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                    <title><![CDATA[ Latest from Tv Technology in Digital-advertising ]]></title>
                <link>https://www.tvtechnology.com/tag/digital-advertising</link>
        <description><![CDATA[ All the latest digital-advertising content from the Tv Technology team ]]></description>
                                    <lastBuildDate>Tue, 10 Mar 2026 18:32:14 +0000</lastBuildDate>
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                                                            <title><![CDATA[ IAB Tech Lab Announces Content Monetization Protocol for AI LLMs ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/iab-tech-lab-announces-content-monetization-protocol-for-ai-llms</link>
                                                                            <description>
                            <![CDATA[ The CoMP establishes a standardized approach for AI systems and content owners to enable commercial agreements and establish better frameworks for how AIs use content ]]>
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                                                                        <pubDate>Tue, 10 Mar 2026 18:32:14 +0000</pubDate>                                                                                                                                <updated>Tue, 10 Mar 2026 22:53:27 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/UA5UbkQHxxWC2SHngqzNGD-1280-80.jpg">
                                                            <media:credit><![CDATA[Writecream.com]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[AI in Media &amp; Entertainment image generated by Writecream.com]]></media:description>                                                            <media:text><![CDATA[AI in Media &amp; Entertainment image generated by Writecream.com]]></media:text>
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                                                            <title><![CDATA[ IAB Tech Lab Expands Global Privacy Frameworks With GPP Updates and DDRF V2 Release ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/iab-tech-lab-expands-global-privacy-frameworks-with-gpp-updates-and-ddrf-v2-release</link>
                                                                            <description>
                            <![CDATA[ The frameworks enhancing interoperability, safeguards, and regulatory compliance are open for public comment through December 1, 2025 ]]>
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                                                                        <pubDate>Thu, 23 Oct 2025 15:56:35 +0000</pubDate>                                                                                                                                <updated>Thu, 23 Oct 2025 15:58:03 +0000</updated>
                                                                                                                                            <category><![CDATA[Standards]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Uc4FjkDLia73DXrXyKoNj5-1280-80.jpg">
                                                            <media:credit><![CDATA[IAB]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[IAB Tech Lab]]></media:description>                                                            <media:text><![CDATA[IAB Tech Lab]]></media:text>
                                <media:title type="plain"><![CDATA[IAB Tech Lab]]></media:title>
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                                                            <title><![CDATA[ IAB Releases Digital Advertising Invoice API Specifications for Public Comment ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/iab-releases-digital-advertising-invoice-api-specifications-for-public-comment</link>
                                                                            <description>
                            <![CDATA[ New industry framework is an important step forward in the effort to improve and speed up digital ad invoicing ]]>
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                                                                        <pubDate>Tue, 10 Jun 2025 18:26:11 +0000</pubDate>                                                                                                                                <updated>Tue, 10 Jun 2025 23:49:09 +0000</updated>
                                                                                                                                            <category><![CDATA[Regulatory &amp; Legal]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/xK2Xknmb9SaYCYa92ZpiwY-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[money]]></media:description>                                                            <media:text><![CDATA[money]]></media:text>
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                                                            <title><![CDATA[ U.S. Judge Rules Google Illegally Monopolized Ad Technologies ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/federal-judge-rules-google-illegally-monopolized-ad-technologies</link>
                                                                            <description>
                            <![CDATA[ NAB applauds decision as example of how Google’s market dominance has hurt broadcasters ]]>
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                                                                        <pubDate>Thu, 17 Apr 2025 19:58:44 +0000</pubDate>                                                                                                                                <updated>Fri, 18 Apr 2025 14:20:19 +0000</updated>
                                                                                                                                            <category><![CDATA[Regulatory &amp; Legal]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/bBcxiboiX9ANVLQwcrMVP7-1280-80.jpg">
                                                            <media:credit><![CDATA[Costfoto/NurPhoto via Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Google logo on smartphone screen]]></media:description>                                                            <media:text><![CDATA[Google logo on smartphone screen]]></media:text>
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                                                            <title><![CDATA[ IAB: Digital Ad Revenue Surges 14.9% YoY to $259 Billion in 2024 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/iab-digital-ad-revenue-surges-14-9-percent-yoy-to-usd259-billion-in-2024</link>
                                                                            <description>
                            <![CDATA[ Digital video ad revenue was up 19% to $61.2 billion in the U.S. in 2024 ]]>
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                                                                        <pubDate>Thu, 17 Apr 2025 15:39:15 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/JgDuok2skXTKbCjCdyB6UP-1280-80.jpg">
                                                            <media:credit><![CDATA[Future]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[digital tunnel]]></media:description>                                                            <media:text><![CDATA[digital tunnel]]></media:text>
                                <media:title type="plain"><![CDATA[digital tunnel]]></media:title>
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                                                            <title><![CDATA[ IAB Tech Lab Unveils ADMaP for Public Comment ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/iab-tech-lab-unveils-admap-for-public-comment</link>
                                                                            <description>
                            <![CDATA[ Protocol will allow advertisers and publishers to securely measure conversions while maintaining user privacy ]]>
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                                                                        <pubDate>Tue, 15 Oct 2024 19:49:42 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Standards]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Uc4FjkDLia73DXrXyKoNj5-1280-80.jpg">
                                                            <media:credit><![CDATA[IAB]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[IAB Tech Lab]]></media:description>                                                            <media:text><![CDATA[IAB Tech Lab]]></media:text>
                                <media:title type="plain"><![CDATA[IAB Tech Lab]]></media:title>
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                                                            <title><![CDATA[ Yahoo Launches New Data Partnership with VideoAmp ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/yahoo-launches-new-data-partnership-with-videoamp</link>
                                                                            <description>
                            <![CDATA[ The Yahoo DSP is the first DSP to integrate VideoAmp's measurement and identity resolution to enhance targeting and measurement across TV and digital ]]>
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                                                                        <pubDate>Wed, 12 Jun 2024 18:05:44 +0000</pubDate>                                                                                                                                <updated>Wed, 12 Jun 2024 18:06:25 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/yecWX6uCnMXj3rzxXucvLf-1280-80.png">
                                                            <media:credit><![CDATA[Yahoo]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Yahoo]]></media:description>                                                            <media:text><![CDATA[Yahoo]]></media:text>
                                <media:title type="plain"><![CDATA[Yahoo]]></media:title>
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                                                            <title><![CDATA[ Nexstar Names Lisa Taylor SVP of Digital Ad Sales ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nexstar-names-lisa-taylor-svp-of-digital-ad-sales</link>
                                                                            <description>
                            <![CDATA[ Former Amazon executive will be responsible for expanding digital advertising sales and  revenue growth for Nexstar’s broadcasting division ]]>
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                                                                        <pubDate>Tue, 11 Jun 2024 20:50:54 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[People]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/i5jigJJECZw4SzKXzRZ9L9-1280-80.jpg">
                                                            <media:credit><![CDATA[Nexstar]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Lisa Taylor]]></media:description>                                                            <media:text><![CDATA[Lisa Taylor]]></media:text>
                                <media:title type="plain"><![CDATA[Lisa Taylor]]></media:title>
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                                                            <title><![CDATA[ IAB Tech Labs, Google Partner on New First Party Data Solution ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/iab-tech-labs-google-partner-on-new-first-party-data-solution</link>
                                                                            <description>
                            <![CDATA[ The IAB Tech Lab PAIR ad solution is based on Google’s PAIR protocol and IAB Tech Lab’s privacy enhancing work ]]>
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                                                                        <pubDate>Fri, 17 May 2024 18:32:58 +0000</pubDate>                                                                                                                                <updated>Tue, 21 May 2024 22:55:52 +0000</updated>
                                                                                                                                            <category><![CDATA[Partnerships]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/LJVoPZhxLWJDYSpWGfhmFZ-1280-80.png">
                                                            <media:credit><![CDATA[IAB Tech Lab]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[IAB Tech Lab]]></media:description>                                                            <media:text><![CDATA[IAB Tech Lab]]></media:text>
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                                                            <title><![CDATA[ IAB Makes Three Appointments to Its Leadership Team ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/iab-makes-three-appointments-to-its-leadership-team</link>
                                                                            <description>
                            <![CDATA[ The group fills key positions with Cintia Gabilan as VP of Media Center, Arlene Mu, assistant general counsel, and Nadine Karp McHugh, executive in residence ]]>
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                                                                        <pubDate>Wed, 24 Apr 2024 20:33:01 +0000</pubDate>                                                                                                                                <updated>Wed, 24 Apr 2024 20:33:20 +0000</updated>
                                                                                                                                            <category><![CDATA[People]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/vdAs9kADaQra68uMD7TkwV-1280-80.jpg">
                                                            <media:credit><![CDATA[Pixabay]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Pixabay]]></media:description>                                                            <media:text><![CDATA[Pixabay]]></media:text>
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                                                            <title><![CDATA[ U.S. Digital Advertising Revenues Hits High of $225B ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/us-digital-advertising-revenues-hits-high-of-dollar225b</link>
                                                                            <description>
                            <![CDATA[ Total digital advertising grew 7.3% in 2023 compared to 2022 while digital video ad revenue hit $52.3B in 2023 ]]>
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                                                                        <pubDate>Wed, 17 Apr 2024 00:01:51 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ James Careless ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/xK2Xknmb9SaYCYa92ZpiwY-1280-80.jpg">
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                                                            <title><![CDATA[ MediaRadar: Digital Advertising Hit $68B in 2022, Surpassing TV ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/digital-advertising-hit-dollar68b-in-2022-surpassing-tv</link>
                                                                            <description>
                            <![CDATA[ Digital had 47% of the total ad spend while the online video ad spend increased to $28.2 billion according to MediaRadar ]]>
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                                                                        <pubDate>Fri, 02 Jun 2023 15:49:11 +0000</pubDate>                                                                                                                                <updated>Fri, 02 Jun 2023 15:49:36 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/c7927vmbLQ2FvMpjB4GEPK-1280-80.jpg">
                                                            <media:credit><![CDATA[ThinkStock]]></media:credit>
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                                                            <title><![CDATA[ IAB: Internet Ad Revenue increased 10.8% to $209.7B in 2022 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/iab-internet-ad-revenue-increased-108-to-dollar2097b-in-2022</link>
                                                                            <description>
                            <![CDATA[ Digital video revenues totaled $47.1 billion in 2022, way up from $26.2B in 2020 ]]>
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                                                                        <pubDate>Thu, 13 Apr 2023 16:42:18 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/xK2Xknmb9SaYCYa92ZpiwY-1280-80.jpg">
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                                                            <title><![CDATA[ S&P: Digital Advertising Could Reach 75% of Total U.S. Advertising by 2025 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/sandp-digital-advertising-could-reach-75-of-total-us-advertising-by-2025</link>
                                                                            <description>
                            <![CDATA[ S&P has raised their ad forecast based on a shallower than expected recession in Q2 and Q3 2023 ]]>
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                                                                        <pubDate>Thu, 30 Mar 2023 17:25:36 +0000</pubDate>                                                                                                                                <updated>Thu, 30 Mar 2023 17:25:49 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/qYJEQ4GEmoQfU8NYpn2zcP-1280-80.jpg">
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                                                            <title><![CDATA[ CTV Advertising Dominated Digital Strategies in 2022 US Midterm Elections ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/ctv-advertising-dominated-digital-strategies-in-2022-us-midterm-elections</link>
                                                                            <description>
                            <![CDATA[ The growth in CTV political ad spending is likely to continue into the 2024 Presidential election cycle ]]>
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                                                                        <pubDate>Thu, 23 Mar 2023 17:22:41 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/evBE9aWHmHFTd9xpGL5KTN-1280-80.jpg">
                                                            <media:credit><![CDATA[Mohamed Hassan from Pixabay]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[ballot box]]></media:description>                                                            <media:text><![CDATA[ballot box]]></media:text>
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                                                            <title><![CDATA[ Ad Industry Launches Effort to Revise Standard Terms & Conditions for Digital Advertising  ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/ad-industry-launches-effort-to-revise-standard-terms-and-conditions-for-digital-advertising</link>
                                                                            <description>
                            <![CDATA[ The joint effort by 4A's, IAB, and ANA hopes that the revision of standard contractual terms will reduce friction, increase buying efficiency and reflect market changes ]]>
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                                                                        <pubDate>Fri, 17 Mar 2023 17:31:27 +0000</pubDate>                                                                                                                                <updated>Fri, 17 Mar 2023 19:30:10 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/c7927vmbLQ2FvMpjB4GEPK-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[money]]></media:description>                                                            <media:text><![CDATA[money]]></media:text>
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                                                            <title><![CDATA[ IAB Tech Lab Opens Public Comment for Data Clean Room Standards ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/iab-tech-lab-opens-public-comment-for-data-clean-room-standards</link>
                                                                            <description>
                            <![CDATA[ The IAB has released its DCR Guidance & Recommended Practices, as well as the Open Private Join & Activation (OPJA) specification ]]>
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                                                                        <pubDate>Thu, 16 Feb 2023 18:49:23 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/5So3DWpDT8PzSRxM3jLRLe-1280-80.jpg">
                                                            <media:credit><![CDATA[Thinkstock]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Vortex]]></media:description>                                                            <media:text><![CDATA[Vortex]]></media:text>
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                                                            <title><![CDATA[ Justice Department Sues Google for Monopolizing Digital Advertising Technologies ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/justice-department-sues-google-for-monopolizing-digital-advertising-technologies</link>
                                                                            <description>
                            <![CDATA[ DoJ claims that through serial acquisitions and anticompetitive auction manipulation, Google subverted competition in internet advertising technologies ]]>
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                                                                        <pubDate>Tue, 24 Jan 2023 20:08:00 +0000</pubDate>                                                                                                                                <updated>Tue, 24 Jan 2023 21:50:48 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/PbSdSrXW3xzHJC66k2xdA-1280-80.jpg">
                                                            <media:credit><![CDATA[U.S. Department of Justice]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[U.S. Department of Justice]]></media:description>                                                            <media:text><![CDATA[U.S. Department of Justice]]></media:text>
                                <media:title type="plain"><![CDATA[U.S. Department of Justice]]></media:title>
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                                                            <title><![CDATA[ Truthset Data Collective Launches Effort to Improve Data Quality ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/truthset-data-collective-launches-effort-to-improve-data-quality</link>
                                                                            <description>
                            <![CDATA[ It emerged from private beta with 20 founding members and a suite of products to improve the quality of digital marketing data ]]>
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                                                                        <pubDate>Wed, 07 Dec 2022 20:14:18 +0000</pubDate>                                                                                                                                <updated>Wed, 07 Dec 2022 20:32:26 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/5So3DWpDT8PzSRxM3jLRLe-1280-80.jpg">
                                                            <media:credit><![CDATA[Thinkstock]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Vortex]]></media:description>                                                            <media:text><![CDATA[Vortex]]></media:text>
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                                                            <title><![CDATA[ IAB: Proposed FTC Rules Could `Criminalize the Internet’ ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/iab-proposed-ftc-rules-could-criminalize-the-internet</link>
                                                                            <description>
                            <![CDATA[ The Interactive Advertising Bureau argues that FTC proposals on `commercial surveillance’ could reduce digital advertising by billions of dollars ]]>
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                                                                        <pubDate>Tue, 15 Nov 2022 20:39:09 +0000</pubDate>                                                                                                                                <updated>Tue, 15 Nov 2022 20:40:33 +0000</updated>
                                                                                                                                            <category><![CDATA[Regulatory &amp; Legal]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ZrMEkyyBAD8TNPL8Zi3tuk-1280-80.jpg">
                                                            <media:credit><![CDATA[Future]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[FTC]]></media:description>                                                            <media:text><![CDATA[FTC]]></media:text>
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                                                            <title><![CDATA[ Study: Loss Of Third-Party Cookies Could Cost Broadcasters $2.1B in Ad Revenue ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/study-loss-of-third-party-cookies-could-cost-broadcasters-dollar21b-in-ad-revenue</link>
                                                                            <description>
                            <![CDATA[ The loss of third-party data could cost the average TV station $1.1M in annual digital ad revenue, according to Borrell and the NAB ]]>
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                                                                        <pubDate>Fri, 21 Oct 2022 17:27:54 +0000</pubDate>                                                                                                                                <updated>Fri, 21 Oct 2022 17:58:44 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/XGJMKUsz6pdXYk2kV9f9mD-1280-80.jpg">
                                                            <media:credit><![CDATA[Stock]]></media:credit>
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                                                            <title><![CDATA[ Study: CTV Ad Fraud Schemes Up 70% in 2021 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/study-ad-fraud-schemes-up-70-in-2021</link>
                                                                            <description>
                            <![CDATA[ As the CTV ad business booms, so does ad fraud according to DoubleVerify ]]>
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                                                                        <pubDate>Mon, 16 May 2022 18:41:43 +0000</pubDate>                                                                                                                                <updated>Mon, 16 May 2022 18:42:42 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/nC3uUEhpRjJEPbjY4WcXbg-1280-80.jpg">
                                                            <media:credit><![CDATA[Pixabay]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Pixabay]]></media:description>                                                            <media:text><![CDATA[Pixabay]]></media:text>
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                                                            <title><![CDATA[ IAS: Ad Fraud Rates Rose in Last Half of 2021 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/ias-ad-fraud-rates-rose-in-last-half-of-2021</link>
                                                                            <description>
                            <![CDATA[ Global and U.S. ad fraud rates rose but metrics for brand quality risk rates improved, dipping to historic lows according to new data from IAS ]]>
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                                                                        <pubDate>Thu, 31 Mar 2022 19:32:05 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/uFFYM6gNoZEMLvkWdyWirC-1280-80.jpg">
                                                            <media:credit><![CDATA[Pixabay]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Pixabay]]></media:description>                                                            <media:text><![CDATA[Pixabay]]></media:text>
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                                                            <title><![CDATA[ Sinclair Launches Free State Strategic Services ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/sinclair-launches-free-state-strategic-services</link>
                                                                            <description>
                            <![CDATA[ The new Sinclair business development unit will provide state, local and federal government agencies with targeted digital marketing and advertising solutions ]]>
                                                                                                            </description>
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                                                                        <pubDate>Mon, 28 Mar 2022 17:32:42 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/souK8uFvN2vWtQyHRzzGP3-1280-80.jpeg">
                                                            <media:credit><![CDATA[Sinclair]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Sinclair Broadcast Group]]></media:description>                                                            <media:text><![CDATA[Sinclair Broadcast Group]]></media:text>
                                <media:title type="plain"><![CDATA[Sinclair Broadcast Group]]></media:title>
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                                                            <title><![CDATA[ Fox Corp. Unveils Atlas Ad Tech Platform ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/fox-corp-unveils-atlas-ad-tech-platform</link>
                                                                            <description>
                            <![CDATA[ Developed by the Fox Ad Technology unit, the Atlas video intelligence platform will initially launch across Fox News Media during the 2022 upfronts ]]>
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                                                                        <pubDate>Thu, 24 Mar 2022 16:02:35 +0000</pubDate>                                                                                                                                <updated>Thu, 24 Mar 2022 19:35:35 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/oDEYZZr9VMTBdEiXvcwBK3-1280-80.jpg">
                                                            <media:credit><![CDATA[Fox]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Fox]]></media:description>                                                            <media:text><![CDATA[Fox]]></media:text>
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                                                            <title><![CDATA[ Survey: 64% of Publishers Expect Digital Revenue Growth in Post-Third Party Cookie Era ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/survey-64-of-publishers-expect-digital-revenue-growth-in-post-third-party-cookie-era</link>
                                                                            <description>
                            <![CDATA[ The DoubleVerify survey also found that 88% of publishers believe selling direct will become more important as cookies decline in effectiveness ]]>
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                                                                        <pubDate>Tue, 08 Mar 2022 19:48:44 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/c7927vmbLQ2FvMpjB4GEPK-1280-80.jpg">
                                                            <media:credit><![CDATA[ThinkStock]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[money]]></media:description>                                                            <media:text><![CDATA[money]]></media:text>
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                                                            <title><![CDATA[ SMI Sees Growth in U.S. Ad Spend After 2020 Declines ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/smi-sees-growth-in-us-ad-spend-after-2020-declines</link>
                                                                            <description>
                            <![CDATA[ Q4 saw an overall increase of 6% in ad spend as digital officially overtook TV, other traditional ad markets ]]>
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                                                                        <pubDate>Tue, 02 Feb 2021 19:31:01 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/c7927vmbLQ2FvMpjB4GEPK-1280-80.jpg">
                                                            <media:credit><![CDATA[ThinkStock]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[money]]></media:description>                                                            <media:text><![CDATA[money]]></media:text>
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                                                            <title><![CDATA[ Google Expected to be Slapped With Antitrust Lawsuit ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/google-expected-to-be-slapped-with-antitrust-lawsuit</link>
                                                                            <description>
                            <![CDATA[ DOJ is expected to officially file in the coming months ]]>
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                                                                        <pubDate>Tue, 30 Jun 2020 14:02:19 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Regulatory &amp; Legal]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/zxQBvUFNFhU6VM9ANE5zbc-1280-80.png">
                                                            <media:credit><![CDATA[Google]]></media:credit>
                                                                                                                                                                                                                                                                                                                                                    </media:content>
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                                                            <title><![CDATA[ DOJ Hosting Workshop on TV, Digital Advertising Competition ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/show-news/doj-hosting-workshop-on-tv-digital-advertising-competition</link>
                                                                            <description>
                            <![CDATA[ Free workshop takes place May 2 and 3 in Washington, D.C. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 01 May 2019 20:21:33 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Events]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/xK2Xknmb9SaYCYa92ZpiwY-1280-80.jpg">
                                                            <media:credit><![CDATA[null]]></media:credit>
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                                                            <title><![CDATA[ Ads on Connected TVs More Attractive, Study Finds ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/ads-on-connected-tvs-more-attractive-study-finds</link>
                                                                            <description>
                            <![CDATA[ Extreme Reach finds completion rate climbs to 95 percent. ]]>
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                                                                        <pubDate>Wed, 31 Oct 2018 15:28:44 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ULB4vaAHnjwUVQAwLJbThC-1280-80.jpg">
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                                                            <title><![CDATA[ Local TV, Targeted Mobile Deliver Powerful ‘One-Two Marketing Punch,’ Says BIA ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/local-tv-targeted-mobile-deliver-powerful-one-two-marketing-punch-says-bia</link>
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                            <![CDATA[ As media consumption patterns evolve, TV and mobile have proven to be twin “pillars of consumer media engagement and marketer reach,” report says. ]]>
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                                                                        <pubDate>Wed, 09 May 2018 14:49:21 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
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                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/oDspewgVWpFRPk3zk3N29Y-1280-80.jpg">
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                                                            <title><![CDATA[ NBCU Creates Metric Combining Linear and Digital Ad Views ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nbcu-creates-metric-combining-linear-and-digital-ad-views</link>
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                            <![CDATA[ Two months before the crucial upfront market, NBCUniversal has created a new metric that unifies linear and digital viewing of an advertising campaign. ]]>
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                                                                        <pubDate>Thu, 05 Apr 2018 12:46:20 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/ej25oqehoZZWtypyBG7uh7-1280-80.png">
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