SANTA CLARA, CA—Ericsson Media Solutions today announced it has rebranded itself as MediaKind, the home of technologies from companies acquired by Ericsson, such as Aspex, Azuki Systems, Envivio, Fabrix, HyCGroup, Microsoft Mediaroom and Tandberg Television.

“We understand the power of media and how it is evolving. It runs in our DNA, and it’s our passion,” said Angel Ruiz, MediaKind CEO. The goal of the company is to enable MediaKind customers to “create and deliver immersive media experiences,” he added.

Currently, the company serves more than 900 cable, satellite and telecom service providers as well as broadcasters worldwide. In 2017, Ericsson divvied up its media businesses into two divisions: Ericsson Media Solutions, which includes its Emmy award-winning video compression solutions for contribution and direct-to-consumer video service distribution, advertising and content personalization, cloud DVR and TV and video delivery platforms; and Red Bee Media, formerly Ericsson Broadcast & Media Services, which focuses on playout, OTT, media management and accessibility solutions. 

[Read: Ericsson Media Solutions Launches MediaFirst UHD Media Processing And Encoding Platform]

On Jan. 31, private equity firm One Equity Partners announced its intention to become the majority owner of Ericsson Media Solutions. The MediaKind brand will be carried forward when the this transaction is complete, MediaKind said.

Besides Ruiz, the management team of MediaKind includes: Gowton Achaibar, COO and Head of R&D; Heather Andrade-Neumann, Chief People Officer; Arun Bhikshesvaran, CMO; Misty Kawecki, CFO; Mark Russell, CTO and Strategy Officer; Sven Bolthausen, SVP commercial management & sales support; Alex Borland, SVP EMEA sales; Clayton Cruz, SVP Latin American sales; Steve Payne, SVP North America sales; and Ken Yap, SVP North East Asia sales.

More information is available on the company’s website. 

SAN FRANCISCO—Envivio has announced that it has been acquired by Stockholm-based communications technology and services company Ericsson. Envivio will continue to develop its software-based technology for video processing, delivery and monetization as part of Ericsson’s TV and Media portfolio.

“The uniting of Envivio’s pioneering software solutions and Ericsson’s strength in the marketplace is a great combination for our customers and stockholders,” said Julien Signès, founder and CEO of Envivio. “Ericsson shares a similar vision for the future of video processing and shift to software defined and virtualized encoding solutions. Ericsson brings tremendous resources, a broad product and solutions portfolio and reach that will accelerate the adoption of Envivio’s software-based video solutions.”

As per the agreement, Ericsson will commence a cash tender offer to purchase all of Envivio’s outstanding shares with a merger following the completion of the tender offer, which would result in all shares not tendered being converted into the right to receive $4.10 per share. The tender offer has not officially commenced. The acquisition is expected to close in the fourth quarter of 2015.