DENVER—Imagine Communications has appointed Diana Horowitz the company’s vice president, strategic sales, advertising technology. In the newly created position, she will drive company strategy to help customers profit from their media assets with a converged linear and digital advertising approach. 

In a press statement, Steve Reynolds, president of Imagine Communications, said “Diana is a critical addition to the Imagine advertising technology sales team. She has demonstrated that she can plan and execute exactly the kind of transformation that so many of our customers are trying to implement right now—bringing together linear and digital advertising into a converged inventory and sales structure.”

Horowitz brings experience in digital and broadcast advertising and technology to Imagine’s Americas sales team, led by Joe Sheehan, senior vice president of sales, Americas. Prior to joining Imagine, Horowitz was senior vice president, advertising sales, at fuboTV, overseeing ad operations. Her previous roles include positions at Telestream, IBM Watson Media, Comcast Technology Solutions and Scripps Networks Interactive, where she led the digital ad sales team, northeast region, for Food Network and Cooking Channel. She began her career at The New York Times Co., holding leadership roles in both New York and Paris.

Horowitz will be based in New York City.

WESTWOOD, Mass.—Telestream has a new vice president of sales for the eastern U.S. region, officially naming Diana Horowitz to that position, effective immediately.

Horowitz, who will be based in New York City, will contribute to Telestream’s market strategy as well as oversee all of Telestream’s business and customer relationships in the region.

Most recently, Horowitz worked for Tavant as the regional director of sales for media and entertainment. Other previous stints include serving as the executive director of sales for IBM Watson; time as global client director and director of VOD sales for Comcast Technology Solutions; and as the lead of the digital advertising sales team for the Northeast at Scripps Networks Interactive.

Telestream made headlines earlier this year with the addition of Tektronix Video and integrating their technology with their products, which Telestream says is expanding its customer reach.

“Diana exemplifies the kind of personality that will help drive Telestream forward,” said Alistair Butler, chief sales officer at Telestream. “Her depth of experience in the media sector, and especially in advertising and post will contribute significantly to our team’s core strengths.”