<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
     xmlns:content="http://purl.org/rss/1.0/modules/content/"
     xmlns:dc="https://purl.org/dc/elements/1.1/"
     xmlns:dcterms="http://purl.org/dc/terms/"
     xmlns:media="http://search.yahoo.com/mrss/"
     xmlns:atom="http://www.w3.org/2005/Atom"
>
    <channel>
        <atom:link href="https://www.tvtechnology.com/feeds/tag/churn" rel="self" type="application/rss+xml" />
                    <title><![CDATA[ Latest from Tv Technology in Churn ]]></title>
                <link>https://www.tvtechnology.com/tag/churn</link>
        <description><![CDATA[ All the latest churn content from the Tv Technology team ]]></description>
                                    <lastBuildDate>Wed, 25 Mar 2026 16:35:30 +0000</lastBuildDate>
                            <language>en</language>
                                <item>
                                                            <title><![CDATA[ Deloitte: 73% of Subs Are `Frustrated’ with SVOD Price Hikes ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/platform/streaming/deloitte-streaming-churn-rises-73-percent-of-subs-are-frustrated-with-svod-price-hikes</link>
                                                                            <description>
                            <![CDATA[ 41% have ended a subscription in the last six months; 61% say they would cancel their favorite service if monthly prices increased by $5 ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">fb5SyaqwYKkArsz42mt6Pj</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/nbVx449QhhPtDCratA4dxN-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Wed, 25 Mar 2026 16:35:30 +0000</pubDate>                                                                                                                                <updated>Thu, 26 Mar 2026 14:35:00 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/nbVx449QhhPtDCratA4dxN-1280-80.jpg">
                                                            <media:credit><![CDATA[Pixabay]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Pixabay]]></media:description>                                                            <media:text><![CDATA[Pixabay]]></media:text>
                                <media:title type="plain"><![CDATA[Pixabay]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/nbVx449QhhPtDCratA4dxN-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Study: Top Reason for Cancelling Streaming Service Is Programming ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/platform/streaming/study-top-reason-for-cancelling-streaming-service-is-programming</link>
                                                                            <description>
                            <![CDATA[ In contrast the main reason for cancelling pay TV services is to reduce costs and save money, according to Parks Associates ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">JjLyJDbrAoAiWta6Er5x3J</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/HTNngHTcJYVGWGTXNVPS56-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Tue, 27 Jan 2026 17:35:56 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Trends]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/HTNngHTcJYVGWGTXNVPS56-1280-80.jpg">
                                                            <media:credit><![CDATA[Ranker]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Streaming platforms]]></media:description>                                                            <media:text><![CDATA[Streaming platforms]]></media:text>
                                <media:title type="plain"><![CDATA[Streaming platforms]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/HTNngHTcJYVGWGTXNVPS56-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ How AI Can Unlock Revenue Growth for Broadcasters ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinion/how-ai-can-unlock-revenue-growth-for-broadcasters</link>
                                                                            <description>
                            <![CDATA[ Artificial intelligence has become a key driver of broadcasters’ direct-to-consumer strategy ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">NNbRDaQdkpnmevP3unnrPm</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/PFdKhLCACXvonFoUCgSLib-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Mon, 23 Dec 2024 15:12:58 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Damien Organ ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/PFdKhLCACXvonFoUCgSLib-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[AI]]></media:description>                                                            <media:text><![CDATA[AI]]></media:text>
                                <media:title type="plain"><![CDATA[AI]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/PFdKhLCACXvonFoUCgSLib-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Could Bundles Solve the Streaming Churn Problem? ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/could-bundles-solve-the-streaming-churn-problem</link>
                                                                            <description>
                            <![CDATA[ New Ampere study shows 42% of US consumers are SVoD ‘resubscribers’ ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">ApBziHGsKFffogwYwAqeBM</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/DyQk4tq5YuPhuYWpuasRXR-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Mon, 08 Jul 2024 14:29:23 +0000</pubDate>                                                                                                                                <updated>Wed, 10 Jul 2024 14:30:19 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/DyQk4tq5YuPhuYWpuasRXR-1280-80.jpg">
                                                            <media:credit><![CDATA[Pixabay]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Pixabay]]></media:description>                                                            <media:text><![CDATA[Pixabay]]></media:text>
                                <media:title type="plain"><![CDATA[Pixabay]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/DyQk4tq5YuPhuYWpuasRXR-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Survey: Consumers Want Better Bundles to Simplify Streaming ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/survey-consumers-want-better-bundles-to-simplify-streaming</link>
                                                                            <description>
                            <![CDATA[ Hub Entertainment Research study finds that helping viewers manage multiple services with better bundles can reduce “revolving door churn” ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">aQTckQquXXYLosMadSeCTH</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/2c5bH4pa9FrZkQiDYB765Z-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Mon, 24 Jun 2024 17:47:22 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/2c5bH4pa9FrZkQiDYB765Z-1280-80.jpg">
                                                            <media:credit><![CDATA[iStock]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[iStock]]></media:description>                                                            <media:text><![CDATA[iStock]]></media:text>
                                <media:title type="plain"><![CDATA[iStock]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/2c5bH4pa9FrZkQiDYB765Z-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Parks: Prime Video Has Lowest Churn Rate ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/parks-prime-video-has-lowest-churn-rate</link>
                                                                            <description>
                            <![CDATA[ Discovery+ has the highest ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">AufWHhKvRDWBZTwmivDGLY</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/ZBATsmXVSNL3CEEeHdR2nk-1280-80.png" type="image/png" length="0"></enclosure>
                                                                        <pubDate>Thu, 30 May 2024 13:08:13 +0000</pubDate>                                                                                                                                <updated>Thu, 30 May 2024 16:29:43 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/ZBATsmXVSNL3CEEeHdR2nk-1280-80.png">
                                                            <media:credit><![CDATA[Amazon]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Amazon Prime Video]]></media:description>                                                            <media:text><![CDATA[Amazon Prime Video]]></media:text>
                                <media:title type="plain"><![CDATA[Amazon Prime Video]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/ZBATsmXVSNL3CEEeHdR2nk-1280-80.png" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Survey: SVOD Crackdowns on Password Sharing, Price Hikes Boost Churn ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/survey-svod-crackdowns-on-password-sharing-price-hikes-boost-churn</link>
                                                                            <description>
                            <![CDATA[ Half of TV content viewers (52%) have canceled or lost access to at least one of their SVOD services within the past year, according to Horowitz ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">Wtqyniwue59rXA5wFgWFhW</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/QE7HBnBPSpUFzfvX9CsaYh-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Tue, 09 Apr 2024 15:44:01 +0000</pubDate>                                                                                                                                <updated>Tue, 09 Apr 2024 22:24:41 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/QE7HBnBPSpUFzfvX9CsaYh-1280-80.jpg">
                                                            <media:credit><![CDATA[NBCU Local]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[remote and streaming content on a TV]]></media:description>                                                            <media:text><![CDATA[remote and streaming content on a TV]]></media:text>
                                <media:title type="plain"><![CDATA[remote and streaming content on a TV]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/QE7HBnBPSpUFzfvX9CsaYh-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Parks Reports High Churn Levels, Falling Customer Satisfaction with Streamers ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/parks-reports-high-churn-levels-falling-customer-satisfaction-with-streamers</link>
                                                                            <description>
                            <![CDATA[ Several factors are contributing to the trends including the economic downturn ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">pMjxcNupQULm9e9WFkqgYK</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/ihedZiJidUZFqQaCznrrg7-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Tue, 12 Mar 2024 16:50:23 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ihedZiJidUZFqQaCznrrg7-1280-80.jpg">
                                                            <media:credit><![CDATA[Pixabay]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Pixabay]]></media:description>                                                            <media:text><![CDATA[Pixabay]]></media:text>
                                <media:title type="plain"><![CDATA[Pixabay]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/ihedZiJidUZFqQaCznrrg7-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Study: SVOD Subscription Growth Halved in 2023 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/study-svod-subscription-growth-halved-in-2023</link>
                                                                            <description>
                            <![CDATA[ Meanwhile churn increased with 140M canceled subscriptions in 2023 according to Antenna ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">wdBU4GBiEiAtL2jAaiKaPg</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/QE7HBnBPSpUFzfvX9CsaYh-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Thu, 29 Feb 2024 20:28:33 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/QE7HBnBPSpUFzfvX9CsaYh-1280-80.jpg">
                                                            <media:credit><![CDATA[NBCU Local]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[remote and streaming content on a TV]]></media:description>                                                            <media:text><![CDATA[remote and streaming content on a TV]]></media:text>
                                <media:title type="plain"><![CDATA[remote and streaming content on a TV]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/QE7HBnBPSpUFzfvX9CsaYh-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Survey: 56% of Americans Still Sharing Passwords on Streaming Accounts ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/survey-56-of-americans-still-sharing-passwords-on-streaming-accounts</link>
                                                                            <description>
                            <![CDATA[ 90% say they will drop streaming services if they hike prices or crackdown on password sharing ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">CyfXB5BU6pHVAURmFRUqSY</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/CC4we8pRYdxgZUHGxqZMV6-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Thu, 15 Feb 2024 19:17:15 +0000</pubDate>                                                                                                                                <updated>Thu, 15 Feb 2024 19:18:09 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/CC4we8pRYdxgZUHGxqZMV6-1280-80.jpg">
                                                            <media:credit><![CDATA[Horowitz Research]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[image of remote and a wall of video]]></media:description>                                                            <media:text><![CDATA[image of remote and a wall of video]]></media:text>
                                <media:title type="plain"><![CDATA[image of remote and a wall of video]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/CC4we8pRYdxgZUHGxqZMV6-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Study: YouTube TV Tops List Of Services People May Cancel ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/study-youtube-tv-tops-list-of-services-people-may-cancel</link>
                                                                            <description>
                            <![CDATA[ QR Code Generator Hub used Google Keyword Planner to reveal the top five ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">grUob5DJcTYKNqiu35fsLj</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/naHztBU22LA7eWXBaLEjnj-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Thu, 18 Jan 2024 18:30:44 +0000</pubDate>                                                                                                                                <updated>Fri, 19 Jan 2024 13:45:04 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/naHztBU22LA7eWXBaLEjnj-1280-80.jpg">
                                                            <media:credit><![CDATA[Alphabet]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[TV]]></media:description>                                                            <media:text><![CDATA[TV]]></media:text>
                                <media:title type="plain"><![CDATA[TV]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/naHztBU22LA7eWXBaLEjnj-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Parks: Just 5% of U.S. Internet Households Have Only a Pay-TV Service ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/parks-only-5-of-us-internet-households-have-only-a-pay-tv-service</link>
                                                                            <description>
                            <![CDATA[ While only a small fraction rely solely on pay TV to access video content, churn rates for streaming services are 50% ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">AD4RjVqJvfGeY4riaBSgNo</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/QE7HBnBPSpUFzfvX9CsaYh-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Thu, 04 Jan 2024 16:44:30 +0000</pubDate>                                                                                                                                <updated>Thu, 04 Jan 2024 16:44:47 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/QE7HBnBPSpUFzfvX9CsaYh-1280-80.jpg">
                                                            <media:credit><![CDATA[NBCU Local]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[remote and streaming content on a TV]]></media:description>                                                            <media:text><![CDATA[remote and streaming content on a TV]]></media:text>
                                <media:title type="plain"><![CDATA[remote and streaming content on a TV]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/QE7HBnBPSpUFzfvX9CsaYh-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Magid: Not All Churn Is Bad ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/magid-not-all-churn-is-bad</link>
                                                                            <description>
                            <![CDATA[ Magid has released new data from SubScape showing some high value, high income subscribers also likely to churn in and out of services ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">qR5t7Tb9hsC2CYzYU8LHAg</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/CC4we8pRYdxgZUHGxqZMV6-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Fri, 01 Dec 2023 21:18:04 +0000</pubDate>                                                                                                                                <updated>Fri, 01 Dec 2023 21:23:02 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/CC4we8pRYdxgZUHGxqZMV6-1280-80.jpg">
                                                            <media:credit><![CDATA[Horowitz Research]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[image of remote and a wall of video]]></media:description>                                                            <media:text><![CDATA[image of remote and a wall of video]]></media:text>
                                <media:title type="plain"><![CDATA[image of remote and a wall of video]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/CC4we8pRYdxgZUHGxqZMV6-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ J.D. Power: Loyalty among Live TV Streamers Much Stronger than Cable and Satellite Customers ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/jd-power-loyalty-among-live-tv-streamers-much-stronger-than-cable-and-satellite-customers</link>
                                                                            <description>
                            <![CDATA[ Only 12% likely to end their subscription to vMVPDs like You Tube TV, which was the highest rated service, versus 21% for traditional pay TV operators ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">HPcxmj7oNDxo2m7Cs2M94M</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/mCUD4KckRffHtSiVqz6Lj8-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Fri, 17 Nov 2023 18:25:12 +0000</pubDate>                                                                                                                                <updated>Mon, 20 Nov 2023 15:52:36 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/mCUD4KckRffHtSiVqz6Lj8-1280-80.jpg">
                                                            <media:credit><![CDATA[Google]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[In the newest J.D. Power survey of customer satisfaction, YouTube TV ranked the highest in consumer satisfaction.]]></media:description>                                                            <media:text><![CDATA[YTTV]]></media:text>
                                <media:title type="plain"><![CDATA[YTTV]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/mCUD4KckRffHtSiVqz6Lj8-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Gen Z Streamers Most Likely to Cancel Subscription Streaming Services ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/gen-z-streamers-most-likely-to-cancel-subscription-streaming-services</link>
                                                                            <description>
                            <![CDATA[ 60% said they had canceled one or more services in the past six months with price increases being the main reason ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">ByAFqSQV6MC5K4cLAQ5A9m</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/N374mAJLU5Qezk9VryaNFP-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Thu, 02 Nov 2023 19:14:25 +0000</pubDate>                                                                                                                                <updated>Thu, 02 Nov 2023 22:16:15 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/N374mAJLU5Qezk9VryaNFP-1280-80.jpg">
                                                            <media:credit><![CDATA[iStock]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[young people]]></media:description>                                                            <media:text><![CDATA[young people]]></media:text>
                                <media:title type="plain"><![CDATA[young people]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/N374mAJLU5Qezk9VryaNFP-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ One Third of New SVOD Subs Are “Serial Churners” ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/one-third-of-new-svod-subs-are-serial-churners</link>
                                                                            <description>
                            <![CDATA[ New data from Antenna shows that customers who regularly cancel services make up a growing proportion of new SVOD subs ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">EaMAw5X3TAULrvMjkbruWi</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/8Hymt8HXER32uUDvDYRTRj-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Mon, 23 Oct 2023 16:08:16 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/8Hymt8HXER32uUDvDYRTRj-1280-80.jpg">
                                                            <media:credit><![CDATA[Kantar]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Kantar]]></media:description>                                                            <media:text><![CDATA[Kantar]]></media:text>
                                <media:title type="plain"><![CDATA[Kantar]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/8Hymt8HXER32uUDvDYRTRj-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Parks Survey: Annual Streaming Churn Rate Hits 47% ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/parks-survey-annual-streaming-churn-rate-hits-47</link>
                                                                            <description>
                            <![CDATA[ Consumers cite costs, content, price hikes as factors why churn rates on an annual basis are so high ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">Z8YBXiQeKSBrsb7hKXZHwM</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/2c5bH4pa9FrZkQiDYB765Z-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Wed, 23 Aug 2023 16:18:19 +0000</pubDate>                                                                                                                                <updated>Wed, 23 Aug 2023 16:18:59 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/2c5bH4pa9FrZkQiDYB765Z-1280-80.jpg">
                                                            <media:credit><![CDATA[iStock]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[iStock]]></media:description>                                                            <media:text><![CDATA[iStock]]></media:text>
                                <media:title type="plain"><![CDATA[iStock]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/2c5bH4pa9FrZkQiDYB765Z-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Survey: Consumers Are Reaching `Peak TV’ ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/survey-consumers-are-reaching-peak-tv</link>
                                                                            <description>
                            <![CDATA[ Many consumers are either at or near their maximum number of TV services and do not plan to spend any more money on subscriptions, according to the Hub ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">P6wbiyufmg9UdQLrzN7uCZ</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/CC4we8pRYdxgZUHGxqZMV6-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Mon, 10 Jul 2023 18:26:17 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/CC4we8pRYdxgZUHGxqZMV6-1280-80.jpg">
                                                            <media:credit><![CDATA[Horowitz Research]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[image of remote and a wall of video]]></media:description>                                                            <media:text><![CDATA[image of remote and a wall of video]]></media:text>
                                <media:title type="plain"><![CDATA[image of remote and a wall of video]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/CC4we8pRYdxgZUHGxqZMV6-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Parks: Streaming Video Churn Rate Holds Steady at 47% ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/parks-streaming-video-churn-rate-holds-steady-at-47</link>
                                                                            <description>
                            <![CDATA[ High churn rates mean constantly shifting strategies for acquiring subs ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">FyNAp4z5v9gTkAKqrpv3kR</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/CC4we8pRYdxgZUHGxqZMV6-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Thu, 01 Jun 2023 15:44:47 +0000</pubDate>                                                                                                                                <updated>Thu, 01 Jun 2023 15:46:18 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/CC4we8pRYdxgZUHGxqZMV6-1280-80.jpg">
                                                            <media:credit><![CDATA[Horowitz Research]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[image of remote and a wall of video]]></media:description>                                                            <media:text><![CDATA[image of remote and a wall of video]]></media:text>
                                <media:title type="plain"><![CDATA[image of remote and a wall of video]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/CC4we8pRYdxgZUHGxqZMV6-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Survey: Netflix Remains Top `Must Have' Streaming Service ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/survey-netflix-remains-top-must-have-streaming-service</link>
                                                                            <description>
                            <![CDATA[ Netflix easily outpaces Prime Video and Hulu as consumers report subscription fatigue and password sharing, according to Reviews.com ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">Gh87qgPz2Hp39FXHLRqsUC</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/WuoBJWDNpa8PhCDFWXEV4k-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Wed, 29 Mar 2023 20:03:06 +0000</pubDate>                                                                                                                                <updated>Thu, 30 Mar 2023 22:44:42 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/WuoBJWDNpa8PhCDFWXEV4k-1280-80.jpg">
                                                            <media:credit><![CDATA[Pixabay]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Pixabay]]></media:description>                                                            <media:text><![CDATA[Pixabay]]></media:text>
                                <media:title type="plain"><![CDATA[Pixabay]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/WuoBJWDNpa8PhCDFWXEV4k-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Tubi Passed 5B Streaming Hours in 2022, Up 44% ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/tubi-passed-5b-streaming-hours-in-2022-up-44</link>
                                                                            <description>
                            <![CDATA[ Large numbers (57%) plan to cut pay TV and subscription video services with the average person is looking to cut 3 of their 5 existing video services, the Tubi survey found ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">FbCm3VjQh5uSCxxaJKTfbf</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/3DHVUBNWxdBBMy8FUrFjgX-1280-80.png" type="image/png" length="0"></enclosure>
                                                                        <pubDate>Tue, 14 Feb 2023 17:38:25 +0000</pubDate>                                                                                                                                <updated>Tue, 14 Feb 2023 17:38:53 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/3DHVUBNWxdBBMy8FUrFjgX-1280-80.png">
                                                            <media:credit><![CDATA[Tubi]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Tubi audience data]]></media:description>                                                            <media:text><![CDATA[Tubi audience data]]></media:text>
                                <media:title type="plain"><![CDATA[Tubi audience data]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/3DHVUBNWxdBBMy8FUrFjgX-1280-80.png" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Churn: Nine in Ten Media Subs Thinking of Canceling ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/churn-nine-in-ten-media-subs-thinking-of-canceling</link>
                                                                            <description>
                            <![CDATA[ New PCH survey finds that consumer churn is a major threat to the TV, audio, sports, news and gaming ecosystem ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">ogpvCTHG3sCLtEF6jqMYme</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/uQUh95o7mT6kRNhunxVvtK-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Wed, 01 Feb 2023 23:57:00 +0000</pubDate>                                                                                                                                <updated>Thu, 02 Feb 2023 00:07:00 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/uQUh95o7mT6kRNhunxVvtK-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[family watching TV]]></media:description>                                                            <media:text><![CDATA[family watching TV]]></media:text>
                                <media:title type="plain"><![CDATA[family watching TV]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/uQUh95o7mT6kRNhunxVvtK-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ The Secret Sauce for SVoD Success in 2023? Bundling and Discounts ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/the-secret-sauce-for-svod-success-in-2023-bundling-and-discounts</link>
                                                                            <description>
                            <![CDATA[ Ampere report analyzes current state of maturing market ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">PtZWjii8asUWd9AdCnpfbm</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/QTHkXDVp9g4NXH9nKrrH4C-1280-80.jpeg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Wed, 21 Dec 2022 13:54:17 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/QTHkXDVp9g4NXH9nKrrH4C-1280-80.jpeg">
                                                            <media:credit><![CDATA[Getty]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[streaming]]></media:description>                                                            <media:text><![CDATA[streaming]]></media:text>
                                <media:title type="plain"><![CDATA[streaming]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/QTHkXDVp9g4NXH9nKrrH4C-1280-80.jpeg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Nearly Half of OTT Subs Hop Between Multiple Services Each Year ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nearly-half-of-ott-subs-hop-between-multiple-services-each-year</link>
                                                                            <description>
                            <![CDATA[ Those OTT subs moved to different services multiple times over a 12-month period according to a survey from Parks Associates ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">eaSXXdpiJT9e7ZQgmf4yNa</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/ihedZiJidUZFqQaCznrrg7-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Tue, 13 Dec 2022 17:54:34 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ihedZiJidUZFqQaCznrrg7-1280-80.jpg">
                                                            <media:credit><![CDATA[Pixabay]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Pixabay]]></media:description>                                                            <media:text><![CDATA[Pixabay]]></media:text>
                                <media:title type="plain"><![CDATA[Pixabay]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/ihedZiJidUZFqQaCznrrg7-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ High Churn Rates Hurt SVOD Sub Growth in Q3 2022 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/high-churn-rates-hurt-svod-sub-growth-in-q3-2022</link>
                                                                            <description>
                            <![CDATA[ Churn expanded dramatically in Q3, with more than 32M cancellations of the 10 SVOD services tracked by Antenna ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">55tvoWTiqGqiCYDCU9D2Eb</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/nbVx449QhhPtDCratA4dxN-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Tue, 29 Nov 2022 20:43:56 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/nbVx449QhhPtDCratA4dxN-1280-80.jpg">
                                                            <media:credit><![CDATA[Pixabay]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Pixabay]]></media:description>                                                            <media:text><![CDATA[Pixabay]]></media:text>
                                <media:title type="plain"><![CDATA[Pixabay]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/nbVx449QhhPtDCratA4dxN-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Buffering, Poor Video Quality Undercut Streaming Subscriber Loyalty ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/buffering-poor-video-quality-undercut-streaming-subscriber-loyalty</link>
                                                                            <description>
                            <![CDATA[ New research from Bitmovin reveals nearly half of subscribers have walked away due to buffering ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">v7LsxfwPnEDMHwxmtd6eWA</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/SULzj827fDdXAqSEnU5dM-1280-80.png" type="image/png" length="0"></enclosure>
                                                                        <pubDate>Tue, 22 Nov 2022 18:49:06 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/SULzj827fDdXAqSEnU5dM-1280-80.png">
                                                            <media:credit><![CDATA[Bitmovin]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Bitmovin]]></media:description>                                                            <media:text><![CDATA[Bitmovin]]></media:text>
                                <media:title type="plain"><![CDATA[Bitmovin]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/SULzj827fDdXAqSEnU5dM-1280-80.png" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ In a World of Shrinking Budgets, What’s the Magic Mix of FAST and SVOD? ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinion/in-a-world-of-shrinking-budgets-whats-the-magic-mix-of-fast-and-svod</link>
                                                                            <description>
                            <![CDATA[ Balancing ad and subscriber revenue is becoming increasingly vital as churn rises and content acquisition and creation costs keep booming ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">oN4PsQ7ms5fJ88DdU2XBBU</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/MDbLuhZeaZDkPar2QayG2Z-1280-80.jpeg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Tue, 22 Nov 2022 13:58:42 +0000</pubDate>                                                                                                                                <updated>Tue, 22 Nov 2022 21:35:02 +0000</updated>
                                                                                                                                            <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Mark Moeder ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/MDbLuhZeaZDkPar2QayG2Z-1280-80.jpeg">
                                                            <media:credit><![CDATA[Adobe Stock]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[FAST]]></media:description>                                                            <media:text><![CDATA[FAST]]></media:text>
                                <media:title type="plain"><![CDATA[FAST]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/MDbLuhZeaZDkPar2QayG2Z-1280-80.jpeg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Streaming Subscribers Who Switch, Switch to Apple TV and Paramount+ ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/where-do-all-the-svod-switchers-go</link>
                                                                            <description>
                            <![CDATA[ Viewers changing streaming services are more likely to try these new platforms ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">tkiVRrJURuUNNL5Gnc8urm</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/8Hymt8HXER32uUDvDYRTRj-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Mon, 18 Jul 2022 15:38:07 +0000</pubDate>                                                                                                                                <updated>Mon, 18 Jul 2022 22:53:39 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/8Hymt8HXER32uUDvDYRTRj-1280-80.jpg">
                                                            <media:credit><![CDATA[Kantar]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Kantar]]></media:description>                                                            <media:text><![CDATA[Kantar]]></media:text>
                                <media:title type="plain"><![CDATA[Kantar]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/8Hymt8HXER32uUDvDYRTRj-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Streaming Video Consumers Are Becoming More Cost Conscious ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/streaming-video-consumers-are-becoming-more-cost-conscious</link>
                                                                            <description>
                            <![CDATA[ NPD survey found that cost is now the #2 reason for canceling, up from #4 in October 2021 ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">F4dctco6G9o4iDxHbcsAj7</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/nbVx449QhhPtDCratA4dxN-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Thu, 23 Jun 2022 19:10:40 +0000</pubDate>                                                                                                                                <updated>Thu, 23 Jun 2022 20:12:52 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/nbVx449QhhPtDCratA4dxN-1280-80.jpg">
                                                            <media:credit><![CDATA[Pixabay]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Pixabay]]></media:description>                                                            <media:text><![CDATA[Pixabay]]></media:text>
                                <media:title type="plain"><![CDATA[Pixabay]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/nbVx449QhhPtDCratA4dxN-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Half of Consumers Say Four Streaming Services Are 'Too Many' ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/half-of-consumers-say-four-streaming-services-are-to-many</link>
                                                                            <description>
                            <![CDATA[ As streamers struggle with churn a new survey by Movable Ink finds that personalized communications may be key to retaining subs ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">3zBDFp576jdLCKqHwUz2iE</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/ihedZiJidUZFqQaCznrrg7-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Fri, 17 Jun 2022 22:33:10 +0000</pubDate>                                                                                                                                <updated>Sun, 19 Jun 2022 13:47:55 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ihedZiJidUZFqQaCznrrg7-1280-80.jpg">
                                                            <media:credit><![CDATA[Pixabay]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Pixabay]]></media:description>                                                            <media:text><![CDATA[Pixabay]]></media:text>
                                <media:title type="plain"><![CDATA[Pixabay]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/ihedZiJidUZFqQaCznrrg7-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Americans Plan to Stream 290 Movies & TV Shows in 2022 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/americans-plan-to-stream-290-movies-and-tv-shows-in-2022</link>
                                                                            <description>
                            <![CDATA[ But more than half (57%) also say they will cut some of their paid streaming services, according to a survey from Tubi ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">Qpabj2ArwcJJgPVQDioU3R</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/8Hymt8HXER32uUDvDYRTRj-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Thu, 05 May 2022 19:21:49 +0000</pubDate>                                                                                                                                <updated>Fri, 06 May 2022 15:05:51 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/8Hymt8HXER32uUDvDYRTRj-1280-80.jpg">
                                                            <media:credit><![CDATA[Kantar]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Kantar]]></media:description>                                                            <media:text><![CDATA[Kantar]]></media:text>
                                <media:title type="plain"><![CDATA[Kantar]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/8Hymt8HXER32uUDvDYRTRj-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ 32M U.S. Households are OTT Video “Service Hoppers” ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/32m-us-households-are-ott-video-service-hoppers</link>
                                                                            <description>
                            <![CDATA[ Parks Associates finds streaming services face a growing number of people who regularly switch between streaming services ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">dLz78EbMjfsyWMrnHQfrcW</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/ihedZiJidUZFqQaCznrrg7-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Thu, 31 Mar 2022 17:57:43 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ihedZiJidUZFqQaCznrrg7-1280-80.jpg">
                                                            <media:credit><![CDATA[Pixabay]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Pixabay]]></media:description>                                                            <media:text><![CDATA[Pixabay]]></media:text>
                                <media:title type="plain"><![CDATA[Pixabay]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/ihedZiJidUZFqQaCznrrg7-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Can Streaming Video Keep Up with the Metaverse? ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/can-streaming-video-keep-up-with-the-metaverse</link>
                                                                            <description>
                            <![CDATA[ New Deloitte survey finds that the U.S. SVOD churn rate hits 37% and that younger generations are embracing gaming, social media and user generated content ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">7vz9MNKEu85EgiJ7K9imyG</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/SFKoqz9UANQiXoTYFkyYoJ-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Tue, 29 Mar 2022 18:45:36 +0000</pubDate>                                                                                                                                <updated>Tue, 29 Mar 2022 21:12:05 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/SFKoqz9UANQiXoTYFkyYoJ-1280-80.jpg">
                                                            <media:credit><![CDATA[Pixabay]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[metaverse]]></media:description>                                                            <media:text><![CDATA[metaverse]]></media:text>
                                <media:title type="plain"><![CDATA[metaverse]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/SFKoqz9UANQiXoTYFkyYoJ-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Streamers Move to Weekly Episode Releases to Battle Churn ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/streamers-move-to-weekly-episode-release-to-battle-churn</link>
                                                                            <description>
                            <![CDATA[ A weekly release schedule limits subscriber churn and better maintains engagement with content over time, according to a new report by Ampere Analysis ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">FcTJXK6yGBcjqF5wtMPJJU</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/YS8Ancx6B5YHKkArE96BzB-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Tue, 15 Mar 2022 20:02:44 +0000</pubDate>                                                                                                                                <updated>Tue, 15 Mar 2022 22:18:19 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/YS8Ancx6B5YHKkArE96BzB-1280-80.jpg">
                                                            <media:credit><![CDATA[VAB]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[VAB]]></media:description>                                                            <media:text><![CDATA[VAB]]></media:text>
                                <media:title type="plain"><![CDATA[VAB]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/YS8Ancx6B5YHKkArE96BzB-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Samsung’s Tizen OS for Smart TVs Is the Primary Video Viewing Device in 27% of U.S. Broadband Homes ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/samsungs-tizen-os-for-smart-tvs-is-the-primary-video-viewing-device-in-27-of-us-broadband-homes</link>
                                                                            <description>
                            <![CDATA[ Parks Associates also reports that the churn rate for SVOD services hit 45% in 2021 ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">JHQWVqaSjxSvUdKjYDgD4X</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/kbuwoKFfGDuZoScjB5cRD-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Tue, 18 Jan 2022 19:57:47 +0000</pubDate>                                                                                                                                <updated>Tue, 18 Jan 2022 23:39:16 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/kbuwoKFfGDuZoScjB5cRD-1280-80.jpg">
                                                            <media:credit><![CDATA[Samsung]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Samsung]]></media:description>                                                            <media:text><![CDATA[Samsung]]></media:text>
                                <media:title type="plain"><![CDATA[Samsung]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/kbuwoKFfGDuZoScjB5cRD-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Churn Imposes Hefty Costs on Steamers ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/churn-imposes-hefty-costs-on-steamers</link>
                                                                            <description>
                            <![CDATA[ Wurl Analytics reports that HBO Max, Netflix, Hulu and Disney+ lost $80.2M from churn in April 2021 alone ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">9QKy4vT9G6mgTaH8uBjZMR</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/PYjRM7mr9HsvA6mhaEYuUm-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Wed, 01 Sep 2021 19:50:22 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/PYjRM7mr9HsvA6mhaEYuUm-1280-80.jpg">
                                                            <media:credit><![CDATA[WarnerMedia]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[HBO Max]]></media:description>                                                            <media:text><![CDATA[HBO Max]]></media:text>
                                <media:title type="plain"><![CDATA[HBO Max]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/PYjRM7mr9HsvA6mhaEYuUm-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Almost Half of OTT Apps are Abandoned After a Month ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/almost-half-of-ott-apps-are-abandoned-after-a-month</link>
                                                                            <description>
                            <![CDATA[ New report suggests OTT applications experience 67 per cent churn within the first two weeks ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">ap8fMkCSTRR5vS96aK7jC6</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/r3xPUVk87ScnGaWWbD3wqg-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Thu, 04 Oct 2018 17:31:16 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jenny Priestley ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/r3xPUVk87ScnGaWWbD3wqg-1280-80.jpg">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                                                                                                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/r3xPUVk87ScnGaWWbD3wqg-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ OTT Subscription Churn Rate Steady at 18%: Parks ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/ott-subscription-churn-rate-steady-at-18-parks</link>
                                                                            <description>
                            <![CDATA[ Average length of subscription is 30 months ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">v4Goopk2z3BHPTB3FvpcSw</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/U9PHQfNww3Ck9amQdB3yyg-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Thu, 06 Sep 2018 14:25:31 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/U9PHQfNww3Ck9amQdB3yyg-1280-80.jpg">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                                                                                                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/U9PHQfNww3Ck9amQdB3yyg-1280-80.jpg" />
                                                                                        </item>
            </channel>
</rss>