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                    <title><![CDATA[ Latest from Tv Technology in Bia-advisory-service ]]></title>
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        <description><![CDATA[ All the latest bia-advisory-service content from the Tv Technology team ]]></description>
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                                                            <title><![CDATA[ Streaming Shake-up, Shakeout Brewing as Program, Economic Factors Shift ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/streaming-shake-up-shakeout-brewing-as-program-economic-factors-shift</link>
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                            <![CDATA[ Despite increasing viewing numbers, challenges remain ]]>
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                                                                        <pubDate>Thu, 22 Aug 2024 18:36:03 +0000</pubDate>                                                                                                                                <updated>Thu, 22 Aug 2024 23:33:32 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Gary Arlen ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/CC4we8pRYdxgZUHGxqZMV6-1280-80.jpg">
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                                                            <title><![CDATA[ 2024 Local Media Ad Spending Tempered  by Slow Economic Growth ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/2024-local-media-ad-spending-tampered-by-slow-economic-growth</link>
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                            <![CDATA[ BIA predicts robust growth for CTV/streaming, OTA ]]>
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                                                                        <pubDate>Mon, 23 Oct 2023 14:28:12 +0000</pubDate>                                                                                                                                <updated>Mon, 23 Oct 2023 16:39:57 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/qYJEQ4GEmoQfU8NYpn2zcP-1280-80.jpg">
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                                                            <title><![CDATA[ BIA: Local Broadcast TV Ad Revenues to Top $23.8 Billion in 2024 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/bia-local-broadcast-tv-ad-revenues-to-top-dollar238-billion-in-2024</link>
                                                                            <description>
                            <![CDATA[ Political ads and increased spending for auto and legal services will drive an 11% increase over 2023 ]]>
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                                                                        <pubDate>Fri, 22 Sep 2023 15:21:29 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/qYJEQ4GEmoQfU8NYpn2zcP-1280-80.jpg">
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                                                            <title><![CDATA[ BIA Expects 2023 Local Ad Revenue Growth to be Flat Amid Inflation, Lack of Political ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/bia-expects-2023-local-ad-revenue-growth-to-be-flat-amid-inflation-lack-of-political</link>
                                                                            <description>
                            <![CDATA[ Research firm projects $165.7B, a year over year decline of 0.5% ]]>
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                                                                        <pubDate>Wed, 30 Nov 2022 14:00:05 +0000</pubDate>                                                                                                                                <updated>Wed, 30 Nov 2022 14:00:10 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/qYJEQ4GEmoQfU8NYpn2zcP-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Money]]></media:description>                                                            <media:text><![CDATA[Money]]></media:text>
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                                                            <title><![CDATA[ BIA Lowers 2022 Local Ad Estimates ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/bia-lowers-2022-local-ad-estimates</link>
                                                                            <description>
                            <![CDATA[ Headwinds from overseas conflicts, continuing supply chain issues and deep cuts in ad spending from large verticals like automotive prompted the reduced estimates ]]>
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                                                                        <pubDate>Thu, 16 Jun 2022 19:18:39 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/Gjk3xYkCR34Jvg5WY3R2K7-1280-80.png">
                                                            <media:credit><![CDATA[BIA Advisory Services]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[local advertising]]></media:description>                                                            <media:text><![CDATA[local advertising]]></media:text>
                                <media:title type="plain"><![CDATA[local advertising]]></media:title>
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                                                            <title><![CDATA[ BIA Sees 26.5% Bounce in 2022 Local Broadcast Ad Revenue  ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/bia-sees-265-bounce-in-2022-local-broadcast-ad-revenue</link>
                                                                            <description>
                            <![CDATA[ Local TV ad revenue will hit $21B in 2022, with $19.3B from OTA and $1.7B from digital ]]>
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                                                                        <pubDate>Thu, 30 Sep 2021 09:02:33 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/EiwvB9MVJSk5UZjFu9Pju5-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Pixabay]]></media:description>                                                            <media:text><![CDATA[Pixabay]]></media:text>
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                                                            <title><![CDATA[ BIA: Local TV Revenues Hit $19.7 Billion in 2020 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/bia-local-tv-revenues-hit-dollar197-billion-in-2020</link>
                                                                            <description>
                            <![CDATA[ Core local TV advertising will rebound in 2021 from the 2020 pandemic-induced slump, BIA predicts ]]>
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                                                                        <pubDate>Thu, 10 Jun 2021 19:06:36 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/GoxtsFqAhsLd28LABM6xw5-1280-80.png">
                                                            <media:credit><![CDATA[BIA Advisory Services]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[BIA Advisory Services]]></media:description>                                                            <media:text><![CDATA[BIA Advisory Services]]></media:text>
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                                                            <title><![CDATA[ OTT Advertising to Double by 2025, BIA Says ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/ott-advertising-to-double-by-2025-bia-says</link>
                                                                            <description>
                            <![CDATA[ Panel discussion highlights the importance of OTT reach and potential challenges ]]>
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                                                                        <pubDate>Fri, 02 Apr 2021 14:28:31 +0000</pubDate>                                                                                                                                <updated>Fri, 02 Apr 2021 14:57:48 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/oDspewgVWpFRPk3zk3N29Y-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[OTT]]></media:description>                                                            <media:text><![CDATA[OTT]]></media:text>
                                <media:title type="plain"><![CDATA[OTT]]></media:title>
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                                                            <title><![CDATA[ OTT, CTV Will Help Fuel TV Advertising in 2021, BIA Projects ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/ott-ctv-will-help-fuel-broadcast-advertising-in-2021-bia-projects</link>
                                                                            <description>
                            <![CDATA[ BIA describes OTT and CTV as “game changers” ]]>
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                                                                        <pubDate>Thu, 03 Dec 2020 12:55:42 +0000</pubDate>                                                                                                                                <updated>Thu, 03 Dec 2020 13:40:35 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/xK2Xknmb9SaYCYa92ZpiwY-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[money]]></media:description>                                                            <media:text><![CDATA[money]]></media:text>
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                                                            <title><![CDATA[ Local News Production Increases Following Mergers, Study Shows ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/local-news-production-increases-following-mergers-study-shows</link>
                                                                            <description>
                            <![CDATA[ Study takes a close look at Gray TV markets to gauge consolidation impact ]]>
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                                                                        <pubDate>Thu, 24 Sep 2020 17:19:26 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Mergers &amp; Acquisitions]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/m4hVJQHwqae57uxXqWtxFj-1280-80.jpg">
                                                            <media:credit><![CDATA[WBNS]]></media:credit>
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                                                            <title><![CDATA[ BIA Drops Local Ad Revenue Estimate to $140B ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/bia-drops-local-ad-revenue-estimate-to-dollar140b</link>
                                                                            <description>
                            <![CDATA[ Estimate in April was $144.3 billion ]]>
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                                                                        <pubDate>Wed, 12 Aug 2020 15:57:13 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/5Jej3aXLQxCvP47JeQbFid-1280-80.jpg">
                                                            <media:credit><![CDATA[BIA]]></media:credit>
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                                                            <title><![CDATA[ BIA Lowers Local TV Ad Revenue Projection to $18.5B ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/bia-lowers-local-tv-ad-revenue-projection-to-dollar185b</link>
                                                                            <description>
                            <![CDATA[ Despite pandemic, still an increase over 2019 ]]>
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                                                                        <pubDate>Thu, 21 May 2020 11:00:15 +0000</pubDate>                                                                                                                                <updated>Thu, 21 May 2020 12:29:51 +0000</updated>
                                                                                                                                            <category><![CDATA[Trends]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/c7927vmbLQ2FvMpjB4GEPK-1280-80.jpg">
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                                                            <title><![CDATA[ BIA’s Adjusted 2020 Local Ad Revenue Forecast Slips to $144.3B ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/bias-adjusted-2020-local-ad-revenue-forecast-slips-to-dollar1443b</link>
                                                                            <description>
                            <![CDATA[ Political advertising to be buffer for local cable and OTA stations ]]>
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                                                                        <pubDate>Mon, 27 Apr 2020 13:48:09 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/5Jej3aXLQxCvP47JeQbFid-1280-80.jpg">
                                                            <media:credit><![CDATA[BIA]]></media:credit>
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                                                            <title><![CDATA[ BIA: Election Year to Boost Ad Revenue Along With OTT, Social Media ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/bia-election-year-to-boost-ad-revenue-along-with-ott-social-media</link>
                                                                            <description>
                            <![CDATA[ BIA projects that local ad revenue in the U.S. for 2020 will surpass $161 billion. ]]>
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                                                                        <pubDate>Wed, 06 Nov 2019 19:01:50 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/iXvmV42TkxaaW7L2EsZiWb-1280-80.jpg">
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                                                            <title><![CDATA[ OTT Local Ad Revenue to Top $2B by 2024, Per BIA ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/ott-local-ad-revenue-to-top-2b-by-2024-per-bia</link>
                                                                            <description>
                            <![CDATA[ Estimates for 2019 OTT revenue comes in at $857 million. ]]>
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                                                                        <pubDate>Thu, 26 Sep 2019 15:16:20 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/oDspewgVWpFRPk3zk3N29Y-1280-80.jpg">
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                                                            <title><![CDATA[ Campaigns to Shell Out $6.5B on Local Ads in 2020; 47% for TV ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/campaigns-to-shell-out-6-5b-on-local-ads-in-2020-47-for-tv</link>
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                            <![CDATA[ BIA says TV stations in Los Angeles, Phoenix and Philadelphia to receive more than $135 million. ]]>
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                                                                        <pubDate>Mon, 05 Aug 2019 13:18:07 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/XGJMKUsz6pdXYk2kV9f9mD-1280-80.jpg">
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