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                    <title><![CDATA[ Latest from Tv Technology in Dai ]]></title>
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        <description><![CDATA[ All the latest dai content from the Tv Technology team ]]></description>
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                                                            <title><![CDATA[ ENCO to Showcase New aiTrack Capabilities at 2026 NAB Show ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/enco-to-showcase-new-aitrack-capabilities-at-2026-nab-show</link>
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                            <![CDATA[ The original aiTrack workflow has evolved into a fully cloud-native, automation-agnostic platform ]]>
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                                                                        <pubDate>Thu, 09 Apr 2026 13:17:10 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                    <category><![CDATA[Cloud]]></category>
                                                    <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Regulatory &amp; Legal]]></category>
                                                    <category><![CDATA[Infrastructure]]></category>
                                                                                                                    <dc:creator><![CDATA[ posted TVT Staff ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/6ox5YiMq8YQVCm266FT23o-1280-80.png">
                                                            <media:credit><![CDATA[ENCO]]></media:credit>
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                                                            <title><![CDATA[ Unlock the Full Value of Streaming: Dynamic Ad Insertion as a Tool for Effective Revenue Generation ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinion/unlock-the-full-value-of-streaming-dynamic-ad-insertion-as-a-tool-for-effective-revenue-generation</link>
                                                                            <description>
                            <![CDATA[ The real value of DAI isn’t just inserting ads. It’s scaling that capability across every viewer, device, and platform without compromising quality ]]>
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                                                                        <pubDate>Mon, 07 Jul 2025 15:51:51 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Tim Sewell ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/rL4WzYgytaBAaGy24LAop9-1280-80.png">
                                                            <media:credit><![CDATA[Dish Media]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[addressable TV advertising]]></media:description>                                                            <media:text><![CDATA[addressable TV advertising]]></media:text>
                                <media:title type="plain"><![CDATA[addressable TV advertising]]></media:title>
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                                                            <title><![CDATA[ Real Device Monitoring: The Key to Resolving Streaming Errors Caused by Dynamic Ad Insertion ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinion/real-device-monitoring-the-key-to-resolving-streaming-errors-caused-by-dynamic-ad-insertion</link>
                                                                            <description>
                            <![CDATA[ As the popularity of ad-supported streaming video rises, so do the expectations of audiences for a perfect viewing experience ]]>
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                                                                        <pubDate>Fri, 03 May 2024 16:19:56 +0000</pubDate>                                                                                                                                <updated>Fri, 03 May 2024 16:20:01 +0000</updated>
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                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Yoann Hinard ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ZnrLisNQHkesqFzwGf4y9S-1280-80.jpg">
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                                                            <title><![CDATA[ MediaKind Adds Support for Low Latency Streaming with DAI to its MK.IO Cloud Streaming Platform ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/mediakind-adds-support-for-low-latency-streaming-with-dai-to-its-mkio-cloud-streaming-platform</link>
                                                                            <description>
                            <![CDATA[ Company to showcase new functionality at 2024 NAB Show ]]>
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                                                                        <pubDate>Wed, 10 Apr 2024 12:47:38 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ TVT Staff ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/X9mvhUi95N8EQKRqCv9TT6-1280-80.jpg">
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                                                            <title><![CDATA[ Roku Acquires Nielsen’s Advanced Video Ad Business for DAI on Traditional TV ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/roku-acquires-nielsens-advanced-video-ad-business-for-dai-on-traditional-tv</link>
                                                                            <description>
                            <![CDATA[ Will “deliver the benefits of streaming TV advertising to traditional TV” ]]>
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                                                                        <pubDate>Mon, 01 Mar 2021 21:59:06 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/z7JiXy3mnCnsobQmdPBNjX-1280-80.jpg">
                                                            <media:credit><![CDATA[Roku]]></media:credit>
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                                                            <title><![CDATA[ Verance Develops Tech to Prevent DAI Issues in SVOD ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/equipment/verance-develops-tech-to-prevent-dai-issues-in-svod</link>
                                                                            <description>
                            <![CDATA[ Allows streamers to identify content to prevent insertion of unauthorized dynamic ads ]]>
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                                                                        <pubDate>Thu, 22 Oct 2020 18:33:39 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Security]]></category>
                                                    <category><![CDATA[Infrastructure]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/4yfp9H85sFY4jakV5e6JjR-1280-80.png">
                                                            <media:credit><![CDATA[Verance]]></media:credit>
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                                                            <title><![CDATA[ SpotX Partnering with Syncbak for Digital Ad Insertion ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/spotx-partnering-with-syncbak-for-digital-ad-insertion</link>
                                                                            <description>
                            <![CDATA[ Syncbak is also leveraging SpotX for its programmatic ad decisioning layer and ad serving technology. ]]>
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                                                                        <pubDate>Thu, 25 Oct 2018 14:10:21 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/KsYnspVAQrKWehnzstqLX8-1280-80.jpg">
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                                                            <title><![CDATA[ Best Practice for Multiplatform Monetization With Dynamic Ad Insertion ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinions/best-practice-for-multiplatform-monetization-with-dynamic-ad-insertion</link>
                                                                            <description>
                            <![CDATA[ Using SSAI to ensure a smooth transition between primary and stitched content. ]]>
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                                                                        <pubDate>Fri, 19 Oct 2018 20:20:48 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ David Springall ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/zZdWYXB7tUjkETBwTeaZMb-1280-80.png">
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                                                            <title><![CDATA[ Making OTT Profitable for Linear Broadcasters ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinions/making-ott-profitable-for-linear-broadcasters</link>
                                                                            <description>
                            <![CDATA[ Distributing linear content over the internet is considerably more complex than OTT VOD or TVE distribution ]]>
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                                                                        <pubDate>Fri, 18 May 2018 18:14:13 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Roger Franklin, CEO, Crystal ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/oDspewgVWpFRPk3zk3N29Y-1280-80.jpg">
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                                                            <title><![CDATA[ Syncbak to Conduct 'First Ever' Live OTT Broadcast Using Local Dynamic Ad Insertion ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/syncbak-to-conduct-first-ever-live-ott-broadcast-using-local-dynamic-ad-insertion</link>
                                                                            <description>
                            <![CDATA[ Syncbak, a provider of OTT technology to the broadcast industry, will be conducting what it says is the first ever live straight to OTT broadcast using dynamic ad insertion on the local level. ]]>
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                                                                        <pubDate>Wed, 16 May 2018 17:33:53 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/KsYnspVAQrKWehnzstqLX8-1280-80.jpg">
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                                                            <title><![CDATA[ CBS, Nielsen Team Up on National Dynamic Ad Insertion Over Live Linear TV ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/cbs-nielsen-team-up-on-national-dynamic-ad-insertion-over-live-linear-tv</link>
                                                                            <description>
                            <![CDATA[ Gracenote platform will use frame accurate video recognition technology ]]>
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                                                                        <pubDate>Tue, 15 May 2018 15:27:41 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/5tSzTjTEWxDjesFd2Uj9on-1280-80.png">
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