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                    <title><![CDATA[ Latest from Tv Technology in Encoding ]]></title>
                <link>https://www.tvtechnology.com/tag/encoding</link>
        <description><![CDATA[ All the latest encoding content from the Tv Technology team ]]></description>
                                    <lastBuildDate>Mon, 13 Apr 2026 12:47:07 +0000</lastBuildDate>
                            <language>en</language>
                                <item>
                                                            <title><![CDATA[ AI and Next-Generation Codecs are Reshaping Encoding Innovation ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/opinion/ai-and-next-generation-codecs-are-reshaping-encoding-innovation</link>
                                                                            <description>
                            <![CDATA[ Service providers must optimize three compression variables simultaneously: video quality, bitrate efficiency/processing power and latency ]]>
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                                                                        <pubDate>Mon, 13 Apr 2026 12:47:07 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Cloud]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                    <category><![CDATA[Live Production]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                    <category><![CDATA[IP &amp; Networking]]></category>
                                                    <category><![CDATA[Infrastructure]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Stephane Cloirec ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/RQaTSh7Pc5fdBA5GZoniqP-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Vortex]]></media:description>                                                            <media:text><![CDATA[Vortex]]></media:text>
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                                                            <title><![CDATA[ Ericsson, Nokia and Fraunhofer HHI Partner on 6G Video Coding Standard ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/ericsson-nokia-and-fraunhofer-hhi-partner-on-6g-video-coding-standard</link>
                                                                            <description>
                            <![CDATA[ Partners’ proof-of-concept for next-generation video coding technology positively evaluated by the ITU-T Video Coding Experts Group and the ISO/IEC Moving Picture Experts Group (MPEG) ]]>
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                                                                        <pubDate>Mon, 27 Oct 2025 13:51:45 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Standards]]></category>
                                                    <category><![CDATA[Partnerships]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/RQaTSh7Pc5fdBA5GZoniqP-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Vortex]]></media:description>                                                            <media:text><![CDATA[Vortex]]></media:text>
                                <media:title type="plain"><![CDATA[Vortex]]></media:title>
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                                                            <title><![CDATA[ Link Electronics Unveils Gemini Dual Closed Caption Encoder ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/link-electronics-unveils-gemini-dual-closed-caption-encoder</link>
                                                                            <description>
                            <![CDATA[ Unit is equipped with six communications ports, including two Ethernet ports ]]>
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                                                                        <pubDate>Mon, 29 Sep 2025 20:42:13 +0000</pubDate>                                                                                                                                <updated>Tue, 30 Sep 2025 18:02:45 +0000</updated>
                                                                                                                                            <category><![CDATA[Live Production]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/94gHiz2g5Ao8dX6gp5seBZ-1280-80.jpg">
                                                            <media:credit><![CDATA[Link Electronics]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Gemini Dual Caption Encoder]]></media:description>                                                            <media:text><![CDATA[Gemini Dual Caption Encoder]]></media:text>
                                <media:title type="plain"><![CDATA[Gemini Dual Caption Encoder]]></media:title>
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                                                            <title><![CDATA[ Media Excel, Akamai Collaborate On Cloud-Based AI-Driven Encoding, Transcoding ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/media-excel-akamai-collaborate-on-cloud-based-ai-driven-encoding-transcoding</link>
                                                                            <description>
                            <![CDATA[ Media Excel has optimized its HERO encoder and transcoder for Akamai’s cloud GPUs ]]>
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                                                                        <pubDate>Mon, 09 Sep 2024 17:31:56 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/watYpi849aEx2MUVmyp8Zm-1280-80.jpg">
                                                            <media:credit><![CDATA[Akamai]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Akamai]]></media:description>                                                            <media:text><![CDATA[Akamai]]></media:text>
                                <media:title type="plain"><![CDATA[Akamai]]></media:title>
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                                                            <title><![CDATA[ Media Coding Industry Forum Predicts Breakout Year for Versatile Video Coding ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/media-coding-industry-forum-predicts-breakout-year-for-versatile-video-coding</link>
                                                                            <description>
                            <![CDATA[ They expect VVC to appear in a growing number of mobile devices and consumer electronics, especially smart TVs, as early as 2024 ]]>
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                                                                        <pubDate>Thu, 01 Feb 2024 20:24:10 +0000</pubDate>                                                                                                                                <updated>Fri, 02 Feb 2024 15:41:40 +0000</updated>
                                                                                                                                            <category><![CDATA[Standards]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/dkoa8WRDA6RieCwqFk5KVi-1280-80.jpeg">
                                                            <media:credit><![CDATA[VVC]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[VVC]]></media:description>                                                            <media:text><![CDATA[VVC]]></media:text>
                                <media:title type="plain"><![CDATA[VVC]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ AWS Elemental MediaConnect Adds Support for AWS Elemental Link UHD ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/aws-elemental-mediaconnect-adds-support-for-aws-elemental-link-uhd</link>
                                                                            <description>
                            <![CDATA[ The compact encoder makes it simple to connect live HDMI or SDI video sources, such as cameras, to the cloud for processing and distribution ]]>
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                                                                        <pubDate>Tue, 12 Sep 2023 18:11:53 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/XKqyYjdoENLfYBqfwGAa6V-1280-80.png">
                                                            <media:credit><![CDATA[AWS]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[AWS MediaConnect logo]]></media:description>                                                            <media:text><![CDATA[AWS MediaConnect logo]]></media:text>
                                <media:title type="plain"><![CDATA[AWS MediaConnect logo]]></media:title>
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                                                            <title><![CDATA[ BitFire Brings HDR to Live Video Transmission ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/bitfire-brings-hdr-to-live-video-transmission</link>
                                                                            <description>
                            <![CDATA[ With this update, HDR is now possible for live production and transmission across the BitFire Video Transport Network ]]>
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                                                                        <pubDate>Thu, 06 Apr 2023 16:23:40 +0000</pubDate>                                                                                                                                <updated>Thu, 06 Apr 2023 20:38:59 +0000</updated>
                                                                                                                                            <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/H8LYsutpqDheSKuht3KDCA-1280-80.png">
                                                            <media:credit><![CDATA[Adobe stock]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[BitFire]]></media:description>                                                            <media:text><![CDATA[BitFire]]></media:text>
                                <media:title type="plain"><![CDATA[BitFire]]></media:title>
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                                                            <title><![CDATA[ Spin Digital Integrates Zixi SDVP  ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/spin-digital-integrates-zixi-sdvp</link>
                                                                            <description>
                            <![CDATA[ The Zixi Software-Defined Video Platform is integrated with Spin Digital encoding and playback ]]>
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                                                                        <pubDate>Tue, 17 Jan 2023 23:17:17 +0000</pubDate>                                                                                                                                <updated>Wed, 18 Jan 2023 19:22:06 +0000</updated>
                                                                                                                                            <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/GDjUyisZQRot8eQvvA9sic-1280-80.png">
                                                            <media:credit><![CDATA[Zixi]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Zixi]]></media:description>                                                            <media:text><![CDATA[Zixi]]></media:text>
                                <media:title type="plain"><![CDATA[Zixi]]></media:title>
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                                                            <title><![CDATA[ Streambox Integrates Spectra, Iris Software With BlackMagic Design Devices ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/streambox-integrates-spectra-iris-software-with-blackmagic-design-devices</link>
                                                                            <description>
                            <![CDATA[ Software works with Blackmagic Design’s DaVinci Resolve Studio software ]]>
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                                                                        <pubDate>Wed, 15 Jun 2022 20:10:05 +0000</pubDate>                                                                                                                                <updated>Wed, 15 Jun 2022 21:56:01 +0000</updated>
                                                                                                                                            <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/mEbfNGHZ4SNun92RHN6cU5-1280-80.jpg">
                                                            <media:credit><![CDATA[Streambox]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Streambox]]></media:description>                                                            <media:text><![CDATA[Streambox]]></media:text>
                                <media:title type="plain"><![CDATA[Streambox]]></media:title>
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                                                            <title><![CDATA[ Appear Launches North American Operations, Preps for NAB Show ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/appear-launches-north-american-operations-preps-for-nab-show</link>
                                                                            <description>
                            <![CDATA[ Company has opened its own operations in the U.S. and will continue to work with Sencore ]]>
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                                                                        <pubDate>Mon, 14 Mar 2022 15:00:48 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/rAtdKHFgSegqVENeUx2GbD-1280-80.png">
                                                            <media:credit><![CDATA[Appear]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Appear]]></media:description>                                                            <media:text><![CDATA[Appear]]></media:text>
                                <media:title type="plain"><![CDATA[Appear]]></media:title>
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                                                            <title><![CDATA[ Edge Networks Powers Evoca NextGen TV Service With End-to-End Harmonic Solution ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/edge-networks-powers-evoca-nextgen-tv-service-with-end-to-end-harmonic-solution</link>
                                                                            <description>
                            <![CDATA[ The OTA-OTT pay-TV service is using Harmonic encoding, origin server and delivery solutions ]]>
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                                                                        <pubDate>Wed, 09 Dec 2020 15:49:58 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/stgiA3tdvHzh8Bq7GBrARa-1280-80.jpg">
                                                            <media:credit><![CDATA[Edge Networks]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Evoca]]></media:description>                                                            <media:text><![CDATA[Evoca]]></media:text>
                                <media:title type="plain"><![CDATA[Evoca]]></media:title>
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                                                            <title><![CDATA[ Synamedia Joins Phoenix Model Market Initiative ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/atsc3/synamedia-joins-phoenix-model-market-initiative</link>
                                                                            <description>
                            <![CDATA[ Video software provider will provide encoding expertise to NextGen TV collaboration. ]]>
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                                                                        <pubDate>Wed, 08 Jan 2020 14:02:39 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Standards]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ReMQJi4advCwXx7zhXityJ-1280-80.jpg">
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                                                            <title><![CDATA[ Switch Media Unveils Cost-Effective Fast-to-Market OTT Platform MediaHQ Lite ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/the-wire-blog/mediahq-lite-enables-broadcasters-and-content-owners-to-launch-an-ott-service-fast-whilst-significantly-reducing-complexity-and-overheads</link>
                                                                            <description>
                            <![CDATA[ MediaHQ Lite enables broadcasters and content owners to launch an OTT service fast whilst significantly reducing complexity and overheads ]]>
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                                                                        <pubDate>Wed, 16 Oct 2019 08:26:38 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jump ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/xSNgUfNteWiNXPF232mTtn-1280-80.jpg">
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                                                            <title><![CDATA[ NAB Show New York: FOR-A to Highlight Latest in Live Production ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/the-wire-blog/for-a-to-highlight-latest-in-live-production-at-nab-new-york</link>
                                                                            <description>
                            <![CDATA[ NAB Show New York: FOR-A to Highlight Latest in Live Production ]]>
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                                                                        <pubDate>Wed, 09 Oct 2019 22:19:10 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Events]]></category>
                                                                                                                    <dc:creator><![CDATA[ Robin Hoffman, Pipeline Communications ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/3jw4psZWnf8WZjRfUAh23i-1280-80.jpg">
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                                                            <title><![CDATA[ BirdDog Releases BirdDog Cloud – an NDI® Delivery Platform for Sending Encrypted Video over Public Internet with SRT ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/the-wire-blog/birddog-releases-birddog-cloud-an-ndi-delivery-platform-for-sending-encrypted-video-over-public-internet-with-srt</link>
                                                                            <description>
                            <![CDATA[ IBC 2019, 13-17 September, Stand 6.C11-  BirdDog, a leading manufacturer of NDI tools will launch BirdDog Cloud, enabling NDI delivery over the public internet securely with AES 128/256 Encryption. Utilising SRT protocol, BirdDog Cloud ensures high quality delivery despite poor quality network connections with extremely low latency. BirdDog Cloud will be available to purchase immediately via its global network of resellers. ]]>
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                                                                        <pubDate>Fri, 06 Sep 2019 15:08:22 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ press@manormarketing.tv ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/8bMNDbyf3EcAWgedxrQYLk-1280-80.jpg">
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                                                            <title><![CDATA[ Cinegy to demonstrate real time 8K video editing and display capabilities with Sharp at IBC 2019 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/the-wire-blog/cinegy-to-demonstrate-real-time-8k-video-editing-and-display-capabilities-with-sharp-at-ibc-2019</link>
                                                                            <description>
                            <![CDATA[ IBC 2019, 13-17 September, Stand 7.A01: Cinegy, the global leader for broadcast playout software in the cloud, has announced that it will showcase the full scope of its 8K recording, capture, archive, and encoding capabilities during IBC 2019. ]]>
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                                                                        <pubDate>Wed, 28 Aug 2019 10:40:45 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ press@manormarketing.tv ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/pDUZYByo6eH7PTqt9qYw8V-1280-80.jpg">
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                                                            <title><![CDATA[ Nevion Claims ‘World’s First’ Deployment of JPEG XS ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/equipment/nevion-claims-worlds-first-deployment-of-jpeg-xs</link>
                                                                            <description>
                            <![CDATA[ Company adds support for new format in Virtuoso. ]]>
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                                                                        <pubDate>Wed, 14 Aug 2019 20:29:44 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Production]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/dY2WmMqYiuoFhgLpE47w4b-1280-80.png">
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                                                            <title><![CDATA[ Switch Media Launches Sophisticated Encoding Tool Watcha for its Powerful MediaHQ Product Suite ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/the-wire-blog/the-watcha-tool-provides-broadcasters-and-content-owners-with-a-solution-that-automatically-highlights-and-reports-issues-during-the-encoding-process</link>
                                                                            <description>
                            <![CDATA[ The Watcha tool provides broadcasters and content owners with a solution that automatically highlights and reports issues during the encoding process. ]]>
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                                                                        <pubDate>Tue, 23 Jul 2019 08:25:55 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jump ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/pqffJvVuuSs6Bpkh9jsf33-1280-80.jpg">
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                                                            <title><![CDATA[ Intinor to launch new Direkt link router panel, video mixer and tower at IBC 2019 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/the-wire-blog/intinor-to-launch-new-direkt-link-router-panel-video-mixer-and-tower-at-ibc-2019</link>
                                                                            <description>
                            <![CDATA[ Stand 14.D10, IBC 2019, RAI, Amsterdam: Intinor Technology, Sweden’s leading developer of products and solutions for high quality video over IP networks, will launch a newly combined router panel and video mixer for the highly portable Direkt link remote production backpack at IBC 2019. ]]>
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                                                                        <pubDate>Tue, 09 Jul 2019 10:36:53 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ press@manormarketing.tv ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/yCuAshkZ8q8Rmkd98FMNpd-1280-80.png">
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                                                                                                                                                                        <media:description><![CDATA[Router Panel]]></media:description>                                                    </media:content>
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                                                            <title><![CDATA[ 2019 NAB Show: 12G Champion FOR-A Highlights Product Range, including World’s First 12G Single Link Switcher ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/the-wire-blog/for-a</link>
                                                                            <description>
                            <![CDATA[ 2019 NAB Show: 12G Champion FOR-A Highlights Product Range, including World’s First 12G Single Link Switcher ]]>
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                                                                        <pubDate>Wed, 27 Feb 2019 16:59:38 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Events]]></category>
                                                                                                                    <dc:creator><![CDATA[ Robin Hoffman, Pipeline Communications ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Ygm7zU8FbrUobJuX7KdFL5-1280-80.jpg">
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                                                            <title><![CDATA[ How Effective Is AI For Encoding Video? ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/how-effective-is-ai-for-encoding-video</link>
                                                                            <description>
                            <![CDATA[ Good luck trying to emulate the human visual system in an algorithm. ]]>
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                                                                        <pubDate>Tue, 13 Nov 2018 18:14:54 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ James Careless ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/BYRU7onxaNAY2UyCAptroM-1280-80.jpg">
                                                            <media:credit><![CDATA[Thinkstock/Zapp2Photo]]></media:credit>
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                                                            <title><![CDATA[ Telestream Adds Support for V-Nova’s PERSEUS Plus Codec to Lightspeed Live ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/equipment/telestream-adds-support-for-v-novas-perseus-plus-codec-to-lightspeed-live</link>
                                                                            <description>
                            <![CDATA[ PERSEUS Plus provides up to 3x more encoding efficiency compared to HEVC, V-Nova says. ]]>
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                                                                        <pubDate>Thu, 08 Nov 2018 14:33:32 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/vsZzo9VJG7JP8z3wrmsHTh-1280-80.png">
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                                                            <title><![CDATA[ H.264 Dominates Developer Video Encoding Use, H.265 On The Rise ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/h-264-dominates-developer-video-encoding-use-h-265-on-the-rise</link>
                                                                            <description>
                            <![CDATA[ “Video Developer Report 2018” lays out Bitmovin’s findings based on some 450 developer responses ]]>
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                                                                        <pubDate>Wed, 07 Nov 2018 20:26:02 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/gJNjBPc4yrvgomqTVYAtq9-1280-80.jpg">
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                                                            <title><![CDATA[ NAB Show Demo To Show Power of SHVC Encoding in ATSC 3.0 Ecosystem ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/atsc3/nab-show-demo-to-show-power-of-shvc-encoding-in-atsc-3-0-ecosystem</link>
                                                                            <description>
                            <![CDATA[ Organizers say the demo is the world’s first SHVC-based HD/UHD hybrid delivery ]]>
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                                                                        <pubDate>Wed, 04 Apr 2018 17:08:14 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Events]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/GH3jBwZSnPWgcWvCLj5waF-1280-80.jpg">
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                                                                                                                                                                        <media:description><![CDATA[  The ATSC 3.0 demo will be NAB Show booth N1531FP . ]]></media:description>                                                    </media:content>
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                                                            <title><![CDATA[ Sinclair Taps ATEME for ATSC Encoding ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/sinclair-taps-ateme-for-atsc-encoding</link>
                                                                            <description>
                            <![CDATA[ Sinclair Taps ATEME for ATSC Encoding ]]>
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                                                                        <pubDate>Tue, 27 Mar 2018 20:14:37 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Production]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/jWPG7ANJNEVkqkuyxcqzS3-1280-80.png">
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                                                            <title><![CDATA[ V-Nova Releases Perseus SDK ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/equipment/vnova-releases-perseus-sdk</link>
                                                                            <description>
                            <![CDATA[ Video compression technology provider V-Nova has officially released its Perseus technology as a software development kit; don’t worry, no need to brush up on your Greek mythology. ]]>
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                                                                        <pubDate>Thu, 10 Mar 2016 08:34:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/atCQ9RQnmxBkkWCcyxUyPX-1280-80.png">
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                                                            <title><![CDATA[ Telestream Vantage Supports Comprimato Codec ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/equipment/telestream-integrates-comprimato-codec-into-vanatge</link>
                                                                            <description>
                            <![CDATA[ Telestream and Comprimato have announced a deal that now makes  Comprimato’s JPEG2000 software codec available as a component option for Telestream’s Vantage systems operating on Lightspeed server hardware. ]]>
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                                                                        <pubDate>Tue, 08 Mar 2016 14:53:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/TfFUmr2quCDUy8PgqJ2UMe-1280-80.jpg">
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                                                            <title><![CDATA[ The FCC Incentive Auction and Channel Sharing: Optimizing Encoding Efficiency and Video Quality ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinions/the-fcc-incentive-auction-and-channel-sharing-optimizing-encoding-efficiency-and-video-quality</link>
                                                                            <description>
                            <![CDATA[ The FCC incentive auction is a game-changing opportunity for broadcasters. ]]>
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                                                                        <pubDate>Tue, 08 Mar 2016 08:41:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Gil Rudge, Director of Market Development for Broadcast in the Americas, Harmonic ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/NcCWYshP5EiogwB3DCCX28-1280-80.jpg">
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                                                            <title><![CDATA[ Osprey Launches Software Encoding/Streaming App for Capture Cards ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/equipment/osprey-launches-software-encodingstreaming-app-for-capture-cards</link>
                                                                            <description>
                            <![CDATA[ Osprey Video has released Ceylon, a free software encoding/streaming application designed specifically for Osprey video capture cards. ]]>
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                                                                        <pubDate>Tue, 01 Mar 2016 13:56:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/3GKpEPdd98kv5XghzVbJ57-1280-80.jpg">
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                                                            <title><![CDATA[ Encoding Races Toward a 4K Future ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/broadcast-engineering/encoding-races-toward-a-4k-future</link>
                                                                            <description>
                            <![CDATA[ With some program providers now streaming content in 4K/UHD resolution, and over-the-air broadcasting trials of the next generation of ATSC transmission including 4K demos, you might think that encoders to make UHD magic happen are signed, sealed and delivered. ]]>
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                                                                        <pubDate>Mon, 08 Feb 2016 09:56:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ Bob Kovacs ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/MyhZj7k7xZeifpcmsZRJ3R-1280-80.png">
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                                                            <title><![CDATA[ The Hardware Behind Encoding ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/the-hardware-behind-encoding</link>
                                                                            <description>
                            <![CDATA[ “Video is everywhere. More content than ever is being produced due to the lower cost of entry in acquisition.” ]]>
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                                                                        <pubDate>Wed, 21 Oct 2015 10:48:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ Ian MacSpadden ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/fToLhfYpW4YGt44aBR6dFX-1280-80.jpg">
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                                                            <title><![CDATA[ Amazon Web Services Acquires Elemental Technologies ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/amazon-web-services-acquires-elemental</link>
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                            <![CDATA[ With Elemental, AWS gets a built-in client base of partners that deliver OTT and authenticated TV Everywhere apps. ]]>
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                                                                        <pubDate>Fri, 04 Sep 2015 08:39:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jeff Baumgartner ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/C9MuA5ffKzYbWAEtNMejuk-1280-80.png">
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                                                            <title><![CDATA[ Encoding.com Launches Unlimited Cloud Encoding for $1,000 a Month ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/equipment/encodingcom-launches-reserved-cloud</link>
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                            <![CDATA[ Unmetered cloud based encoding plans. ]]>
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                                                                        <pubDate>Thu, 13 Aug 2015 05:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/MniB8EkXus8sFddiDGux24-1280-80.png">
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                                                            <title><![CDATA[ HEVC: Raising All Resolution Boats? ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/hevc-raising-all-resolution-boats</link>
                                                                            <description>
                            <![CDATA[ From SD to UHD, the High Efficiency Video Coding codec also known as H.265 is predicted to change the media viewing landscape in 2015. ]]>
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                                                                        <pubDate>Tue, 24 Feb 2015 13:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ Ian MacSpadden ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/GewmHukJ4fHrLnr4WZdk7k-1280-80.jpg">
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