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                            <title><![CDATA[ Latest from Tv Technology in Globocom ]]></title>
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        <description><![CDATA[ All the latest globocom content from the Tv Technology team ]]></description>
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                                                            <title><![CDATA[ Elemental Powering Globo.com 4K Video-on-Demand ]]></title>
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                            <![CDATA[ Brazil’s Globo.com continues to build its video infrastructure with the help of Elemental Technologies, recently announcing the addition of Elemental’s video processing system to deliver 4K video-on-demand services. ]]>
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                                                                        <pubDate>Tue, 21 Feb 2017 11:06:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ null ]]></dc:description>
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                                <p><strong>PORTLAND, ORE.—</strong>Brazil’s Globo.com continues to build its video infrastructure with the help of Elemental Technologies, recently announcing the addition of Elemental’s video processing system to deliver 4K video-on-demand services. This new technology allows for the process streaming of 4K content with HEVC compression.</p><figure class="van-image-figure pull-" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' ><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="DkeHtRbYjrqAkySqowUGUP" name="" alt="" src="https://cdn.mos.cms.futurecdn.net/DkeHtRbYjrqAkySqowUGUP.jpg" mos="https://cdn.mos.cms.futurecdn.net/DkeHtRbYjrqAkySqowUGUP.jpg" align="" fullscreen="" width="" height="" attribution="" endorsement="" class="pull-"></p></div></div></figure><p>To satisfy the VoD services for its affiliates across Brazil, Globo.com added Elemental Server transcoders to its existing infrastructure that was comprised of Elemental Live, Elemental Server and Elemental Conductor systems, with Elemental APIs simplifying integration with other systems. Elemental’s software-defined video approach allows HEVC encoding, which provides beneficial compression ratios for online delivery of 4K video.</p><p>With the new system, Globo.com can deliver 4K VoD services, connecting online audiences to its TV broadcast networks, OTT television service and film studio.</p>
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