitantly, spending on streaming services among Latinx also grew dramatically. Latinx SVOD subscribers report spending an average of $70.7 in 2022 on subscriptions to streaming services, compared to just $48.83 in 2021 and $38.54 in 2020, the researchers wrote. 

On the AVOD side, YouTube and Peacock are the most-used free streaming services for Latinx TV content viewers. Notably, Peacock offers content not just from NBC’s family of mainstream networks, but also has a wide array of content from Telemundo, one of the two leading Spanish-language broadcasters in the U.S.

Despite the increase in Spanish-language content now available, almost half (45%) of Latinx TV content viewers find the quality of Spanish content to not be on par with the quality of English content. 

This is likely to change moving forward as media companies continue to invest in quality Latinx-themed and Spanish-language content, the report noted. 

For example, Peacock recently doubled down on its commitment to the Latinx market by announcing Tplus, a bilingual content hub. YouTube TV added Spanish-language plans for its subscribers. Meanwhile, Pantaya, the Spanish-language SVOD service whose popularity grew tremendously with the success of its original series El Juego de Las Llaves, was recently acquired by Spanish-language media powerhouse TelevisaUnivision.

The full FOCUS Latinx: State of Pay TV, OTT & SVOD 2022 report provides analysis of U.S. TV content viewers and antenna users. The survey was conducted in February-March 2022 in English and Spanish among 2,200 TV content viewers. Data have been weighted to ensure results are representative of the overall TV universe. The report is available in total market, FOCUS Latinx, FOCUS Black, and FOCUS Asian editions.

More information is available at https://www.horowitzresearch.com/.

ATLANTA—The Cox Media Group (CMG) has expanded its relationship with Telemundo in a new deal that will add Telemundo affiliates in Jacksonville and Seattle and renew CMG’s contract in Charlotte for its Telemundo affiliate. 

“CMG is excited to grow our relationship with Telemundo to provide a wide array of important programming to underserved Hispanic audiences in Jacksonville and Seattle,” said Paul Curran, executive vice president for CMG. “Our Telemundo affiliate in Charlotte has been a tremendous success. Bringing on these two new markets fits perfectly with our mission to inform, entertain and elevate the viewers and communities we serve.”

Telemundo is a leading producer of content for Hispanics in the U.S. and around the world. Its programming features original scripted dramas, non-scripted programming, motion pictures, nightly newscasts and news-related specials, and two prestigious global sporting events - the FIFA World Cup and the Olympics.

NEW YORK—Adsmovil has announced that it will launch of Nuestra.TV, an AVOD service targeting Hispanic audiences at the end of the second quarter of this year.

Adsmovil, a minority-owned pioneer in Hispanic mobile advertising and digital media, reported that the service will launch with more than 40+ FAST channels and 15,000+ hours of premium video on demand (VOD) content. 

Its fully downloadable content library includes premiere productions (both English and Spanish) from the U.S., Latin America and Spain as well as original content created for the bilingual/bicultural consumer cohort from award-winning creators. Nuestra.TV will also offer educational programming, gaming, podcasts, UGC, live news, and music events.

"We have a decade of extensive acumen in this area, including in-depth Hispanic consumer and media consumption insights across countries of origin, generations, and languages,” said Alberto Pardo, president and CEO, Nuestra.TV. “With Nuestra.TV we are uniquely positioned to provide Hispanic cord cutters with a platform that is inclusive and authentic, and informed by content that is culturally and linguistically relevant, informative, and engaging. Nuestra.TV was created for all Latinos in the U.S. including the often overlooked bilingual/bicultural cohort," 

Hispanics, representing 62 million people in the U.S., are spending less time watching TV in favor of streaming video, especially ad-supported VOD, the company said during the NewFronts when it announced the new service. 

The COVID-19 pandemic accelerated this trend toward VOD and mobile streaming – with 22% of Hispanic TV homes cutting the cord within the last three years. Additional research indicates that 95% of Hispanics are likely to continue this habit into the future, using mobile and connected TV, primarily, and co-viewing with members of their households, the company said. 

The companies also included statements from several major media buyers discussing the importance of the Hispanic market. 

"Over the past few years, the Hispanic community has expanded and evolved significantly embracing on-demand streaming apps wholeheartedly,” explained Gonzalo Del FA, president of GroupM Multicultural. “Diversity and inclusion are critical components in today's media, both on-screen and across storylines, and the media industry is taking note. Nuestra.TV, Adsmovil's latest offering, is a great opportunity for brands to work with a free OTT offering that will do more than entertain but will educate and inspire across generations and languages."

Michael Roca, managing director, DE&I Investment, Omnicom MediaGroup added "There is pent-up demand to see more positive and inspiring stories/voices that reflect the fact that over 65% of Hispanics are US born and pivot effortlessly between their American and Latin cultures.  Keen marketers who understand that Hispanics are not monolithic, are also seeking bespoke touchpoints and opportunities to reach this dynamic and elusive audience within authentic and relevant environments.  New entries to the Hispanic OTT space, like Nuestra.TV, are ripe for the taking from all perspectives."

"Amidst the streaming wars and industry trade talk about all things CTV/OTT, the one facet that often gets overlooked is the need for cultural context and relevance,” noted Albert Thompson, managing director of digital innovation at Walton Isaacson. “Since there is no such thing as `One Latino,’ Nuestra.TV takes aim at better showcasing storylines from those 20 + countries of origin, as well as the U.S., across a platform where brands can create memorable impressions."

ATLANTA, Ga.—Gray Television has inked a major new affiliation agreement with Telemundo Network Group, LLC that extends the term of Gray’s affiliation agreements with Telemundo Network for its existing 12 markets and provides Gray the right to launch the first-ever local Telemundo affiliations on Gray’s television stations in 22 additional markets.

Once the new Telemundo affiliated stations launch this year, Gray will own and operate television stations providing Telemundo’s top-tier programming to a total of 34 television markets with an estimated Hispanic population exceeding 3.75 million people. 

The newest Telemundo TV markets are located primarily in the South, where the Hispanic population is seeing notable growth.. According to Pew Research, the South saw the fastest growth among Hispanics, increasing by 26% from 2010 to 2019.

The expansion also includes the upcoming launch of “Telemundo Georgia,” a new network of local television stations throughout the Peach State, including Macon, Columbus and Savannah. Initially, Telemundo Georgia will distribute the signal of Telemundo Atlanta (WKTB) in all markets. Over time, the individual markets will create and launch local content supported by the flagship Atlanta affiliate station.

“Gray’s expansion of Telemundo into new markets exemplifies its commitment to serve all the audiences and businesses within the local communities it serves,” explained Susan Sim Oh, Gray’s vice president of strategy and operations, Telemundo Station Group. “Importantly, this investment goes beyond just providing the most exciting Spanish language programming to 34 television markets. It also includes concrete plans to increase essential local news and digital offerings to currently underserved Hispanic households powered by Gray’s strong local television stations in these markets.”

Gray and Telemundo extended existing affiliation agreements between the companies for the following markets (Hispanic DMA in parenthesis):

• Atlanta, Ga. (23)
• Odessa-Midland, Texas (37)
• Waco-Temple-Bryan, Texas (38)
• Laredo, Texas (40)
• Lubbock, Texas (51)
• Amarillo, Texas (53)
• Cleveland, Ohio (55)
• Reno, Nev. (60)
• Honolulu, Hi. (67)
• Tyler-Longview, Texas (70)
• Wichita Falls, Texas & Lawton, Okla. (96) 
• Grand Junction, Colo. (135)

 In addition, Gray will launch new Telemundo Network-affiliated channels on a mix of full-power and low power television stations serving the following 22 markets (Hispanic DMA in parenthesis): 

• Nashville, Tenn. (54)
• Mobile-Pensacola, Ala. (84)
• Memphis, Tenn. (85)
• Savannah, Ga. (88)
• Birmingham, Ala. (91) 
• Greenville-New Bern, N.C . (94) 
• Huntsville-Decatur, Ala. (97)
• Shreveport, La. (98)
• Knoxville, Tenn. (105)
• Tallahassee-Thomasville, Fla. (109)
• Charleston, S.C. (112)
• Gainesville, Fla. (125)
• Augusta-Aiken, Ga. (126) 
• Myrtle Beach-Florence, S.C. (127)
• Columbus, Ga. (Opelika, Ala.) (130) 
• Wilmington, N.C .(136)
• Macon, Ga. (138)
• Albany, Ga. (141)
• Biloxi-Gulfport, Miss. (147) 
• Panama City, Fla, (152) 
• Montgomery-Selma, Ala. (158) 
• Bowling Green, Ky. (181)

ALBUQUERQUE, N.M.—Starting at 5 p.m. ET on January 31, Telemundo Nuevo México/KASA-TV will begin offering its first live newscasts, which are also the only live Spanish-language newscasts in New Mexico. 

As part of the launch of “Noticias Telemundo Nuevo México,” the station also redesigned its new news set and overhauled its website with a new look that prominently features local news, weather forecasts and other news content. 

Telemundo Nuevo México will debut new digital and mobile products later this year. 

“Telemundo Nuevo México has made the investment to help our community stay better informed with New Mexico’s only live, Spanish-language local newscasts and breaking news coverage,” added Tony Canales, president/general manager of Telemundo Nuevo México.  “Our goal is to deliver first-in-class news programming and our continued commitment is to super serve local communities throughout New Mexico, across all platforms.”

In October 2021, KASA-TV became an NBCUniversal-owned station following NBCUniversal Local’s acquisition of KASA. Since then, the station has named a new Assistant News Director to lead its local news operation, re-aligned its on-air anchor team, assigned correspondents to report from the DMA and hired broadcast production professionals to support its live programming, the station said. 

The station also reported that individuals interested in working at KASA-TV should visit NBCUniversal’s careers page at nbcunicareers.com/careers and enter “Albuquerque” in the search field.

MIAMI—Univision Communications has hired Michael Schwimmer as its president of global platform strategy and revenue. 

The newly created executive position complements Univision’s redesigned corporate leadership structure ahead of the close of Univision’s previously announced merger with Televisa, Univision said. 

Reporting directly to CEO Wade Davis, Schwimmer will centralize distribution of the company’s platform, content offerings and sales opportunities that drive revenue growth. He will also work closely with Pierluigi Gazzolo, president and chief transformation officer, on global app distribution for the company’s unified two-tiered streaming service, scheduled to launch in early 2022.

“Michael will complement our team by leading global distribution for the combined library of Televisa and Univision content, including all subscription and content licensing activities, and will oversee our efforts to ensure that thousands of hours of our Spanish-language content reaches valued audiences worldwide,” said Univision CEO Wade Davis. “His extensive experience leading the strategy for multicultural and AVOD offerings and his proven track record navigating corporate transformations make him the ideal addition to our team, and his expertise and passion for increasing Spanish-language representation in the media speaks to our company’s purpose.”

Schwimmer brings a wealth of experience in digital media, content distribution and the Hispanic market to the new role. 

Prior to joining Univision, Schwimmer served as group president of Sling TV and executive vice president of Dish Media, where he managed all aspects of the Sling TV business and oversaw the advertising sales business for the Dish enterprise. Prior to this role, he was executive vice president of international, business development and strategy at Sling TV, responsible for the company’s Dish TV and Sling TV multicultural and AVOD offerings. 

He also held the role of president and CEO of Fuse Media, cross-platform entertainment media brand for multicultural youth that included Fuse and FM (Fuse Music) linear channels, video-on-demand (VOD) and over-the-top (OTT) apps. 

Earlier, he led programming, marketing and media sales for Dish Network, playing a key role in launching Dish’s international programming business as well as the Dish Latino brand and services. 

Schwimmer sits on the Board of the National Association of Television Program Executives (NATPE) and is a member of the NAACP Entertainment Industry Board of Advisors.

MIAMI—NBCUniversal Telemundo Enterprises has announced plans to launch Tplus, a new content brand for Hispanic audiences that will bow on Peacock in the fall of 2022, and it laid out plans to stream Telemundo’s coverage of the  FIFA World Cup Qatar 2022 live on Peacock, including the final game. 

In addition NBCUniversal Telemundo Enterprises announced that Telemundo-owned stations will be launching their own local news streaming channels later this year to serve Spanish dominant and bilingual local audiences in New York, Miami, Los Angeles, and Puerto Rico. 

During the World Cup, Telemundo will present live coverage of matches on Peacock—including the group stage, all knock-off stage World Cup matches, and the highly anticipated final – providing the most ambitious multimedia coverage of the World Cup in Spanish-language history, the company said. 

Telemundo also announced a wide range of new programming that will be offered on Tplus at launch on NBCU’s Peacock streaming service, including original and exclusive titles from such producers as A3, ARCUS, Exile Content Studio, Red Arrow’s Kinetic Content and Telemundo Streaming Studios.

“As the #1 producer of scripted Spanish-language content in the U.S., we are tapping into our deep production expertise and understanding of our audience to launch Tplus, the first and only content brand at scale focused on serving U.S. Hispanics who feel 100% Latino and 100% American,” said Beau Ferrari, chairman, NBCUniversal Telemundo Enterprises. “We are proud to partner with our colleagues at Peacock to unveil this innovative streaming offering and provide culturally-relevant entertainment, news and sports to reach the widest Hispanic audience possible across language, across genres and across platforms.”

“As the streaming home for Telemundo programming, we are focused on continuing to expand the Peacock catalog with premium content that resonates with Hispanic audiences everywhere,” said Matt Strauss, chairman, Direct-to-Consumer and International. “By tapping into the expertise of our partners at Telemundo, we will provide customers with bold new originals, must-stream beloved franchises, and the biggest live sporting events that complement Peacock’s massive library of original, current, and classic movies and shows, as well as the best live news and sports, all in one place.”

For its programming slate, NBCUniversal Telemundo Enterprises is partnering with Telemundo Streaming Studios as well as with leading creators and production companies including Red Arrow’s Kinetic Content and A3. The company also has inked a first look development deal with Bianca Quesada’s ARCUS Studios, a production company dedicated to “expanding the aperture of the Latina)e)o)x narrative.” Quesada is known for her work on the development team on Vida. The multi-year deal outlines an exclusive first look for NBCUniversal Telemundo Enterprises’ Tplus brand at all scripted and unscripted programming in both English and Spanish.

“The Tplus titles we introduced today – along with many more in the pipeline – will resonate with diverse audiences who live their lives across language, countries, and cultures but always want to see the best stories come to life on screen,” said Romina Rosado, executive vice president and general manager of Hispanic Streaming, NBC Universal Telemundo Enterprises. “Our unique connection with the wide range of U.S. Hispanic viewers, coupled with increased streaming consumption of more diverse, multilingual content, and Peacock’s scale will quickly position Tplus as the go-to destination for best-in-class Hispanic content.” 

In addition to new Tplus premium content, NBCUniversal Telemundo Enterprises and Peacock announced a significant expansion of Spanish-language titles on the service, including multiple seasons of such franchises such as “Café con Aroma de Mujer”, “Yo Soy Betty la Fea”, “Operación Pacífico”, “Enemigo Íntimo”, which will join hits like “Caso Cerrado”, “Celia”, “La Querida del Centauro”, “Al Otro Lado del Muro”, and “Malverde.”

MIAMI—Hemisphere Media Group has announced that it has inked a multi-year carriage agreement with fuboTV to make all five of Hemisphere’s cable networks available in HD to subscribers of fuboTV's Latino channel plan in the U.S. and Puerto Rico.

The networks, which include WAPA América, Cinelatino, Pasiones, CentroAméricaTV and Televisión Dominicana, are expected to become available on the virtual MVPD's platform in Q1 of 2022.

“Virtual MVPD platforms continue to experience robust growth, and we applaud our partners at fuboTV for seeking to offer a comprehensive viewing experience to consumers, particularly Hispanic/Latino viewers, by providing them with the high-quality differentiated content they seek," said Alan J. Sokol, president and CEO of Hemisphere Media Group. 

Hemisphere owns and operates five U.S. Hispanic cable networks, two Latin American cable networks, a broadcast television network in Puerto Rico, a Spanish-language subscription streaming service in the U.S., a Spanish-language content distribution company and has an ownership interest in a broadcast television network in Colombia.

MIAMI—As Univision moves towards the upcoming launch of its global streaming platform, the company has further expanded its streaming teams by hiring four new senior executives. 

“We continue to build the best streaming team at Univision, recruiting experts from across the globe to launch our next era of growth,” said Pierluigi Gazzolo, president and chief transformation officer at Univision. “I’m confident these new additions to the team will help strengthen our new products and services to captivate our audience. These new leaders will bring fresh perspectives, expertise, talent, and skill sets to an already stellar team of streaming executives, which were recently announced at Univision. We are fostering innovation, collaboration, inclusivity, and accountability, which are all central to our transformation.”

The newly added streaming executives include:

• Roger Sole, chief marketing officer, streaming, will lead the marketing team in the development, growth, and creative approach for the future global streaming platform, including performance marketing, partner marketing integration, advertising, and all other streaming marketing efforts across all digital platforms, Univision said. Sole is a seasoned business leader with a track record in driving rapid growth in world-class organizations and renowned brands. Importantly, Sole has a long and successful experience in the telecommunications sector, having been CMO of Sprint (now T-Mobile) for five years, where he was a key member of the leadership team during the company’s turnaround and merger process. His telecom experience adds a relevant and necessary skillset that will help make Univision’s future global streaming platform a success. He was named one of the world’s most innovative CMOs by Business Insider in 2016 and 2017, for his breakthrough “Paul Switched” campaign and the launch of “Unlimited Freedom” plans. Most recently, he was the global CMO at WeWork, where he repositioned the company as the leader in flexible space and developed innovative products like WeWork AllAccess.
• Vincenzo Gratteri, senior vice president of development, streaming, will lead development and production of original Spanish language content, Univision said. Gratteri has overseen hundreds of productions across his almost 20-year career in the industry, having started in Italy with Lux Vide, where he produced titles such as Coco Chanel, in partnership with Rai Fiction and France 2. His experience spans from Europe to Latin America and the United States, where he worked with top production houses such as W Studios, producing more than 500 hours of prime TV series like El Dragón, a co-production between Televisa and Netflix, and most recently at Onza Americas, a production company based in Miami which he founded in partnership with the Spanish producers of The Ministry of Time.
• Adam Waltuch, Senior Vice President of Streaming Partnerships, will lead placement and growth through marketing partnerships with Univision’s global app distribution partners, Univision said. He will work closely with the Distribution and Content Licensing teams to support our future global streaming partnerships with MVPDs and vMVPDs in the U.S. and Latin America. Waltuch comes to Univision from Netflix, where he led teams responsible for fueling growth through distribution and brand partnerships, managing relationships with MVPDs, telecommunications companies, operators, and several consumer brands, He was formerly at Google, where he spent time in Buenos Aires, Santiago, and Mountain View, leading teams behind products like Google Cloud and AdWords. He has 20 years of experience in marketing partnerships, strategic business development, and content production.
• Rita Chertorivski, senior vice president of business and legal affairs, streaming, will lead all partnership negotiations relating to the development and production of original content for streaming, Univision said. She will also oversee all clearance and ancillary rights issues and advise on legal issues relating to streaming. Chertorivski is a seasoned, bicultural attorney licensed in both the U.S. and Mexico, where she began her career. She has worked in the U.S. both as a corporate lawyer and a media and entertainment attorney. Before joining Univision, she served as vice president, business and legal affairs for NBCUniversal Telemundo Enterprises, where she led a multi-regional team in charge of all scripted productions in the U.S., Mexico, Colombia, Argentina, and Spain.

Univision also noted that in 2021 it hired hundreds people to transform its existing operations and to work in such newly created divisions as Product Design & Development, Next Generation Data & Analytics, and Engineering.

“We are thrilled to bring this level of top talent to execute our vision successfully,” continued Gazzolo.

ALBUQUERQUE, N.M.—Telemundo Nuevo México/KASA-TV is launching local Spanish language newscasts at 5 p.m. and 10 p.m. (local time) on weekdays on October 18, making it the state’s only Albuquerque-based local Spanish newscast. 

“Noticias Telemundo Nuevo México” will be anchored by Alejandro Contreras, who will work with reporters Sergio Guerrero and Jaime Prieto on the newscast.  

The newscast will be done in partnership KOB-TV, the NBC affiliate station in Albuquerque and will be produced from KOB’s studios. KOB bilingual meteorologist Ivan Cabrera will deliver local weather forecasts for KASA’s news audiences. 

“We are very excited to present Noticias Telemundo Nuevo Mexico, the state’s only local Spanish-language newscast that is anchored in Albuquerque with field reporters covering stories throughout New Mexico and to do it in partnership with KOB-TV to produce our news programs from their studios,” said Tony Canales, president/general manager, Telemundo Nuevo México. “Our team is working really hard behind the scenes to give our audiences the first-in-class news programming that will help them stay informed, day in and day out.” 

KOB 4 vice president and general manager Michelle Donaldson added that “KOB 4 is proud to partner with our colleagues at Telemundo Nuevo México to strengthen our coverage for all New Mexicans. Collaboration, respect, and recognizing and including the different voices within our communities – these are more important than ever.”

The launch of Telemundo Nuevo Mexico’s locally produced newscasts follows NBCUniversal Local’s recent acquisition of KASA. With this acquisition, NBCUniversal Local’s Telemundo station footprint expanded from 30 to 31 markets.

MIAMI--NBCUniversal Telemundo Enterprises has opened Telemundo Center, its new global headquarters in Miami. With this new state-of-the-art facility, Comcast and NBCUniversal underscore their commitment to produce original Spanish language content for Hispanic consumers—the fastest growing U.S. demographic—while advancing the future of media.

“Latinos are a growing cultural, political and economic force influencing every aspect of our country,” said Cesar Conde, Chairman, NBCUniversal Telemundo Enterprises and NBCUniversal International Group. “Telemundo Center is the only facility that can fuel the preferences and demands of this dynamic audience, while driving unlimited growth and opportunity for our company, employees and community for years to come.”

[Read: Telemundo To Build $250 Million HQ In Miami-Dade]

Producing over 3,000 hours of original content a year, Telemundo Center houses 15 highly adaptive studios, including two digital studios, virtual and augmented reality sets, the news operation, and modern workspaces for its 1,500 employees. It also houses production of Telemundo’s primetime programming, including the entertainment show “Don Francisco te Invita,” the morning show “Un Nuevo Dia,” news programs, such as “Noticias Telemundo” and “Al Rojo Vivo,” and sports shows like “Titulares y Mas.”

The eco-friendly facility also integrates offices, and broadcast and production operations, for divisions, including: Telemundo Network, Telemundo Deportes, Noticias Telemundo, Telemundo Global Studios, Universo channel,,Telemundo’s digital media operations and NBCUniversal International Group’s Latin American offices.

With its new Telemundo Center, formerly based in Hialeah, FL, NBCUniversal Telemundo Enterprises indicates that they are making a visible commitment as a leading economic, cultural, and social contributor to the local Miami and greater Florida economy.