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                    <title><![CDATA[ Latest from Tv Technology in Digital-tv-research ]]></title>
                <link>https://www.tvtechnology.com/tag/digital-tv-research</link>
        <description><![CDATA[ All the latest digital-tv-research content from the Tv Technology team ]]></description>
                                    <lastBuildDate>Mon, 27 Nov 2023 17:29:13 +0000</lastBuildDate>
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                                                            <title><![CDATA[ Digital TV Research Predicts Top SVOD Players in 2029 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/digital-tv-research-predicts-top-svod-players-in-2029</link>
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                            <![CDATA[ Netflix will continue to top SVOD competitors in subscribers in six years ]]>
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                                                                        <pubDate>Mon, 27 Nov 2023 17:29:13 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/CC4we8pRYdxgZUHGxqZMV6-1280-80.jpg">
                                                            <media:credit><![CDATA[Horowitz Research]]></media:credit>
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                                                            <title><![CDATA[ Study: FAST Revenues to Reach $17B in 2029 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/study-fast-revenues-to-reach-dollar17b-in-2029</link>
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                            <![CDATA[ That is more than double the $8B in FAST revenue from 138 countries expected in 2023 ]]>
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                                                                        <pubDate>Wed, 27 Sep 2023 18:57:03 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/GZgjfGWTY437CjWKjvUzrD-1280-80.png">
                                                            <media:credit><![CDATA[Roku]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Roku women&#039;s sports zone]]></media:description>                                                            <media:text><![CDATA[Roku women&#039;s sports zone]]></media:text>
                                <media:title type="plain"><![CDATA[Roku women&#039;s sports zone]]></media:title>
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                                                            <title><![CDATA[ Global AVOD Revenues To Reach $69 Billion By 2029 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/global-avod-revenues-to-reach-dollar69-billion-by-2029</link>
                                                                            <description>
                            <![CDATA[ A new report from Digital TV Research, however, sees the rate of growth slowing ]]>
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                                                                        <pubDate>Wed, 20 Sep 2023 23:00:56 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/CC4we8pRYdxgZUHGxqZMV6-1280-80.jpg">
                                                            <media:credit><![CDATA[Horowitz Research]]></media:credit>
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                                                            <title><![CDATA[ Global Pay TV Revenues Estimated to Fall by $26B in Five Years ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/global-pay-tv-revenues-estimated-to-fall-by-dollar26b-in-five-years</link>
                                                                            <description>
                            <![CDATA[ U.S. share of global pay TV revenues will account for 37%, down from 43% in 2022 ]]>
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                                                                        <pubDate>Thu, 20 Apr 2023 13:35:10 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/uFFYM6gNoZEMLvkWdyWirC-1280-80.jpg">
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                                                            <title><![CDATA[ AVOD-SVOD Hybrids to Drive Streaming Growth Over the Next Five Years ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/avod-svod-hybrids-to-drive-streaming-growth-over-the-next-five-years</link>
                                                                            <description>
                            <![CDATA[ Subscription-based streaming services that supplement with ad-supported versions will dominate the market by 2028 ]]>
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                                                                        <pubDate>Mon, 05 Dec 2022 15:33:03 +0000</pubDate>                                                                                                                                <updated>Mon, 05 Dec 2022 15:33:07 +0000</updated>
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                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/DyQk4tq5YuPhuYWpuasRXR-1280-80.jpg">
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                                                            <title><![CDATA[ Report: AVOD Revenue Growth Rate Will Eclipse SVOD Over the Next Five Years  ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/report-avod-revenue-growth-rate-will-eclipse-svod-over-the-next-five-years</link>
                                                                            <description>
                            <![CDATA[ Global OTT TV episode and movies revenues will reach $243 billion by 2028 ]]>
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                                                                        <pubDate>Mon, 28 Nov 2022 14:41:51 +0000</pubDate>                                                                                                                                <updated>Mon, 28 Nov 2022 14:41:55 +0000</updated>
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                                                                                                                    <dc:creator><![CDATA[ TVT Staff ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/nbVx449QhhPtDCratA4dxN-1280-80.jpg">
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                                                            <title><![CDATA[ Global AVOD Revenues Expected to More Than Double to $91B by 2028 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/global-avod-revenues-expected-to-more-than-double-to-dollar91b-by-2028</link>
                                                                            <description>
                            <![CDATA[ Bullish report says quarter of that total will come from Netflix, Disney+, HBO and Paramount+ ]]>
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                                                                        <pubDate>Mon, 21 Nov 2022 13:31:49 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/nbVx449QhhPtDCratA4dxN-1280-80.jpg">
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                                                            <title><![CDATA[ Has the U.S. SVOD Market Reached a Saturation Point? ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/has-the-us-svod-market-reached-a-saturation-point</link>
                                                                            <description>
                            <![CDATA[ Researcher says revenues will flatten out by 2024 ]]>
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                                                                        <pubDate>Mon, 29 Aug 2022 14:07:25 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/nbVx449QhhPtDCratA4dxN-1280-80.jpg">
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                                                            <title><![CDATA[ Global OTT Revenue to Grow by $21B in 2022 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/global-ott-revenue-to-grow-by-dollar21b-in-2022</link>
                                                                            <description>
                            <![CDATA[ Global OTT revenue expected to hit $224 billion in 2027 according to Digital TV Research ]]>
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                                                                        <pubDate>Mon, 23 May 2022 15:59:25 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/nbVx449QhhPtDCratA4dxN-1280-80.jpg">
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                                                            <title><![CDATA[ Report: AVOD Revenues Expected to More Than Double by 2027 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/report-avod-revenues-expected-to-more-than-double-by-2027</link>
                                                                            <description>
                            <![CDATA[ U.S. expected to grow the fastest, followed by China ]]>
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                                                                        <pubDate>Mon, 09 May 2022 13:08:18 +0000</pubDate>                                                                                                                                <updated>Mon, 09 May 2022 13:19:20 +0000</updated>
                                                                                                                                            <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/8Hymt8HXER32uUDvDYRTRj-1280-80.jpg">
                                                            <media:credit><![CDATA[Kantar]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Kantar]]></media:description>                                                            <media:text><![CDATA[Kantar]]></media:text>
                                <media:title type="plain"><![CDATA[Kantar]]></media:title>
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                                                            <title><![CDATA[ Global Pay TV Industry Will Add Subs But Lose Revenue ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/global-pay-tv-industry-will-add-subs-but-lose-revenue</link>
                                                                            <description>
                            <![CDATA[ The U.S. is set to lose 12 million subs and $19B in revenue ]]>
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                                                                        <pubDate>Tue, 03 May 2022 18:26:49 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ihedZiJidUZFqQaCznrrg7-1280-80.jpg">
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                                                            <title><![CDATA[ U.S. to Add 104 million SVOD Subs by 2027 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/us-to-add-104-million-svod-subs-by-2027</link>
                                                                            <description>
                            <![CDATA[ Netflix will only add 2M subs, with HBO Max, Paramount+ and Disney+ will see the biggest gains ]]>
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                                                                        <pubDate>Fri, 18 Feb 2022 21:04:44 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/saxsbT42KLJNuhfGpqHxte-1280-80.png">
                                                            <media:credit><![CDATA[Momentive]]></media:credit>
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                                                            <title><![CDATA[ U.S Pay TV Penetration To Slip Below 50% By 2026 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/us-pay-tv-penetration-to-slip-below-50-by-2026</link>
                                                                            <description>
                            <![CDATA[ Pay TV revenue will drop to $53B in 2027, about half of what it was in 2014, according to Digital TV Research ]]>
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                                                                        <pubDate>Mon, 07 Feb 2022 17:42:43 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Uqs6EvdWQuuRFQs8348R5X-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Technicolor]]></media:description>                                                            <media:text><![CDATA[Technicolor]]></media:text>
                                <media:title type="plain"><![CDATA[Technicolor]]></media:title>
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                                                            <title><![CDATA[ US SVOD Subs to Hit 450M by 2026 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/us-svod-subs-to-hit-450m-by-2026</link>
                                                                            <description>
                            <![CDATA[ In 2026, about 87% of TV households (106 million) will subscribe to at least one SVOD platform, according to Digital TV Research ]]>
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                                                                        <pubDate>Thu, 02 Sep 2021 19:36:26 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/EiwvB9MVJSk5UZjFu9Pju5-1280-80.jpg">
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                                                            <title><![CDATA[ Report: Pay TV Landscape Fragments as To Providers Lose Subs ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/report-top-503-pay-tv-providers-to-hit-853-million-subs-in-2026</link>
                                                                            <description>
                            <![CDATA[ Of the 1.02 billion total pay TV subs in 2026, 62% will be served by the top 50 operators, a new Digital TV Research report predicts ]]>
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                                                                        <pubDate>Tue, 01 Jun 2021 16:42:29 +0000</pubDate>                                                                                                                                <updated>Tue, 01 Jun 2021 18:10:46 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/uQUh95o7mT6kRNhunxVvtK-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[family watching TV]]></media:description>                                                            <media:text><![CDATA[family watching TV]]></media:text>
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                                                            <title><![CDATA[ Global Pay-TV Revenue to Fall $30B by 2026 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/global-pay-tv-revenue-to-fall-dollar30b-by-2026</link>
                                                                            <description>
                            <![CDATA[ Drop will occur despite a growth of 15 million pay-TV subscribers globally ]]>
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                                                                        <pubDate>Mon, 17 May 2021 14:08:55 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/mDuJqdVmycb4aC6wGfEsyk-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[pay-TV]]></media:description>                                                            <media:text><![CDATA[pay-TV]]></media:text>
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                                                            <title><![CDATA[ Global Streaming Subs to Hit 1.5B by 2026, Report Says ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/global-streaming-subs-to-hit-15b-by-2026-report-says</link>
                                                                            <description>
                            <![CDATA[ Will surpass the 1 billion mark in 2021 ]]>
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                                                                        <pubDate>Mon, 10 May 2021 14:08:11 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/HTNngHTcJYVGWGTXNVPS56-1280-80.jpg">
                                                            <media:credit><![CDATA[Ranker]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Streaming platforms]]></media:description>                                                            <media:text><![CDATA[Streaming platforms]]></media:text>
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                                                            <title><![CDATA[ U.S. Projected to Lose 16M Pay-TV Subscribers by 2026 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/us-projected-to-lose-another-16m-pay-tv-subscribers-by-2026</link>
                                                                            <description>
                            <![CDATA[ Global pay-TV additions of the same period will be a net of 15 million ]]>
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                                                                        <pubDate>Tue, 04 May 2021 13:04:59 +0000</pubDate>                                                                                                                                <updated>Tue, 04 May 2021 13:05:06 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/mDuJqdVmycb4aC6wGfEsyk-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[pay-TV]]></media:description>                                                            <media:text><![CDATA[pay-TV]]></media:text>
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                                                            <title><![CDATA[ OTT Revenue to Hit $210B Globally by 2026, Report Estimates ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/ott-revenue-to-hit-dollar210b-globally-by-2026-report-estimates</link>
                                                                            <description>
                            <![CDATA[ An increase of about $23 billion expected in 2021 ]]>
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                                                                        <pubDate>Mon, 26 Apr 2021 14:53:50 +0000</pubDate>                                                                                                                                <updated>Tue, 27 Apr 2021 13:45:45 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/oDspewgVWpFRPk3zk3N29Y-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[OTT]]></media:description>                                                            <media:text><![CDATA[OTT]]></media:text>
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                                                            <title><![CDATA[ OTT Revenues to Hit $94B in 2026, Per Digital TV Research ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/ott-revenues-to-hit-dollar94b-in-2026-per-digital-tv-research</link>
                                                                            <description>
                            <![CDATA[ Would be almost double the revenue generated in 2020 ]]>
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                                                                        <pubDate>Mon, 01 Mar 2021 14:27:37 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/HTNngHTcJYVGWGTXNVPS56-1280-80.jpg">
                                                            <media:credit><![CDATA[Ranker]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Streaming platforms]]></media:description>                                                            <media:text><![CDATA[Streaming platforms]]></media:text>
                                <media:title type="plain"><![CDATA[Streaming platforms]]></media:title>
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                                                            <title><![CDATA[ Worst of Cord-Cutting Is Over, Says Digital TV Research ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/worst-of-cord-cutting-is-over-says-digital-tv-research</link>
                                                                            <description>
                            <![CDATA[ The rate of pay-TV subscriber losses projected to slow over next few years ]]>
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                                                                        <pubDate>Tue, 23 Feb 2021 14:45:48 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/mDuJqdVmycb4aC6wGfEsyk-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[pay-TV]]></media:description>                                                            <media:text><![CDATA[pay-TV]]></media:text>
                                <media:title type="plain"><![CDATA[pay-TV]]></media:title>
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                                                            <title><![CDATA[ Streaming Industry to Cross $100B in Revenue by 2025 (Report) ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/streaming-industry-to-cross-dollar100b-in-revenue-by-2025-report</link>
                                                                            <description>
                            <![CDATA[ Netflix, Disney+ and Amazon Prime Video expected to make up half the streaming market ]]>
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                                                                        <pubDate>Mon, 28 Sep 2020 13:39:13 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/eKsmXd6QCAdPNpu2j4Kww3-1280-80.jpg">
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                                                            <title><![CDATA[ Global OTT Revenue Hit $83B in 2019 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/global-ott-revenue-hit-dollar83b-in-2019</link>
                                                                            <description>
                            <![CDATA[ SVOD revenues were a big driver in the year-over-year increase ]]>
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                                                                        <pubDate>Mon, 10 Aug 2020 13:45:06 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/oDspewgVWpFRPk3zk3N29Y-1280-80.jpg">
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                                                            <title><![CDATA[ SVOD Subscriptions Grew by 28% in 2019 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/svod-subscriptions-grew-by-28-in-2019</link>
                                                                            <description>
                            <![CDATA[ The average SVOD subscriber paid for 1.59 subscription streaming services last year, Digital TV Research says ]]>
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                                                                        <pubDate>Mon, 03 Aug 2020 14:31:55 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Daniel Frankel ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/JSwYxJnui5Sudqqf6Qz7dL-1280-80.jpg">
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                                                            <title><![CDATA[ Pay-TV to Experience Global Market Shift by 2025, Per Report ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/pay-tv-to-experience-global-market-shift-by-2025-per-report</link>
                                                                            <description>
                            <![CDATA[ Top 10 pay-TV operators expected to loss subscribers, but those outside of top 50 are expected to grow ]]>
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                                                                        <pubDate>Mon, 08 Jun 2020 13:58:15 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/mDuJqdVmycb4aC6wGfEsyk-1280-80.jpg">
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                                                            <title><![CDATA[ U.S. Pay TV Revenue Projected to Drop 35% to $57.4B by 2025 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/us-pay-tv-revenue-projected-to-drop-35-to-dollar574b-by-2025</link>
                                                                            <description>
                            <![CDATA[ Digital TV Research forecasts accelerated cable, satellite and telco TV declines for 61 countries over the next five years ]]>
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                                                                        <pubDate>Wed, 27 May 2020 17:38:45 +0000</pubDate>                                                                                                                                <updated>Wed, 27 May 2020 17:39:18 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Daniel Frankel ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/SW5ae7gZbUkqnJT36FBCem-1280-80.png">
                                                            <media:credit><![CDATA[Roku]]></media:credit>
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                                                            <title><![CDATA[ OTT Market to Reach $167B by 2025 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/ott-market-to-reach-dollar167b-by-2025</link>
                                                                            <description>
                            <![CDATA[ Would double 2019’s OTT revenue ]]>
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                                                                        <pubDate>Mon, 18 May 2020 15:43:40 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/oDspewgVWpFRPk3zk3N29Y-1280-80.jpg">
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                                                            <title><![CDATA[ SVOD Subscriptions to Surpass 300M in U.S. by 2025, per Report ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/svod-subscriptions-to-surpass-300m-in-us-by-2025-per-report</link>
                                                                            <description>
                            <![CDATA[ Digital TV Research says average household will pay for 3.28 SVOD platforms in 2025 ]]>
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                                                                        <pubDate>Mon, 02 Mar 2020 16:49:47 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/CGmV4AKehS5mgg2JhBNwLR-1280-80.jpg">
                                                            <media:credit><![CDATA[Disney]]></media:credit>
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                                                            <title><![CDATA[ Pay-TV Revenue Projected to Drop $50B in North America ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/pay-tv-revenue-projected-to-drop-dollar50b-in-north-america</link>
                                                                            <description>
                            <![CDATA[ Digital TV Research projects pay-TV revenue to fall to $62 billion by 2025 ]]>
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                                                                        <pubDate>Thu, 27 Feb 2020 14:08:05 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/mDuJqdVmycb4aC6wGfEsyk-1280-80.jpg">
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                                                            <title><![CDATA[ Disney+ Projected to Reach 100M Subscribers by 2025 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/disney-projected-to-reach-100m-subscribers-by-2025</link>
                                                                            <description>
                            <![CDATA[ Would put the new streaming service in third behind Netflix and Amazon. ]]>
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                                                                        <pubDate>Mon, 11 Nov 2019 15:11:04 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/CGmV4AKehS5mgg2JhBNwLR-1280-80.jpg">
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                                                            <title><![CDATA[ Global Pay-TV Subscriptions Surpass 1 Billion ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/global-pay-tv-subscriptions-surpass-1-billion</link>
                                                                            <description>
                            <![CDATA[ Pay-TV services added 26 million subscribers across 138 countries. ]]>
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                                                                        <pubDate>Mon, 23 Sep 2019 15:13:06 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Trends]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/fXs4MuGSKhendFAptGycSo-1280-80.jpg">
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                                                            <title><![CDATA[ Global OTT Revenues to Reach $123B by 2023 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/global-ott-revenues-to-reach-123b-by-2023</link>
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                            <![CDATA[ U.S. claims the lion’s share of subscribers. ]]>
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                                                                        <pubDate>Tue, 03 Sep 2019 13:36:02 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/oDspewgVWpFRPk3zk3N29Y-1280-80.jpg">
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                                                            <title><![CDATA[ OTT Revenues to See Projected Boom by 2024 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/ott-revenues-projected-to-double-by-2024</link>
                                                                            <description>
                            <![CDATA[ It will start with a significant increase forecasted for 2019. ]]>
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                                                                        <pubDate>Mon, 10 Jun 2019 16:35:44 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/oDspewgVWpFRPk3zk3N29Y-1280-80.jpg">
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                                                            <title><![CDATA[ Report: Nearly 3 out of 4 U.S. TV Households Will Subscribe to This by 2023 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/report-nearly-3-out-of-4-u-s-households-will-subscribe-to-this-by-2023</link>
                                                                            <description>
                            <![CDATA[ Digital TV Research predicts almost 75 per cent of homes will subscribe to at least one VOD service within five years ]]>
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                                                                        <pubDate>Mon, 13 Aug 2018 14:57:10 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jenny Priestley ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ntvuU8QZ8NMF2iXenTJN6M-1280-80.jpg">
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                                                            <title><![CDATA[ Netflix to reach 201 million subscribers by 2023 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/netflix-to-reach-201-million-subscribers-by-2023</link>
                                                                            <description>
                            <![CDATA[ Research predicts that about 28 million subscribers will be added in 2018, making it the largest growth year ever ]]>
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                                                                        <pubDate>Thu, 17 May 2018 17:55:22 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Colby Ramsey ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/2uzWQk6E5L88y4RoPqMjTX-1280-80.jpg">
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                                                            <title><![CDATA[ Millions Flee Pay-TV; Revenues Slide, Say Researchers ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/millions-flee-pay-tv-revenues-slide-say-researchers</link>
                                                                            <description>
                            <![CDATA[ The latest from three separate research organizations reveals traditional pay-TV is in decline ]]>
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                                                                        <pubDate>Tue, 13 Mar 2018 12:56:34 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/kb7UV4662UsK6XvsNvAYWk-1280-80.jpg">
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