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                    <title><![CDATA[ Latest from Tv Technology in Bia ]]></title>
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        <description><![CDATA[ All the latest bia content from the Tv Technology team ]]></description>
                                    <lastBuildDate>Thu, 09 Apr 2026 08:05:00 +0000</lastBuildDate>
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                                                            <title><![CDATA[ BIA Increases 2026 Local Ad Forecast to $184.5 Billion ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/bia-increases-2026-local-ad-forecast-to-usd184-5-billion</link>
                                                                            <description>
                            <![CDATA[ Digital media ad spend will climb to $104.1 billion while traditional media will see $80.4 billion in advertising ]]>
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                                                                        <pubDate>Thu, 09 Apr 2026 08:05:00 +0000</pubDate>                                                                                                                                <updated>Thu, 09 Apr 2026 14:00:06 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Platform]]></category>
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                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/qYJEQ4GEmoQfU8NYpn2zcP-1280-80.jpg">
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                                                            <title><![CDATA[ BIA Revises U.S. Local Ad Outlook Downward Amid ‘Increased Pressure’  ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/bia-revises-u-s-local-ad-outlook-downward-amid-increased-pressure</link>
                                                                            <description>
                            <![CDATA[ Revised outlook, with and without political advertising, is a 1.5% decrease from the firm’s March 2025 forecast ]]>
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                                                                        <pubDate>Wed, 13 Aug 2025 09:00:00 +0000</pubDate>                                                                                                                                <updated>Wed, 13 Aug 2025 17:18:13 +0000</updated>
                                                                                                                                            <category><![CDATA[Trends]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/c7927vmbLQ2FvMpjB4GEPK-1280-80.jpg">
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                                                            <title><![CDATA[ TV Tech Summit: Industry Leaders Tackle Building Audiences With FAST, Streaming, NextGen TV ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/tv-tech-summit-industry-leaders-tackle-building-audiences-with-fast-streaming-nextgen-tv</link>
                                                                            <description>
                            <![CDATA[ Gray’s Robert Folliard, Sinclair’s Mike Kralec and BIA’s Rick Ducey offer perspectives during the TV Tech Summit ]]>
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                                                                        <pubDate>Mon, 24 Mar 2025 15:38:39 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phill Kurz ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/ydBoTpihwZrxXxxxN3trgD-1280-80.png">
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                                                                                                                                                                        <media:description><![CDATA[Moderator Phil Kurz (top left), panelists Rick Ducey, managing director of BIA Advisory Services (bottom left); Robert Folliard, senior vice president of government relations and distribution at Gray Media (top right); and Mike Kralec, senior vice president/chief technology officer at Sinclair (bottom right).]]></media:description>                                                            <media:text><![CDATA[TV Tech Summit Panel]]></media:text>
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                                                            <title><![CDATA[ BIA: Digital to Push Local Ad Revenue Up 6.1% in 2025 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/bia-digital-to-push-local-ad-revenue-up-6-1-percent-in-2025</link>
                                                                            <description>
                            <![CDATA[ “Local advertising is showing resilience, despite the ongoing changes in the economic landscape" ]]>
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                                                                        <pubDate>Thu, 06 Mar 2025 13:39:25 +0000</pubDate>                                                                                                                                <updated>Thu, 06 Mar 2025 13:39:43 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/c7927vmbLQ2FvMpjB4GEPK-1280-80.jpg">
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                                                            <title><![CDATA[ BIA Sees Retrans Revenue Flattening ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/bia-sees-retrans-revenue-flattening</link>
                                                                            <description>
                            <![CDATA[ After hitting $15.1B in 2023, growth in retransmission fees for local stations will be sluggish between 2024 and 2028, the BIA reported ]]>
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                                                                        <pubDate>Wed, 31 Jul 2024 15:59:49 +0000</pubDate>                                                                                                                                <updated>Wed, 31 Jul 2024 16:00:02 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/qYJEQ4GEmoQfU8NYpn2zcP-1280-80.jpg">
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                                                            <title><![CDATA[ BIA Predicts 9.3% Bounce in Local Advertising to $172B in 2024 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/bia-predicts-93-bounce-in-local-advertising-to-dollar172b-in-2024</link>
                                                                            <description>
                            <![CDATA[ The updated forecast sees significant growth in TV OTA, TV digital, and CTV/OTT fueled by political and other local vertical advertising ]]>
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                                                                        <pubDate>Wed, 13 Mar 2024 08:00:16 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/qYJEQ4GEmoQfU8NYpn2zcP-1280-80.jpg">
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                                                            <title><![CDATA[ Nexstar Ends Live Streams of Local Newscasts ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nexstar-ends-live-streams-of-local-newscasts</link>
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                            <![CDATA[ The move by some Nexstar stations is designed to make their programming more valuable to pay TV operators ]]>
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                                                                        <pubDate>Tue, 17 Jan 2023 18:07:33 +0000</pubDate>                                                                                                                                <updated>Thu, 26 Jan 2023 19:08:58 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/SNwEzqB4wFhkpeio2aRxPZ-1280-80.png">
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                                                            <title><![CDATA[ Battle Among Networks, Affiliates and Streamers Heats Up ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/battle-among-networks-affiliates-and-streamers-heats-up</link>
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                            <![CDATA[ Broadcasters want more FCC oversight on vMVPDs ]]>
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                                                                        <pubDate>Wed, 04 Jan 2023 13:15:53 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Gary Arlen ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/nbVx449QhhPtDCratA4dxN-1280-80.jpg">
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                                                            <title><![CDATA[ Is Local OTT Ad Spending About to Surpass Traditional TV?   ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/is-ott-ad-spending-about-to-surpass-traditional-tv</link>
                                                                            <description>
                            <![CDATA[ BIA report shows how OTT is driving demand for local programmatic advertising ]]>
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                                                                        <pubDate>Thu, 29 Sep 2022 13:27:22 +0000</pubDate>                                                                                                                                <updated>Thu, 29 Sep 2022 14:34:57 +0000</updated>
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                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/X6HG25YntiM4x5iDvdF2CD-1280-80.png">
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                                                            <title><![CDATA[ BIA: OTT Now Fastest Growing Local Ad Platform ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/bia-ott-now-fastest-growing-local-ad-platform</link>
                                                                            <description>
                            <![CDATA[ Researcher expects OTT local ad revenues to exceed $2B in 2022 for the first time ]]>
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                                                                        <pubDate>Tue, 19 Jul 2022 13:42:40 +0000</pubDate>                                                                                                                                <updated>Tue, 19 Jul 2022 17:38:30 +0000</updated>
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                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/qYJEQ4GEmoQfU8NYpn2zcP-1280-80.jpg">
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                                                            <title><![CDATA[ Nexstar Tops BIA’s Station Group Rankings ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nexstar-tops-bias-station-group-rankings</link>
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                            <![CDATA[ BIA ranks the largest 30 TV station groups by revenue, with Standard General #2 and Gray at #3 ]]>
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                                                                        <pubDate>Thu, 07 Jul 2022 18:32:23 +0000</pubDate>                                                                                                                                <updated>Thu, 07 Jul 2022 19:05:42 +0000</updated>
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                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/SNwEzqB4wFhkpeio2aRxPZ-1280-80.png">
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                                                            <title><![CDATA[ BIA’s Expert Forecaster Mark Fratrik to Retire ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/bias-expert-forecaster-mark-fratrik-to-retire</link>
                                                                            <description>
                            <![CDATA[ Nicole Ovadia will succeed him as head of forecasting ]]>
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                                                                        <pubDate>Fri, 03 Jun 2022 14:12:08 +0000</pubDate>                                                                                                                                <updated>Mon, 06 Jun 2022 10:23:36 +0000</updated>
                                                                                                                                            <category><![CDATA[People]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Paul McLane ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/63Ly36zBGhwktqtC6k2kGR-1280-80.jpg">
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                                                            <title><![CDATA[ BIA Expands Forecasting and Consulting Services with New Hires ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/bia-expands-forecasting-and-consulting-services-with-new-hires</link>
                                                                            <description>
                            <![CDATA[ BIA names Nicole Ovadia its new vice president of forecasting and analysis; Leyla Chatti joins as senior media analyst and Mark Dugan as director of data insights and client relations ]]>
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                                                                        <pubDate>Wed, 04 May 2022 20:35:44 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[People]]></category>
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                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/FEgfmK3XjKnR7CeQ943kcT-1280-80.jpg">
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                                                            <title><![CDATA[ 2022 Local Ad Forecast: Mobile Advertising Will Surpass Direct Mail ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/2022-local-ad-forecast-mobile-advertising-will-surpass-direct-mail</link>
                                                                            <description>
                            <![CDATA[ For the first time ever, mobile will surpass direct mail as the U.S. local ad market grows to $161.5B in 2022, the BIA is forecasting ]]>
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                                                                        <pubDate>Wed, 13 Oct 2021 19:38:55 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/JpPT5h8ku3qi2JH59BFW8k-1280-80.png">
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                                                            <title><![CDATA[ Broadcasters Not Getting Fair Compensation from Google, Facebook, Study Finds ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/broadcasters-not-getting-fair-compensation-from-google-facebook-study-finds</link>
                                                                            <description>
                            <![CDATA[ BIA study finds that broadcasters are losing out on around $2 billion annually ]]>
                                                                                                            </description>
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                                                                        <pubDate>Mon, 10 May 2021 17:16:42 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Events]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/zxQBvUFNFhU6VM9ANE5zbc-1280-80.png">
                                                            <media:credit><![CDATA[Google]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Google]]></media:description>                                                            <media:text><![CDATA[Google]]></media:text>
                                <media:title type="plain"><![CDATA[Google]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ OTT Advertising to Double by 2025, BIA Says ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/ott-advertising-to-double-by-2025-bia-says</link>
                                                                            <description>
                            <![CDATA[ Panel discussion highlights the importance of OTT reach and potential challenges ]]>
                                                                                                            </description>
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                                                                        <pubDate>Fri, 02 Apr 2021 14:28:31 +0000</pubDate>                                                                                                                                <updated>Fri, 02 Apr 2021 14:57:48 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/oDspewgVWpFRPk3zk3N29Y-1280-80.jpg">
                                                            <media:credit><![CDATA[iStock]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[OTT]]></media:description>                                                            <media:text><![CDATA[OTT]]></media:text>
                                <media:title type="plain"><![CDATA[OTT]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ OTT, CTV Will Help Fuel TV Advertising in 2021, BIA Projects ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/ott-ctv-will-help-fuel-broadcast-advertising-in-2021-bia-projects</link>
                                                                            <description>
                            <![CDATA[ BIA describes OTT and CTV as “game changers” ]]>
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                                                                        <pubDate>Thu, 03 Dec 2020 12:55:42 +0000</pubDate>                                                                                                                                <updated>Thu, 03 Dec 2020 13:40:35 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/xK2Xknmb9SaYCYa92ZpiwY-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[money]]></media:description>                                                            <media:text><![CDATA[money]]></media:text>
                                <media:title type="plain"><![CDATA[money]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Local News Production Increases Following Mergers, Study Shows ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/local-news-production-increases-following-mergers-study-shows</link>
                                                                            <description>
                            <![CDATA[ Study takes a close look at Gray TV markets to gauge consolidation impact ]]>
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                                                                        <pubDate>Thu, 24 Sep 2020 17:19:26 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Mergers &amp; Acquisitions]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/m4hVJQHwqae57uxXqWtxFj-1280-80.jpg">
                                                            <media:credit><![CDATA[WBNS]]></media:credit>
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                                <item>
                                                            <title><![CDATA[ BIA Drops Local Ad Revenue Estimate to $140B ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/bia-drops-local-ad-revenue-estimate-to-dollar140b</link>
                                                                            <description>
                            <![CDATA[ Estimate in April was $144.3 billion ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 12 Aug 2020 15:57:13 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/5Jej3aXLQxCvP47JeQbFid-1280-80.jpg">
                                                            <media:credit><![CDATA[BIA]]></media:credit>
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                                                            <title><![CDATA[ BIA Lowers Local TV Ad Revenue Projection to $18.5B ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/bia-lowers-local-tv-ad-revenue-projection-to-dollar185b</link>
                                                                            <description>
                            <![CDATA[ Despite pandemic, still an increase over 2019 ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 21 May 2020 11:00:15 +0000</pubDate>                                                                                                                                <updated>Thu, 21 May 2020 12:29:51 +0000</updated>
                                                                                                                                            <category><![CDATA[Trends]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/c7927vmbLQ2FvMpjB4GEPK-1280-80.jpg">
                                                            <media:credit><![CDATA[ThinkStock]]></media:credit>
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                                                            <title><![CDATA[ BIA’s Adjusted 2020 Local Ad Revenue Forecast Slips to $144.3B ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/bias-adjusted-2020-local-ad-revenue-forecast-slips-to-dollar1443b</link>
                                                                            <description>
                            <![CDATA[ Political advertising to be buffer for local cable and OTA stations ]]>
                                                                                                            </description>
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                                                                        <pubDate>Mon, 27 Apr 2020 13:48:09 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/5Jej3aXLQxCvP47JeQbFid-1280-80.jpg">
                                                            <media:credit><![CDATA[BIA]]></media:credit>
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                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/5Jej3aXLQxCvP47JeQbFid-1280-80.jpg" />
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                                <item>
                                                            <title><![CDATA[ NextGen TV Could Fuel 50% Local TV Revenue Growth Over 10 Years, Says BIA ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/atsc3/nextgen-tv-could-fuel-50-local-tv-revenue-growth-over-10-years-says-bia</link>
                                                                            <description>
                            <![CDATA[ Even so, traditional advertising and retrans fees will remain significant revenue sources. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Fri, 17 Jan 2020 16:35:13 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Standards]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/aE9xxbJ6CL4nnAZmhP8wqS-1280-80.jpg">
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                                                                                                                                                                        <media:description><![CDATA[BIA&#039;s Mark Fratrik (L) and Rick Ducey presented their findings at yesterday&#039;s NextGen TV Summit sponsored by SMPTE.]]></media:description>                                                    </media:content>
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                                                            <title><![CDATA[ BIA: Election Year to Boost Ad Revenue Along With OTT, Social Media ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/bia-election-year-to-boost-ad-revenue-along-with-ott-social-media</link>
                                                                            <description>
                            <![CDATA[ BIA projects that local ad revenue in the U.S. for 2020 will surpass $161 billion. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 06 Nov 2019 19:01:50 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/iXvmV42TkxaaW7L2EsZiWb-1280-80.jpg">
                                                            <media:credit><![CDATA[null]]></media:credit>
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                                                            <title><![CDATA[ OTT Local Ad Revenue to Top $2B by 2024, Per BIA ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/ott-local-ad-revenue-to-top-2b-by-2024-per-bia</link>
                                                                            <description>
                            <![CDATA[ Estimates for 2019 OTT revenue comes in at $857 million. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 26 Sep 2019 15:16:20 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/oDspewgVWpFRPk3zk3N29Y-1280-80.jpg">
                                                            <media:credit><![CDATA[null]]></media:credit>
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                                                            <title><![CDATA[ Campaigns to Shell Out $6.5B on Local Ads in 2020; 47% for TV ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/campaigns-to-shell-out-6-5b-on-local-ads-in-2020-47-for-tv</link>
                                                                            <description>
                            <![CDATA[ BIA says TV stations in Los Angeles, Phoenix and Philadelphia to receive more than $135 million. ]]>
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                                                                        <pubDate>Mon, 05 Aug 2019 13:18:07 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/XGJMKUsz6pdXYk2kV9f9mD-1280-80.jpg">
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                                <item>
                                                            <title><![CDATA[ BIA Ups 2019 Local Ad Forecast to $148.8B ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/bia-ups-2019-local-ad-forecast-to-1488b</link>
                                                                            <description>
                            <![CDATA[ Updated numbers project higher than they did earlier in the year. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 09 Jul 2019 13:12:10 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/CqqLLaEro3iwXJ8cjobjV5-1280-80.png">
                                                            <media:credit><![CDATA[null]]></media:credit>
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                                                            <title><![CDATA[ Local Ad Spend to Remain Flat in 2019; Mobile, Social Ad Spend to Rise, Says Survey ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/local-ad-spend-to-remain-flat-in-2019-mobile-social-ad-spend-to-rise-says-survey</link>
                                                                            <description>
                            <![CDATA[ BIA’s new SAM survey shows entertainment advertisers are the lone group planning to spend more. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 28 Feb 2019 18:19:06 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/xK2Xknmb9SaYCYa92ZpiwY-1280-80.jpg">
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                                                            <title><![CDATA[ BIA/Kelsey: NY State Ad Spend Expected to Hit $13.7B in 2017 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/biakelsey-ny-state-ad-spend-expected-to-hit-137b-in-2017</link>
                                                                            <description>
                            <![CDATA[ "Mobile and online radio advertising are dramatically increasing in share and revenue generation.” ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 27 Jun 2017 13:37:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ posted by Deborah D. McAdams ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/6u8MVREUSuzsB3rE5WaLw5-1280-80.png">
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