https://www.tvtechnology.com/tag/connected-tv Wed, 28 Jan 2026 17:53:17 +0000 en https://www.tvtechnology.com/business/report-performance-tv-ties-with-social-media-in-driving-ad-results BM9JHgQFpmtRUHtguDrZA7 Wed, 28 Jan 2026 17:53:17 +0000 https://www.tvtechnology.com/platform/streaming/ctv-everything-everywhere-all-at-once HhqKLBts8tUMMa9ctz27R Mon, 05 Jan 2026 14:00:00 +0000 https://www.tvtechnology.com/news/fanduel-sports-network-launches-on-vizio S33NueHVJKdFXm5X9R9X8R Tue, 02 Dec 2025 20:52:31 +0000 Mon, 15 Dec 2025 10:34:59 +0000 https://www.tvtechnology.com/news/doubleverify-taps-into-imdb-for-insights-on-streaming-content 8qBJuQWG7Uo9XxXed4yuee Thu, 06 Nov 2025 21:31:11 +0000 https://www.tvtechnology.com/news/comscore-hours-spent-on-major-ad-supported-streaming-services-spiked-by-43-percent-in-2025 mWGMgwdNZPCdDvhJhyjnMm Wed, 29 Oct 2025 16:43:21 +0000 Wed, 29 Oct 2025 16:50:25 +0000 https://www.tvtechnology.com/news/roku-amazon-team-up-to-dominate-ctv-ad-market 7Hnn8aJvfg93gqWz6vxYkH Mon, 16 Jun 2025 12:42:26 +0000 Mon, 16 Jun 2025 18:41:35 +0000 https://www.tvtechnology.com/news/future-today-launches-ctv-marketplace S7bSpzvcaBvvsUtfa4DVvK Thu, 01 May 2025 20:01:15 +0000 Thu, 01 May 2025 21:17:36 +0000 https://www.tvtechnology.com/opinion/ai-enabling-a-new-era-of-personalized-advertising-for-ctvs C3hVdUwXWqJPHSMevhoWYa Mon, 13 Jan 2025 22:12:58 +0000 https://www.tvtechnology.com/news/dpgs-vtm-go-streamer-adds-advanced-ad-measurement acPeMX7DFJKS2Krabv37LH Tue, 07 Jan 2025 18:58:08 +0000 https://www.tvtechnology.com/news/walmart-completes-acquisition-of-vizio X65RpJZMcF5FFvWGNbtx3k Wed, 04 Dec 2024 14:42:05 +0000 https://www.tvtechnology.com/opinion/why-planners-need-to-take-the-red-pill-and-face-reality-about-gen-z-tv-audiences mpPrJKpBX4xo5gdVfs9id6 Mon, 02 Dec 2024 20:34:59 +0000 https://www.tvtechnology.com/news/the-trade-desk-jumps-into-streaming-tv-with-ventura-os oLckjAA5aAmhPLsiy9V7gL Fri, 22 Nov 2024 20:05:32 +0000 https://www.tvtechnology.com/opinion/optimizing-ad-revenue-across-streaming-and-linear-channels pf3Vfd4GAjg26zDn2EE48L Wed, 13 Nov 2024 20:02:58 +0000 https://www.tvtechnology.com/features/fast-avod-driving-new-ad-tech-options AV23zTnqCXtN8DUzUc2RN9 Mon, 04 Nov 2024 13:00:00 +0000 Mon, 04 Nov 2024 18:53:16 +0000 https://www.tvtechnology.com/news/center-for-digital-democracy-report-cites-ctv-privacy-dangers 9q3WRva93Cv3SW9m69XaTQ Tue, 08 Oct 2024 14:05:15 +0000 Tue, 08 Oct 2024 14:08:54 +0000 https://www.tvtechnology.com/news/despite-smart-tvs-dominance-most-connected-tv-viewing-is-on-streaming-devices vAuCMw97J3wAKk5BSRCkrQ Fri, 02 Jun 2023 12:50:19 +0000 https://www.tvtechnology.com/opinion/the-power-of-advanced-tv-advertising-addressability-or-reach-extension YtYETqbMqnvVNSFcfUdhti Tue, 28 Feb 2023 19:05:45 +0000 Tue, 28 Feb 2023 19:06:48 +0000 https://www.tvtechnology.com/opinion/to-reach-ctvs-true-potential-we-need-a-mindset-shift pTTQuH8cN6c6ZrKo9SV78c Fri, 10 Feb 2023 18:50:15 +0000 Fri, 10 Feb 2023 19:35:01 +0000 https://www.tvtechnology.com/opinion/have-viewers-really-opted-in-to-the-ctv-economy CtnnsKQeuCNTBRUDCTHbcQ Fri, 16 Dec 2022 16:41:33 +0000 https://www.tvtechnology.com/news/applovin-to-acquire-wurl-for-dollar430m SkcCBUiHYuxGmGprxUw3P4 Tue, 01 Mar 2022 20:35:02 +0000 Wed, 02 Mar 2022 13:24:00 +0000 https://www.tvtechnology.com/news/survey-finds-brand-recall-on-connected-tv-ads-is-better-than-social-media 5weYRCXqQT46ehHPNZtxYF Tue, 14 Dec 2021 19:26:42 +0000 Tue, 14 Dec 2021 19:27:22 +0000 https://www.tvtechnology.com/news/vewd-launches-vewd-core-422 pgsPPnVyUtz3SHAfXYbti9 Thu, 16 Sep 2021 17:50:51 +0000 Mon, 20 Sep 2021 19:53:20 +0000 https://www.tvtechnology.com/news/vizio-verizon-partner-on-advanced-tv-advertising mR48e4oUhNd5Xsx5ft6rND Thu, 29 Apr 2021 17:35:43 +0000 https://www.tvtechnology.com/news/tvscientific-rolls-out-ctv-advertising-platform pJdBjLqq9gfYXbikSj8kBX Tue, 06 Apr 2021 15:13:53 +0000 https://www.tvtechnology.com/news/report-connected-tv-devices-see-record-holiday-sales 3ggHNxDiyxiPdj79FQLqi4 Fri, 18 Dec 2020 14:29:07 +0000 https://www.tvtechnology.com/news/fall-tv-2020-keynote-targets-connected-tv-and-brand-safety gqssGp2DqezvCM6BLqngjY Tue, 01 Sep 2020 13:02:14 +0000 https://www.tvtechnology.com/news/freewheel-connected-tv-starting-to-resemble-linear D3wCdtdfVZcBSCixtiZ9Te Thu, 11 Jun 2020 17:49:35 +0000 https://www.tvtechnology.com/news/the-quintessential-middleman-sometimes-its-good-to-be-the-go-between fVv1YN2n1fv2NQxnUNg5hd Wed, 03 Jul 2019 19:15:29 +0000 https://www.tvtechnology.com/news/streamers-top-viewing-choice-remains-the-tv-per-conviva qa4r51h2oYbsbAD3v9iGp2 Tue, 30 Apr 2019 18:59:06 +0000 https://www.tvtechnology.com/opinions/why-2019-will-be-the-year-of-the-consumer-for-connected-tv pgA3dRrTjdctyFhQayBLx2 Wed, 02 Jan 2019 20:56:02 +0000 https://www.tvtechnology.com/news/tv-set-becoming-favorite-device-for-video-streamers xhFocKBBtbiCfF9vWHXKZW Wed, 09 May 2018 17:22:25 +0000 https://www.tvtechnology.com/news/connected-tv-viewers-ok-with-advertising-study vf96jE4cyE69wN8ZwMCiwv Wed, 04 Oct 2017 13:23:00 +0000 https://www.tvtechnology.com/news/qa-nielsens-sara-erichson-on-the-connected-count 5GXDmTY9jc1T9g4KChaUzj Tue, 29 Mar 2016 14:21:00 +0000