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                            <title><![CDATA[ Latest from Tv Technology in Aws-rekognition ]]></title>
                <link>https://www.tvtechnology.com/tag/aws-rekognition</link>
        <description><![CDATA[ All the latest aws-rekognition content from the Tv Technology team ]]></description>
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                                                            <title><![CDATA[ AI Carves an Easier Path for Media Creators ]]></title>
                                                                                                <dc:content><![CDATA[ <p><strong>WASHINGTON</strong>—Like any other technology, artificial intelligence and machine learning for video production and distribution came about in an effort to build a better mousetrap. Any product that does more with less effort has an advantage over products that don’t make the leap to the latest technology—that’s why self-driving car technology is often in the news.</p><p>There is no self-driving product for the television industry… no editing device that will automatically assemble a program, no camera that will point and adjust itself perfectly without human intervention, and no transmitter or distribution chain that will perfectly adjust itself to changing conditions and signal anomalies.</p><p><strong>In Post</strong><br>Those things are coming, however. There is no way to say exactly when, but my bet is that we are closer today to amazing artificial intelligence technology in the television industry than we are to the DTV transition in 2009. (And that seems like just a couple years ago!)</p><p>Meanwhile, there are several companies pioneering artificial intelligence and machine learning products that target a range of television applications. One of those is Blackmagic Design, which has AI functions in its DaVinci Resolve editing software.</p><p>“DaVinci Resolve Studio’s Magic Mask uses the DaVinci Neural Engine to automatically create masks for an entire person, object or specific feature, such as face or arms,” said Shawn Carlson, product specialist for DaVinci Resolve at Blackmagic Design. “DaVinci Neural Engine functions in Magic Mask offers specific human feature recognition for difficult isolation needs, like hair with bangs and exposed skin on a bearded face.”</p><a target="_blank"><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:39.20%;"><img id="eDSMbjPBAjkb2W6jVfdFih" name="neuralengine-md.jpg" alt="Davinci Resolve 18" src="https://cdn.mos.cms.futurecdn.net/eDSMbjPBAjkb2W6jVfdFih-1920-80.jpg" mos="" align="middle" fullscreen="1" width="1000" height="392" attribution="" endorsement="" class="expandable"><a href='https://cdn.mos.cms.futurecdn.net/eDSMbjPBAjkb2W6jVfdFih-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Blackmagic Design)</span></figcaption></figure></a><p>Removing an object in a video shot can be difficult, especially if there is a lot of movement. DaVinci Resolve Studio users can remove unwanted objects using a combination of Power Windows, tracking and the object removal plug-in. The DaVinci Neural Engine analyzes the shot using machine learning and AI, and determines how to remove the object from the scene. Users can adjust various settings until the object disappears.</p><p>Carlson said that the DaVinci Neural Engine is for visual elements only at this time, and does not have any role with audio.</p><p><strong>Streaming Data<br></strong>The transport of streaming data is another function that benefits from AI and machine learning. With so much data moving so quickly there is no way that human observers can watch it all and compensate as necessary—it’s the perfect job for artificial intelligence.</p><figure class="van-image-figure pull-right inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1663px;"><p class="vanilla-image-block" style="padding-top:120.26%;"><img id="TVdRtb4e7SXD5vvwsMqXa8" name="AI-ML (Andrew Broadstone).jpeg" alt="Zixi" src="https://cdn.mos.cms.futurecdn.net/TVdRtb4e7SXD5vvwsMqXa8-1920-80.jpeg" mos="" align="right" fullscreen="" width="1663" height="2000" attribution="" endorsement="" class="pull-right"></p></div></div><figcaption itemprop="caption description" class="pull-right inline-layout"><span class="caption-text">Andrew Broadstone </span><span class="credit" itemprop="copyrightHolder">(Image credit: Zixi)</span></figcaption></figure><p>Zixi is one company that uses AI to monitor streaming data and provide alerts and adjustments in the event of signal degradation. “We use AI/ML in two areas: video transport and video content analysis,” said Andrew Broadstone, senior director of product management at Zixi. “Low-level protocol measurements, such as round-trip time, network congestion and retransmission rate, are used to determine link quality and to anticipate upcoming signal degradation.”</p><p>Much of what Zixi tests is the transport stream quality, but the company’s quality measurements also drill down into the video encoding to ensure image and sound quality are maintained.</p><p>“Certain kinds of content analysis are independent of codec,” Broadstone said. “We also use AI and ML to estimate the perceptual quality of live video [VMAF] without a reference, but for this the video must be H.264/AVC transport stream format. In general, our customers overwhelmingly use H.264 since it is the most compatible format across devices.”</p><p>Broadstone said that Zixi’s IDP product uses tens of measurements collected every few seconds across all participants in a video workflow to determine what the company calls its “health score.” This health score lets IDP predict signal path quality and degradation.</p><p>“Zixi Health Score is the output of multiple models trained using gradient boosting across the entire Zixi data set with many months of data,” he added. “Zixi Health Score therefore is not a simple set of rules. However, it is typical to see the Health Score drop significantly when there is a sudden change in packet round-trip time, or if raw packet loss steadily increases.”</p><p>The aim of Zixi IDP is to anticipate problems and alert operators to the root cause, Broadstone said.</p><p><strong>Cloud-Ready Monitoring<br></strong>Monitoring data streams is also at the forefront of Interra System’s ORION, a real-time software-based, cloud-ready content monitoring system that enables service providers to deliver clean video. </p><p>ORION provides real-time monitoring of IP/SDI/SDIoIP-based infrastructures that looks at all aspects of video streams such as QoS, QoE, closed captions, ad-insertion verification, reporting and troubleshooting. </p><figure class="van-image-figure pull-left inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1838px;"><p class="vanilla-image-block" style="padding-top:108.81%;"><img id="Qie8a3cXW3emRZj9RrRy2V" name="AI-ML (Ramandeep Sandhu).jpg" alt="Ramandeep Singh Sandhu" src="https://cdn.mos.cms.futurecdn.net/Qie8a3cXW3emRZj9RrRy2V-1920-80.jpg" mos="" align="left" fullscreen="" width="1838" height="2000" attribution="" endorsement="" class="pull-left"></p></div></div><figcaption itemprop="caption description" class="pull-left inline-layout"><span class="caption-text">Ramandeep Singh Sandhu </span><span class="credit" itemprop="copyrightHolder">(Image credit: Interra Systems)</span></figcaption></figure><p>According to Ramandeep Singh Sandhu, senior management staff member at Interra Systems, ORION performs monitoring functions on hundreds of services simultaneously from a single platform, providing an operator with a single point of visibility and access to information such as status, alerts, alarms, visible impairments, error reports and triggered captures.</p><p>What are the typical anomalies that trigger an alert in ORION? “A total signal loss condition will typically be preceded by continuity counter errors, substantial reduction in program bitrates, high network jitter and packet drops,” Sandhu said. “QoS/QoE scores computed by ORION will also show significant dips in such cases.”</p><p><strong>Identifying On-Screen Objects<br></strong>As you might imagine, web-streaming specialist Amazon Web Services uses AI/ML for a range of applications. One example gives customers flexibility and precision when identifying on-screen objects. For example, AWS’s Media2Cloud can use Amazon Rekognition AI to identify that the on-screen object is a dog or something else.</p><figure class="van-image-figure pull-right inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2400px;"><p class="vanilla-image-block" style="padding-top:87.42%;"><img id="YnxahGUDFLKafJY6UhCf7i" name="AI-ML (Evan Statton).jpg" alt="AWS" src="https://cdn.mos.cms.futurecdn.net/YnxahGUDFLKafJY6UhCf7i-1920-80.jpg" mos="" align="right" fullscreen="" width="2400" height="2098" attribution="" endorsement="" class="pull-right"></p></div></div><figcaption itemprop="caption description" class="pull-right inline-layout"><span class="caption-text">Evan Statton </span><span class="credit" itemprop="copyrightHolder">(Image credit: AWS)</span></figcaption></figure><p>According to Alex Burkleaux and Evan Statton of AWS, Rekognition is constantly adding new names, objects, and other features it can detect. For example, if a customer requires identification of specific kinds of dogs, Rekognition’s Custom Labels can be programmed to differentiate among images of different kinds of dogs, such as “labrador,” “terrier” or “boxer.”</p><p>Of course, recognizing faces is a frequent job for AWS Rekognition, and the faces of many celebrities are already in the database. Rekognition Face Search provides a mechanism for detecting people who are <em>not</em> part of the Celebrity Detection data set.</p><p>Where does all this AI power come from? Is it more processor power or better programming?</p><p>“They go hand in hand,” Burkleaux and Statton said. “Processing power and data are required to build and train machine-learning models. When you’re using AWS AI Services such as Amazon Rekognition and Amazon Transcribe, this is part handled by the managed service provided by AWS.”</p><p>AI/ML products may seem almost magical at times today, but they are only going to get more capable over time. Eventually, we may get to a Siri- or Alexa-like interface where you can simply describe what you want and have the service do the heavy lifting.</p><p>For example, you might say something like, “Analyze these six video clips and identify if any of the cars in them are Chevrolets” or “Monitor this data stream and report any conditions that either exceed standard parameters or consistently get close to a fault situation.” Of course, you might have an additional conversation to ensure the AI assistant understands what you are asking—that’s understandable.</p><p>It’s hard to say if that is five or 10 years in the future. It might be shown at next year’s NAB Show.</p><p>You can be sure that change is coming, and that there will be more AI/ML in the future.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.tvtechnology.com/news/ai-carves-an-easier-path-for-media-creators</link>
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                            <![CDATA[ Tackling the impossible is the goal of artificial intelligence and machine learning ]]>
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                                                                        <pubDate>Tue, 03 May 2022 12:45:44 +0000</pubDate>                                                                                                                                <updated>Tue, 03 May 2022 18:29:47 +0000</updated>
                                                                                                                                            <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ Bob Kovacs ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/eTJTDwN9QSHhXsigEyuX6P-320-70.jpg ]]></dc:source>
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                                <p><strong>WASHINGTON</strong>—Like any other technology, artificial intelligence and machine learning for video production and distribution came about in an effort to build a better mousetrap. Any product that does more with less effort has an advantage over products that don’t make the leap to the latest technology—that’s why self-driving car technology is often in the news.</p><p>There is no self-driving product for the television industry… no editing device that will automatically assemble a program, no camera that will point and adjust itself perfectly without human intervention, and no transmitter or distribution chain that will perfectly adjust itself to changing conditions and signal anomalies.</p><p><strong>In Post</strong><br>Those things are coming, however. There is no way to say exactly when, but my bet is that we are closer today to amazing artificial intelligence technology in the television industry than we are to the DTV transition in 2009. (And that seems like just a couple years ago!)</p><p>Meanwhile, there are several companies pioneering artificial intelligence and machine learning products that target a range of television applications. One of those is Blackmagic Design, which has AI functions in its DaVinci Resolve editing software.</p><p>“DaVinci Resolve Studio’s Magic Mask uses the DaVinci Neural Engine to automatically create masks for an entire person, object or specific feature, such as face or arms,” said Shawn Carlson, product specialist for DaVinci Resolve at Blackmagic Design. “DaVinci Neural Engine functions in Magic Mask offers specific human feature recognition for difficult isolation needs, like hair with bangs and exposed skin on a bearded face.”</p><a target="_blank"><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:39.20%;"><img id="eDSMbjPBAjkb2W6jVfdFih" name="neuralengine-md.jpg" alt="Davinci Resolve 18" src="https://cdn.mos.cms.futurecdn.net/eDSMbjPBAjkb2W6jVfdFih-1920-80.jpg" mos="" align="middle" fullscreen="1" width="1000" height="392" attribution="" endorsement="" class="expandable"><a href='https://cdn.mos.cms.futurecdn.net/eDSMbjPBAjkb2W6jVfdFih-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Blackmagic Design)</span></figcaption></figure></a><p>Removing an object in a video shot can be difficult, especially if there is a lot of movement. DaVinci Resolve Studio users can remove unwanted objects using a combination of Power Windows, tracking and the object removal plug-in. The DaVinci Neural Engine analyzes the shot using machine learning and AI, and determines how to remove the object from the scene. Users can adjust various settings until the object disappears.</p><p>Carlson said that the DaVinci Neural Engine is for visual elements only at this time, and does not have any role with audio.</p><p><strong>Streaming Data<br></strong>The transport of streaming data is another function that benefits from AI and machine learning. With so much data moving so quickly there is no way that human observers can watch it all and compensate as necessary—it’s the perfect job for artificial intelligence.</p><figure class="van-image-figure pull-right inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1663px;"><p class="vanilla-image-block" style="padding-top:120.26%;"><img id="TVdRtb4e7SXD5vvwsMqXa8" name="AI-ML (Andrew Broadstone).jpeg" alt="Zixi" src="https://cdn.mos.cms.futurecdn.net/TVdRtb4e7SXD5vvwsMqXa8-1920-80.jpeg" mos="" align="right" fullscreen="" width="1663" height="2000" attribution="" endorsement="" class="pull-right"></p></div></div><figcaption itemprop="caption description" class="pull-right inline-layout"><span class="caption-text">Andrew Broadstone </span><span class="credit" itemprop="copyrightHolder">(Image credit: Zixi)</span></figcaption></figure><p>Zixi is one company that uses AI to monitor streaming data and provide alerts and adjustments in the event of signal degradation. “We use AI/ML in two areas: video transport and video content analysis,” said Andrew Broadstone, senior director of product management at Zixi. “Low-level protocol measurements, such as round-trip time, network congestion and retransmission rate, are used to determine link quality and to anticipate upcoming signal degradation.”</p><p>Much of what Zixi tests is the transport stream quality, but the company’s quality measurements also drill down into the video encoding to ensure image and sound quality are maintained.</p><p>“Certain kinds of content analysis are independent of codec,” Broadstone said. “We also use AI and ML to estimate the perceptual quality of live video [VMAF] without a reference, but for this the video must be H.264/AVC transport stream format. In general, our customers overwhelmingly use H.264 since it is the most compatible format across devices.”</p><p>Broadstone said that Zixi’s IDP product uses tens of measurements collected every few seconds across all participants in a video workflow to determine what the company calls its “health score.” This health score lets IDP predict signal path quality and degradation.</p><p>“Zixi Health Score is the output of multiple models trained using gradient boosting across the entire Zixi data set with many months of data,” he added. “Zixi Health Score therefore is not a simple set of rules. However, it is typical to see the Health Score drop significantly when there is a sudden change in packet round-trip time, or if raw packet loss steadily increases.”</p><p>The aim of Zixi IDP is to anticipate problems and alert operators to the root cause, Broadstone said.</p><p><strong>Cloud-Ready Monitoring<br></strong>Monitoring data streams is also at the forefront of Interra System’s ORION, a real-time software-based, cloud-ready content monitoring system that enables service providers to deliver clean video. </p><p>ORION provides real-time monitoring of IP/SDI/SDIoIP-based infrastructures that looks at all aspects of video streams such as QoS, QoE, closed captions, ad-insertion verification, reporting and troubleshooting. </p><figure class="van-image-figure pull-left inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1838px;"><p class="vanilla-image-block" style="padding-top:108.81%;"><img id="Qie8a3cXW3emRZj9RrRy2V" name="AI-ML (Ramandeep Sandhu).jpg" alt="Ramandeep Singh Sandhu" src="https://cdn.mos.cms.futurecdn.net/Qie8a3cXW3emRZj9RrRy2V-1920-80.jpg" mos="" align="left" fullscreen="" width="1838" height="2000" attribution="" endorsement="" class="pull-left"></p></div></div><figcaption itemprop="caption description" class="pull-left inline-layout"><span class="caption-text">Ramandeep Singh Sandhu </span><span class="credit" itemprop="copyrightHolder">(Image credit: Interra Systems)</span></figcaption></figure><p>According to Ramandeep Singh Sandhu, senior management staff member at Interra Systems, ORION performs monitoring functions on hundreds of services simultaneously from a single platform, providing an operator with a single point of visibility and access to information such as status, alerts, alarms, visible impairments, error reports and triggered captures.</p><p>What are the typical anomalies that trigger an alert in ORION? “A total signal loss condition will typically be preceded by continuity counter errors, substantial reduction in program bitrates, high network jitter and packet drops,” Sandhu said. “QoS/QoE scores computed by ORION will also show significant dips in such cases.”</p><p><strong>Identifying On-Screen Objects<br></strong>As you might imagine, web-streaming specialist Amazon Web Services uses AI/ML for a range of applications. One example gives customers flexibility and precision when identifying on-screen objects. For example, AWS’s Media2Cloud can use Amazon Rekognition AI to identify that the on-screen object is a dog or something else.</p><figure class="van-image-figure pull-right inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2400px;"><p class="vanilla-image-block" style="padding-top:87.42%;"><img id="YnxahGUDFLKafJY6UhCf7i" name="AI-ML (Evan Statton).jpg" alt="AWS" src="https://cdn.mos.cms.futurecdn.net/YnxahGUDFLKafJY6UhCf7i-1920-80.jpg" mos="" align="right" fullscreen="" width="2400" height="2098" attribution="" endorsement="" class="pull-right"></p></div></div><figcaption itemprop="caption description" class="pull-right inline-layout"><span class="caption-text">Evan Statton </span><span class="credit" itemprop="copyrightHolder">(Image credit: AWS)</span></figcaption></figure><p>According to Alex Burkleaux and Evan Statton of AWS, Rekognition is constantly adding new names, objects, and other features it can detect. For example, if a customer requires identification of specific kinds of dogs, Rekognition’s Custom Labels can be programmed to differentiate among images of different kinds of dogs, such as “labrador,” “terrier” or “boxer.”</p><p>Of course, recognizing faces is a frequent job for AWS Rekognition, and the faces of many celebrities are already in the database. Rekognition Face Search provides a mechanism for detecting people who are <em>not</em> part of the Celebrity Detection data set.</p><p>Where does all this AI power come from? Is it more processor power or better programming?</p><p>“They go hand in hand,” Burkleaux and Statton said. “Processing power and data are required to build and train machine-learning models. When you’re using AWS AI Services such as Amazon Rekognition and Amazon Transcribe, this is part handled by the managed service provided by AWS.”</p><p>AI/ML products may seem almost magical at times today, but they are only going to get more capable over time. Eventually, we may get to a Siri- or Alexa-like interface where you can simply describe what you want and have the service do the heavy lifting.</p><p>For example, you might say something like, “Analyze these six video clips and identify if any of the cars in them are Chevrolets” or “Monitor this data stream and report any conditions that either exceed standard parameters or consistently get close to a fault situation.” Of course, you might have an additional conversation to ensure the AI assistant understands what you are asking—that’s understandable.</p><p>It’s hard to say if that is five or 10 years in the future. It might be shown at next year’s NAB Show.</p><p>You can be sure that change is coming, and that there will be more AI/ML in the future.</p>
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                                                            <title><![CDATA[ Sky News Partners with AWS to ID Royal Wedding Guests ]]></title>
                                                                                                <dc:content><![CDATA[ <p><strong>LONDON--</strong>As guests arrive at the Royal Wedding on May 19, Sky News will be using machine learning technology provided by Amazon Web Services and two partners to name guests and provide additional background.</p><figure class="van-image-figure pull-" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' ><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="ubqMueHRqEhsiRQxxa2pXJ" name="" alt="" src="https://cdn.mos.cms.futurecdn.net/ubqMueHRqEhsiRQxxa2pXJ-1920-80.jpg" mos="https://cdn.mos.cms.futurecdn.net/ubqMueHRqEhsiRQxxa2pXJ.jpg" align="" fullscreen="" width="" height="" attribution="" endorsement="" class="pull-"></p></div></div></figure><p>Fans will be able to access the ‘Royal Wedding: Who’s Who Live’ via the Sky News app or via <a href="https://news.sky.com/">skynews.com</a>. The technology enabling this enhanced user experience and deliver this service at scale, is being provided by Amazon Web Services (AWS) and two AWS technology partners, GrayMeta and UI Centric. </p><p>As guests make their way into St. George’s Chapel, Windsor, AWS will capture live video and send it to cloud-based AWS Elemental Media Services for multiscreen viewing optimization. An on-demand video asset, including catch-up functionality, will also be generated. In parallel, Sky is combining the GrayMeta data analysis platform with the Amazon Rekognition video and image analysis service for real-time identification of guests and tagging with related information.</p><p><strong>[Read: <a href="https://www.tvtechnology.com/news/aws-elemental-launches-media-services">AWS Elemental Launches Media Services</a>]</strong></p><p>Finally, Sky News is using the Amazon CloudFront content delivery network to unify the content for rapid distribution to viewers. UI Centric has designed and developed the front-end application and video player to enhance the experience and user interface accessed by Sky News viewers.</p><p>Keith Wymbs, chief marketing officer for AWS Elemental, the video division from Amazon providing the encoding and cloud services for the event, said that AWS has a long relationship with Sky, adding that the capability will give Sky some insight into the capabilities of machine learning.</p><p>“It’s really a way to explore what we can do in a more nimble environment where we don’t have to provide a traditional workflow where you’re bolting servers into a rack and dealing with all the related hardware,” he said. “This gives Sky an understanding for exactly how much demand is going to be there so they can do a lot more experimentation and be first to market with things that are exciting for the end user.”</p><p>Video content from the application will also be made available on demand after the event. </p> ]]></dc:content>
                                                                                                                                            <link>https://www.tvtechnology.com/news/sky-news-partners-with-aws-to-id-royal-wedding-guests</link>
                                                                            <description>
                            <![CDATA[ As guests arrive at the Royal Wedding on May 19, Sky News will be using machine learning technology provided by Amazon Web Services and two partners to name guests and provide additional background. ]]>
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                                                                        <pubDate>Thu, 03 May 2018 15:36:33 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Partnerships]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                    <dc:source><![CDATA[ http://cdn.mos.cms.futurecdn.net/Ym75XZxKuaGiZGj7nMGeGM-320-70.jpg ]]></dc:source>
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                                <p><strong>LONDON--</strong>As guests arrive at the Royal Wedding on May 19, Sky News will be using machine learning technology provided by Amazon Web Services and two partners to name guests and provide additional background.</p><figure class="van-image-figure pull-" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' ><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="ubqMueHRqEhsiRQxxa2pXJ" name="" alt="" src="https://cdn.mos.cms.futurecdn.net/ubqMueHRqEhsiRQxxa2pXJ-1920-80.jpg" mos="https://cdn.mos.cms.futurecdn.net/ubqMueHRqEhsiRQxxa2pXJ.jpg" align="" fullscreen="" width="" height="" attribution="" endorsement="" class="pull-"></p></div></div></figure><p>Fans will be able to access the ‘Royal Wedding: Who’s Who Live’ via the Sky News app or via <a href="https://news.sky.com/">skynews.com</a>. The technology enabling this enhanced user experience and deliver this service at scale, is being provided by Amazon Web Services (AWS) and two AWS technology partners, GrayMeta and UI Centric. </p><p>As guests make their way into St. George’s Chapel, Windsor, AWS will capture live video and send it to cloud-based AWS Elemental Media Services for multiscreen viewing optimization. An on-demand video asset, including catch-up functionality, will also be generated. In parallel, Sky is combining the GrayMeta data analysis platform with the Amazon Rekognition video and image analysis service for real-time identification of guests and tagging with related information.</p><p><strong>[Read: <a href="https://www.tvtechnology.com/news/aws-elemental-launches-media-services">AWS Elemental Launches Media Services</a>]</strong></p><p>Finally, Sky News is using the Amazon CloudFront content delivery network to unify the content for rapid distribution to viewers. UI Centric has designed and developed the front-end application and video player to enhance the experience and user interface accessed by Sky News viewers.</p><p>Keith Wymbs, chief marketing officer for AWS Elemental, the video division from Amazon providing the encoding and cloud services for the event, said that AWS has a long relationship with Sky, adding that the capability will give Sky some insight into the capabilities of machine learning.</p><p>“It’s really a way to explore what we can do in a more nimble environment where we don’t have to provide a traditional workflow where you’re bolting servers into a rack and dealing with all the related hardware,” he said. “This gives Sky an understanding for exactly how much demand is going to be there so they can do a lot more experimentation and be first to market with things that are exciting for the end user.”</p><p>Video content from the application will also be made available on demand after the event. </p>
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