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                    <title><![CDATA[ Latest from Tv Technology in Digital-video-advertising ]]></title>
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        <description><![CDATA[ All the latest digital-video-advertising content from the Tv Technology team ]]></description>
                                    <lastBuildDate>Mon, 28 Apr 2025 17:12:38 +0000</lastBuildDate>
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                                                            <title><![CDATA[ IAB: Digital Video to Capture 58% Share of the TV/Video Ad Spend in 2025 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/iab-digital-video-is-set-to-capture-58-percent-share-of-the-tv-video-ad-spend-in-2025</link>
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                            <![CDATA[ Digital video ad spend rose 18% in 2024 to $64 billion and is projected to grow another 14% in 2025, reaching $72 billion ]]>
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                                                                        <pubDate>Mon, 28 Apr 2025 17:12:38 +0000</pubDate>                                                                                                                                <updated>Mon, 28 Apr 2025 17:13:33 +0000</updated>
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                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/c7927vmbLQ2FvMpjB4GEPK-1280-80.jpg">
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                                                            <title><![CDATA[ IAB: Digital Ad Revenue Surges 14.9% YoY to $259 Billion in 2024 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/iab-digital-ad-revenue-surges-14-9-percent-yoy-to-usd259-billion-in-2024</link>
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                            <![CDATA[ Digital video ad revenue was up 19% to $61.2 billion in the U.S. in 2024 ]]>
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                                                                        <pubDate>Thu, 17 Apr 2025 15:39:15 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
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                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/JgDuok2skXTKbCjCdyB6UP-1280-80.jpg">
                                                            <media:credit><![CDATA[Future]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[digital tunnel]]></media:description>                                                            <media:text><![CDATA[digital tunnel]]></media:text>
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                                                            <title><![CDATA[ IAB: 2022 U.S. Digital Video Ad Spend to Hit $55.2B in 2023 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/iab-2022-us-digital-video-ad-spend-to-hit-dollar552b-in-2023</link>
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                            <![CDATA[ Digital video advertising is growing twice as fast as the overall digital media ad spend ]]>
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                                                                        <pubDate>Wed, 03 May 2023 15:17:25 +0000</pubDate>                                                                                                                                <updated>Wed, 03 May 2023 20:54:37 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
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                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/CC4we8pRYdxgZUHGxqZMV6-1280-80.jpg">
                                                            <media:credit><![CDATA[Horowitz Research]]></media:credit>
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                                                            <title><![CDATA[ IAB: Internet Ad Revenue increased 10.8% to $209.7B in 2022 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/iab-internet-ad-revenue-increased-108-to-dollar2097b-in-2022</link>
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                            <![CDATA[ Digital video revenues totaled $47.1 billion in 2022, way up from $26.2B in 2020 ]]>
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                                                                        <pubDate>Thu, 13 Apr 2023 16:42:18 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/xK2Xknmb9SaYCYa92ZpiwY-1280-80.jpg">
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                                                            <title><![CDATA[ Digital Video Ad Spend to Reach Nearly $50B in 2022 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/digital-video-ad-spend-to-reach-nearly-dollar50b-in-2022</link>
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                            <![CDATA[ Digital video advertising increased by 49% in 2021 and is forecast to grow 26% in 2022 according to the IAB ]]>
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                                                                        <pubDate>Mon, 02 May 2022 15:27:14 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/XGJMKUsz6pdXYk2kV9f9mD-1280-80.jpg">
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                                                            <title><![CDATA[ IAB: Digital Advertising in the U.S. Soared 35% to $189B in 2021 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/iab-digital-advertising-in-the-us-soared-35-to-dollar189b-in-2021</link>
                                                                            <description>
                            <![CDATA[ Digital video in the U.S. was one of the fastest growing ad channels, up 50.8% in 2021 to $39.5B according to the IAB ]]>
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                                                                        <pubDate>Tue, 12 Apr 2022 19:18:06 +0000</pubDate>                                                                                                                                <updated>Tue, 12 Apr 2022 19:18:47 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/xK2Xknmb9SaYCYa92ZpiwY-1280-80.jpg">
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                                                            <title><![CDATA[ Advertisers to Spend Average of $18M on Digital Video, Per IAB Research ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/digital-video-advertising-spending-to-hit-18m-in-2019-per-iab-research</link>
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                            <![CDATA[ More than half of projected spending is expected to be on original content. ]]>
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                                                                        <pubDate>Mon, 29 Apr 2019 19:45:27 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/38X374ZGVm7mGCCAQWmcXD-1280-80.png">
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