In advance of the 2024 IBC Show, Sept. 13-16 at the RAI Amsterdam, TV Tech spoke with
Rick Young, senior vice president and head of global products for LTN, who will be exhibiting in Stand 5.A76 in the show's "Content Everywhere" Zone.

TV Tech: Why did you choose to exhibit in the Content Everywhere Zone this year?
Rick Young: LTN sees the Content Everywhere Zone as the heartbeat of the show. The Content Everywhere Zone aligns with our vision to give media companies more control over their content distribution. LTN is empowering media companies to transition to an IP-based distribution model. The zone spotlights the very latest emerging technologies for multi-platform delivery, OTT, and the monetization of content. We are looking forward to showcasing how LTN technology is powering high-quality live events and customized streaming experiences at scale.

There are also several engaging panels and seminars that take place in this zone, encompassing a range of key themes and topics. LTN is looking forward to being involved in some of these panels at the show. This includes our panel with IMAX, where we will discuss our live event versioning solution LTN Arc and its role in bringing the biggest live events — including the Paris Olympics opening ceremony — to select theaters across the US and around the world.

TVT: What will you be highlighting at your exhibit?
RY: In addition to the panels LTN will be involved in, visitors to our stand (#5.A76) will discover a range of innovative solutions that drive cost-efficient linear channel creation and live event customization at scale through IP distribution. This will include hands-on demos to spotlight how LTN workflows give media companies greater control over their content.

LTN Lift is empowering customers to automate the creation of new digital linear channels for tailored audience experiences across FAST and other digital platforms.

LTN will also highlight how LTN Wave is providing a more flexible, cost-efficient, and reliable IP-based alternative to legacy fiber and satellite distribution for tier-one media companies. LTN is delivering greater flexibility and scale in multi-platform content distribution.

Finally, our LTN Arc solution empowers sports organizations and streaming companies to acquire, version, customize, and deliver premium live sports events for global audiences.

TVT: Which trends do you expect will be most important at the show this year?
RY: Navigating the complex world of content distribution has evolved significantly in recent years, and we expect this trend to continue. Media companies are asking how they can overcome these distribution challenges without spending a lot of money and resources. The need for better content distribution means media companies need to adopt IP-first initiatives that give them the tools to reach more audiences at scale. IP distribution technology empowers more creativity that resonates with today’s content-hungry viewer. There has been a lot of experimentation in this space, and LTN has been at the forefront of innovation.

As media companies strive to deliver more tailored content experiences to global, multi-platform audiences, we are excited to explore advancements in live linear channel creation and content versioning for full-time channels and live events. A key talking point will be the accelerated adoption of intelligent IP-based distribution solutions, which are rapidly replacing outdated satellite and fiber methodologies. Additionally, the fast-evolving live sports landscape will be an important focus.

TVT: What brings you back to IBC every year?
RY: IBC brings together the industry’s most innovative thinkers and media organizations to share ideas and drive key discussions about how to future-proof live content distribution workflows. It is the perfect platform to see how we have all evolved in the past 12 months and what opportunities and challenges we are navigating.

LTN also sees IBC as an opportunity to meet with key global customers, partners, and industry peers. IBC provides a platform for LTN to engage in many face-to-face conversations with customers and industry leaders to learn about their current pain points and how we can all progress across the innovation roadmap together.

The connections you can make at IBC are invaluable, as are all the opportunities that future-ready technology can bring.

For more information, visit https://show.ibc.org/content-everywhere

In advance of the 2024 IBC Show, Sept. 13-16 at the RAI Amsterdam, TV Tech spoke with Peter Gibson, vice president of product and marketing for Comcast Technology Solutions, who will be exhibiting in Stands 4.C15 and 5.C80 in the show's "Content Everywhere" Zone.

TV Tech: Why did you choose to exhibit in the Content Everywhere Zone this year?
Peter Gibson: Thematically, the Content Everywhere Zone aligns with the core mission of Comcast Technology Solutions (CTS). We are focused on helping streaming providers, broadcasters, and advertisers to manage and monetize everywhere—reliably, securely, and at scale.

TVT: What will you be highlighting at your exhibit?
PG: In Hall 5, Stand C80, Comcast Technology Solutions is showcasing our solutions for streaming, broadcast, entertainment, and connectivity experiences. Featured services and demos will include Managed Channel Origination, VideoAI™, Sky Glass & Entertainment OS, Connected Living, and the newest innovations in Cloud TV.

TVT: Which trends do you expect will be most important at the show this year?PG: This year especially, companies across the premium video landscape are seeking ways to simultaneously limit costs, reduce duplicative efforts, and monetize more effectively. They also need to deliver differentiated viewing experiences with the quality and uptime performance that today’s viewers demand –especially for live sports and events. In this new age of Cloud TV, today’s Tier 1 broadcasters, sports leagues, content owners, and distributors are re-evaluating the best ways to achieve all these objectives. We believe Comcast Technology Solutions is in a unique position to help them deliver, based on our proven capabilities and scale.

TVT: What brings you back to IBC every year?
PG: IBC provides an almost unparalleled networking opportunity to connect personally with our customers and technology partners, in a time efficient way. Not only does it give us the opportunity to share what’s new from Comcast Technology Solutions with the world, but it also helps us keep a pulse on the latest innovations from across the industry. That’s why IBC remains the signature European conference for Comcast Technology Solutions every year.

For more information, visit https://show.ibc.org/content-everywhere

In advance of the 2024 IBC Show, Sept. 13-17 at the RAI Amsterdam, TV Tech spoke with Jon Finegold, CMO for Signiant, who will be exhibiting in the show's "Content Everywhere" Zone.

TV Tech: Why did you choose to exhibit in the Content Everywhere Zone this year?
Jon Finegold: The Signiant Platform connects more than 50,000 businesses and more than 1 MM end users from every corner of the globe. Our platform enables creators to collaborate anywhere and distribute everywhere. It is the perfect place for Signiant to exhibit.

TVT: What will you be highlighting at your exhibit?
JF: We will be highlighting many new capabilities on the Signiant Platform with a lot of emphasis on our Media Engine services which enables customers to find, preview and interact with media assets across their diverse and distributed storage. Specific use cases include partial file restore from both cloud and on-prem storage, federated search across storage the ability to play a wide variety of professional media formats without having to pre-generate and store proxy files along with many new enhancements on our core file transfer products.

We will also be highlighting our partnership with TMT Insights – a collaboration which enables intelligent ingest of content from diverse partners directly into your title hierarchy preventing costly errors, reducing manual processes and providing a single pane of glass across all ingest operations.

TVT: Which trends do you expect will be most important at the show this year?
JF: While content creation is coming back from a slow 2023, content consumption is at an all-time high. We expect to see a lot of customers continuing to find ways to monetize their content libraries across a huge array of distribution platforms.

TVT: What brings you back to IBC every year?
JF: Signiant is a global company, and our platform connects the global media supply chain. IBC is a great opportunity to meet face to face with our customers, new prospects, thought leaders and media technology partners.

For more information, visit https://show.ibc.org/content-everywhere.

LONDON--The 2018 IBC Show is introducing the "Content Everywhere Hub," a section of the show floor covering the latest trends, strategies and developments in online TV and video. During the show’s run, Sept. 13-18, the hub will host 10 expert panel discussions and 34 product demos.

Situated in Hall 14 at the Rai, IBC Content Everywhere combines a high-quality exhibition with the Hub program designed to help visitors learn and experience how innovative new technologies are expanding the opportunities arising from the exponential growth of content consumption online.

[Read: IP Showcase Returns To IBC]

The agenda for the Hub is centered on 10 panel discussions drawing together a range of perspectives and expertise on key issues including the implications for the digital media sector of high profile emerging technologies such as 5G, Edge computing and blockchain. Other topics covered will include how to successfully grow an OTT service, how artificial intelligence and machine learning are impacting content creation, OTT distribution and monetisation, new business models and innovations in programmatic advertising, as well as the convergence of broadcast and telecoms.

There will also be 34 product demonstrations covering the entire OTT distribution chain, including online video platforms, transcoding and streaming solutions, content security options and monetization techniques. Speakers will include experts from small start-ups to some of the biggest names in technology including Google, Alibaba, CSGi, Telia, Ooyala and Roku.