MONTREAL—Grass Valley has launched a new series of events and initiatives that are designed to enhance customer satisfaction, foster  closer collaboration with partners, and speed up innovation in a rapidly evolving media and  entertainment landscape. 

"Grass Valley's new customer-centric approach reflects the company's commitment to  collaboration, innovation, and digital transformation," said Louis Hernandez Jr., CEO at Grass  Valley. "By working closely with our customers and industry partners, Grass Valley delivers  solutions that meet the evolving needs of the media and entertainment industry."  

"With over sixty years of industry expertise, Grass Valley understands the importance of strong  relationships with its customers and partners," he continued. "As technology continues to evolve, Grass Valley  recognizes the need to adapt and proactively engage with its customers and partners to better  understand their changing needs and requirements. These strategic initiatives will further cement the company's commitment to delivering exceptional customer service and driving  collaborative partnerships.” 

"We, at Grass Valley, feel a strong sense of opportunity as well as responsibility to lead the  industry through this next phase of transformation,’’ added Tim Banks, CRO at Grass Valley.  "But, GV cannot do this alone – and, we see strength in collaboration with our lead clients,  advisors, alliances and partners. We are truly better together." 

As part of these initiatives, Grass Valley will be focusing on several key areas: 

• GV Forum. Grass Valley will kick off the event series at NAB 2023 this year, with the GV Forum to be held  on April 15th. The GV Forum is a thought-leadership platform bringing together Grass Valley  experts with customers, Alliance and Channel Partners, to discuss and present on stage  industry topics that support the digital transformation of media and entertainment. Guest  presenters, Corey Smith, senior director, advanced production technologies, CBS Sports, Jeremy Dujardin, CTO, Global Media & Entertainment Services, Tata Communications,  Richard Bailey, managng director, Techex, Thomas Gunkel, market director broadcast,  Skyline Communications, and Steve Stubelt, senior vice president sales, Media & Entertainment, Diversified. 
• GVx Customer Council. Grass Valley is expanding the GVx, the company’s invitation only  thought leadership council, made up of senior executives from across some of the largest and  most influential media and entertainment groups. It was established to ensure that market  trends, insights and requirements are incorporated into Grass Valley’s strategy and product  development in a systematic and purposeful way. The company engages with the community to identify the key challenges the industry is collectively facing and collaborates to define and deliver the best solutions. GVx helps to steer the product development direction and informs the company’s strategic vision and technology strategy. Del Parks, President Technology at Sinclair Broadcast Group, continues in his advisory role as Chairman of the GVx Council. 
• GV Alliance. As part of the more open collaborative ecosystem that GV is developing, many members of the  GV Alliance will be demonstrating their integrated solutions at the Grass Valley booth (C2408).  The GV Alliance initiative is a rapidly expanding, open digital community committed to developing  an integrated ecosystem delivering standardized, pre-validated workflows for the industry. Grass  Valley clients can streamline their operations by adopting the common platform approach and an  expanding array of GV and alliance partner applications across contribution, distribution,  intercom, graphics, audio mixing, etc. By certifying the integration of these applications within  proven workflows, the GV Alliance program delivers reduced complexity, cost, risk and  deployment lead times. The GV Alliance is expanding rapidly and is receiving overwhelming interest. To learn more about  how to join the GV Alliance and the qualification and certification process at please visit Find out  more about the Grass Valley Alliance. 
• GVOne. GVOne offers an enhanced client engagement model designed to support customers deliver on  complex technology transformation initiatives and onboarding onto the AMPP platform. It is a  new lens for GV to view their business, focusing on key clients, streamlining their operational  interfaces and improving on quality of service. With GVOne, enterprise customers will now have access to an assigned cross-functional squad  intimately familiar with their facility, supporting them through every step of the customer  journey, from Pre-Sales Design, Project delivery and through in life support. 

"This intimate knowledge of our customers’ operations will facilitate faster response times,’’ explained  Jim Kirkland, senior vice president of delivery and support at Grass Valley. ‘’ Our goal is to provide a consistent,  high quality experience to our most valued customers. If a customer needs support from any  part of our business, they will be able to contact their GVOne assigned Squad members. This is how we’re supporting a more customer-centric approach moving forward.’’

MONTREAL—The Grass Valley Technology Alliance is growing, announcing that 12 new members are joining to bring its total membership up to 21. The GVTA is a certification program that seeks to provide benefits to customers, including access to technology that is interoperable with Grass Valley platforms and workflow components.

The new companies that have joined GVTA include Bridge Technologies, Calrec, Guntermann & Drunck, Leader Electronics Corporation, LiveU, Masstech, Shotoku, Singular.live, Spectra Logic, Sportzcast, Vislink and WASP3D.

GVTA’s membership is rounded out with Autoscript, ChyronHego, Frankly Media, Haivision, Mark Roberts Motion Control, Net Insight, RT Software, Telemetrics and Vinten.

“The Grass Valley Technology Alliance has grown exponentially since its inception 18 months ago. It now includes 21 diverse companies that brings together a range of expertise, passion and experience to help our customers as they strive to meet consumer demand for captivating content on any screen,” said Tim Shoulders, CEO and president of Grass Valley. “Grass Valley has always taken a customer first approach, and thanks to the strong relationships we have built in the industry through programs like GVTA, we can continue to support our customers as they innovate and entertain.”

For more information, visit Grass Valley’s website. 

MONTREAL—Grass Valley’s certification program, the Grass Valley Technology Alliance, has added five new member companies to its ranks: EcoDigital, Haivision, Mark Roberts Motion Control (MRMC) and Vitec Group’s Vinten and Autoscript.

The GV Technology Alliance launched in April 2019 and has the goal of delivering benefits to customers, such as improved purchasing confidence and access to a wide range of systems that are interoperable with GV platforms and workflow components, according to the company.

The EcoDigital product that is now compatible with GV technology is the DIVA content storage management system and DIVA Software Suite. Haivision is adding its streaming solutions to GV’s live production gear. MRMC’s contributions focus on end-to-end solutions for the sports and broadcast industry. Vinten is offering its HD-VRC control system for robotic cameras to integrate with GV’s Ignite Automation Production Control platform, while Autoscript has teleprompting gear.

“As broadcast media companies strive to deliver the captivating content and high production values that consumers demand, we give our customers access to trusted solutions that are tested and configured to meet the demands of mission-critical production environments,” said Tim Shoulders, president of Grass Valley.

These five companies join previous GV Technology Alliance members ChyronHego, Frankly Media, Net Insight, RT Software and Telemetrics.

For more information, visit Grass Valley’s website. 

ALLENDALE, N.J.—Telemetrics has developed a special interface between its RCCP-2A robotic control platform and the Grass Valley Ignite studio automation system that allows users to control a series of robotic cameras directly from the automation system, Telemetrics said.

The interface, an example of the companies’ longstanding OEM relationship and one fruit of the Grass Valley Technology Alliance coalition of companies that share a common vision for the future of professional video production and distribution, was on display in October at the Broadcast India 2019 Show in Mumbai, India.

At the show, Telemetrics showcased its RCCP-2A robotics and camera control panel as well as the Televator elevating pedestal in the Grass Valley booth. The exhibition demonstrated how integrated, pre-qualified solutions assist customers by reducing deployment costs and risks and improving production values, the company said.

“Grass Valley has proven to be a great partner in the marketing of our robotics products and control systems and we’ve jointly supplied our respective technology for several large projects together,” said Michael Cuomo, vice president of Telemetrics. “Customers are always looking for compatible technology when putting together or upgrading their facilities.”

Products developed under the GVTA umbrella offer customers security in knowing that they will complement one another and “are guaranteed to work together as promised,” said Cuomo.

Telemetrics’ entire product portfolio, including the RCCP-2A robotic camera control panel; the new PT-CP-S5 compact pan/tilt head; the new RoboEye2 integrated PTZ system; the OmniGlide robotic roving platform; the Televator series of remote-controlled elevating camera pedestals; and the company’s TeleGlide camera track and trolley system, can seamlessly work with complementary Grass Valley technology within streamlined video production workflows, the company said.

More information is available on the Telemetrics website.