Latest from Tv Technology in Content-rights

Globecast welcomes Berto Guzman as VP, Head of Content Acquisition Aggregation and Distribution for the Americas

Joss Armitage — Wed, 17 Jul 2019 07:15:30 +0000

Globecast, the global solutions provider for media, and one of the largest content distributors in the world with a portfolio of over 250 networks in 19 languages, has announced Berto Guzman as Vice President, Head of Content Acquisition Aggregation and Distribution (CAAD) for the Americas, effective immediately. Guzman is responsible for programmer partnerships and platform distribution to build upon the continued success of the company’s Content business throughout the Americas.

Guzman brings to his new position over 20 years of experience in content distribution and contract negotiation for numerous international and multi-cultural channels. His background includes content distribution for major media brands Starz and DirecTV, where he surpassed revenue and distribution goals. His most recent position was Senior Vice President, Content Distribution and Strategy for Zee TV Networks, where he negotiated distribution expansion and extensions with major platforms including Comcast, Spectrum, DISH, AT&T Uverse, Verizon and Fios. Prior to this, he was Vice President Content Distribution and Marketing at the music network REVOLT TV.

“Our CAAD business unites channels from around the world with local distribution partners, providing significant additional reach. We work across both broadcast and OTT platforms, aggregating content and handling the associated rights. Berto’s impressive experience will build upon our considerable success in this area, and we’re delighted for him to join our team,” commented Tim Jackson, Senior Vice President, Sales and Marketing the Americas at Globecast.

Globecast has a large and ever-growing portfolio of international content for distribution. Recent launches include Florida-based Hotwire Communications, which chose Globecast to deliver seven new Arabic channels to meet the need for fresh and new Arabic language content.

“It’s an honor to work for a company that’s considered the premiere source for international content. I’m excited to forge ahead with Globecast’s commitment to distribute premium content to traditional and OTT operators in every manner including SVOD, AVOD, and bundled packages throughout the Americas,” Guzman commented.

Guzman resides in Los Angeles and reports to Jackson.

MediaKind Launches Personalization Suite for Ad, Content Rights at IBC2018

Posted by Tom Butts — Mon, 17 Sep 2018 10:42:46 +0000

AMSTERDAM--At IBC2018, MediaKind, formerly Ericsson Media Solutions, has launched the MediaKind Personalization Suite, with a new workflow designed to allow service providers and broadcasters to deliver more relevant and personalized advertising. The MediaFirst Personalization Suite is a member of the company’s new Orion family of solutions that forms part of the wider MediaKind Universe portfolio.

The suite is designed to help transition broadcasters and service providers from the traditional one to many approach to the more personalized approach enabled by IP, which also brings along with it, new monetization opportunities.

The MediaKind Personalization Suite includes the newly launched placement and content distribution rights (PRISMA) application, an advertising product that comes pre-integrated with MediaKind’ Dynamic Ad Insertion (DAI), encoding & packaging, storage and delivery capabilities. This product gives TV service providers and broadcasters access to real-time broadcast schedule ingest from the playout automation system, and the ability to frame-accurately identify different placement opportunities such as ad breaks and ad spots or any other program boundaries.

Frame accurate signaling allows multiple use cases downstream including blackout, dynamic ad insertion and program substitution. With greater control and accuracy over the delivery of ad content, the ground is prepared for downstream Server-Side Ad Insertion (SSAI) which in turn removes in particular any latency at the time of switching between original programming and replacing or inserting ad spots to ensure a true TV-like quality of experience for viewers, with reduced customer churn.

The MediaKind Personalization Suite also offers protection of audience data and its value to TV service providers and broadcasters. The application prevents leakage of this data to the Demand side and ensures it reaches its full value, by using a full abstraction layer between the operator’s cost per engagement (CPE) and the Demand side. In partnerships with leading ad tech suppliers, MediaKind is embedding a full trading stack to support both Direct and Programmatic inventory sales methods.

Further information about the MediaKind Personalization Suite, is on the new Orion family solution page.