SEATTLE—While there are a number of different services available to deliver live content to consumers these days, Amazon Fire TV has a new feature that will bring it all into a single location. Amazon has announced the creation of a “Live” tab on all Fire devices and Fire TV edition smart TVs, which features live sports, news and channels from select OTT services, streaming apps, paid subscriptions and over-the-air antennas.

The new feature works with Fire TV live TV integrated apps, which include Pluto TV, Red Bull TV, PlayStation Vue, Philo and the Prime Video Channels feature. Fire TV Edition smart TVs and Fire TV Recast devices can also add antenna channels to the live tab.

The Live tab is found right next to the Home tab. When viewing the Live tab, it will show the most recent channels viewed across all of the integrated apps, have genre rows and rows for specific integrated apps or antenna channels. Amazon says that the order of the rows can be customized.

Amazon will make the Live tab available for Fire TV customers in the next week.

SEATTLE—Amazon’s Fire TV keeps growing, as earlier this week Jen Prenner, GM and global head of marketing, growth & engagement for the Fire TV, announced that the device’s number of active users now surpasses 34 million. That number is up from the 30 million active users that were reported on back in January of 2019 and tops one of Fire TV’s top competitors, Roku, which recently announced it had more than 29.1 million active users at the end for Q1 2019.

Amazon also announced that it is continuing to add to the services of the Fire TV. The device now features more than 500,000 movies and TV episodes, as well as thousands of apps. This is in addition to previous announcements for a 4K version of the streaming stick and a DVR for antennas built for the Fire TV.

In addition, Amazon has released new, updated versions of its Fire tablet, both its standard version and one for children. Video content, as well as audio books and apps, are available through these tablets that now have faster processors and Alexa compatibility.