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                            <title><![CDATA[ Latest from Tv Technology in Campaign-ads ]]></title>
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        <description><![CDATA[ All the latest campaign-ads content from the Tv Technology team ]]></description>
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                                                            <title><![CDATA[ Presidential Campaigns Spent $1.8 Billion on Swing-State Ads Since March 5 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/presidential-campaigns-spent-usd1-8-billion-on-swing-state-ads-since-march-5</link>
                                                                            <description>
                            <![CDATA[ $2.6 billion overall was spent on the race for the White House between Super Tuesday and Nov. 5, AdImpact says ]]>
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                                                                        <pubDate>Tue, 05 Nov 2024 20:38:57 +0000</pubDate>                                                                                                                                <updated>Wed, 06 Nov 2024 15:06:44 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/yCCZ4H4puzazecfAbcceLe-1280-80.jpg">
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                                                                                                                                                                        <media:description><![CDATA[Some $2.6 billion has been spent on political ads overall during the 2024 race for the White House. ]]></media:description>                                                            <media:text><![CDATA[White House]]></media:text>
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                                                            <title><![CDATA[ Study: Traditional TV Still Delivers the Biggest Political Ad Bang for the Buck ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/study-traditional-tv-still-delivers-the-biggest-political-ad-bang-for-the-buck</link>
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                            <![CDATA[ Effectv report suggests politicians spend 10-20% on streaming, the rest on traditional TV ]]>
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                                                                        <pubDate>Tue, 01 Nov 2022 18:37:36 +0000</pubDate>                                                                                                                                <updated>Tue, 01 Nov 2022 20:01:17 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/qYJEQ4GEmoQfU8NYpn2zcP-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Money]]></media:description>                                                            <media:text><![CDATA[Money]]></media:text>
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                                                            <title><![CDATA[ Survey Shows Majority of Voters No Longer Subscribe to Traditional TV ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/survey-shows-majority-of-voters-no-longer-subscribe-to-traditional-tv</link>
                                                                            <description>
                            <![CDATA[ 'Campaigns need to dramatically rethink how they reach voters in the closing weeks' ]]>
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                                                                        <pubDate>Wed, 12 Oct 2022 17:58:38 +0000</pubDate>                                                                                                                                <updated>Wed, 12 Oct 2022 18:00:34 +0000</updated>
                                                                                                                                            <category><![CDATA[Trends]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/szUwWRhiifGmrq97kZSGf9-1280-80.jpg">
                                                            <media:credit><![CDATA[Calmatters]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[campaign dollars]]></media:description>                                                            <media:text><![CDATA[campaign dollars]]></media:text>
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                                                            <title><![CDATA[ TVision: Swing Voters More Engaged with Mid-term Ads ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/tvision-swing-voters-more-engaged-with-mid-term-ads</link>
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                            <![CDATA[ Consulting firm analyzes who will pay the most attention to the more than $2B in campaign ads during the political campaigns ]]>
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                                                                        <pubDate>Mon, 26 Sep 2022 13:45:24 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/szUwWRhiifGmrq97kZSGf9-1280-80.jpg">
                                                            <media:credit><![CDATA[Calmatters]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[campaign dollars]]></media:description>                                                            <media:text><![CDATA[campaign dollars]]></media:text>
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                                                            <title><![CDATA[ Campaigns to Shell Out $6.5B on Local Ads in 2020; 47% for TV ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/campaigns-to-shell-out-6-5b-on-local-ads-in-2020-47-for-tv</link>
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                            <![CDATA[ BIA says TV stations in Los Angeles, Phoenix and Philadelphia to receive more than $135 million. ]]>
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                                                                        <pubDate>Mon, 05 Aug 2019 13:18:07 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/XGJMKUsz6pdXYk2kV9f9mD-1280-80.jpg">
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                                                            <title><![CDATA[ Political Ad Spending Hits Historic Highs in 2018 Campaign ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/political-ad-spending-hits-historic-highs-in-2018-campaign</link>
                                                                            <description>
                            <![CDATA[ Local broadcasters reap biggest windfall, digital experiences biggest increase. ]]>
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                                                                        <pubDate>Thu, 08 Nov 2018 14:16:02 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/XGJMKUsz6pdXYk2kV9f9mD-1280-80.jpg">
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