Lawo, the German manufacturer of pioneering IP audio, video, and control infrastructure solutions, has announced the appointment of Bryce Boynton as the new sales manager for audio production within the Lawo U.S. Sales Team.

“We are thrilled to have Bryce support our U.S. sales team with a dedicated focus on audio production,” said Forrest Sussman, Lawo’s senior vice president sales North America and head of sales Americas. “His deep understanding of audio technology and industry trends will be instrumental in driving our growth and success in the North American market.”

Boynton brings nearly two decades of experience in the audio technology industry, having held various significant roles throughout his career. He holds a diploma in audio recording, several industry certifications, and a Bachelor of Arts in Music with a focus on music performance. 

Boynton began his career recording classical music as a Senior Audio Recording Engineer at the Aspen Music Festival and School, which laid the foundation for his subsequent sales roles at DPA Microphones and Redding Audio. At Flatirons Community Church, he served as Audio and Production Director, where he oversaw all audio and production operations. Subsequently, he took on the post as a Senior AV Project Manager for ME Engineers, where he managed large-scale AV system designs for major sports facilities, including clients in MLS and the NHL. Throughout his career, Bryce has enjoyed freelance mixing, training, and performing as a pianist and bassist.

“I am passionate about helping artists and engineers who leverage technology to efficiently and effectively align creative vision and create amazing content”, explained Boynton. “I really enjoy the mixing process using such precise and powerful tools, and I am thrilled to be able to share my experience with others.”

In his new role at Lawo, Boynton will focus on enhancing the company’s presence in the audio production market across the U.S. He will be responsible for developing and executing sales strategies tailored to the unique needs of audio professionals, ensuring that Lawo’s innovative solutions reach a broader audience. His experience in systems integration and market knowledge will be crucial in helping Lawo’s audio customers achieve their goals with cutting-edge technology.

“I’m proud to be a part of the Lawo US Team, and I see this as an opportunity to make a meaningful impact in the audio industry,” said Boynton. “Lawo has always been synonymous with high-quality products and innovative solutions, and I am excited to contribute to the company’s growth. I believe my experience and insights will help our audio community thrive and succeed with Lawo’s state-of-the-art offerings.”

Bryce will be based in Denver, Colorado and can be reached via email at bryce.boynton@lawo.com. 

AJA Video Systems has announced that Bryce Button, director of product marketing for the company passed away on May 19 at the age of 57. 

AJA issued the following statement:

"Bryce was one of a kind, that rare breed who was both engineering-minded and an absolute people person. He was beloved by all and relied upon by so many for his deep technical knowledge, ever-present smile, bear hugs and joyful disposition. Whether you met him in a press briefing, over a shared meal, or at a cozy bar drinking a Rusty Nail, he was a great listener and storyteller; he made everyone in his orbit feel like a special friend.

"At AJA Bryce managed his team and vendor partners with grace and precision, and was a relied-upon point of contact for global sales, marketing and channel partners. He was also a go-to subject matter expert for industry organizations and called on to identify and opine about top industry trends, the latest broadcast standards and technical considerations in production. He truly was one of the most well-respected professionals walking the halls of IBC and NAB for the past 20+ years. He knew everybody and everybody knew him.

"He spent 14 years with AJA, with many months on the road, and was dedicated to his job and to the people he worked with. Anyone who knew him also heard about his cherished family in his native homeland of South Africa, adopted home of Colorado, and in Brazil. He had a deep love and admiration for all of them, and our hearts go out to his entire family."

TV Tech offers its sincere condolences to Bryce's family, friends and his colleagues at AJA Video. 

TVT: What do you anticipate will be the most significant technology trend at the 2017 NAB Show?

Bryce Button

Bryce Button: At NAB 2017, I anticipate a continuation of trends that dominated conversations at the show last year, including HDR and Broadcast IP, VR and AR implementations and cloud-based production and storage.

As an industry, we’ve made great progress with the promise of HDR, but there are still challenges to be sorted out, especially in standardizing, converting between standards and controlling the way color is treated beyond the initial luminance phase. You can expect to see new tools from AJA at NAB that address current HDR pipeline challenges.

Although broadcast IP became a reality last year, as industry professionals worked together to establish standards like SMPTE 2022-6 and SMPTE 2022-7 and developed IP-compatible technology to simplify the transition, it was but a start. Now we are entering a new phase with SMPTE 2110 and practical implementations with lots of interoperability that will be shown at NAB 2017 and soon put to the test in the real world with many broadcasters viewing this as the turning point. AJA and other AIMS members will be showing some of these interoperable solutions on their stands and at the AIMS stand at NAB 2017.

We will still be in an interim phase for a while yet in the broadcast space with SDI and IP implemented in practice as what one might consider a hybrid of the two, but the promise of IP is closer at hand. AMWA and the efforts to standardize registration and discovery are migrating fast from theory to practicality. At NAB this year, we’re likely to see new solutions from manufacturers that promise to tear down some of the barriers that remain. As a founding member of AIMS, and a member of both the Aspen Community and SONY IP Live, AJA is thrilled to be part of this transition.

TVT: What will be your most important product news?

Button: Though we don’t disclose product news ahead of NAB, I can tell you that we’ll be rolling out exciting new items for the broadcast, production, post and ProAV markets. Our newest tools and updates will address some of the industry’s biggest workflow challenges, so don’t forget to stop by our booth #SL2505.

TVT: How is your new product different from what’s available on the market?

Button: We’ve built a reputation for creating affordable, flexible and reliable solutions that meet the needs of broadcast, production, post and ProAV professionals now and into the future, and our NAB product lineup will be no exception. To top it off, our products are uniquely backed by a three-year or five-year warranty, innovative engineering and unrivaled support.

TVT: What is it about the NAB Show that brings you back every year?

Button: Not only does NAB give us a great opportunity to connect with major customers, technology partners and other industry friends in-person, but we also walk away from the show with excellent insight into the current and new trends that will be top of mind for industry professionals as the year progresses.