PARAMUS, N.J.—Sony Electronics has launched the PXW-Z300, a flagship handheld XDCAM camcorder featuring 1/2-inch 4K 3-CMOS Exmor R sensors, the latest BIONZ XR image processing engine, and a dedicated AI-processing unit. The camcorder is equipped with a professional lens system that includes three independent manual control rings. The new camcorder is ideal for a wide range of applications including news, sports, corporate, faith, events, documentary, live programming, and reality and is planned to be available by fall.

The PXW-Z300 combines exceptional image quality, a 17x optical zoom lens, and Electronic Variable ND filter with versatile operational capabilities. In addition to high-quality 4K 60p recording, it features AI-powered subject recognition for precise autofocus performance. The camera introduces a new articulating Flexible LCD Arm for adaptable capturing styles and a Side V-Mount that allows smartphones or data transmitters to be securely attached.

Sony says the PXW-Z300 is the world's first camcorder to embed digital signatures directly into video files, addressing the evolving needs of the content creation industry, including the growing demand for content authenticity.

The PXW-Z300's network functionality has been enhanced through improved communication device integration, which supports modern production workflows that utilize 5G and cloud technologies. This enables live streaming from shooting locations and efficient file transfer over networks.

“This latest camcorder has new enhancements, including content authenticity capabilities, that will be very beneficial for those in the news and production industry, whether they’re capturing action-packed content, breaking stories, or producing educational documentaries,” said Kento Sayama, deputy head, media segment, imaging solutions at Sony Electronics.

Imaging Capabilities
The camcorder features 1/2-inch back-illuminated 4K 3-CMOS Exmor R sensors and the BIONZ XR image processing engine, enabling excellent color separation, F12 sensitivity, and 4K 60p recording. It incorporates a 17x optical zoom lens with F1.9 constant maximum aperture and three independent manual control rings for traditional camera operation.

By utilizing the digital extender function, individuals can achieve 1.5x zoom in 4K mode and up to 4x zoom in HD mode with minimal resolution degradation, making the camera suitable for a wide range of capturing scenarios, including news gathering and event documentation.

Additionally, the camera is equipped with an Electronic Variable ND filter that seamlessly adjusts transmission from 1/4 to 1/128, along with optical image stabilization. This allows for smooth brightness adjustment and stable capture when moving between locations with varying light conditions, such as from bright outdoor areas to dim interior spaces.

AI Processing
The PXW-Z300 incorporates a dedicated AI-processing unit in addition to its image processing engine. This enables high-precision subject (human) recognition based on face, eye, skeletal structure, and posture information. The system can maintain autofocus on subjects even when they are facing away from the camera or wearing facial coverings. It also features an auto-framing function that automatically adjusts composition to keep human subjects centered in the frame.

The camera also features a 3.5-inch high-brightness LCD monitor with approximately 2.76 million dots. It provides excellent visibility even in bright conditions and is significantly brighter than its predecessor, the PXW-Z280. It incorporates the newly developed Flexible LCD Arm with three-axis movement, which allows flexibility in adjusting the monitor's position and angle. This enables the camera to accommodate various shooting styles. Operators can adjust the viewing distance when capturing content with the camera on their shoulder, position the LCD monitor at the camera's optical center for stable waist-level capture, or flip it forward for self-recording.

Additionally, this camcorder will be offered as an all-in-one solution (VTK-Z300) that also includes wireless digital audio and accessories, such as a tripod and transport bag for capturing great video and audio on the go.

Enhanced Network Functions
The camera supports new workflows utilizing 5G and cloud technologies, allowing immediate transfer of recorded material from shooting locations and live streaming through smartphone or Wi-Fi/wired LAN connections. Recorded content can be transferred via network to cloud-based media sharing services or on-premises storage in high-quality, efficient formats.

For proxy material transmission at lower bit rates, the camera newly supports the HEVC codec, enabling higher quality and compression rates. Additionally, it can transfer clips in chunk format (segmented recording) during shooting. This eliminates the need to remove media and transfer material after shooting, allowing editing to begin as material arrives, according to Sony.

The camera supports common video streaming protocols including RTMP/RTMPS and SRT, enabling live broadcasting from remote locations. By attaching Sony’s PDT-FP1 Portable Data Transmitter (sold separately) to the Side V-Mount and connecting it to the camera, users can simplify integration and achieve a more stable transmission of video material.

Furthermore, the PXW-Z300 utilizes cloud services such as Ci Media Cloud, a cloud-based solution for media collaboration. This allows the camera to support more immediate and efficient video production workflows with material sharing and collaboration among project members, and live streaming with multiple cameras when combined with Sony’s M2 Live Cloud Switcher.

Support for Various Recording Formats and Looks
The PXW-Z300 supports various recording formats designed for a wide range of video production applications, including news footage and documentaries. It offers standard support for MXF file recording in formats adopted by the XDCAM series, such as MPEG HD422, XAVC Intra (4K/HD 4:2:2 10bit), and XAVC Long (4K 4:2:0 8bit/HD 4:2:2 10bit), as well as MP4 proxy recording in HEVC.

The camera also accommodates diverse looks. In addition to S-Cinetone, ITU709, and 709tone available in Sony’s Cinema Line series, XDCAM, and HDC series, it supports HLG Live, HLG Mild, HLG Natural, and user 3D LUTs. Users can import custom 3D LUTs (.cube files) from memory cards.

The camera is compatible with Sony’s mobile application Monitor & Control, which supports multicamera shooting by allowing angle confirmation, camera settings adjustment, and remote operation from smartphones or tablet devices.

Additionally, the camcorder enables the recording of up to four channels of audio—including shotgun microphones and Sony’s UWP series of wireless microphones—via XLR inputs and the Multi Interface shoe. Future support will provide proxy 4-channel audio recording.

First Camcorder to Support Recording of Authenticity Information in Video
The camera supports the C2PA standard for recording authenticity information and is the world's first camcorder capable of recording video with embedded digital signatures. Expanding authenticity initiatives from still images to video helps fill the growing need for improved content reliability demanded by news organizations in recent years, Sony said.

The PXW-Z300 is scheduled to be exhibited at the Beijing International Radio, TV & Film Exhibition 2025 (BIRTV), in Beijing, China, starting Tuesday, July 22, 2025. It will also be shown at the IBC Show, Sept. 12-15 at the RAI Amsterdam.

LAS VEGAS—Panasonic wants it to be known that bigger isn’t always better with its three latest cameras—the HC-X1500, HCX2000 and AG-CX10—that were announced at CES 2020. Billed as the smallest and lightest 4K 60p professional camcorders by Panasonic, the new models are meant to provide a high standard of on-site mobility as well as high-quality recording capability.

The camcorders’ lightweight and size is achieved with a new heat-dispersing design that borrows air from the rear panel of the camera to efficiently disperse heat from the front panel. With this design, Panasonic can create these smaller cameras capable of 4K 60p while also providing extended shooting capability.

All three of the cams feature an optical 24x zoom that ranges from 25-mm wide angle to 600-mm tele; it also has i.Zoom for 32x at 4K and 48x at Full-HD. Each camera also comes with the 4-Drive Lens System that controls the lens group independently. Additional lens features include a Leica Dicomar lens; two manual rings, one for focusing and one for iris or zoom operation; and ND filters from 1/4, 1/16 and 1/64.

The cameras provide Face Detection AF/AE for precise focusing and sufficient exposure. It works with the precise focus lens drive on focusing speed, stability and tracking performance for 4K and Full-HD. Subject tracking with color recognition can be activated on the LCD panel.

In both UHD and FHD models, there is Optical Image Stabilization and Electronic Image Stabilization that can detect and correct shakiness in five axes, including rotational blurring. The Ball O.I.S. system reduces friction on the drive section, helping to produce images with suppressed handshake even at 24x optical zoom.

Panasonic also provided its Venus Engine from its Lumix camera series for these trio of camcorders, enabling 4:2:2 10-bit internal recording up to 29.97p in UHD and up 59.94p in Full-HD. HEVC recording is also supported. All the models support MOV, MP4 and AVCHD files, but the AG-CX10 also supports P2 MXF for broadcast station editing systems; AVC-Intra/AVC-LongG codecs are also supported.

Additional features include super slow-motion recording; a 3.5-inch monitor with 2,760K-dots of resolution; double SD card slot; 48-kHz/24-bit high resolution linear PCM audio recording; a built-in Wi-Fi module; and an optional handle unit that is equipped with a two-channel XLR audio input, audio control and LED light.

Panasonic will make all three camcorders available in March 2020.

For more information, visit www.panasonic.com. 

Edison, NJ – November 19, 2018 – The new Polaroid RGB LED camera and camcorder light offers photographers and videographers a professional, portable LED light system with powerful output for 99.00 USD. With a wide array of settings to create different moods, atmospheres, color backgrounds and special lighting effects, the easy-to-use light allows photographers to control and fine-tune the light source focus to capture the perfect shot every time. The free companion app allows users to fully control all aspects of the light, including color, brightness and saturation, for a fast and efficient workflow.

Experiment with Numerous Lighting Options
Equipped with 320 professional-grade LED lamps, the Polaroid RGB LED camera and camcorder light provides 99 levels of cool white, warm white and RGB light to create the right ambience for your photo or video shoot. For further customization, you can adjust hue and saturation, brightness level and the exact color temperature you want to achieve in the 3200K-5600K range. With so many lighting options from just one device, the Polaroid RGB LED camera and camcorder light makes experimenting like a pro easy.

Maximum Control Gives Way to Endless Lighting Combinations
Created with a flexible and versatile design, the Polaroid RGB LED camera and camcorder light can be used unmounted, mounted to your camera or tripod, or stacked with additional lights. With endless lighting adjustments, controlling the appropriate levels is effortless with the option to select your preferences manually or from your smart device via Bluetooth with the free downloadable app. With the Polaroid RGB LED camera and camcorder light, you can change the whole look of your shoot directly from your phone!

What's Included:

• Polaroid RGB LED camera and camcorder light
• Battery
• Battery charger/adapter
• Swivel head mounting adapter
• Diffusing filter
• Carrying case
• Downloadable app

Technical Specifications:

• LEDs: 144 3200K LEDs, 144 5600K LEDs, 32 RGB LEDs
• Color temperature: 3200K-5600K
• Average lifespan: 50,000 hours
• Lumens: 2304 lm
• CRI: 95+
• Output power: 20W
• Dimensions: 9.96” x 3.4” x 2.36” (25.3 x 8.7 x 6cm)
• Weight: 13.6 oz. (387g) without battery

Photographers and videographers can purchase the Polaroid RGB LED camera and camcorder light from Amazon for 99.99 USD.

Request a Media Review Kit
Members of the media are invited to review the Polaroid RGB LED camera and camcorder light. To request a media review kit, please contact Samantha Bryton at samantha@zazilmediagroup.com.

The Polaroid Brand
Polaroid is one of the world’s most trusted, respected and recognizable brands, with a rich 80-year history built primarily on Polaroid instant cameras and film. The company’s complete range of products was designed to deliver the fun, instant gratification and creative freedom for which the brand has long stood. Today, the Polaroid Classic Border Logo, rooted in the instant photo sharing that Polaroid pioneered, is the mark of genuine Polaroid branded products. For more information, visit Polaroid.com.

Polaroid, Polaroid & Pixel, Polaroid Color Spectrum and Polaroid Classic Border Logo are trademarks of PLR IP Holdings, LLC, used under license.

Press Contact for Polaroid Photo Accessories
Samantha Bryton
Zazil Media Group
(e) samantha@zazilmediagroup.com
(c) +1.617.817.6559

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WAYNE, N.J. — ActonTV, a public, education, and government station serving Acton, Mass., is now using HD and 4K camcorders to produce coverage of local sports and other productions throughout its community. The new camera gear is from JVC Professional Video.

ActonTV was established in 2010, after the nonprofit organization took over a small studio in a local high school from Comcast. The station moved into its current 5,800-square-foot facility in 2011. There are three full-time and two part-time employees, as well as an extensive network of volunteers. Although ActonTV produces and archives its programming in full HD, its channels are only available in SD on Comcast, Verizon and its Website, www.actontv.org.

A true PEG station, ActonTV produces content for three channels—public, education and government—and has an extensive online video-on-demand library. According to Rick Degon, studio manager, ActonTV averages about 30 productions per month across its channels, including government meetings and original programming.

High school sports are a major focus for ActonTV; the station covers football, boys’ and girls’ hockey and soccer, lacrosse, field hockey, baseball, basketball and more. Sports coverage is produced using three JVC GY-HM850 ProHD shoulder-mount cameras, which were purchased in 2014, along with one of the station’s three GY-HM750 ProHD cameras. The station’s production truck features a NewTek TriCaster 450 four-camera video production system and 3Play slo-mo instant replay system.

Degon is big fan of the GY-HM850, which features a three-CMOS optical system with a removable Fujinon 20x optical zoom lens.

“It’s great because you have the full HD capability and you can record 60 frames per second. That’s critical for replay,” Degon said. “We’re always amazed at how great the image is.”

Beyond sports, the GY-HM850s are used for a monthly cooking show produced for an outside client, as well as original programs shot on location, such as Talk of the Town, a fast-paced, 30-minute current events program produced by ActonTV’s new executive director, Marc Duci.

TAPELESS WORKFLOW

Bryan Coullahan behind the camera for an ActonTV sports program. When it purchased four JVC GY-HM100 cameras in 2010, ActonTV began its migration to a tapeless workflow and “never looked back,” according to Degon. The camera’s native file recording, which allowed the JVC cameras to work seamlessly with Final Cut Pro without transcoding, was a driving factor in the purchase. The station purchased three GY-HM150s the following year, and the lightweight cameras are still a popular choice for some of the station’s volunteer producers.

“JVC has always held up for us,” Degon said.

ActonTV also invested in a new GY-HM200 4KCAM compact handheld camcorder earlier this year. It features an integrated 12x lens with optical image stabilizer, 1/2.3-inch BSI CMOS chip, dual XLR audio inputs, dual SDHC/SDXC card slots, and color viewfinder and LCD display. The GY-HM200 also includes a built-in HD streaming engine that allows live HD transmission directly to decoders, with support for various protocols for direct streaming to Ustream, YouTube and other content delivery networks (CDNs).

Degon is very interested in the camera’s wireless integration with the station’s TriCaster systems (in the production truck and studio), and hopes to use the camera’s built-in streaming capabilities in the future. For now, the camera is mostly used in HD mode and is part of the monthly cooking show.

“We’ve integrated it into our workflow — it’s a good little camera, especially at the price point,” he said. “It is the next logical step beyond HD, and we like to be ahead of the curve.”