<![CDATA[ Latest from Tv Technology in Cross-platform-advertising ]]> https://www.tvtechnology.com/tag/cross-platform-advertising Fri, 27 Feb 2026 18:24:03 +0000 en <![CDATA[ Nielsen Introduces 200+ New Advanced Audience Segments ]]> https://www.tvtechnology.com/insights/analysis/nielsen-introduces-200-new-advanced-audience-segments P4djT9jkTANrkUaPEBJa9H Fri, 27 Feb 2026 18:24:03 +0000 <![CDATA[ IAB Releases ‘2025 Unified Media Planning Playbook’ ]]> https://www.tvtechnology.com/news/iam-releases-the-2025-unified-media-planning-playbook fvupwJTEXc9JC5cFS3fzNY Tue, 22 Jul 2025 18:18:11 +0000 Tue, 22 Jul 2025 18:47:00 +0000 <![CDATA[ CES2024: NBCU Launches Cross-Platform Advertising Platform ]]> https://www.tvtechnology.com/news/ces2024-nbcu-launches-cross-platform-advertising-platform oiLmPrgB8yXGGtnd2zmkG8 Mon, 08 Jan 2024 17:09:54 +0000 Mon, 08 Jan 2024 23:43:15 +0000 <![CDATA[ Comscore, MediaScience Team Up to Research Cross-Platform Advertising ]]> https://www.tvtechnology.com/news/comscore-mediascience-team-up-to-research-cross-platform-advertising aSCzCJ8cS4NTUbnEfNyQz1 Thu, 27 Jun 2019 17:13:51 +0000