DENVER, Colo.—Sports entertainment platform DAZN relied on the MediaKind MK.IO elastic, cloud-native streaming platform to support high-quality streaming of the FIFA Club World Cup 2025, which concluded last month.

DAZN held the exclusive global broadcast rights to the inaugural tournament, which featured 32 of the world’s top soccer clubs competing in 63 matches across 12 stadiums in the U.S. and was streamed live to hundreds of millions of viewers in more than 200 markets.

The tournament was the first major live sporting event DAZN streamed with its newly deployed, multiregion MK.IO service from MediaKind.

MediaKind was DAZN’s exclusive cloud-based live event delivery partner on Azure. With its API-first design, real-time adaptability and cloud elasticity, MK.IO enabled DAZN to deliver consistently low-latency, broadcast-quality video at scale, regardless of geography, platform or device, the company said.

“Broadcasting the FIFA Club World Cup 2025 to soccer fans around the world requires reliability and agility,” James Pearce, senior vice president of broadcast and streaming at DAZN, said. “MK.IO supported DAZN in scaling effortlessly, adapting in real time and delivering a seamless streaming experience. The service simplified our operations and helped us make world-class soccer more accessible than ever across all devices to fans worldwide with complete confidence.”

MK.IO allowed DAZN to orchestrate end-to-end video workflows from ingest to playback while dynamically scaling in response to match schedules and peak global demand. The upgrade to MK.IO has assisted DAZN’s growth and unified operations and delivery on a scalable, resilient and cloud-agnostic service.

In addition to supporting the tournament, DAZN has also selected MediaKind’s cloud-connected technology as the sole solution for its 24/7 linear channel processing. The initial deployment supports 40 channels and runs on-prem on DAZN’s own infrastructure, with additional scaling planned, it said.

More information is available on the company’s website.

LONDON—Encompass Digital Media said it will support live and on-demand viewing of the 2025 FIFA Club World Cup across multiple global regions for sports entertainment platform DAZN with playout, live channel origination, cloud-based streaming, IP distribution and satellite-based resilience services.

Available via linear broadcast and over-the-top, the Club World Cup concludes on Sunday, July 13, with the championship match between English Premier League side Chelsea and Paris Saint-Germain of France’s Ligue 1, at MetLife Stadium in East Rutherford, N.J. The tournament brought together 32 of the most successful clubs from every continent to compete in 63 matches. DAZN is the exclusive global broadcast partner, delivering every match live and free to fans worldwide—a first for a men’s international club soccer tournament.

Throughout the event, live playout is being managed from Encompass’s Stamford, Conn., facility, where its team handles workflows across three channels, integrating late-breaking content, graphics, advertising and event-specific requirements.

Reactive playout services are being delivered continuously across the live window on each matchday and then transition to thematic operations overnight. AI-generated captions, provided in partnership with AI Media, are also integrated into all feeds, Encompass said.

Encompass’ Stream TV product is architected to deliver 100% availability and provides OTT direct-to-consumer distribution for three linear channels (North America, Rest of World and Latin America) via its Altitude Media Cloud. The channels are encoded, packaged and delivered directly to DAZN’s audience.

Encompass also handles IP distribution to seven international affiliates, using a resilient setup monitored 24/7 from its custom-built London facility. The service, which replaces traditional satellite-based delivery with a fully internet-native approach, ensures high-quality broadcast output to licensees in regions including Australia, Europe and the United States.

As an additional layer of resilience, Encompass provides satellite downlink capabilities from the U.K. and the U.S. to enable DAZN to maintain access to live content in the event of fiber or IP disruption. Encompass’s integration of traditional master control and broadcast engineering with modern cloud, IP and OTT services is backed by its operational teams and technical resources, enabling it to meet the real-time demands of live Tier-1 sports.

More information is available on the company’s website.