LAS VEGAS—LG Electronics believes its 2019 flagship OLED TVs are moving to the head of the class.

This year’s lineup, encompassing the Z9, W9, E9 and C9 series, promise optimized content and enhanced picture and sound thanks to the company’s second-generation a9 Gen 2 intelligent processor, and a deep-learning algorithm developed from a database of over one million visual cues. Together they “recognize” content source quality and determine the best upgrade method for visual output, LG said.

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The new processor also automatically adjusts brightness based on ambient light conditions, taking into account the way the human eye perceives images in different lighting.The a9 Gen 2 processor can further refine HDR content by adjusting the brightness to add contrast, detail and depth of color to dark scenes in brightly-lit rooms, LG said.

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On the sound front, quality is augmented by an intelligent algorithm that can up-mix two-channel audio to deliver what LG described as “convincing virtual 5.1 surround sound.” Meanwhile, the a9 Gen 2 chip can optimize output based on content type for clearer-sounding voices, adding further realism to the sets’ Dolby Atmos sound signature.

The platform’s smarts also extends to digital assistants, which this year includes Amazon Alexa in addition to the built-in Google Assistant, first made available on the 2018 models with ThinQ AI. Pressing the Amazon Prime Video button on the TVs’ Magic Remote allows users to manage smart-home devices, ask questions and access Alexa’s tens of thousands of skills.

Voice control also comes into play via LG’s own ThinQ AI smart platform, which now boasts a new conversational voice recognition feature that understands context and allows for more complex requests.

LG’s latest OLED series will be on display next week at CES 2019 in the company’s Central Hall booth, #11100.