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                            <title><![CDATA[ Latest from Tv Technology in Digital-ad-ratings ]]></title>
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        <description><![CDATA[ All the latest digital-ad-ratings content from the Tv Technology team ]]></description>
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                                                            <title><![CDATA[ Roku Adds Nielsen DAR Audience Guarantees to OneView ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/roku-adds-nielsen-dar-audience-guarantees-to-oneview</link>
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                            <![CDATA[ OneView is the first TV streaming ad buying platform to launch Nielsen Digital Ad Ratings audience guarantees ahead of upfronts, Roku said ]]>
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                                                                        <pubDate>Tue, 01 Feb 2022 17:30:35 +0000</pubDate>                                                                                                                                <updated>Tue, 01 Feb 2022 21:44:55 +0000</updated>
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                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/PDjauJU2VA9WtienGtcK9U-1280-80.jpg">
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                                                            <title><![CDATA[ Nielsen’s YouTube Mobile App Measurement Expands Globally ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nielsens-youtube-mobile-app-measurement-expands-globally</link>
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                            <![CDATA[ Advertising measurement service added to 26 markets. ]]>
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                                                                        <pubDate>Tue, 04 Jun 2019 13:28:10 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/kinzbdhNajkaXtVtsmiS9H-1280-80.jpg">
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