<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
     xmlns:content="http://purl.org/rss/1.0/modules/content/"
     xmlns:dc="https://purl.org/dc/elements/1.1/"
     xmlns:dcterms="http://purl.org/dc/terms/"
     xmlns:media="http://search.yahoo.com/mrss/"
     xmlns:atom="http://www.w3.org/2005/Atom"
>
    <channel>
        <atom:link href="https://www.tvtechnology.com/feeds/tag/cadent" rel="self" type="application/rss+xml" />
                    <title><![CDATA[ Latest from Tv Technology in Cadent ]]></title>
                <link>https://www.tvtechnology.com/tag/cadent</link>
        <description><![CDATA[ All the latest cadent content from the Tv Technology team ]]></description>
                                    <lastBuildDate>Tue, 09 Dec 2025 22:42:27 +0000</lastBuildDate>
                            <language>en</language>
                                <item>
                                                            <title><![CDATA[ Cadent Acquires YouTube Measurement Firm VuePlanner ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/cadent-acquires-youtube-measurement-firm-vueplanner</link>
                                                                            <description>
                            <![CDATA[ Deal for will help Cadent offer advertisers a single end-to-end ad platform across linear, CTV and YouTube ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">hapqd9qPaTUszCDJXAJPPc</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/WQ3DUwqHRK4vPK3WuokwT3-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Tue, 09 Dec 2025 22:42:27 +0000</pubDate>                                                                                                                                <updated>Mon, 15 Dec 2025 10:34:59 +0000</updated>
                                                                                                                                            <category><![CDATA[Mergers &amp; Acquisitions]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/WQ3DUwqHRK4vPK3WuokwT3-1280-80.jpg">
                                                            <media:credit><![CDATA[Cadent]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Cadent]]></media:description>                                                            <media:text><![CDATA[Cadent]]></media:text>
                                <media:title type="plain"><![CDATA[Cadent]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/WQ3DUwqHRK4vPK3WuokwT3-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Cadent to Acquire AdTheorent for $324M ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/caden-to-acquire-adtheorent-for-dollar324m</link>
                                                                            <description>
                            <![CDATA[ The deal will create one of the largest independent omnichannel platforms for buyers and sellers of advertising ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">rkEvmJrC2xLsXdNeJczXXg</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/gtypEp7976myNisz6qF2YN-1280-80.jpeg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Mon, 01 Apr 2024 17:43:24 +0000</pubDate>                                                                                                                                <updated>Mon, 01 Apr 2024 22:53:46 +0000</updated>
                                                                                                                                            <category><![CDATA[Mergers &amp; Acquisitions]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/gtypEp7976myNisz6qF2YN-1280-80.jpeg">
                                                            <media:credit><![CDATA[Shutterstock]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[men shaking hands]]></media:description>                                                            <media:text><![CDATA[men shaking hands]]></media:text>
                                <media:title type="plain"><![CDATA[men shaking hands]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/gtypEp7976myNisz6qF2YN-1280-80.jpeg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Cadent Partners with Google Clean Room Technologies ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/cadent-partners-with-google-clean-room-technologies</link>
                                                                            <description>
                            <![CDATA[ Cadent Aperture platform and Google Cloud platform integration brings interoperability to CTV advertising and enable privacy-safe TV ad targeting ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">xYuDKqBGEBDGB9HTuWaruj</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/WQ3DUwqHRK4vPK3WuokwT3-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Thu, 16 Feb 2023 18:23:29 +0000</pubDate>                                                                                                                                <updated>Thu, 16 Feb 2023 18:24:32 +0000</updated>
                                                                                                                                            <category><![CDATA[Partnerships]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/WQ3DUwqHRK4vPK3WuokwT3-1280-80.jpg">
                                                            <media:credit><![CDATA[Cadent]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Cadent]]></media:description>                                                            <media:text><![CDATA[Cadent]]></media:text>
                                <media:title type="plain"><![CDATA[Cadent]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/WQ3DUwqHRK4vPK3WuokwT3-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Cadent, Tunnl Partner on Advanced TV Advertising ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/cadent-tunnl-partner-on-advanced-tv-advertising</link>
                                                                            <description>
                            <![CDATA[ Tunnl's audiences are now available in Cadent Aperture Platform across OTT/CTV, addressable TV, and indexed TV advertising ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">TC3E9Wu7x23auShe2AkTyM</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/WQ3DUwqHRK4vPK3WuokwT3-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Thu, 14 Jul 2022 17:40:32 +0000</pubDate>                                                                                                                                <updated>Wed, 20 Jul 2022 17:13:28 +0000</updated>
                                                                                                                                            <category><![CDATA[Partnerships]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/WQ3DUwqHRK4vPK3WuokwT3-1280-80.jpg">
                                                            <media:credit><![CDATA[Cadent]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Cadent]]></media:description>                                                            <media:text><![CDATA[Cadent]]></media:text>
                                <media:title type="plain"><![CDATA[Cadent]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/WQ3DUwqHRK4vPK3WuokwT3-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Cadent Enlists Telestream Vantage for Media Processing ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/cadent-enlists-telestream-vantage-for-media-processing</link>
                                                                            <description>
                            <![CDATA[ In an effort to automate processes and boost productivity across its media planning and buying operations, media, advertising and technology provider Cadent has brought in Telestream’s Vantage media processing platform. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">4NP7TXBhAPcT14sx4W876U</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/YDrSU9s3zmYdrWVyBAtiAU-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Thu, 25 May 2017 10:11:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/YDrSU9s3zmYdrWVyBAtiAU-1280-80.jpg">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                                                                                                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/YDrSU9s3zmYdrWVyBAtiAU-1280-80.jpg" />
                                                                                        </item>
            </channel>
</rss>