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                            <title><![CDATA[ Latest from Tv Technology in Hbbtv ]]></title>
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        <description><![CDATA[ All the latest hbbtv content from the Tv Technology team ]]></description>
                                    <lastBuildDate>Mon, 02 Mar 2026 23:39:57 +0000</lastBuildDate>
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                                                            <title><![CDATA[ HbbTV Association Formally Integrates DRM into Core Specification ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/standards/hbbtv-association-formally-integrates-drm-into-core-specification</link>
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                            <![CDATA[ HbbTV 2.0.5 is a major update in the specification for interactive TV services ]]>
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                                                                        <pubDate>Mon, 02 Mar 2026 23:39:57 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Standards]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/qKPhkEQ3WAcz2oRRPevrbJ-1280-80.png">
                                                            <media:credit><![CDATA[HbbTV]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[HbbTV graphic for 2.0.5]]></media:description>                                                            <media:text><![CDATA[HbbTV graphic for 2.0.5]]></media:text>
                                <media:title type="plain"><![CDATA[HbbTV graphic for 2.0.5]]></media:title>
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                                                            <title><![CDATA[ How Branded Smart TVs Can Put Pay-TV Operators Back in the Driver’s Seat ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinion/how-branded-smart-tvs-can-put-pay-tv-operators-back-in-the-drivers-seat</link>
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                            <![CDATA[ Operator-branded TVs give pay-TV services more prominence than an app and more control than a Privileged OpApp. ]]>
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                                                                        <pubDate>Wed, 06 Jul 2022 14:48:26 +0000</pubDate>                                                                                                                                <updated>Tue, 26 Jul 2022 08:16:35 +0000</updated>
                                                                                                                                            <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Marco Frattolin ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/MTjpL4dqzGHphfUohdBs4M-1280-80.jpeg">
                                                            <media:credit><![CDATA[Vewd]]></media:credit>
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                                                            <title><![CDATA[ Fincons Group Publishes White Paper on ATSC 3.0 Advantages ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/atsc3/fincons-group-publishes-white-paper-on-atsc-3-0-advantages</link>
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                            <![CDATA[ Written to showcase how next-gen standard features can be applied to Europe’s HbbTV. ]]>
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                                                                        <pubDate>Fri, 27 Sep 2019 17:43:50 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Standards]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/WnTx5amd6KvUysLgdZzHd5-1280-80.jpg">
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                                                            <title><![CDATA[ Verance, Fincons Group Announce Partnership Focused on Next-Gen TV ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/atsc3/verance-fincons-group-announce-partnership-focused-on-next-gen-tv</link>
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                            <![CDATA[ Companies will leverage their respective expertise in watermarking and HbbTV. ]]>
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                                                                        <pubDate>Tue, 22 Jan 2019 19:56:45 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Standards]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/8vwTQiaPdkV5LXaGrK6Xf7-1280-80.png">
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