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                    <title><![CDATA[ Latest from Tv Technology in Data ]]></title>
                <link>https://www.tvtechnology.com/tag/data</link>
        <description><![CDATA[ All the latest data content from the Tv Technology team ]]></description>
                                    <lastBuildDate>Thu, 12 Mar 2026 18:28:24 +0000</lastBuildDate>
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                                                            <title><![CDATA[ DPP: Media Companies are Drowning in Data and Don’t Know What to Do With It ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/platform/broadcast/dpp-media-companies-are-drowning-in-data-and-dont-know-what-to-do-with-it</link>
                                                                            <description>
                            <![CDATA[ In its latest report, DPP states that while data is abundant, impact is uneven, suggesting that media companies are "drowning in data but lacking alignment" and need "data coherence" ]]>
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                                                                        <pubDate>Thu, 12 Mar 2026 18:28:24 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Partnerships]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                    <category><![CDATA[Trends]]></category>
                                                    <category><![CDATA[Cloud]]></category>
                                                    <category><![CDATA[Live Production]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                    <category><![CDATA[Sports Production]]></category>
                                                    <category><![CDATA[Infrastructure]]></category>
                                                    <category><![CDATA[IP &amp; Networking]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                <author><![CDATA[ jenny.priestley@futurenet.com (Jenny Priestley) ]]></author>                    <dc:creator><![CDATA[ Jenny Priestley ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/GDUQNugXEjZgzuU2Am5rH-1280-80.png">
                                                            <media:credit><![CDATA[DPP]]></media:credit>
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                                                            <title><![CDATA[ Roku Launches Data Cloud To Expand Access to Proprietary TV Data  ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/roku-launches-data-cloud-to-expand-access-to-proprietary-tv-data</link>
                                                                            <description>
                            <![CDATA[ Roku Data Cloud gives advertisers and agencies access to reliable info from its TV OS ]]>
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                                                                        <pubDate>Mon, 06 Jan 2025 18:06:16 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/tXfhSN3cdpwJb4t5KJ7RSR-1280-80.jpg">
                                                            <media:credit><![CDATA[Roku]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Roku Data Cloud]]></media:description>                                                            <media:text><![CDATA[Roku Data Cloud]]></media:text>
                                <media:title type="plain"><![CDATA[Roku Data Cloud]]></media:title>
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                                                            <title><![CDATA[ IAB: Digital Industry Moves Aggressively to `Privacy-by-Design’ ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/iab-digital-industry-moves-aggressively-to-privacy-by-design</link>
                                                                            <description>
                            <![CDATA[ IAB’s Annual State of Data Report reveals the digital ecosystem is making major adjustments as it moves towards a privacy-by-design architecture ]]>
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                                                                        <pubDate>Thu, 14 Mar 2024 16:25:16 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/oR9zPkiJtWkz5wuvCgB2Vb-1280-80.jpg">
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                                                            <title><![CDATA[ tvScientific Working with Blockgraph to Improve How Brands Use First Party Data ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/tvscientific-working-with-blockgraph-to-improve-how-brands-use-first-party-data</link>
                                                                            <description>
                            <![CDATA[ New direct-to-DSP integration will make it easier for marketers to more effectively target and optimize audiences across CTV and linear TV ]]>
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                                                                        <pubDate>Fri, 12 Jan 2024 18:24:33 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/xK2Xknmb9SaYCYa92ZpiwY-1280-80.jpg">
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                                                            <title><![CDATA[ TVNZ Adopts AWS Clean Rooms For Secure Ad Management  ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/tvnz-adopts-aws-clean-rooms-for-secure-ad-management</link>
                                                                            <description>
                            <![CDATA[ New Zealand broadcaster uses service to more securely analyze viewer data ]]>
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                                                                        <pubDate>Thu, 30 Nov 2023 14:54:53 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Cloud]]></category>
                                                    <category><![CDATA[Infrastructure]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/zxFbUjCnc2KPBUnRXCaxWD-1280-80.png">
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                                                            <title><![CDATA[ TransUnion Relaunches TruAudience Marketing Solutions Business ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/transunion-relaunches-truaudience-marketing-solutions-business</link>
                                                                            <description>
                            <![CDATA[ TruAudience marketing solutions are now integrated with Neustar to improve marketing effectiveness ]]>
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                                                                        <pubDate>Fri, 17 Mar 2023 17:00:38 +0000</pubDate>                                                                                                                                <updated>Fri, 17 Mar 2023 17:00:50 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/xK2Xknmb9SaYCYa92ZpiwY-1280-80.jpg">
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                                                            <title><![CDATA[ Neustar Launches an Identity Resolution Solution in AWS Clean Rooms ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/neustar-launches-an-identity-resolution-solution-in-aws-clean-rooms</link>
                                                                            <description>
                            <![CDATA[ Neustar’s Unified Identity solution for AWS Clean Rooms is part of the company's efforts to improve privacy-enhanced identity resolution and data collaboration ]]>
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                                                                        <pubDate>Wed, 01 Feb 2023 19:49:57 +0000</pubDate>                                                                                                                                <updated>Wed, 01 Feb 2023 19:50:22 +0000</updated>
                                                                                                                                            <category><![CDATA[Cloud]]></category>
                                                    <category><![CDATA[Infrastructure]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/5So3DWpDT8PzSRxM3jLRLe-1280-80.jpg">
                                                            <media:credit><![CDATA[Thinkstock]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Vortex]]></media:description>                                                            <media:text><![CDATA[Vortex]]></media:text>
                                <media:title type="plain"><![CDATA[Vortex]]></media:title>
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                                                            <title><![CDATA[ Understanding Data Protection Basics and Assessment ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinion/understanding-data-protection-basics-and-assessment</link>
                                                                            <description>
                            <![CDATA[ Data is the lifeblood of any industry that uses digital technologies for its activities ]]>
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                                                                        <pubDate>Tue, 16 Aug 2022 19:43:19 +0000</pubDate>                                                                                                                                <updated>Tue, 30 Aug 2022 09:32:52 +0000</updated>
                                                                                                                                            <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                <author><![CDATA[ kpaulsen@diversifiedus.com (Karl Paulsen) ]]></author>                    <dc:creator><![CDATA[ Karl Paulsen ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/hGwyx84o98sF4GpZ7Yhayn-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[cybersecurity]]></media:description>                                                            <media:text><![CDATA[cybersecurity]]></media:text>
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                                                            <title><![CDATA[ Flowics Expands Catalog of Data Connectors To Drive On-Screen Graphics Generation ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/flowics-expands-catalog-of-data-connectors-to-drive-on-screen-graphics-generation</link>
                                                                            <description>
                            <![CDATA[ Some of the newly announced connectors include those for crypto, racing and weather ]]>
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                                                                        <pubDate>Tue, 14 Jun 2022 15:39:43 +0000</pubDate>                                                                                                                                <updated>Wed, 15 Jun 2022 21:56:25 +0000</updated>
                                                                                                                                            <category><![CDATA[Sports Production]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/LKUghyaC6idykvfEZthjWn-1280-80.png">
                                                            <media:credit><![CDATA[Flowics]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Flowics]]></media:description>                                                            <media:text><![CDATA[Flowics]]></media:text>
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                                                            <title><![CDATA[ MRC Issues Draft Version of Outcomes and Data Quality Standards ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/mrc-issues-draft-version-of-outcomes-and-data-quality-standards</link>
                                                                            <description>
                            <![CDATA[ The Media Rating Council has also opened a 60-day public comment period on the standards ]]>
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                                                                        <pubDate>Wed, 08 Jun 2022 16:44:09 +0000</pubDate>                                                                                                                                <updated>Wed, 08 Jun 2022 16:45:35 +0000</updated>
                                                                                                                                            <category><![CDATA[Standards]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/LPD6sSrmu2vLDVXFFFFAoY-1280-80.jpg">
                                                            <media:credit><![CDATA[Pete Linforth from Pixabay ]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[data]]></media:description>                                                            <media:text><![CDATA[data]]></media:text>
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                                                            <title><![CDATA[ What M&E Needs to Do to Unlock the Value of Data ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinions/what-m-e-needs-to-do-to-unlock-the-value-of-data</link>
                                                                            <description>
                            <![CDATA[ The rise of on-demand requires a new way of thinking. ]]>
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                                                                        <pubDate>Fri, 06 Sep 2019 15:19:18 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Ted Oade ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/tjjxneYkKBXnNyYPDnyxaP-1280-80.jpg">
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                                                            <title><![CDATA[ Videosys Broadcast Unveils Stagebox at IBC2019 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/the-wire-blog/sophisticated-outside-broadcast-production-tool-simplifies-workflows-and-reduces-costs</link>
                                                                            <description>
                            <![CDATA[ Sophisticated outside broadcast production tool simplifies workflows and reduces costs ]]>
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                                                                        <pubDate>Thu, 05 Sep 2019 09:56:42 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jump ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/pdyxawdRg9uyhvcya3zNaR-1280-80.jpg">
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                                                            <title><![CDATA[ Solution for managing today’s crushing data load while succeeding for the long haul ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/resources/solution-for-managing-todays-crushing-data-load-while-succeeding-for-the-long-haul</link>
                                                                            <description>
                            <![CDATA[ This white paper, “To Infinity and Beyond”, examines how a media workflow intelligence platform and scale-out object storage can be leveraged together as a media-aware storage platform that supports highly efficient, centralized media workflows. ]]>
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                                                                        <pubDate>Tue, 13 Aug 2019 21:06:20 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/KRyw4vzEebv6A7Lwe8saNH-1280-80.jpg">
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                                                            <title><![CDATA[ Lights, Camera, Digital Transformation! ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinions/lights-camera-digital-transformation</link>
                                                                            <description>
                            <![CDATA[ Uncovering the data-driven innovations turbocharging film from creation to consumption. ]]>
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                                                                        <pubDate>Fri, 22 Feb 2019 15:21:52 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Grand Caley, NetApp CTO UK &amp; Ireland ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/CdUzUd7yNRaqKZabWBH4j7-1280-80.jpg">
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                                                            <title><![CDATA[ Understanding Your Data ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinions/understanding-your-data</link>
                                                                            <description>
                            <![CDATA[ Where is the sweet spot between on-premises hardware and the cloud? ]]>
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                                                                        <pubDate>Mon, 17 Dec 2018 18:28:20 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Opinion]]></category>
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                                                                                                                    <dc:creator><![CDATA[ Harry Grinling ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/FhqR3eccJvAjS2sSSFobpY-1280-80.jpg">
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                                                                                                                                                                        <media:description><![CDATA[Making the move from CapEx to OpEx is potentially transformative for the business models of content creators and deliverers.]]></media:description>                                                    </media:content>
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                                                            <title><![CDATA[ KEEPING THOSE SCRIPTS ROLLING: Fail-Safe Teleprompting Enhanced in the IP Age ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/resources/fail-safe-teleprompting-enhanced-in-the-ip-age</link>
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                            <![CDATA[ KEEPING THOSE SCRIPTS ROLLING: Fail-Safe Teleprompting Enhanced in the IP Age ]]>
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                                                                                                                            <pubDate>Fri, 02 Nov 2018 17:48:43 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Robin Brown ]]></dc:creator>                                                                                                </item>
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                                                            <title><![CDATA[ What Tom Said: Will Video Eat the Internet? ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinions/will-video-eat-the-internet</link>
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                            <![CDATA[ By 2020, global mobile data traffic will reach 30.6 exabytes per month, (up from 3.7 exabytes in 2015), with video consuming 75 percent of that data traffic. ]]>
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                                                                        <pubDate>Thu, 11 Feb 2016 08:56:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Opinion]]></category>
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                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/M7D9rawM3MveduewvjfJEn-1280-80.jpg">
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                                                            <title><![CDATA[ Broadcasters, This Is Your Future ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinions/broadcasters-this-is-your-future</link>
                                                                            <description>
                            <![CDATA[ Anyone who attended (or read about) this year’s NAB Show was unable to escape what was probably the biggest trend in our industry: the transition to IP and the increasing acceptance of the concept of “cloud” storage and computing for media operations. ]]>
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                                                                        <pubDate>Mon, 31 Aug 2015 09:25:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Opinion]]></category>
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                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/7imUpGhagsEZeNrAY3hqSJ-1280-80.jpg">
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