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                    <title><![CDATA[ Latest from Tv Technology in Blockgraph ]]></title>
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                                                            <title><![CDATA[ tvScientific Working with Blockgraph to Improve How Brands Use First Party Data ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/tvscientific-working-with-blockgraph-to-improve-how-brands-use-first-party-data</link>
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                            <![CDATA[ New direct-to-DSP integration will make it easier for marketers to more effectively target and optimize audiences across CTV and linear TV ]]>
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                                                                        <pubDate>Fri, 12 Jan 2024 18:24:33 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/xK2Xknmb9SaYCYa92ZpiwY-1280-80.jpg">
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                                                            <title><![CDATA[ NBCU Is Partnering with Blockgraph to Improve First Party Data ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nbcu-is-partnering-with-blockgraph-to-improve-first-party-data</link>
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                            <![CDATA[ The deal to add Blockgraph to NBCU's One Platform ad tech stack will enhance the use of first party data in ad campaigns ]]>
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                                                                        <pubDate>Wed, 28 Jun 2023 18:40:54 +0000</pubDate>                                                                                                                                <updated>Fri, 30 Jun 2023 17:27:17 +0000</updated>
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                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/5So3DWpDT8PzSRxM3jLRLe-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Vortex]]></media:description>                                                            <media:text><![CDATA[Vortex]]></media:text>
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                                                            <title><![CDATA[ Comcast, Charter, ViacomCBS Partner on Blockgraph ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/comcast-charter-viacomcbs-partner-on-blockgraph</link>
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                            <![CDATA[ Blockgraph platform uses audience data for advanced TV and premium video advertising ]]>
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                                                                        <pubDate>Mon, 01 Jun 2020 17:45:38 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/viquSY8DGEatyycJG4BtjF-1280-80.jpg">
                                                            <media:credit><![CDATA[Charter]]></media:credit>
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                                                            <title><![CDATA[ More TV Advertisers Adopting Data-Driven Ad Buys ]]></title>
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                            <![CDATA[ Forty percent will use data to improve planning, target and analyze advertisingeffectiveness by 2020, according to Blockgraph. ]]>
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                                                                        <pubDate>Fri, 31 May 2019 12:50:40 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/2MuUVvbG6fsamuZBtS4UCU-1280-80.jpg">
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