Ronkonkoma, NY - October 10, 2019 -Sigma Corporation of America, a leading camera, photography lens, cine lens, flash and accessories manufacturer, today announced that its all-new full-frame mirrorless digital camera, the Sigma fp, will begin shipping on October 25, 2019. The Sigma fp will retail for $1,899 USD for the camera body alone and $2,199 USD for the camera with the Sigma 45mm F2.8 DG DN Contemporary lens from authorized Sigma dealers.

Sigma fp Key Features:

The World’s Smallest & Lightest Full-Frame Mirrorless Camera

With dimensions of 112.6×69.9×45.3mm and body weight of 370g, the all-new Sigma fp is the world’s smallest and lightest full-frame mirrorless digital camera; it is equipped with a 24.6 megapixel Bayer full-frame sensor. Purpose-built with durability in mind, its dust and splash-proof body make it ideal for long hours in various shooting environments while the absence of a mechanical shutter removes the potential for noise and shutter shock while increasing reliability.

Dual-Purpose with Support for 12-bit CinemaDNG

The Sigma fp is capable of full-fledged video production, supporting 12-bit CinemaDNG external recording for RAW video data and 4K UHD/24fps recording. Alternating between still and cine shooting modes is possible with a simple flip of a switch. Each mode comes with a specially designed operation system and displays, making it possible to concentrate on shooting in each mode, stress-free.

Native L-Mount

The Sigma fp uses the L-mount, characterized by a short flange focal length, large diameter, and superior durability. In addition to the wide-ranging choices of Sigma lenses, other manufacturers' lenses can be used through the L-Mount Alliance with Leica Camera AG and Panasonic Corporation. With the Sigma Mount Converter MC-21, Sigma SA mount and Sigma Canon EF mount lenses can also be used.

Additional information can be found on the Sigma website: https://www.sigmaphoto.com/sigma-fp

See the Sigma fp at PhotoPlus 2019

In addition to Sigma’s full lens lineup, attendees to the 2019 PhotoPlus Expo in New York City can see the all new Sigma fp full-frame mirrorless digital camera in Sigma booth #837.

Additionally, members of the press who are interested in scheduling a briefing with Sigma at the show can contact Nick Govoni (nick@zazilmediagroup.com).

About SIGMA Corporation

Craftsmanship. Precision. Dedication. Since 1961, SIGMA has been devoted to the pursuit of advancing photographic technology. Unique to the industry, the family-owned business produces its high-quality, award-winning still photo and cinema camera lenses, mirrorless cameras, flashes, filters and accessories from its state-of-the-art manufacturing facility located in Aizu, Japan.

In 2012, the company introduced the SIGMA Global Vision with three distinct lens lines: Art, Contemporary and Sports. Designed for industry camera mount systems including Canon, Nikon, Olympus, Sony and SIGMA, each lens is handcrafted and tested in Japan to ensure a high-performance, premium product that is purpose-built to last. In 2016, SIGMA entered into the world of cinematography lens production. Embodying the core optical DNA that has defined the SIGMA benchmark of excellence, the cine lenses meet the needs of advanced 6k and 8k cinema production.

Forming the landmark L-Mount alliance alongside Leica and Panasonic in 2018, SIGMA continues its storied tradition of imaging excellence through groundbreaking innovations such as the all new native L-mount Sigma fp full-frame mirrorless digital camera announced in July 2019. The introduction of the fp along with the availability of 14 award-winning SIGMA Global Vision lenses in native L-Mount format demonstrates SIGMA’s continued commitment to the creative community through expanded product offerings. With the fp and these lenses, even more shooters can now leverage SIGMA’s renowned optical formula to achieve their creative vision with ease.

For information about SIGMA, please visit www.sigmaphoto.com or follow the company on SIGMA Blog, Twitter, Instagram and Facebook.

Even as NASA’s InSight Lander is hard at work 33.9 million miles way on Mars, members of its imaging and educational team will be working just as hard a bit closer to home.

A group of NASA engineers, imaging specialists and distance learning leaders will descend on the Government Video Expo this year to talk about the kind of work the space and aeronautical agency is doing when it comes to advances and experiments in imaging.

Sessions and keynote addresses delivered by experts from NASA are sprinkled across the agenda at this week’s show, including an insider’s look at the agency’s most recent high-definition challenge: recording and broadcasting video in 8K from the International Space Station.

[Read: Space Station Goes 8K]

At the Wednesday morning session titled “NASA’s Imaging Experiments and Advances,” NASA Imagery Experts Program Manager Rodney Grubbs will discuss how astronauts from NASA and the European Space Agency are recording in 8K their efforts to advance DNA sequencing, study space-grown vs Earth-grown plants, and shoot off indoor water jets. Video is being shot via a Helium 8K camera by digital camera company Red. Viewers are taken on a guided tour of the space station — as it orbits the planet at 17,000 mph — and get a glimpse of the station’s subzero space freezer and giant robotic outdoor arm.

“This new footage showcases the story of human spaceflight in more vivid detail than ever before,” said Dylan Mathis, communications manager for the International Space Station Program when the first 8K video was released in November. “The world of camera technology continues to progress, and seeing our planet in high fidelity is always welcome.”

NASA continues the conversation when the NASA Goddard Space Flight Center’s Office of Education shares insider knowledge on how the agency uses instructional design models and different distance-learning technologies to facilitate virtual learning.

In the Wednesday session “NASA Goddard Distance Learning Models,” leaders of the agency’s distance learning and educational arm will give a preview of ADDIE, a framework for instructional design that NASA uses. Members of the Goddard team will talk about how ADDIE is implemented at NASA and how it is being paired with other learning models — such as webinar platforms, learning management system and videoconferencing — and how this helps the agency facilitate meaningful learning.

On Thursday, NASA will offer attendees a closer look at how it connects with its viewership in the session “Digital Engagement: How NASA Does Video.” The agency has 21 million followers on its digital platforms and retains their interest with a constantly updated series of videos, images, profiles and interviews.

Take the recent Mars landing, for example, where the world watched along with NASA engineers as they endured the so-called seven minutes of terror — the seven minutes that would determine whether the InSight Mars lander would land successfully on the Red Planet and send back images to Earth. After a journey of more than six months, the NASA InSight lander returned its first image from the surface of Mars. NASA gave viewers a 360-degree minute-by-minute view of the Mission Control Center as NASA engineers watched for word and showed viewers the first images via an instrument context camera mounted on the lander.

At this Thursday afternoon session at the GV Expo, NASA representatives will look at how the agency engages its digital audience into science and engineering topics — including live video, replays, 360-degree views, high-res illustrations, and recorded video and audio from the International Space Station.

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