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                            <title><![CDATA[ Latest from Tv Technology in Codec ]]></title>
                <link>https://www.tvtechnology.com/tag/codec</link>
        <description><![CDATA[ All the latest codec content from the Tv Technology team ]]></description>
                                    <lastBuildDate>Sat, 14 Sep 2019 02:06:17 +0000</lastBuildDate>
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                                                            <title><![CDATA[ Matrox Now Shipping the World’s Only Four-Channel 4Kp60 XAVC Codec Card ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/the-wire-blog/https-www-matrox-com-video-en-press-releases-2019-m264-s4-4kp60-xvac-codec-card-now-shipping</link>
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                            <![CDATA[ Matrox Now Shipping the World’s Only Four-Channel 4Kp60 XAVC Codec Card ]]>
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                                                                        <pubDate>Sat, 14 Sep 2019 02:06:17 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Events]]></category>
                                                                                                                    <dc:creator><![CDATA[ Matrox Media Relations ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ null ]]></dc:description>
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                                <p><strong>MONTREAL, Quebec — September 13, 2019 —</strong>Matrox® Video today announces that the <a href="https://www.matrox.com/video/en/products/developer/hardware/m264/">Matrox M264 S4</a> H.264 hardware codec card is now shipping. Having recently completed the official XAVC verification program by Sony Imaging Products & Solutions Inc. ("Sony"), the Matrox M264 S4 codec card supports up to an unprecedented four 4K channels of XAVC Intra, XAVC Long, or AVC-ULTRA encoding/decoding from a single-slot card. Combined with onboard de-interlacing and scaling functionality, the Matrox M264 S4 card provides a simple, cost-effective means of managing computationally demanding, high-density 4:2:2 10-bit and 4:2:0 8-bit workflows. Broadcast OEMs can now deliver exceptional encode/decode performance using standard, PC-based solutions to enable multi-channel platforms such as 4K instant replay systems, channel-in-a-box systems, video and ingest servers, broadcast graphics systems, multiviewers, high-density transcoding systems, and more.</p><p>The Matrox M264 family of codec cards can be seen in action at IBC 2019, stand 7.B15. </p><p><strong>Industry-leading encoding and decoding density </strong></p><p>Designed specifically for high-density and pristine-quality, H.264-based encoding/decoding (Baseline Profile to High 10 Intra Profile up to Level 5.2), the Matrox M264 S4 card provides XAVC-validated and AVC-ULTRA-compliant presets. The Matrox M264 S4 card can encode/decode up to four 4Kp50/60 streams of XAVC 4K Intra Class 300/480, XAVC 4K Long 4:2:2, or AVC-ULTRA in real-time with zero CPU usage—while the “highest-end” multi-socket PCs struggle to achieve just one real-time encode. The M264 S4 card can also encode/decode up to four streams of 4Kp60 at 4:2:2 10-bit, 40 streams of HD Long GOP at 4:2:2 10-bit, or 64 streams of HD at 4:2:0 8-bit, with ultra-low power consumption, in the smallest footprint.  </p><p><strong>Rapid development </strong></p><p>The Matrox M264 S4 card is supported by the field-proven Matrox DSX SDK, which boasts an extensive set of powerful media processing modules—including file input/output (I/O), software codecs, and CPU effects—for rapid application and system development. The M264 S4 codec card also provides plug-ins for H.264 transcode acceleration into the FFMPEG framework.  </p><p>“The Matrox M264 codec card family has long been the de-facto, multi-channel 4K XAVC solution for PC-based platforms, so it comes as no surprise that OEMs are excited about the availability of the industry’s only four-channel 4Kp60 XAVC codec card,” says Alberto Cieri, senior director of sales and marketing, Matrox Video. “The M264 S4 card provides OEM solutions with an exceptional UHD and HDR encode/decode density, quality, and performance boost, making PC-based 4K workflows easy.” </p><p><strong>Availability </strong></p><p>The Matrox M264 S4 codec card is now available. To learn more about this new card, contact Matrox. </p><p>###</p><p><strong>About Matrox Video </strong></p><p>Matrox Video is a technology and market leader in the field of 4K, HD, and SD digital video hardware and software for accelerated H.264 encoding, realtime editing, audio/video input/output, streaming, A/V signal conversion, capture/playout servers, channel-in-a-box systems, and CGs. Matrox's Emmy award-winning technology powers a full range of multi-screen content creation and delivery platforms used by broadcasters, telcos, cable operators, post-production facilities, live event producers, videographers, and A/V professionals worldwide. Founded in 1976, Matrox is a privately held company headquartered in Montreal, Canada. For more information, visit www.matrox.com/video. </p><p><strong>Matrox Media Contact:</strong></p><p>Email: pr@matrox.com </p><p>Tel: +1 (514) 822-6000</p><p>Website: www.matrox.com</p>
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                                                            <title><![CDATA[ Cinegy to demonstrate real time 8K video editing and display capabilities with Sharp at IBC 2019 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/the-wire-blog/cinegy-to-demonstrate-real-time-8k-video-editing-and-display-capabilities-with-sharp-at-ibc-2019</link>
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                            <![CDATA[ IBC 2019, 13-17 September, Stand 7.A01: Cinegy, the global leader for broadcast playout software in the cloud, has announced that it will showcase the full scope of its 8K recording, capture, archive, and encoding capabilities during IBC 2019. ]]>
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                                                                        <pubDate>Wed, 28 Aug 2019 10:40:45 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ press@manormarketing.tv ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ null ]]></dc:description>
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                                <figure class="van-image-figure pull-" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' ><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="pDUZYByo6eH7PTqt9qYw8V" name="" alt="" src="https://cdn.mos.cms.futurecdn.net/pDUZYByo6eH7PTqt9qYw8V.jpg" mos="https://cdn.mos.cms.futurecdn.net/pDUZYByo6eH7PTqt9qYw8V.jpg" align="" fullscreen="" width="" height="" attribution="" endorsement="" class="pull-"></p></div></div></figure><p><strong>IBC 2019, 13-17 September, Stand 7.A01:</strong> Cinegy, the global leader for broadcast playout software in the cloud, has announced that it will showcase the full scope of its 8K recording, capture, archive, and encoding capabilities during IBC 2019.<br/><br/>On its IBC stand, Cinegy will feature the eye-popping Sharp 8M-B80AX1E 8K displays, the first 80-inch 8K professional display to be mass produced. The Sharp 8M-B80AX1E has 33 million pixels (7680 x 4320), four times that of 4K UHD and sixteen times the resolution of full HD.<br/><br/>Cinegy CEO Jan Weigner said, “Earlier this year we announced that our entire software-defined television product range is now 8K capable. We had an opportunity to thoroughly test and confirm those capabilities on Sharp’s new 8K displays at their Hamburg offices.<br/><br/>“We connected a small PC running our Cinegy Player 3 software and played 8K clips that had been filmed by a Sharp 8K camera and the results were astonishing. I can confirm that Sharp’s 8K displays are the only ones to date that legitimately display a true 8K picture using existing NVIDIA graphics cards on a Cinegy software-powered PC or workstation.”<br/><br/>Peter Heins, Senior Product Manager, Visual Solutions, Sharp Information Systems Europe, further clarified, “We are proud to be working with Cinegy, showcasing our latest addition to Sharp’s 8K ecosystem. We are delivering on our vision to charge the world with 8K, offering resolution that transforms our ability to display reality and Cinegy is uniquely positioned to take advantage of this vision. The new 80-inch 8K display will support new and exciting business applications that rely on ultimate image precision and clarity, and we look forward to seeing the benefits of our collaboration with Cinegy.”<br/><br/>In addition to showcasing real-time 8K imagery on its stand, Cinegy will also feature other 8K-ready products that are expanding Cinegy software’s appeal in enterprise IT and professional AV markets.<br/><br/>Weigner added, “All of this is to clearly illustrate, rather than just talk about, the fact that working in 8K from end to end – in real time - has never been easier. Affordable 8K SDI cards are readily available, Sharp’s display is the current 8K benchmark, and our software, in combination with our Daniel2 GPU codec, eliminate any obstacles to 8K production. Furthermore, by bringing the Daniel2 codec to Adobe Premiere for Windows and Mac, we open up the world of 8K production to millions of existing Adobe users.”<br/><br/>Cinegy will demonstrate its 8K capabilities on in Hall 7, Stand A01 during IBC 2019. For more information, visit <a href="https://manormarketing.us12.list-manage.com/track/click?u=011d71713a103c4d75bf8596b&id=396eaed35d&e=6b75ada555">www.cinegy.com</a></p><p>###</p><p><br/><strong>About Cinegy</strong><br/>Cinegy develops software solutions for collaborative workflow encompassing IP, capture, editing and playout services tools, integrated into an active archive for full digital asset management. Either SaaS, virtualizable stacks, cloud or on-premises, Cinegy is COTS using standard IT hardware, and non-proprietary storage technology. Cinegy products are reliable, affordable, scalable, easily deployable and intuitive. Cinegy is truly Software Defined Television. Visit <a href="https://manormarketing.us12.list-manage.com/track/click?u=011d71713a103c4d75bf8596b&id=14ed82e3d5&e=6b75ada555">www.cinegy.com</a> for more details.<br/><br/><strong>About Sharp Information Systems Europe</strong><br/>Sharp Information Systems Europe (SISE) is a division of Sharp Electronics Europe, which offers a unique portfolio of award-winning document management and display solutions to help organisations transform the way they engage with information. Sharp’s industry-leading MFPs and large production systems sit at the heart of integrated applications for digital transformation, while our display solutions include innovative video walls, digital signage displays and interactive flat panel displays for collaborative presentations. Our mission is to develop new products that support individual expression; creating life enhancing experiences that let you be original. For more information, please visit <a href="https://manormarketing.us12.list-manage.com/track/click?u=011d71713a103c4d75bf8596b&id=e31f57773e&e=6b75ada555">www.sharp.eu</a><br/><br/><br/><strong>Cinegy PR Contact:</strong><br/>Jennie Marwick-Evans<br/>Manor Marketing<br/><a href="mailto:jennie@manormarketing.tv">jennie@manormarketing.tv</a><br/>+44 (0) 7748 636171</p>
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                                                            <title><![CDATA[ Telestream Adds Support for V-Nova’s PERSEUS Plus Codec to Lightspeed Live ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/equipment/telestream-adds-support-for-v-novas-perseus-plus-codec-to-lightspeed-live</link>
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                            <![CDATA[ PERSEUS Plus provides up to 3x more encoding efficiency compared to HEVC, V-Nova says. ]]>
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                                                                        <pubDate>Thu, 08 Nov 2018 14:33:32 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
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                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                    <dc:source><![CDATA[ http://cdn.mos.cms.futurecdn.net/Ym75XZxKuaGiZGj7nMGeGM.jpg ]]></dc:source>
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                                <p><strong>LONDON –</strong>Telestream has added support for V-Nova’s PERSEUS Plus codec to its Lightspeed Live video streaming system, which is used by numerous major operators and video service providers worldwide.</p><figure class="van-image-figure pull-" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' ><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="vsZzo9VJG7JP8z3wrmsHTh" name="" alt="" src="https://cdn.mos.cms.futurecdn.net/vsZzo9VJG7JP8z3wrmsHTh.png" mos="https://cdn.mos.cms.futurecdn.net/vsZzo9VJG7JP8z3wrmsHTh.png" align="" fullscreen="" width="" height="" attribution="" endorsement="" class="pull-"></p></div></div></figure><p>Telestream Lightspeed Live provides live multiscreen encoding, packaging and distribution in addition to multichannel video capture and processing. V-Nova’s PERSEUS Plus enables video to be transmitted at half the bitrate of existing h.264 solutions whilst improving picture quality, and the low complexity of PERSEUS Plus h.264 also increases encoding density by 2-3x when compared to HEVC. V-Nova says this can enable the delivery of live 4K content at up to 70 percent more efficiency when compared to current competitive codecs,</p><p>PERSEUS will be available in Lightspeed Live Stream from version 3.0.</p><p>“We have always been committed to ensuring our customers have access to the most innovative and advanced video delivery capabilities on the market,” said Scott Murray, vice president of Product Management at Telestream. “It is clear that V-Nova’s unique PERSEUS codec plays a key role in rolling out higher-quality and more efficient video services. We’re delighted to be able to offer PERSEUS to our customers.”</p>
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                                                            <title><![CDATA[ H.264 Dominates Developer Video Encoding Use, H.265 On The Rise ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/h-264-dominates-developer-video-encoding-use-h-265-on-the-rise</link>
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                            <![CDATA[ “Video Developer Report 2018” lays out Bitmovin’s findings based on some 450 developer responses ]]>
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                                                                        <pubDate>Wed, 07 Nov 2018 20:26:02 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                    <dc:source><![CDATA[ http://cdn.mos.cms.futurecdn.net/sNtEgpne6F9EezmB5uHeVM.png ]]></dc:source>
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                                <p><strong>PALO ALTO, CA.—</strong>A new report from online video technology provider Bitmovin finds that in 2018 the H.264/AVC video codec has continued to dominate video encoding used by developers around the world while the use of H.265/HEVC has grown significantly from 2017 to the present.</p><p>In its second year, the “Video Developer Report 2018” draws on the responses of 456 survey developer submissions from more than 67 countries to paint a picture of the current state of video streaming technology and what will be important over the next year.</p><p>Besides video codec technology, the report presents findings on other key streaming technology, such as streaming formats, software vs. hardware encoding, audio-video format delivery popularity, native playback and OTT streaming device technology, ad architecture and other topics.</p><p><strong>[Read: </strong><strong><a href="https://www.tvtechnology.com/opinions/can-video-compression-tame-the-internet">Can Video Compression Tame The Internet?</a>]</strong></p><p>As in 2017, the results reveal that nine out of 10 developers continue to use H.264/AVC, while the percentage saying they are using H.265/HEVC has climbed from 28 percent in 2017 to 42 percent this year. VP9 saw a slight 1 percentage point uptick in the 2018 total to 11 percent, and AV1 remained flat at 6 percent.</p><p>Future plans for codec use paint a different picture. In 2017, 40 percent of developers said they planned to use H.265/HEVC in the 12 months, while 36 percent said the same this year; 18 percent said their plans called for using VP9 last year, while 15 percent said they did this year.</p><p>AV1 recorded the biggest increase with 14 percent in 2017 saying the codec would be used in 12 months, while 29 percent said so in 2018.</p><figure class="van-image-figure pull-" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' ><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="dWFUCxxSSuR5Fkt6oB9DqA" name="" alt="AV1 has gained significant momentum, with nearly a third of respondents planning on using the codec in the next year, up from 14 percent in 2017." src="https://cdn.mos.cms.futurecdn.net/dWFUCxxSSuR5Fkt6oB9DqA.png" mos="https://cdn.mos.cms.futurecdn.net/dWFUCxxSSuR5Fkt6oB9DqA.png" align="" fullscreen="" width="" height="" attribution="" endorsement="" class="pull-"></p></div></div><figcaption itemprop="caption description" class="pull-"><span class="caption-text">AV1 has gained significant momentum, with nearly a third of respondents planning on using the codec in the next year, up from 14 percent in 2017. </span></figcaption></figure><p>Other highlights of the report include: 82 percent saying they are using the HLS streaming format, while 61 percent use MPEG-DASH; 43 percent saying they use hardware encoders, while 54 percent use on-prem software encoders, and 38 percent use a software encoder in the cloud; and 52 percent saying they use client-side ad insertion, 44 percent saying they use server-side ad insertion and 25 percent saying they use dynamic ad replacement.</p><p>The free report is available <a href="https://mail.nbmedia.com/owa/redir.aspx?C=YQIxqWxuheQCAi_UJx3a1ayl_w1ApjxdURLz_1oD4_bFv22O2UTWCA..&URL=http%3a%2f%2fr.smartbrief.com%2fa2%3fcase%3dUP%26a%3d62257DC3-9F98-41F3-ADA6-2CC152518E66%26b%3d0C3424FB-FE87-4558-824A-FC8E17FCF75E%26c%3d30C3E704-2C02-4C54-B474-EA46BC0AF058%26l%3dCB5B5ADA-2546-431A-AC39-5BC75AF6B257%26s%3dbc542ad3-6855-4582-81ec-0cdccfddb28a%26target%3d85EE2EDB-2850-4FE2-9668-40E2FC1031E5">online</a> from Bitmovin. Registration is required.</p>
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                                                            <title><![CDATA[ Blackmagic Design Announces Advanced New Blackmagic RAW Codec ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/the-wire-blog/bmd-raw-codec</link>
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                            <![CDATA[ Blackmagic Design Announces Advanced New Blackmagic RAW Codec ]]>
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                                                                                                                            <pubDate>Fri, 14 Sep 2018 17:46:10 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Events]]></category>
                                                                                                                    <dc:creator><![CDATA[ nick@zazilmediagroup.com ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ null ]]></dc:description>
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                                <p><strong>IBC 2018, Amsterdam, Netherlands - September 14, 2018</strong> - Blackmagic Design today announced the public beta of Blackmagic RAW, a new and very modern codec that combines the quality and benefits of RAW with the ease of use, speed and file sizes of traditional video formats. Blackmagic RAW is a more intelligent format that gives customers stunning images, incredible performance, cross platform support and a free developer SDK.</p><p>The Blackmagic RAW public beta will be demonstrated on the Blackmagic Design IBC 2018 booth at #7.B45. Customers can download the public beta for use with URSA Mini Pro cameras via the Blackmagic Camera 6.0 Beta Update. In addition, DaVinci Resolve 15.1 Update, which includes support for Blackmagic RAW, is also available free of charge from the Blackmagic Design website.</p><p>Blackmagic RAW has been in development for years and is a next generation codec that features multiple new technologies such as an advanced de‑mosaic algorithm, extensive metadata support, highly optimized GPU and CPU accelerated processing and more. It can be used from acquisition throughout post production for editing and color grading, all from a single file.</p><p>Traditional RAW codecs have large file sizes and are processor intensive, making them hard to work with. Video file formats are faster, but suffer quality problems due to the use of 4:2:2 video filters that reduce color resolution. Blackmagic RAW solves these problems with an intelligent design that moves part of the de-mosaic process into the camera where it can be hardware accelerated by the camera itself. This results in incredibly efficient encoding that gives customers the same quality, bit depth, dynamic range and controls as RAW, but with much better performance and smaller file sizes than most popular video codecs. Because the processor intensive partial de-mosaic is done by the camera hardware, software such as DaVinci Resolve doesn’t have to do as much work decoding the files. In addition, GPU and CPU acceleration make decoding of frames incredibly fast, so you get extremely smooth performance for editing and grading.</p><p>Blackmagic RAW is much more than a simple RAW container format. Its intelligent design actually understands the camera and the sensor. This means the image data, along with the unique characteristics of the image sensor, are encoded and saved into the Blackmagic RAW file, giving customers much better image quality, even at higher compression settings, as well as total control over features such as ISO, white balance, exposure, contrast, saturation and more.</p><p>In addition, Blackmagic RAW uses Blackmagic Design Generation 4 Color Science for superior imaging that results in reproducing extremely accurate skin tones and gorgeous, lifelike colors that rival those of cameras costing tens of thousands of dollars more. Images are encoded using a custom non-linear 12-bit space designed to provide the maximum amount of color data and dynamic range.</p><p>Blackmagic RAW also makes it easy for any software developer to access all this technology. The free developer SDK lets any third party software application add Blackmagic RAW support on Mac, Windows and Linux. The Blackmagic RAW developer SDK automatically handles the embedded sensor profile metadata, along with Blackmagic Design color science, for predictable and accurate image rendering that yields consistent color throughout the entire pipeline.</p><p>Blackmagic RAW features two types of file compression. Customers can choose either constant quality or constant bitrate encoding options, depending on the kind of work they are doing. This lets them prioritize image quality or file size. Constant quality uses variable bitrate encoding so complex frames are encoded at higher data rates to preserve detail and maintain the highest possible quality. Blackmagic RAW Q0 has minimum quantization and yields the highest quality, while Blackmagic RAW Q5 uses moderate quantization for more efficient encoding and a smaller file size. Blackmagic RAW 3:1, 5:1, 8:1 and 12:1 use constant bitrate encoding to give customers the best possible images with predictable and consistent file sizes. The ratios are based on the unprocessed file size of a single frame from the camera’s sensor, making it easy to understand the relative amount of compression being used.</p><p>The pristine camera native quality of Blackmagic RAW Q0 and 3:1 are perfect for effects heavy feature film and commercial work. Blackmagic RAW Q5 and 5:1 are extremely high quality making them great for episodic television and independent films. Blackmagic RAW 8:1 and 12:1 offer high quality and speed, making it suitable for productions that wouldn’t normally consider shooting RAW. Now, more customers than ever will be able to use high quality RAW images in an incredibly efficient way that was impossible before.</p><p>“Blackmagic RAW could entirely change the workflow going from camera through post production,” said Kees Van Oostrum, Director of Photography and President of the American Society of Cinematographers. “A superb image quality, fine detail and incredibly small file sizes could possibly make Blackmagic RAW the go to format for filmmakers. It will be an important change for post because the editorial team can work with the camera original files, which are fast enough to use for everyday editing. That means less confusion in regards to creative choices I make at the camera. The images can now travel throughout the entire workflow because we’re shooting, editing and grading with the same files! Blackmagic RAW could be a game changer in the way films, television shows and commercials are made.”</p><p>Blackmagic RAW dramatically simplifies and speeds up post production workflows. DaVinci Resolve 15.1, which was also released today, includes full support for Blackmagic RAW. The performance of Blackmagic RAW is much faster in DaVinci Resolve than any other RAW format. This makes editing, color correction and visual effects incredibly fast. In addition, working with single files instead of folders full of still image sequences greatly simplifies media management. When the RAW settings are changed in DaVinci Resolve, a .sidecar file can be generated or updated if one already exists. When opened in other software applications that support Blackmagic RAW, the .sidecar file, which contains the RAW settings made in DaVinci Resolve, will be automatically used to display the image. If the .sidecar file is removed then the file will be displayed using the embedded metadata instead. This innovative new workflow gives customers a non-destructive way to change RAW settings while working between different applications.</p><p>Featuring a fully scalable design and completely modern CPU and GPU acceleration, Blackmagic RAW is optimized for AVX, AVX2 and SSE4.1 enabled processors, multi-threaded, works across multiple CPU cores and is GPU accelerated with support for Apple Metal, CUDA and OpenCL. Frame decoding and image processing is extremely fast, making it super smooth for editing, color correction and visual effects in DaVinci Resolve. Another benefit of media being stored as single files, and not image sequences, is it makes media management easier and file copying much faster.</p><p>The free Blackmagic RAW Developer SDK is available on Mac OS, Windows and Linux. This SDK takes care of all the work for developers, so adding support for Blackmagic RAW to third party software applications is easy and fast. Developers get access to GPU and CPU accelerated algorithms for decoding files, along with unique information about the camera’s image sensor so their applications can accurately decode and display the files. The SDK features highly descriptive and flexible metadata options designed to support today’s modern workflows. Metadata is embedded directly in the .braw file or it can be stored in a .sidecar file. Metadata is important because it contains the RAW settings along with information for the slate, iris, focus, focal length, white balance and a lot more. The metadata in .sidecar files can be used on top of the embedded metadata without overwriting it. Blackmagic RAW also supports frame based metadata so customers can access values, such as focus distance, that often change on a frame by frame basis.</p><p>“Blackmagic RAW is the world’s only truly modern, high performance, professional RAW codec that is open, cross platform and free,” said Grant Petty, Blackmagic Design CEO. “It’s exciting because customers can get the visually lossless image quality of RAW with the speed of traditional video workflows. Best of all, there are no hidden licenses or ongoing fees. Blackmagic RAW has been designed to provide the industry with an open, elegant and standardized high quality image format that can be used across products and in customer workflows absolutely free!”</p><p><strong>Availability and Price</strong></p><p>Blackmagic RAW is available today as a public beta via the Blackmagic Camera 6.0 Beta Update for URSA Mini Pro. The final release of Blackmagic RAW is expected to ship in several weeks’ time once further testing is complete.</p><p>The DaVinci Resolve 15.1 Update, which features support for Blackmagic RAW, has also been released and can be downloaded today free of charge from the Blackmagic Design website.</p><p><strong>Press Photography</strong></p><p>Product photos of URSA Mini Pro, and all other Blackmagic Design products, are available at www.blackmagicdesign.com/media/images</p><p><strong>About Blackmagic Design</strong></p><p>Blackmagic Design creates the world’s highest quality video editing products, digital film cameras, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and real time film scanners for the feature film, post production and television broadcast industries. Blackmagic Design’s DeckLink capture cards launched a revolution in quality and affordability in post production, while the company’s Emmy™ award winning DaVinci color correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including 6G-SDI and 12G-SDI products and stereoscopic 3D and Ultra HD workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, UK, Japan, Singapore and Australia. For more information, please go to www.blackmagicdesign.com</p>
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                                                            <title><![CDATA[ Report: HEVC Poised to Become Codec of Choice ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/report-hevc-poised-to-become-codec-of-choice</link>
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                            <![CDATA[ Apple’s choice to go with HEVC is having a ripple effect across the industry ]]>
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                                                                        <pubDate>Fri, 23 Feb 2018 20:05:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Analysis]]></category>
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                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ null ]]></dc:description>
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                                <p><strong>NEW PROVIDENCE, N.J.—</strong>Content distributors might play follow the leader after Apple made the announcement that in June 2017 that it would be using HEVC-encoded video to the HTTP Live Streaming (HLS) specification. In a survey conducted by Unisphere Research, and sponsored by Harmonic and Streaming Media, we could see a major deployment of the HEVC codec in the coming year.</p><figure class="van-image-figure pull-" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' ><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="HPLdYdYvg2n6zdRg8kTbaQ" name="" alt="" src="https://cdn.mos.cms.futurecdn.net/HPLdYdYvg2n6zdRg8kTbaQ.jpg" mos="https://cdn.mos.cms.futurecdn.net/HPLdYdYvg2n6zdRg8kTbaQ.jpg" align="" fullscreen="" width="" height="" attribution="" endorsement="" class="pull-"></p></div></div></figure><p>The current landscape for HEVC among online content distributors—TV networks, content sites, commercial sites, SVODs and more—that responded revealed that 25 percent (25.1 to be exact) are currently distributing video encoded with HEVC. Those not using it are primarily using other codecs or content aware encoding and make the case that either H.264 is meeting their needs, or that they don’t understand the royalty scheme, among others.</p><p>Despite these reservations, the tide is shifting. Given a scale of one to five, with five labeled as “very strong effect,” 66.2 percent of respondents said Apple’s decision to include HEVC ranked either three, four or five.</p><p>In addition, asked at what is the soonest that they planned to deploy HEVC, 62.5 percent said that they had intentions to do so by the end of 2018. Only 27.9 percent said they had no plans at this time.</p><p>The survey did find that there is interest in other codecs by respondents, most notably AV1 and VP9. However, 53.8 percent of respondents said they do not plan on adding any new codecs.</p><p>To see the complete survey, click <a href="https://info.harmonicinc.com/HEVC-Survey-Report" data-original-url="http://info.harmonicinc.com/HEVC-Survey-Report">here</a>.</p>
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