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                            <title><![CDATA[ Latest from Tv Technology in Freewheel ]]></title>
                <link>https://www.tvtechnology.com/tag/freewheel</link>
        <description><![CDATA[ All the latest freewheel content from the Tv Technology team ]]></description>
                                    <lastBuildDate>Wed, 11 Mar 2026 20:29:54 +0000</lastBuildDate>
                            <language>en</language>
                                <item>
                                                            <title><![CDATA[ FreeWheel Launches AI Agent Infrastructure ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/freewheel-launches-ai-agent-infrastructure</link>
                                                                            <description>
                            <![CDATA[ New MCP server and intelligence tools automate negotiation, optimization, and execution ]]>
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                                                                        <pubDate>Wed, 11 Mar 2026 20:29:54 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/PoRVKXnbmP92b8Fck9iqmB-1280-80.jpg">
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                                                            <title><![CDATA[ Comcast Advertising Unveils Programmatic Solution for Linear TV ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/comcast-advertising-unveils-programmatic-solution-for-linear-tv</link>
                                                                            <description>
                            <![CDATA[ Move enables agencies and brands to buy traditional TV inventory alongside digital media ]]>
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                                                                        <pubDate>Thu, 23 Oct 2025 18:39:51 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/bjHM9g2BibMWZoQubZdj88-1280-80.jpg">
                                                            <media:credit><![CDATA[Comcast]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Comcast]]></media:description>                                                            <media:text><![CDATA[Comcast]]></media:text>
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                                                            <title><![CDATA[ Roku Now Incorporated into FreeWheel’s Streaming Hub ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/roku-now-incorporated-into-freewheels-streaming-hub</link>
                                                                            <description>
                            <![CDATA[ Roku’s premium CTV supply can now be activated through the FreeWheel Streaming Hub with better demand signals, more transparency, and more efficient monetization, the companies said ]]>
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                                                                        <pubDate>Tue, 07 Oct 2025 13:53:58 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/tBEinLus7mricvNofFCs6J-1280-80.jpg">
                                                            <media:credit><![CDATA[Roku]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Roku and FreeWheel logos]]></media:description>                                                            <media:text><![CDATA[Roku and FreeWheel logos]]></media:text>
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                                                            <title><![CDATA[ Comcast Partners With Major TV Players To Launch Universal Ads ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/comcast-partners-with-major-tv-players-to-launch-universal-ads</link>
                                                                            <description>
                            <![CDATA[ New platform backed by big media players aims to streamline ad sales and attract smaller advertisers who had previously focused on social media ]]>
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                                                                        <pubDate>Mon, 06 Jan 2025 19:51:23 +0000</pubDate>                                                                                                                                <updated>Mon, 06 Jan 2025 19:51:54 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/bjHM9g2BibMWZoQubZdj88-1280-80.jpg">
                                                            <media:credit><![CDATA[Comcast]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Comcast]]></media:description>                                                            <media:text><![CDATA[Comcast]]></media:text>
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                                                            <title><![CDATA[ Roku Expands Programmatic Ad Deal With FreeWheel ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/roku-expands-programmatic-ad-deal-with-freewheel</link>
                                                                            <description>
                            <![CDATA[ For the first time, Roku premium inventory, including The Roku Channel, will be available to FreeWheel demand-side advertisers via a new real-time bidding integration ]]>
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                                                                        <pubDate>Thu, 12 Dec 2024 17:23:51 +0000</pubDate>                                                                                                                                <updated>Thu, 12 Dec 2024 17:35:44 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/tBEinLus7mricvNofFCs6J-1280-80.jpg">
                                                            <media:credit><![CDATA[Roku]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Roku and FreeWheel logos]]></media:description>                                                            <media:text><![CDATA[Roku and FreeWheel logos]]></media:text>
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                                                            <title><![CDATA[ FreeWheel Launches Contextual Marketplace ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/freewheel-launches-contextual-marketplace</link>
                                                                            <description>
                            <![CDATA[ Will allow publishers to improve ad campaigns by using precise, contextual classification insights within streaming inventory ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 05 Dec 2024 19:09:12 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/PoRVKXnbmP92b8Fck9iqmB-1280-80.jpg">
                                                            <media:credit><![CDATA[FreeWheel]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[FreeWheel logo]]></media:description>                                                            <media:text><![CDATA[FreeWheel logo]]></media:text>
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                                                            <title><![CDATA[ Adlook, Comcast’s FreeWheel To Partner on CTV Advertising ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/adlook-comcasts-freewheel-to-partner-on-ctv-advertising</link>
                                                                            <description>
                            <![CDATA[ The move will improve advertisers’ access to top-tier CTV and online video inventory ]]>
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                                                                        <pubDate>Tue, 19 Nov 2024 18:15:51 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Partnerships]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/qYJEQ4GEmoQfU8NYpn2zcP-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Money]]></media:description>                                                            <media:text><![CDATA[Money]]></media:text>
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                                                            <title><![CDATA[ Fox Taps FreeWheel for Dynamic Ad Insertion in its College Football Coverage ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/fox-corporation-taps-freewheel-to-introduce-dynamic-ad-insertion-on-foxs-college-football-coverage</link>
                                                                            <description>
                            <![CDATA[ FreeWheel will programmatically enable Tubi and the entire One Fox portfolio by serving as the company’s primary monetization engine ]]>
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                                                                        <pubDate>Wed, 12 Jun 2024 17:00:24 +0000</pubDate>                                                                                                                                <updated>Wed, 12 Jun 2024 17:24:08 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ZH5oH3zG8N66oo7M2632qP-1280-80.jpg">
                                                            <media:credit><![CDATA[Comcast]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[FreeWheel]]></media:description>                                                            <media:text><![CDATA[FreeWheel]]></media:text>
                                <media:title type="plain"><![CDATA[FreeWheel]]></media:title>
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                                                            <title><![CDATA[ Direct Digital, Beeswax to Simplify Multicultural CTV Ad Buys ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/direct-digital-beeswax-to-simplify-multicultural-ctv-ad-buys</link>
                                                                            <description>
                            <![CDATA[ The Black-owned ad tech group is working FreeWheel's Beeswax to make it easier to buy multicultural and general market CTV ad inventory ]]>
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                                                                        <pubDate>Thu, 17 Aug 2023 16:41:58 +0000</pubDate>                                                                                                                                <updated>Thu, 17 Aug 2023 16:42:11 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/qYJEQ4GEmoQfU8NYpn2zcP-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Money]]></media:description>                                                            <media:text><![CDATA[Money]]></media:text>
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                                                            <title><![CDATA[ FreeWheel to Bring Roku’s Ad Tech to FreeWheel Customers ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/freewheel-to-bring-rokus-ad-tech-to-freewheel-customers</link>
                                                                            <description>
                            <![CDATA[ The collaboration will provide greater interoperability, automation, quality and results for publishers, the companies said ]]>
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                                                                        <pubDate>Wed, 12 Jul 2023 16:27:27 +0000</pubDate>                                                                                                                                <updated>Thu, 13 Jul 2023 14:33:45 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Wy7PbLY5jhyEiuhLHcgAmU-1280-80.jpg">
                                                            <media:credit><![CDATA[Roku]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Roku]]></media:description>                                                            <media:text><![CDATA[Roku]]></media:text>
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                                                            <title><![CDATA[ FreeWheel Launches the Viewer Experience Lab ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/freewheel-launches-the-viewer-experience-lab</link>
                                                                            <description>
                            <![CDATA[ It is working with MediaScience to offer research, reports and solutions to improve the viewer experience ]]>
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                                                                        <pubDate>Thu, 22 Jun 2023 15:47:44 +0000</pubDate>                                                                                                                                <updated>Thu, 22 Jun 2023 16:07:57 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/rWqZRMkCybnXqH7chuoBpg-1280-80.jpg">
                                                            <media:credit><![CDATA[FreeWheel]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Image of man watching TV]]></media:description>                                                            <media:text><![CDATA[Image of man watching TV]]></media:text>
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                                                            <title><![CDATA[ NBCUniversal Expands One Platform’s Global Ad Capabilities ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nbcuniversal-expands-one-platforms-ad-capabilities</link>
                                                                            <description>
                            <![CDATA[ Marketers can manage global campaigns in a single buy across Europe, Asia, Australia and the Americas for the first time ]]>
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                                                                        <pubDate>Tue, 20 Jun 2023 20:10:43 +0000</pubDate>                                                                                                                                <updated>Tue, 20 Jun 2023 20:12:48 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/uFFYM6gNoZEMLvkWdyWirC-1280-80.jpg">
                                                            <media:credit><![CDATA[Pixabay]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Pixabay]]></media:description>                                                            <media:text><![CDATA[Pixabay]]></media:text>
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                                                            <title><![CDATA[ Estrella Media Taps Freewheel for CTV Advertising ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/estrella-media-taps-freewheel-for-ctv-advertising</link>
                                                                            <description>
                            <![CDATA[ The companies hope to capitalize on the Hispanic streaming audiences that over-index the average U.S. household in CTV usage ]]>
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                                                                        <pubDate>Fri, 16 Dec 2022 21:22:07 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/Hy78hDaxfjsD9ZXqnuTwNG-1280-80.png">
                                                            <media:credit><![CDATA[Estrella Media]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Estrella Media]]></media:description>                                                            <media:text><![CDATA[Estrella Media]]></media:text>
                                <media:title type="plain"><![CDATA[Estrella Media]]></media:title>
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                                                            <title><![CDATA[ Fox Corporation Taps FreeWheel to Manage OneFOX Ad Inventory ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/fox-corporation-taps-freewheel-to-manage-onefox-ad-inventory</link>
                                                                            <description>
                            <![CDATA[ Comcast’s FreeWheel will manage direct sold advertising campaigns across Fox News Media, Fox Sports, Fox Entertainment, and Tubi ]]>
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                                                                        <pubDate>Thu, 03 Nov 2022 20:01:59 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/qYJEQ4GEmoQfU8NYpn2zcP-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Money]]></media:description>                                                            <media:text><![CDATA[Money]]></media:text>
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                                                            <title><![CDATA[ FreeWheel, AMC Networks Launch New Linear Addressable Ad Capabilities ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/freewheel-amc-networks-launch-new-linear-addressable-ad-capabilities</link>
                                                                            <description>
                            <![CDATA[ The new self-service addressable features will help programmers monetize hard to access inventory and streamline management of multi-screen campaigns ]]>
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                                                                        <pubDate>Thu, 16 Jun 2022 16:41:59 +0000</pubDate>                                                                                                                                <updated>Fri, 17 Jun 2022 23:17:45 +0000</updated>
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                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/XGJMKUsz6pdXYk2kV9f9mD-1280-80.jpg">
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                                                            <title><![CDATA[ Tegna, FreeWheel Extend Partnership ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/tegna-freewheel-extend-partnership</link>
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                            <![CDATA[ Tegna works with FreeWheel on advertising transactions ]]>
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                                                                        <pubDate>Thu, 07 Jan 2021 15:24:16 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ZH5oH3zG8N66oo7M2632qP-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[FreeWheel]]></media:description>                                                            <media:text><![CDATA[FreeWheel]]></media:text>
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                                                            <title><![CDATA[ Local Advertising Spending for September Sets Strata Record, FreeWheel Says ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/local-advertising-spending-for-september-sets-strata-record-freewheel-says</link>
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                            <![CDATA[ Points to a growth of local TV spend, FreeWheel claims ]]>
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                                                                        <pubDate>Wed, 14 Oct 2020 13:15:21 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ZH5oH3zG8N66oo7M2632qP-1280-80.jpg">
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                                                            <title><![CDATA[ Nexstar Digital to Use FreeWheel’s Ad Platform ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nexstar-digital-to-use-freewheels-ad-platform</link>
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                            <![CDATA[ Has agreed to a multiyear deal to use Strata ]]>
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                                                                        <pubDate>Mon, 15 Jun 2020 19:37:58 +0000</pubDate>                                                                                                                                <updated>Tue, 16 Jun 2020 12:54:19 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ZH5oH3zG8N66oo7M2632qP-1280-80.jpg">
                                                            <media:credit><![CDATA[Comcast]]></media:credit>
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                                                            <title><![CDATA[ FreeWheel: Connected TV Starting to Resemble Linear ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/freewheel-connected-tv-starting-to-resemble-linear</link>
                                                                            <description>
                            <![CDATA[ New report focuses on how OTT has grown in last few years ]]>
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                                                                        <pubDate>Thu, 11 Jun 2020 17:49:35 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/CJrjLudyh2YumJ2JiuSDLE-1280-80.png">
                                                            <media:credit><![CDATA[Comcast]]></media:credit>
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                                                            <title><![CDATA[ Ad Views in Premium Video Jump 17 Percent, FreeWheel Says ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/ad-views-in-premium-video-jump-17-percent-freewheel-says</link>
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                            <![CDATA[ According to a new report from FreeWheel, advertisers continue to make their way to premium digital video. ]]>
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                                                                        <pubDate>Thu, 28 Sep 2017 11:18:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Broadcasting &amp; Cable ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Ke4JA3g2cac6tZCnhbf9oG-1280-80.jpg">
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