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                    <title><![CDATA[ Latest from Tv Technology in Dolby-atmos ]]></title>
                <link>https://www.tvtechnology.com/tag/dolby-atmos</link>
        <description><![CDATA[ All the latest dolby-atmos content from the Tv Technology team ]]></description>
                                    <lastBuildDate>Mon, 20 Apr 2026 19:44:56 +0000</lastBuildDate>
                            <language>en</language>
                                <item>
                                                            <title><![CDATA[ TV Azteca to Bring Dolby Atmos to Free-To-Air TV in Mexico ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/platform/broadcast/tv-azteca-to-bring-dolby-atmos-to-free-to-air-tv-in-mexico</link>
                                                                            <description>
                            <![CDATA[ The launch, which involved Dolby Laboratories, Imagine Communications and Ateme, opens up opportunities to offer immersive audio over ATSC 1.0 broadcasts ]]>
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                                                                        <pubDate>Mon, 20 Apr 2026 19:44:56 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Sports Production]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/op3xwQzfJDMtbCzCjPriWV-1280-80.png">
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                                                            <title><![CDATA[ Dolby: Peacock Is First Streamer to Deploy Dolby Vision 2 and Dolby AC-4 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/platform/streaming/dolby-peacock-first-streamer-to-deploy-dolby-vision-2-and-dolby-ac-4</link>
                                                                            <description>
                            <![CDATA[ Streaming service to expand Dolby Atmos immersive audio to additional live sports broadcasts ]]>
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                                                                        <pubDate>Tue, 06 Jan 2026 13:48:26 +0000</pubDate>                                                                                                                                <updated>Tue, 06 Jan 2026 20:27:47 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Partnerships]]></category>
                                                    <category><![CDATA[Sports Production]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                    <category><![CDATA[IP &amp; Networking]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                    <category><![CDATA[Infrastructure]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/zPdyNNxPpVJkkCSs6uQTf4-1280-80.png">
                                                            <media:credit><![CDATA[Dolby]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Dolby]]></media:description>                                                            <media:text><![CDATA[Dolby]]></media:text>
                                <media:title type="plain"><![CDATA[Dolby]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/zPdyNNxPpVJkkCSs6uQTf4-1280-80.png" />
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                                <item>
                                                            <title><![CDATA[ Peacock to Stream ‘Sunday Night Football’ in Dolby Atmos ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/peacock-to-stream-tonights-nfl-opener-sunday-night-football-in-dolby-atmos</link>
                                                                            <description>
                            <![CDATA[ Season kicks off with streaming coverage of Eagles-Cowboys in immersive audio ]]>
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                                                                        <pubDate>Thu, 04 Sep 2025 21:15:40 +0000</pubDate>                                                                                                                                <updated>Fri, 05 Sep 2025 14:18:23 +0000</updated>
                                                                                                                                            <category><![CDATA[Sports Production]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/PK42ZdxMbYK5GF5vpwE5HB-1280-80.jpg">
                                                            <media:credit><![CDATA[NBC Sports]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[NBC Sports]]></media:description>                                                            <media:text><![CDATA[NBC Sports]]></media:text>
                                <media:title type="plain"><![CDATA[NBC Sports]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ The Future of Sports Audio: More Immersive, Inclusive and Innovative ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinion/the-future-of-sports-audio-more-immersive-inclusive-and-innovative</link>
                                                                            <description>
                            <![CDATA[ Audiences now expect experiences that reflect their preferences, needs, and identities ]]>
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                                                                        <pubDate>Wed, 02 Jul 2025 15:57:12 +0000</pubDate>                                                                                                                                <updated>Wed, 02 Jul 2025 16:02:27 +0000</updated>
                                                                                                                                            <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Costa Nikols ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/mb8P8h3ER8APu4KKyGMvEi-1280-80.jpg">
                                                            <media:credit><![CDATA[EverPass]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[EverPass fans in a bar cheering sports]]></media:description>                                                            <media:text><![CDATA[EverPass fans in a bar cheering sports]]></media:text>
                                <media:title type="plain"><![CDATA[EverPass fans in a bar cheering sports]]></media:title>
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                                                            <title><![CDATA[ NAB Show To Focus on Potential of Next Generation Audio ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nab-show-to-focus-on-potential-of-next-generation-audio</link>
                                                                            <description>
                            <![CDATA[ Expect to see more personalization, immersive tech fueled by IP, AI ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 04 Mar 2025 13:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Events]]></category>
                                                                                                                    <dc:creator><![CDATA[ Kevin Hilton ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/KnvnQMu8vsRntpoi5HgyA-1280-80.jpg">
                                                            <media:credit><![CDATA[Lawo]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[At its NAB Show booth in the North Hall, Lawo will showcase v12.0.0 of its current mc² mixing console systems, which add native support for the HOME mc² DSP App that runs on generic CPU platforms using cloud-native technologies. ]]></media:description>                                                            <media:text><![CDATA[At its NAB Show booth in the North Hall, Lawo will showcase v12.0.0 of its current mc² mixing console systems, which add native support for the HOME mc2 DSP App that runs on generic CPU platforms using cloud-native technologies.]]></media:text>
                                <media:title type="plain"><![CDATA[At its NAB Show booth in the North Hall, Lawo will showcase v12.0.0 of its current mc² mixing console systems, which add native support for the HOME mc2 DSP App that runs on generic CPU platforms using cloud-native technologies.]]></media:title>
                                                    </media:content>
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                                <item>
                                                            <title><![CDATA[ Comcast To Deliver First-Ever Super Bowl Feed in Dolby Vision and Dolby Atmos ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/comcast-to-deliver-first-ever-super-bowl-feed-in-dolby-vision-and-dolby-atmos</link>
                                                                            <description>
                            <![CDATA[ Xfinity X1 customers will get enhanced 4K coverage with Dolby Atmos, Dolby Vision and ultra-low latency ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 05 Feb 2025 17:52:43 +0000</pubDate>                                                                                                                                <updated>Wed, 05 Feb 2025 21:36:50 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/cCp3iCesNrVEoWHujowmwn-1280-80.jpg">
                                                            <media:credit><![CDATA[Comcast]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Comcast enhanced 4K]]></media:description>                                                            <media:text><![CDATA[Comcast enhanced 4K]]></media:text>
                                <media:title type="plain"><![CDATA[Comcast enhanced 4K]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ NBCUniversal to Offer 400+ Hours of 4K HDR Olympics Coverage on USA Network, a Record ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nbcuniversal-to-offer-400-hours-of-4k-hdr-olympics-coverage-on-usa-network-a-record</link>
                                                                            <description>
                            <![CDATA[ The 4K HDR with Dolby Atmos audio will focus on Team USA and team sports ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 11 Jul 2024 17:14:12 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Sports Production]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/kmZi8bjfUj5NnULZ4jSQeE-1280-80.jpg">
                                                            <media:credit><![CDATA[NBC]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[NBC]]></media:description>                                                            <media:text><![CDATA[NBC]]></media:text>
                                <media:title type="plain"><![CDATA[NBC]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/kmZi8bjfUj5NnULZ4jSQeE-1280-80.jpg" />
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                                                            <title><![CDATA[ Gray Television Using NextGen TV to Roll Out Advanced Features Like HDR ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/gray-television-using-nextgen-tv-to-roll-out-advanced-features-like-hdr</link>
                                                                            <description>
                            <![CDATA[ Gray's NBC affiliate WAVE(TV) is broadcasting all of its programming using HDR with Dolby Vision and immersive sound using Dolby Atmos ]]>
                                                                                                            </description>
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                                                                        <pubDate>Mon, 29 Apr 2024 16:48:25 +0000</pubDate>                                                                                                                                <updated>Thu, 16 May 2024 17:30:51 +0000</updated>
                                                                                                                                            <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/CwNuGGfhtpfSJVaa3WBWgi-1280-80.png">
                                                            <media:credit><![CDATA[Gray Television]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Gray Television]]></media:description>                                                            <media:text><![CDATA[Gray Television]]></media:text>
                                <media:title type="plain"><![CDATA[Gray Television]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Restoration Team Turns To Nugen Halo Upmix For Remastered ‘Sex and the City’ Atmos Mix  ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/restoration-team-turns-to-nugen-halo-upmix-for-remastered-sex-and-the-city-atmos-mix</link>
                                                                            <description>
                            <![CDATA[ The team restored all 94 episodes of the original series with Nugen's upmix software ]]>
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                                                                        <pubDate>Wed, 14 Dec 2022 19:10:18 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/KadazKybVEsb95RsKGzt75-1280-80.jpg">
                                                            <media:credit><![CDATA[Nugen Audio]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Sex in the City]]></media:description>                                                            <media:text><![CDATA[Sex in the City]]></media:text>
                                <media:title type="plain"><![CDATA[Sex in the City]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/KadazKybVEsb95RsKGzt75-1280-80.jpg" />
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                                                            <title><![CDATA[ Orban Announces Dolby Atmos Upmixer for Television ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/orban-announces-dolby-atmos-upmixer-for-television</link>
                                                                            <description>
                            <![CDATA[ The Orban AtmoSphere automatically upmixes any legacy content to Dolby Atmos in real-time ]]>
                                                                                                            </description>
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                                                                        <pubDate>Mon, 12 Dec 2022 17:15:18 +0000</pubDate>                                                                                                                                <updated>Sat, 17 Dec 2022 00:49:29 +0000</updated>
                                                                                                                                            <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/iV6UtkCkukiVLoQJXxHtUE-1280-80.jpg">
                                                            <media:credit><![CDATA[Orban]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Orban]]></media:description>                                                            <media:text><![CDATA[Orban]]></media:text>
                                <media:title type="plain"><![CDATA[Orban]]></media:title>
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                                                            <title><![CDATA[ New NFL Media HQ Leverages One Of World’s Largest Dante Audio Networks ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/new-nfl-media-hq-leverages-one-of-worlds-largest-dante-audio-networks</link>
                                                                            <description>
                            <![CDATA[ The network boasts nearly 18,000 Dante audio connections ]]>
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                                                                        <pubDate>Fri, 09 Dec 2022 15:34:35 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Sports Production]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/hkcgzuKoHqXsXE9imApsFY-1280-80.jpg">
                                                            <media:credit><![CDATA[NFL Media]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[NFL Media]]></media:description>                                                            <media:text><![CDATA[NFL Media]]></media:text>
                                <media:title type="plain"><![CDATA[NFL Media]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Designer Sound—It’s in the Mix ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinion/designer-soundits-in-the-mix</link>
                                                                            <description>
                            <![CDATA[ The complexities of bringing immersive audio to the home viewer ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 06 Oct 2022 13:57:25 +0000</pubDate>                                                                                                                                <updated>Tue, 18 Oct 2022 15:20:05 +0000</updated>
                                                                                                                                            <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                <author><![CDATA[ dbaxter@dennisbaxtersound.com (Dennis Baxter) ]]></author>                    <dc:creator><![CDATA[ Dennis Baxter ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/MdA9PuGiy2rgrdj9YKzq6-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[22.2 audio control room in OB van]]></media:description>                                                            <media:text><![CDATA[Immersive Audio]]></media:text>
                                <media:title type="plain"><![CDATA[Immersive Audio]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/MdA9PuGiy2rgrdj9YKzq6-1280-80.jpg" />
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                                                            <title><![CDATA[ Audio Focus will be on IP, Immersive at 2022 NAB Show  ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/audio-focus-will-be-on-ip-immersive-at-2022-nab-show</link>
                                                                            <description>
                            <![CDATA[ Personalization will also be in the mix ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 10 Mar 2022 16:05:36 +0000</pubDate>                                                                                                                                <updated>Thu, 10 Mar 2022 20:33:43 +0000</updated>
                                                                                                                                            <category><![CDATA[Events]]></category>
                                                                                                                    <dc:creator><![CDATA[ Kevin Hilton ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/MT9NQwurxkEWSJbitRSGwA-1280-80.jpeg">
                                                            <media:credit><![CDATA[Lawo]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Lawo MC]]></media:description>                                                            <media:text><![CDATA[Lawo mc²36]]></media:text>
                                <media:title type="plain"><![CDATA[Lawo mc²36]]></media:title>
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                                                            <title><![CDATA[ Avid, Dolby Develop Pro Tools Dolby Atmos Training Course ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/avid-dolby-develop-pro-tools-dolby-atmos-training-course</link>
                                                                            <description>
                            <![CDATA[ Certification provided upon completion of course ]]>
                                                                                                            </description>
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                                                                        <pubDate>Fri, 07 May 2021 18:03:36 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/boJbUfrk78USVo49YfjzsH-1280-80.jpg">
                                                            <media:credit><![CDATA[Avid]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Avid]]></media:description>                                                            <media:text><![CDATA[Avid]]></media:text>
                                <media:title type="plain"><![CDATA[Avid]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Calrec Launches Calrec Brio, Dolby Atmos Training Module ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/calrec-launches-calrec-brio-dolby-atmos-training-module</link>
                                                                            <description>
                            <![CDATA[ Instructs on how to mix in Dolby Atmos for live broadcasts ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 05 May 2021 15:00:15 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Live Production]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/KYRp9v4ZxPioLPr4RqjUDE-1280-80.jpg">
                                                            <media:credit><![CDATA[Calrec]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Calrec Dolby Atmos training module]]></media:description>                                                            <media:text><![CDATA[Calrec Dolby Atmos training module]]></media:text>
                                <media:title type="plain"><![CDATA[Calrec Dolby Atmos training module]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Rohde & Schwarz Adds Dolby Atmos Audio, IMF Packaging to Clipster ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/equipment/rohde-and-schwarz-adds-dolby-atmos-audio-imf-packaging-to-clipster</link>
                                                                            <description>
                            <![CDATA[ New software update targets producers of home entertainment content ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 14 Apr 2021 14:54:46 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Postproduction]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/L9dQgkBHh47Buav2rxWVX-1280-80.jpg">
                                                            <media:credit><![CDATA[Rohde &amp; Schwarz]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Rohde &amp; Schwarz Clipster Dolby Atmos]]></media:description>                                                            <media:text><![CDATA[Rohde &amp; Schwarz Clipster Dolby Atmos]]></media:text>
                                <media:title type="plain"><![CDATA[Rohde &amp; Schwarz Clipster Dolby Atmos]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ TAG Adds Dolby Atmos Support to Monitoring, Multiviewer Platform ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/equipment/tag-adds-dolby-atmos-support-to-monitoring-multiviewer-platform</link>
                                                                            <description>
                            <![CDATA[ Dolby Atmos addition meant to help with evaluating encoded audio ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 12 Jan 2021 19:57:52 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Live Production]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/8TyfM4NutAZET2499SPARB-1280-80.jpg">
                                                            <media:credit><![CDATA[TAG Video Systems]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[TAG Video Systems MCM-9000 Dolby Atmos]]></media:description>                                                            <media:text><![CDATA[TAG Video Systems MCM-9000 Dolby Atmos]]></media:text>
                                <media:title type="plain"><![CDATA[TAG Video Systems MCM-9000 Dolby Atmos]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Wohler Audio/Video Monitor Now Features Dolby Atmos ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/equipment/wohler-audiovideo-monitor-now-features-dolby-atmos</link>
                                                                            <description>
                            <![CDATA[ Part of decoding and monitoring option for iAM-12G-SDI ]]>
                                                                                                            </description>
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                                                                        <pubDate>Fri, 30 Oct 2020 17:40:28 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Live Production]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/FcoasYsPNFaWwuRsyh4RZP-1280-80.png">
                                                            <media:credit><![CDATA[Wohler]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[iAM-12G-SDI]]></media:description>                                                            <media:text><![CDATA[iAM-12G-SDI]]></media:text>
                                <media:title type="plain"><![CDATA[iAM-12G-SDI]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Rewriting the Broadcast Playbook Through Immersive experiences and IP ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/resources/rewriting-the-broadcast-playbook-through-immersive-experiences-and-ip</link>
                                                                            <description>
                            <![CDATA[ Rewriting the Broadcast Playbook Through Immersive experiences and IP ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 18 Sep 2019 20:45:03 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Production]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/S8c7ifzjcjJYms8QW4jan4-1280-80.png">
                                                            <media:credit><![CDATA[null]]></media:credit>
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                                                            <title><![CDATA[ Ocean Matrix Introduces 3 New Cost-Effective 4K HDMI Interface Tools ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/the-wire-blog/omx-ae-spl-tvt</link>
                                                                            <description>
                            <![CDATA[ Ocean Matrix Introduces 3 New Cost-Effective 4K HDMI Interface Tools ]]>
                                                                                                            </description>
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                                                                                                                            <pubDate>Wed, 22 May 2019 14:26:18 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Laurie DuBois ]]></dc:creator>                                                                                                </item>
                                <item>
                                                            <title><![CDATA[ Netflix Upgrades Audio ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/netflix-upgrades-audio</link>
                                                                            <description>
                            <![CDATA[ ‘High quality audio’ reduces compression to 'nearly lossless' levels ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 01 May 2019 15:43:44 +0000</pubDate>                                                                                                                                <updated>Fri, 08 Jul 2022 16:22:30 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/SFP34JT8TWsU7Wiz7u67yG-1280-80.jpg">
                                                            <media:credit><![CDATA[null]]></media:credit>
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                                <item>
                                                            <title><![CDATA[ Wohler Launches 12G Monitor with Dolby Atmos at 2019 NAB Show ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/show-news/wohler-launches-12g-monitor-with-dolby-atmos-at-2019-nab-show</link>
                                                                            <description>
                            <![CDATA[ iAM-12G-SDI first in-rack monitor to offer 12G Video with the option for Dolby Atmos monitoring, according to company. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 16 Apr 2019 18:58:13 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Events]]></category>
                                                                                                                    <dc:creator><![CDATA[ Posted by Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/pnGQt3f7hMpuyqVVBuAxje-1280-80.jpg">
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                                                            <title><![CDATA[ Future of TV Audio: Looking Into the Crystal Ball ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinions/future-of-tv-audio-looking-into-the-crystal-ball</link>
                                                                            <description>
                            <![CDATA[ What will we do with all those channels of audio? ]]>
                                                                                                            </description>
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                                                                        <pubDate>Mon, 11 Feb 2019 19:44:36 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                <author><![CDATA[ dbaxter@dennisbaxtersound.com (Dennis Baxter) ]]></author>                    <dc:creator><![CDATA[ Dennis Baxter ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/YzYSeegYXZBFskkA2gATbh-1280-80.jpg">
                                                            <media:credit><![CDATA[Thinkstock/allanswart]]></media:credit>
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                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Immersive Content and VR for Audio at Avid Connect 2018 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinions/immersive-content-and-vr-for-audio-at-avid-connect-2018</link>
                                                                            <description>
                            <![CDATA[ Audio for video is about to get more complicated ]]>
                                                                                                            </description>
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                                                                        <pubDate>Fri, 29 Jun 2018 00:45:10 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jay Yeary ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/6zn2ep3coeSgvS9xHRw5Yj-1280-80.jpg">
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                                                                                                                                                                        <media:description><![CDATA[“Technology Trends” panel from left: Ray Thompson (moderator), Jordan “DJ Swivel” Young, Henry Frecon, Benji Rogers.]]></media:description>                                                    </media:content>
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                                                            <title><![CDATA[ Netflix to Introduce Dolby Atmos to Original Content ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/netflix-to-introduce-dolby-atmos-to-original-content</link>
                                                                            <description>
                            <![CDATA[ Netflix has announced it has added Dolby Atmos sound to all its new original content, beginning with Bong Joon-ho’s Okja. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 29 Jun 2017 14:09:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jenny Priestley ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/z7iWVwdMg8kUJNMiw4xgV-1280-80.jpg">
                                                            <media:credit><![CDATA[null]]></media:credit>
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                                                            <title><![CDATA[ Sony Titles to Feature Dolby Atmos Soundtracks ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/sony-titles-to-feature-dolby-atmos-soundtracks</link>
                                                                            <description>
                            <![CDATA[ In a deal between Sony Pictures Home Entertainment and Dolby Laboratories, past and future titles from SPHE will be released with Dolby Atmos soundtracks. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 06 Jan 2016 14:05:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/op3xwQzfJDMtbCzCjPriWV-1280-80.png">
                                                            <media:credit><![CDATA[null]]></media:credit>
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                                                            <title><![CDATA[ Get Ready for Next-Gen Audio ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinions/get-ready-for-nextgen-audio</link>
                                                                            <description>
                            <![CDATA[ At the broadcast, production or origination end of the spectrum, we’ll need to rethink our audio systems to accommodate the growing requirements of next-generation audio. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 01 Dec 2015 09:28:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Mary C. Gruszka ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/P86cRpYCeD7AivYBRfJY7a-1280-80.jpg">
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