BRISTOL, Conn.—ESPN college football analyst Lee Corso appeared during Monday night’s College Football Playoff Championship game via a hologram in commercials from sponsor AT&T.

Corso visits with ESPN college football analyst David Pollack in two spots highlighting AT&T 5G HoloVision.

In one, Pollack dons the oversize headgear Corso usually wears to indicate who he thinks will be a game’s winner. In the spot, Pollack wears a Corso head.

AT&T has been the presenting sponsor of the College Football National Championship for seven straight years. 

ESPN showed Alabama play Ohio State for the title using a MegaCast format incorporating 14 total presentations across ESPN Networks.

DENVER—If you wonder where broadcasters get all of the footage that will be used during this year’s College Football Playoffs from, this year the answer will be from Wazee Digital’s Media Hub. The cloud-native video management and licensing servicers company announced that the CFP is replacing its File Transfer Protocol with the Digital Media Hub to provide a centralized, branded portal to access, preview and download approved CFP content.

Digital Media Hub is a central access point from which users can acquire, enhance and distribute media, as well as capture live moments and make them immediately available for highlights, publishing and syndication. In addition to providing near-real-time footage during the upcoming CFP games, CFP will also features its brand guidelines; logos for the CFP brand, national championship game and playoff semifinal games; and Media Day and press conference clips from the 2015-2017 national championship games.

On Media Day, Jan. 6, Wazee Digital will integrate workflows with CFP teams on-site to receive press conference clips and content, which will be made available for search and download within minutes of delivery, according to Wazee Digital. Digital Media Hub will allow media outlets, on or off site, to access content from Media Day to incorporate into their coverage.

The CFP and Wazee Digital have a previous relationship, as the two re-upped a licensing partnership back in October.

The 2018 College Football Playoffs will take place on Jan. 1 with games between Alabama and Clemson, and Georgia and Oklahoma. The 2018 National Championship game will be played on Jan. 8.

DENVER—We still don’t know what four college football teams will make the cut for this year’s College Football Playoff, but we do know one of the participants behind the scenes. Wazee Digital and CFP have announced a three-year contract extension that will have Wazee continue to serve as the exclusive licensing agent to tag, archive and monetize CFP’s copyrighted events through Wazee Digital Commerce.

Commerce is a video licensing platform that helps right holders or content creators connect their content with creatives. Filmmakers, broadcasters and advertising agencies utilize Commerce to purchase clips to use in their projects. The Commerce platform is backed by Wazee Digital researchers who can identify critical information and have knowledge on rights and clearances.

As part of its partnership with CFP, Wazee Digital works to secure the appropriate rights and clearances, and make sure all parties have an understanding of the process.

Wazee Digital has been working with CFP since it began in 2014.