<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
     xmlns:content="http://purl.org/rss/1.0/modules/content/"
     xmlns:dc="https://purl.org/dc/elements/1.1/"
     xmlns:dcterms="http://purl.org/dc/terms/"
     xmlns:media="http://search.yahoo.com/mrss/"
     xmlns:atom="http://www.w3.org/2005/Atom"
>
    <channel>
        <atom:link href="https://www.tvtechnology.com/feeds/tag/extreme-reach" rel="self" type="application/rss+xml" />
                    <title><![CDATA[ Latest from Tv Technology in Extreme-reach ]]></title>
                <link>https://www.tvtechnology.com/tag/extreme-reach</link>
        <description><![CDATA[ All the latest extreme-reach content from the Tv Technology team ]]></description>
                                    <lastBuildDate>Thu, 23 Apr 2026 13:00:00 +0000</lastBuildDate>
                            <language>en</language>
                                <item>
                                                            <title><![CDATA[ XR Extreme Reach Expands Celebrity Payments To Support Ai Performers In Advertising  ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/xr-extreme-reach-expands-celebrity-payments-to-support-ai-performers-in-advertising</link>
                                                                            <description>
                            <![CDATA[ The platform addresses the growing use of AI characters in advertising in ways that comply with the SAG-AFTRA Commercials Contract ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">kNtRNFDyeW2ppy365wh4D3</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/UA5UbkQHxxWC2SHngqzNGD-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Thu, 23 Apr 2026 13:00:00 +0000</pubDate>                                                                                                                                <updated>Thu, 23 Apr 2026 22:27:47 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                    <category><![CDATA[Regulatory &amp; Legal]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/UA5UbkQHxxWC2SHngqzNGD-1280-80.jpg">
                                                            <media:credit><![CDATA[Writecream.com]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[AI in Media &amp; Entertainment image generated by Writecream.com]]></media:description>                                                            <media:text><![CDATA[AI in Media &amp; Entertainment image generated by Writecream.com]]></media:text>
                                <media:title type="plain"><![CDATA[AI in Media &amp; Entertainment image generated by Writecream.com]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/UA5UbkQHxxWC2SHngqzNGD-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ TV Tech's Weekly Product Wrap-Up ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/august-9-edition-tv-techs-weekly-product-wrap-up</link>
                                                                            <description>
                            <![CDATA[ Our coverage of new products, services and deployments from August 5 to August 9 ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">R7wdXZUtEZFJPf8qx88mxM</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/N4ycmtK3n9XbQpQsCNDycM-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Fri, 09 Aug 2024 20:45:11 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/N4ycmtK3n9XbQpQsCNDycM-1280-80.jpg">
                                                            <media:credit><![CDATA[Wheatstone]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Wheatstone]]></media:description>                                                            <media:text><![CDATA[Wheatstone]]></media:text>
                                <media:title type="plain"><![CDATA[Wheatstone]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/N4ycmtK3n9XbQpQsCNDycM-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Nielsen to Launch Measurement of Individual Ads ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nielsen-to-launch-measurement-of-individual-ads</link>
                                                                            <description>
                            <![CDATA[ In an important step towards improved measurement of the effectiveness of ad campaigns, Nielsen is working with Extreme Reach to watermark the vast majority of national linear TV commercials ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">i8Vd5Eo7erUUbT3daCJuKc</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/xK2Xknmb9SaYCYa92ZpiwY-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Mon, 22 Nov 2021 19:29:10 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/xK2Xknmb9SaYCYa92ZpiwY-1280-80.jpg">
                                                            <media:credit><![CDATA[iStock]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[money]]></media:description>                                                            <media:text><![CDATA[money]]></media:text>
                                <media:title type="plain"><![CDATA[money]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/xK2Xknmb9SaYCYa92ZpiwY-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Extreme Reach Acquires attikSpace ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/extreme-reach-acquires-attikspace</link>
                                                                            <description>
                            <![CDATA[ The deal to acquire the media management company will expand its physical and digital asset management capabilities for marketers ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">ogpwHGrd5L7Z4pG2FZwqdk</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/Z7MAAjCEe7Faa9EBTePrxN-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Mon, 08 Nov 2021 16:51:52 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Z7MAAjCEe7Faa9EBTePrxN-1280-80.jpg">
                                                            <media:credit><![CDATA[Extreme Reach]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Extreme Reach]]></media:description>                                                            <media:text><![CDATA[Extreme Reach]]></media:text>
                                <media:title type="plain"><![CDATA[Extreme Reach]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/Z7MAAjCEe7Faa9EBTePrxN-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Ads on Connected TVs More Attractive, Study Finds ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/ads-on-connected-tvs-more-attractive-study-finds</link>
                                                                            <description>
                            <![CDATA[ Extreme Reach finds completion rate climbs to 95 percent. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">q1TpdQY9AswhNSyooZEZi1</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/ULB4vaAHnjwUVQAwLJbThC-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Wed, 31 Oct 2018 15:28:44 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ULB4vaAHnjwUVQAwLJbThC-1280-80.jpg">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                                                                                                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/ULB4vaAHnjwUVQAwLJbThC-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Extreme Reach Monitors Audio Loudness With Minnetonka ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/equipment/extreme-reach-monitors-audio-loudness-with-minnetonka</link>
                                                                            <description>
                            <![CDATA[ The company is an advertising distribution and delivery company, offering a start-to-finish workflow for TV and video ads along with talent and rights management. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">vNWdraxBbydCueqCCBWYe2</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/BhUeecdCLndF6vY35EfNPE-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Tue, 04 Sep 2018 17:40:28 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ David Unsworth ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/BhUeecdCLndF6vY35EfNPE-1280-80.jpg">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[David Unsworth]]></media:description>                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/BhUeecdCLndF6vY35EfNPE-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Report: Video Ad Viewing Grows 19 Percent ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/report-video-ad-viewing-grows-19-percent</link>
                                                                            <description>
                            <![CDATA[ It looks like viewers aren’t just eagerly awaiting the “skip ad” icon to appear on video ads anymore. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">eS49cokm5MdUG9k3rFFBU1</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/NsJ4B9XFMkUtLKKod3akJQ-1280-80.png" type="image/png" length="0"></enclosure>
                                                                        <pubDate>Fri, 28 Jul 2017 09:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/NsJ4B9XFMkUtLKKod3akJQ-1280-80.png">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                                                                                                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/NsJ4B9XFMkUtLKKod3akJQ-1280-80.png" />
                                                                                        </item>
            </channel>
</rss>