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                    <title><![CDATA[ Latest from Tv Technology in Emarketer ]]></title>
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        <description><![CDATA[ All the latest emarketer content from the Tv Technology team ]]></description>
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                                                            <title><![CDATA[ Roku, Amazon Team Up to Dominate CTV Ad Market ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/roku-amazon-team-up-to-dominate-ctv-ad-market</link>
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                            <![CDATA[ Integration will give the two companies direct access to 80% of US connected TV households ]]>
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                                                                        <pubDate>Mon, 16 Jun 2025 12:42:26 +0000</pubDate>                                                                                                                                <updated>Mon, 16 Jun 2025 18:41:35 +0000</updated>
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                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/vZxWv4jRxjFXvzUtqJWsXX-1280-80.jpg">
                                                            <media:credit><![CDATA[Roku]]></media:credit>
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                                                            <title><![CDATA[ Report: Pay-TV to Lose Most Subscribers Ever in 2020 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/report-pay-tv-to-lose-most-subscribers-ever-in-single-year</link>
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                            <![CDATA[ 2020 has brought about a massive loss for the pay-TV industry ]]>
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                                                                        <pubDate>Mon, 21 Sep 2020 20:14:59 +0000</pubDate>                                                                                                                                <updated>Tue, 22 Sep 2020 12:24:03 +0000</updated>
                                                                                                                                            <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/CJrjLudyh2YumJ2JiuSDLE-1280-80.png">
                                                            <media:credit><![CDATA[Comcast]]></media:credit>
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                                                            <title><![CDATA[ Netflix Losing Viewer Shares to Hulu, Amazon Prime ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/netflix-losing-viewer-shares-to-hulu-amazon-prime</link>
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                            <![CDATA[ While Netflix still leads, Hulu and Amazon Prime Video are making their presence felt. ]]>
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                                                                        <pubDate>Thu, 22 Aug 2019 13:00:22 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/2uzWQk6E5L88y4RoPqMjTX-1280-80.jpg">
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                                                            <title><![CDATA[ Number of Cord Cutting Homes Nearing Number of Pay-TV Subscribers in U.S. ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/cord-cutting-homes-nearing-pay-tv-subscribers-in-u-s</link>
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                            <![CDATA[ Households with pay-TV projected to drop to 86.5 million in 2019. ]]>
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                                                                        <pubDate>Tue, 06 Aug 2019 14:05:33 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Trends]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ds8pyGhguLF5qUkxFyt8e4-1280-80.jpg">
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                                                            <title><![CDATA[ TV Ad Spending Drops as Digital Surpasses Traditional in 2019 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/tv-ad-spending-drops-as-digital-surpasses-traditional-in-2019</link>
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                            <![CDATA[ Without major events like an election or the Olympics, TV’s ad revenue takes a hit. ]]>
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                                                                        <pubDate>Thu, 21 Feb 2019 18:56:47 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/xK2Xknmb9SaYCYa92ZpiwY-1280-80.jpg">
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                                                            <title><![CDATA[ Rate of Cord-Cutting Grows as Pay-TV Continues to Shed Subscribers ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/rate-of-cord-cutting-grows-as-pay-tv-continues-to-shed-subscribers</link>
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                            <![CDATA[ Multichannel sectors lost more than a million video subscribers in Q3 2018, according to researchers. ]]>
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                                                                        <pubDate>Tue, 13 Nov 2018 14:37:50 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/DW3VyESLs5moY8kzjp9ZgV-1280-80.jpg">
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                                                            <title><![CDATA[ Cord-Cutting Pace Accelerates As Viewers Seek Premium Programming, Says eMarketer ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/cord-cutting-pace-accelerates-as-viewers-seek-premium-programming-says-emarketer</link>
                                                                            <description>
                            <![CDATA[ The number of U.S. TV viewers who have cut the pay-TV cord is expected to reach 33 million this year ]]>
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                                                                        <pubDate>Thu, 26 Jul 2018 00:08:01 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ds8pyGhguLF5qUkxFyt8e4-1280-80.jpg">
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                                                            <title><![CDATA[ Report: Cord-Cutters to Total 22.2 Million by Year’s End ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/report-cordcutters-to-total-222-million-by-years-end</link>
                                                                            <description>
                            <![CDATA[ Consumers are still cutting the cord in large numbers according to a recent report from eMarketer. ]]>
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                                                                        <pubDate>Thu, 14 Sep 2017 11:04:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/VRssdEy424wnyLdRtfs9D-1280-80.jpg">
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                                                            <title><![CDATA[ Seven in 10 U.S. Internet Users Watch OTT ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/seven-in-10-us-internet-users-watch-ott</link>
                                                                            <description>
                            <![CDATA[ While the emergence of OTT services is clearly on the rise with an expected 181 million people in the U.S. in 2015 watching OTT videos, it is one of the original services that remains the most popular. ]]>
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                                                                        <pubDate>Tue, 06 Oct 2015 09:38:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Trends]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ TVTechnology ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/XK8eoqNCzdo8GJ9LgcDPf-1280-80.jpg">
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