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                    <title><![CDATA[ Latest from Tv Technology in Avod ]]></title>
                <link>https://www.tvtechnology.com/tag/avod</link>
        <description><![CDATA[ All the latest avod content from the Tv Technology team ]]></description>
                                    <lastBuildDate>Thu, 04 Sep 2025 17:27:50 +0000</lastBuildDate>
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                                <item>
                                                            <title><![CDATA[ Choosing the Right Blend of VOD Business Models ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinion/choosing-the-right-blend-of-vod-business-models</link>
                                                                            <description>
                            <![CDATA[ The best way of monetizing a consumer base is to create multiple tiers that serve to maximize revenue from different user segments ]]>
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                                                                        <pubDate>Thu, 04 Sep 2025 17:27:50 +0000</pubDate>                                                                                                                                <updated>Thu, 04 Sep 2025 17:28:13 +0000</updated>
                                                                                                                                            <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Mrugesh Desai ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/KbKxpkTxGaDTqVRfPBe73H-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[TV remote]]></media:description>                                                            <media:text><![CDATA[TV remote]]></media:text>
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                                                            <title><![CDATA[ Canela Media Selects Brightcove to Power Streaming Service ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/canela-media-selects-brightcove-to-power-streaming-service</link>
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                            <![CDATA[ The Hispanic streamer is using Brightcove’s intelligent video engagement platform and streaming solutions to expand its reach and ad revenue ]]>
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                                                                        <pubDate>Mon, 10 Mar 2025 22:22:35 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/BBTR4k3Hr7bszmS4UpHmjU-1280-80.jpg">
                                                            <media:credit><![CDATA[Brightcove]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Brightcove and Canela logos]]></media:description>                                                            <media:text><![CDATA[Brightcove and Canela logos]]></media:text>
                                <media:title type="plain"><![CDATA[Brightcove and Canela logos]]></media:title>
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                                                            <title><![CDATA[ Parks: Nearly Half of all U.S. Internet Households are Now ‘Cord-Cutters’ ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/parks-nearly-half-of-all-u-s-internet-households-are-now-cord-cutters</link>
                                                                            <description>
                            <![CDATA[ 56 million (46%) say they’ve ‘cut the cord’ while 12% identify as ‘cord nevers’ ]]>
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                                                                        <pubDate>Tue, 04 Feb 2025 14:06:13 +0000</pubDate>                                                                                                                                <updated>Tue, 04 Feb 2025 15:11:15 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/kb7UV4662UsK6XvsNvAYWk-1280-80.jpg">
                                                            <media:credit><![CDATA[iStock]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[cord-cutting]]></media:description>                                                            <media:text><![CDATA[cord-cutting]]></media:text>
                                <media:title type="plain"><![CDATA[cord-cutting]]></media:title>
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                                                            <title><![CDATA[ FAST, AVOD Driving New Ad Tech Options ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/features/fast-avod-driving-new-ad-tech-options</link>
                                                                            <description>
                            <![CDATA[ The challenge of matching viewers with the right ads ]]>
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                                                                        <pubDate>Mon, 04 Nov 2024 13:00:00 +0000</pubDate>                                                                                                                                <updated>Mon, 04 Nov 2024 18:53:16 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ David Cohen ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/vDPrgpFBj4CcDxNeLKnuZK-1280-80.jpg">
                                                            <media:credit><![CDATA[Harmonic]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Harmonic’s VOS360 Ad SaaS revolutionizes live sports streaming with in-stream advertising through server-side insertion of formats like double-box and dynamic L-bars, enabling the strategic positioning of ads during high- and low-action moments during a live sports stream.]]></media:description>                                                            <media:text><![CDATA[Harmonic’s VOS360 Ad SaaS revolutionizes live sports streaming with in-stream advertising through server-side insertion of formats like double-box and dynamic L-bars, enabling the strategic positioning of ads during high- and low-action moments during a live sports stream.]]></media:text>
                                <media:title type="plain"><![CDATA[Harmonic’s VOS360 Ad SaaS revolutionizes live sports streaming with in-stream advertising through server-side insertion of formats like double-box and dynamic L-bars, enabling the strategic positioning of ads during high- and low-action moments during a live sports stream.]]></media:title>
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                                                            <title><![CDATA[ Samsung TV Plus Hits 88 Million Monthly Active Users ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/samsung-tv-plus-hits-88-million-monthly-active-users</link>
                                                                            <description>
                            <![CDATA[ The FAST streaming platform also saw global viewing increase by more than 50% YoY ]]>
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                                                                        <pubDate>Mon, 28 Oct 2024 19:35:15 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/g77kd7fng37JFK5FpCwpK5-1280-80.png">
                                                            <media:credit><![CDATA[Samsung TV Plus]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Samsung TV showing the movie Gladiator]]></media:description>                                                            <media:text><![CDATA[Samsung TV showing the movie Gladiator]]></media:text>
                                <media:title type="plain"><![CDATA[Samsung TV showing the movie Gladiator]]></media:title>
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                                                            <title><![CDATA[ Parks: Most Consumers Now Opt for Ad-Supported Streaming Tiers ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/parks-most-consumers-now-opt-for-ad-supported-streaming-tiers</link>
                                                                            <description>
                            <![CDATA[ Hefty price hikes for ad-free tiers, lower costs for AVOD offerings and promotions for bundled service are driving the trend according to Parks Associates ]]>
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                                                                        <pubDate>Tue, 22 Oct 2024 17:35:51 +0000</pubDate>                                                                                                                                <updated>Tue, 22 Oct 2024 17:37:32 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/4GWfnGBNQ6WjDW4yMCDasQ-1280-80.jpg">
                                                            <media:credit><![CDATA[StockSnap via Pixabay]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Hand holding streaming remote]]></media:description>                                                            <media:text><![CDATA[Hand holding streaming remote]]></media:text>
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                                                            <title><![CDATA[ Tubi Streams into the U.K. ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/tubi-streams-into-the-uk</link>
                                                                            <description>
                            <![CDATA[ The US and Canada’s most watched free streaming service offers more than 20K movies and TV episodes at launch ]]>
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                                                                        <pubDate>Tue, 02 Jul 2024 17:01:04 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/GdBcqiWMLQ3rdzyrHoyk9f-1280-80.jpg">
                                                            <media:credit><![CDATA[Tubi]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Tubi]]></media:description>                                                            <media:text><![CDATA[Tubi]]></media:text>
                                <media:title type="plain"><![CDATA[Tubi]]></media:title>
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                                                            <title><![CDATA[ Modern Luxury Media Launches Luxury Lifestyle AVOD Platform ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/modern-luxury-media-launches-luxury-lifestyle-avod-platform</link>
                                                                            <description>
                            <![CDATA[ The ad-supported M/LUX platform is accessible to more than 150 million households ]]>
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                                                                        <pubDate>Thu, 16 Nov 2023 14:01:11 +0000</pubDate>                                                                                                                                <updated>Thu, 16 Nov 2023 16:49:14 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/AfVJ7Vbh8CLuJLQyupYdKH-1280-80.png">
                                                            <media:credit><![CDATA[Modern Luxury Media]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[M/Lux logo]]></media:description>                                                            <media:text><![CDATA[M/Lux logo]]></media:text>
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                                                            <title><![CDATA[ 68% of Millennials Likely to Switch to Cheaper Ad-Supported Streaming Tier ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/68-of-millennials-likely-to-switch-to-cheaper-ad-supported-streaming-tier</link>
                                                                            <description>
                            <![CDATA[ New Samba TV study finds that millennials are more open to using ad-supported streaming services than any other generation ]]>
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                                                                        <pubDate>Thu, 26 Oct 2023 17:46:28 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/EiwvB9MVJSk5UZjFu9Pju5-1280-80.jpg">
                                                            <media:credit><![CDATA[Pixabay]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Pixabay]]></media:description>                                                            <media:text><![CDATA[Pixabay]]></media:text>
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                                                            <title><![CDATA[ ViX Taps Akta for a Turnkey Streaming Solution ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/vix-taps-akta-for-a-turnkey-streaming-solution</link>
                                                                            <description>
                            <![CDATA[ TelevisaUnivision’s ViX streaming service is using Akta’s Cloud Video Platform ]]>
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                                                                        <pubDate>Thu, 12 Oct 2023 18:54:08 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/kkzpWEGESUBrXPYSnMoKzC-1280-80.jpg">
                                                            <media:credit><![CDATA[TelevisaUnivision]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[TelevisaUnivision]]></media:description>                                                            <media:text><![CDATA[TelevisaUnivision]]></media:text>
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                                                            <title><![CDATA[ TelevisaUnivision Launches 10 New ViX Channels on Samsung TV Plus ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/televisaunivision-launches-10-new-vix-channels-on-samsung-tv-plus</link>
                                                                            <description>
                            <![CDATA[ Samsung’s free streaming TV and AVOD platform is the first to launch the new FAST channels ]]>
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                                                                        <pubDate>Tue, 10 Oct 2023 18:40:37 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/3krRSkJ4CvucKzLEEyfytY-1280-80.jpg">
                                                            <media:credit><![CDATA[TelevisaUnivision]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Samsung TV Plus ViX channels]]></media:description>                                                            <media:text><![CDATA[Samsung TV Plus ViX channels]]></media:text>
                                <media:title type="plain"><![CDATA[Samsung TV Plus ViX channels]]></media:title>
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                                                            <title><![CDATA[ Global AVOD Revenues To Reach $69 Billion By 2029 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/global-avod-revenues-to-reach-dollar69-billion-by-2029</link>
                                                                            <description>
                            <![CDATA[ A new report from Digital TV Research, however, sees the rate of growth slowing ]]>
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                                                                        <pubDate>Wed, 20 Sep 2023 23:00:56 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/CC4we8pRYdxgZUHGxqZMV6-1280-80.jpg">
                                                            <media:credit><![CDATA[Horowitz Research]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[image of remote and a wall of video]]></media:description>                                                            <media:text><![CDATA[image of remote and a wall of video]]></media:text>
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                                                            <title><![CDATA[ In The Black Network Taps Brightcove for AVOD Streaming ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/in-the-black-network-taps-brightcove-for-avod-streaming</link>
                                                                            <description>
                            <![CDATA[ The new streaming service ITBN will use Brightcove’s streaming technology to deliver content across all digital platforms ]]>
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                                                                        <pubDate>Fri, 08 Sep 2023 16:28:58 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/xnhBGrzwAHmbTmyfWx6RsM-1280-80.png">
                                                            <media:credit><![CDATA[Brightcove]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Brightcove]]></media:description>                                                            <media:text><![CDATA[Brightcove]]></media:text>
                                <media:title type="plain"><![CDATA[Brightcove]]></media:title>
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                                                            <title><![CDATA[ Binge Nation: 72% of U.S. Adults Identify as Binge Viewers ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/binge-nation-nearly-three-quarters-of-us-adults-identify-as-binge-viewers</link>
                                                                            <description>
                            <![CDATA[ 96 million U.S. households watched OTT content, with over three quarters (77%) of U.S. adults streaming according to Samba TV ]]>
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                                                                        <pubDate>Wed, 09 Aug 2023 15:13:46 +0000</pubDate>                                                                                                                                <updated>Wed, 09 Aug 2023 15:13:50 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/EiwvB9MVJSk5UZjFu9Pju5-1280-80.jpg">
                                                            <media:credit><![CDATA[Pixabay]]></media:credit>
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                                                            <title><![CDATA[ AI and the AVOD Viewing Experience ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinion/ai-and-the-avod-viewing-experience</link>
                                                                            <description>
                            <![CDATA[ As AVOD models gain traction, the combination of automation and human intuition will ultimately help deliver the right balance for both viewers and advertisers ]]>
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                                                                        <pubDate>Tue, 27 Jun 2023 17:28:24 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Johan Bergström ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/otkd5XTy3SWeESF7yyeFXj-1280-80.jpeg">
                                                            <media:credit><![CDATA[Adobe]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[AVOD]]></media:description>                                                            <media:text><![CDATA[AVOD]]></media:text>
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                                                            <title><![CDATA[ Magna Cuts 2023 National and Local TV Ad Spend Estimates  ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/magna-cuts-2023-national-and-local-tv-ad-spend-estimates</link>
                                                                            <description>
                            <![CDATA[ National TV will be down by 7.7%, local TV will drop by 22.4% and AVOD/CTV ad spend will increase by 7.2% in 2023 ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 20 Jun 2023 16:32:14 +0000</pubDate>                                                                                                                                <updated>Tue, 20 Jun 2023 16:32:36 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/qYJEQ4GEmoQfU8NYpn2zcP-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Money]]></media:description>                                                            <media:text><![CDATA[Money]]></media:text>
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                                                            <title><![CDATA[ Chicken Soup for the Soul Hits 60M Monthly AVOD Users ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/chicken-soup-for-the-soul-hits-60m-monthly-avod-users</link>
                                                                            <description>
                            <![CDATA[ The company also reports an increase in TVOD revenue and Kiosk rentals for Redbox ]]>
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                                                                        <pubDate>Fri, 07 Apr 2023 17:40:48 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/PumThk47k69CbBK9Uo7jGN-1280-80.jpg">
                                                            <media:credit><![CDATA[Chicken Soup for Soul Entertainment]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Chicken Soup for Soul Entertainment]]></media:description>                                                            <media:text><![CDATA[Chicken Soup for Soul Entertainment]]></media:text>
                                <media:title type="plain"><![CDATA[Chicken Soup for Soul Entertainment]]></media:title>
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                                                            <title><![CDATA[ Tubi Passed 5B Streaming Hours in 2022, Up 44% ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/tubi-passed-5b-streaming-hours-in-2022-up-44</link>
                                                                            <description>
                            <![CDATA[ Large numbers (57%) plan to cut pay TV and subscription video services with the average person is looking to cut 3 of their 5 existing video services, the Tubi survey found ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 14 Feb 2023 17:38:25 +0000</pubDate>                                                                                                                                <updated>Tue, 14 Feb 2023 17:38:53 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/3DHVUBNWxdBBMy8FUrFjgX-1280-80.png">
                                                            <media:credit><![CDATA[Tubi]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Tubi audience data]]></media:description>                                                            <media:text><![CDATA[Tubi audience data]]></media:text>
                                <media:title type="plain"><![CDATA[Tubi audience data]]></media:title>
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                                                            <title><![CDATA[ Is AVOD the New SVOD? ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinion/is-avod-the-new-svod</link>
                                                                            <description>
                            <![CDATA[ It looks like hybrid ad-supported/subscription services may well be the most sustainable model for the long term ]]>
                                                                                                            </description>
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                                                                        <pubDate>Fri, 03 Feb 2023 17:42:29 +0000</pubDate>                                                                                                                                <updated>Fri, 03 Feb 2023 17:42:33 +0000</updated>
                                                                                                                                            <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Mrugesh Desai ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/KCHQHbYwn49De4T9GyGbYD-1280-80.png">
                                                            <media:credit><![CDATA[Netflix]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Netflix]]></media:description>                                                            <media:text><![CDATA[Netflix]]></media:text>
                                <media:title type="plain"><![CDATA[Netflix]]></media:title>
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                                                            <title><![CDATA[ New Report Examines Impact of FAST, AVoD on SVoD Market ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/new-report-examines-impact-of-fast-avod-on-svod-market</link>
                                                                            <description>
                            <![CDATA[ Rethink TV thinks Netflix, et al, should launch free ad-supported tiers on which to move password 'freeloaders' ]]>
                                                                                                            </description>
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                                                                        <pubDate>Mon, 30 Jan 2023 15:34:39 +0000</pubDate>                                                                                                                                <updated>Mon, 30 Jan 2023 15:34:43 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/YkDryvrJ8GyjmhcfTCi2EV-1280-80.jpg">
                                                            <media:credit><![CDATA[Future]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[SVOD]]></media:description>                                                            <media:text><![CDATA[SVOD]]></media:text>
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                                                            <title><![CDATA[ Study: Netflix Basic With Ads Accounted for Just 9% of New Signups ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/study-netflix-basic-with-ads-accounted-for-just-9-of-new-signups</link>
                                                                            <description>
                            <![CDATA[ New research from Antenna also found that only 0.1% of Netflix’s U.S. subs switched to the ad-supported tier in November ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 21 Dec 2022 18:47:15 +0000</pubDate>                                                                                                                                <updated>Wed, 21 Dec 2022 18:49:11 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/KCHQHbYwn49De4T9GyGbYD-1280-80.png">
                                                            <media:credit><![CDATA[Netflix]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Netflix]]></media:description>                                                            <media:text><![CDATA[Netflix]]></media:text>
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                                                            <title><![CDATA[ Year in Review: Streamers Embrace Once-Despised Ad Business ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/features/year-in-review-streamers-embrace-once-despised-ad-business</link>
                                                                            <description>
                            <![CDATA[ U.S. FAST channel revenue set to hit $4B in the U.S. in 2022 ]]>
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                                                                        <pubDate>Fri, 09 Dec 2022 16:01:37 +0000</pubDate>                                                                                                                                <updated>Fri, 23 Dec 2022 22:27:10 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/xK2Xknmb9SaYCYa92ZpiwY-1280-80.jpg">
                                                            <media:credit><![CDATA[iStock]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[money]]></media:description>                                                            <media:text><![CDATA[money]]></media:text>
                                <media:title type="plain"><![CDATA[money]]></media:title>
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                                                            <title><![CDATA[ AVOD-SVOD Hybrids to Drive Streaming Growth Over the Next Five Years ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/avod-svod-hybrids-to-drive-streaming-growth-over-the-next-five-years</link>
                                                                            <description>
                            <![CDATA[ Subscription-based streaming services that supplement with ad-supported versions will dominate the market by 2028 ]]>
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                                                                        <pubDate>Mon, 05 Dec 2022 15:33:03 +0000</pubDate>                                                                                                                                <updated>Mon, 05 Dec 2022 15:33:07 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/DyQk4tq5YuPhuYWpuasRXR-1280-80.jpg">
                                                            <media:credit><![CDATA[Pixabay]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Pixabay]]></media:description>                                                            <media:text><![CDATA[Pixabay]]></media:text>
                                <media:title type="plain"><![CDATA[Pixabay]]></media:title>
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                                                            <title><![CDATA[ Vidgo Gets a New Look and Redesign ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/vidgo-gets-a-new-look-and-redesign</link>
                                                                            <description>
                            <![CDATA[ The Vidgo sports and entertainment streaming service has updated its user interface and added a new logo and content ]]>
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                                                                        <pubDate>Tue, 29 Nov 2022 16:43:06 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/9erDjk2diXdNYo2VvxSv3Q-1280-80.png">
                                                            <media:credit><![CDATA[Vidgo]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Vidgo]]></media:description>                                                            <media:text><![CDATA[Vidgo]]></media:text>
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                                                            <title><![CDATA[ TiVo: Consumers Use Nearly 10 Streaming Video Services ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/tivo-consumers-use-nearly-10-streaming-video-services</link>
                                                                            <description>
                            <![CDATA[ Ad-Based Video on Demand (AVOD) services now account for 32% of the 9.86 streaming services being used, TiVo reported ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 27 Oct 2022 19:33:02 +0000</pubDate>                                                                                                                                <updated>Thu, 27 Oct 2022 19:34:09 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ihedZiJidUZFqQaCznrrg7-1280-80.jpg">
                                                            <media:credit><![CDATA[Pixabay]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Pixabay]]></media:description>                                                            <media:text><![CDATA[Pixabay]]></media:text>
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                                                            <title><![CDATA[ Xumo Launches New Halloween and Horror Themed Channels ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/xumo-launches-new-halloween-and-horror-themed-channels</link>
                                                                            <description>
                            <![CDATA[ Two seasonal channels Halloween Horrors and Monsters & Nightmares have been added to the AVOD lineup ]]>
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                                                                        <pubDate>Mon, 24 Oct 2022 15:41:35 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/yQyqmhYmRmy8FXwZvX78Hh-1280-80.jpg">
                                                            <media:credit><![CDATA[Xumo]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Xumo]]></media:description>                                                            <media:text><![CDATA[Xumo]]></media:text>
                                <media:title type="plain"><![CDATA[Xumo]]></media:title>
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                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/yQyqmhYmRmy8FXwZvX78Hh-1280-80.jpg" />
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                                                            <title><![CDATA[ The U.S. Internet TV Market is Growing; Here’s How to Capitalize on it ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinion/the-us-internet-tv-market-is-growing-heres-how-to-capitalize-on-it</link>
                                                                            <description>
                            <![CDATA[ How FAST and AVOD are driving growth ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 21 Sep 2022 15:34:17 +0000</pubDate>                                                                                                                                <updated>Fri, 30 Sep 2022 15:08:59 +0000</updated>
                                                                                                                                            <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Greg Morrow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/MDbLuhZeaZDkPar2QayG2Z-1280-80.jpeg">
                                                            <media:credit><![CDATA[Adobe Stock]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[FAST]]></media:description>                                                            <media:text><![CDATA[FAST]]></media:text>
                                <media:title type="plain"><![CDATA[FAST]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/MDbLuhZeaZDkPar2QayG2Z-1280-80.jpeg" />
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                                                            <title><![CDATA[ How AVOD Providers can Keep Growing Amid Increased Competition and Economic Uncertainty ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinion/how-avod-providers-can-keep-growing-amid-increased-competition-and-economic-uncertainty</link>
                                                                            <description>
                            <![CDATA[ Providers that invest in smart data tools will start to see which metrics are most important to the bottom line ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 14 Sep 2022 16:12:51 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Marc Liebmann ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/YkDryvrJ8GyjmhcfTCi2EV-1280-80.jpg">
                                                            <media:credit><![CDATA[Future]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[SVOD]]></media:description>                                                            <media:text><![CDATA[SVOD]]></media:text>
                                <media:title type="plain"><![CDATA[SVOD]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Study: Families Shift Away from Linear TV for Kids & Family Content ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/study-families-shift-away-from-linear-tv-for-kids-and-family-content</link>
                                                                            <description>
                            <![CDATA[ New research from Future Today also finds 60% of kids who see ads talk to parents about them ]]>
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                                                                        <pubDate>Wed, 31 Aug 2022 17:25:22 +0000</pubDate>                                                                                                                                <updated>Wed, 31 Aug 2022 21:06:20 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/uQUh95o7mT6kRNhunxVvtK-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[family watching TV]]></media:description>                                                            <media:text><![CDATA[family watching TV]]></media:text>
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                                                            <title><![CDATA[ Chicken Soup Closes Redbox Deal ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/chicken-soup-closes-redbox-deal</link>
                                                                            <description>
                            <![CDATA[ The company expects revenue to more than triple through this acquisition to approximately $500 million annually ]]>
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                                                                        <pubDate>Thu, 11 Aug 2022 23:39:21 +0000</pubDate>                                                                                                                                <updated>Thu, 11 Aug 2022 23:40:49 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/PumThk47k69CbBK9Uo7jGN-1280-80.jpg">
                                                            <media:credit><![CDATA[Chicken Soup for Soul Entertainment]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Chicken Soup for Soul Entertainment]]></media:description>                                                            <media:text><![CDATA[Chicken Soup for Soul Entertainment]]></media:text>
                                <media:title type="plain"><![CDATA[Chicken Soup for Soul Entertainment]]></media:title>
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                                                            <title><![CDATA[ Cinedigm to Launch New Cineverse AVOD Service ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/cinedigm-to-launch-new-cineverse-avod-service</link>
                                                                            <description>
                            <![CDATA[ Cinedigm is also making major updates to its Matchpoint Platform Suite that will be used to launch Cineverse ]]>
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                                                                        <pubDate>Thu, 07 Jul 2022 17:42:34 +0000</pubDate>                                                                                                                                <updated>Thu, 07 Jul 2022 19:11:40 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/CjYTkfUyVEEoaEC2xeSRCV-1280-80.png">
                                                            <media:credit><![CDATA[Cinedigm]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Cinedigm]]></media:description>                                                            <media:text><![CDATA[Cinedigm]]></media:text>
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                                                            <title><![CDATA[ Global OTT Revenue to Grow by $21B in 2022 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/global-ott-revenue-to-grow-by-dollar21b-in-2022</link>
                                                                            <description>
                            <![CDATA[ Global OTT revenue expected to hit $224 billion in 2027 according to Digital TV Research ]]>
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                                                                        <pubDate>Mon, 23 May 2022 15:59:25 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/nbVx449QhhPtDCratA4dxN-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Pixabay]]></media:description>                                                            <media:text><![CDATA[Pixabay]]></media:text>
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                                                            <title><![CDATA[ Chicken Soup to Acquire Redbox ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/chicken-soup-to-acquire-redbox</link>
                                                                            <description>
                            <![CDATA[ The deal by Crackle’s parent company Chicken Soup for the Soul Entertainment would create a major player in the AVOD streaming sector ]]>
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                                                                        <pubDate>Thu, 12 May 2022 15:51:09 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/KBMkio7XksmxPKzdmbgy9X-1280-80.png">
                                                            <media:credit><![CDATA[Redbox]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Redbox]]></media:description>                                                            <media:text><![CDATA[Redbox]]></media:text>
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                                                            <title><![CDATA[ Report: AVOD Revenues Expected to More Than Double by 2027 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/report-avod-revenues-expected-to-more-than-double-by-2027</link>
                                                                            <description>
                            <![CDATA[ U.S. expected to grow the fastest, followed by China ]]>
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                                                                        <pubDate>Mon, 09 May 2022 13:08:18 +0000</pubDate>                                                                                                                                <updated>Mon, 09 May 2022 13:19:20 +0000</updated>
                                                                                                                                            <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/8Hymt8HXER32uUDvDYRTRj-1280-80.jpg">
                                                            <media:credit><![CDATA[Kantar]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Kantar]]></media:description>                                                            <media:text><![CDATA[Kantar]]></media:text>
                                <media:title type="plain"><![CDATA[Kantar]]></media:title>
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                                                            <title><![CDATA[ Amid Sub Losses, Netflix Is Considering Lower Cost Ad-Supported Plans ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/amid-subscriber-losses-netflix-considering-lower-cost-ad-supported-plans</link>
                                                                            <description>
                            <![CDATA[ Reed Hastings raised the idea during the Q1, 2022 earnings call after Netflix reported the first sub loses in more than a decade ]]>
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                                                                        <pubDate>Wed, 20 Apr 2022 15:50:55 +0000</pubDate>                                                                                                                                <updated>Wed, 20 Apr 2022 16:39:30 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/WuoBJWDNpa8PhCDFWXEV4k-1280-80.jpg">
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                                                            <title><![CDATA[ FIFA launches Free Streaming Service FIFA+  ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/fifa-launches-free-streaming-service-fifa</link>
                                                                            <description>
                            <![CDATA[ The FIFA+ free streaming service will offer 40K matches in 2022 ]]>
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                                                                        <pubDate>Tue, 12 Apr 2022 18:51:57 +0000</pubDate>                                                                                                                                <updated>Tue, 12 Apr 2022 19:07:03 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/f3NXgsBrLz8zqawDsBj2jK-1280-80.png">
                                                            <media:credit><![CDATA[FIFA World Cup 2022]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[FIFA+ will offer 2,000 hours of archival footage from past World Cups.]]></media:description>                                                            <media:text><![CDATA[FIFA World Cup 2022]]></media:text>
                                <media:title type="plain"><![CDATA[FIFA World Cup 2022]]></media:title>
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                                                            <title><![CDATA[ AVOD and SVOD: How to Monetize Effectively ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinion/avod-and-svod-how-to-monetize-effectively</link>
                                                                            <description>
                            <![CDATA[ Which is best? The answer depends on a variety of factors ]]>
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                                                                        <pubDate>Wed, 06 Apr 2022 18:01:02 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Marc Mulgrum ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/MDbLuhZeaZDkPar2QayG2Z-1280-80.jpeg">
                                                            <media:credit><![CDATA[Adobe Stock]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[FAST]]></media:description>                                                            <media:text><![CDATA[FAST]]></media:text>
                                <media:title type="plain"><![CDATA[FAST]]></media:title>
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                                                            <title><![CDATA[ Tubi: AVOD Audiences Will Surpass SVOD This year ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/tubi-avod-audiences-will-surpass-svod-this-year</link>
                                                                            <description>
                            <![CDATA[ Subscription fatigue is paying the way for rapidly increasing AVOD viewership, the ad-supported streaming service Tubi contends in a new report ]]>
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                                                                        <pubDate>Wed, 09 Feb 2022 21:01:18 +0000</pubDate>                                                                                                                                <updated>Wed, 09 Feb 2022 21:28:08 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/saxsbT42KLJNuhfGpqHxte-1280-80.png">
                                                            <media:credit><![CDATA[Momentive]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Momentive]]></media:description>                                                            <media:text><![CDATA[Momentive]]></media:text>
                                <media:title type="plain"><![CDATA[Momentive]]></media:title>
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                                                            <title><![CDATA[ Fox Weather’s Weekend Programming To Simulcast On Fox Business Network ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/fox-weathers-weekend-programming-to-simulcast-on-fox-business-network</link>
                                                                            <description>
                            <![CDATA[ The weekend simulcasts starting Dec. 4 will mark the first time programming from the Fox Weather AVOD platform has been available on a linear network ]]>
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                                                                        <pubDate>Thu, 02 Dec 2021 17:42:45 +0000</pubDate>                                                                                                                                <updated>Thu, 02 Dec 2021 17:42:49 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/nbPYCRXWvLFtinyLxKmi2j-1280-80.jpg">
                                                            <media:credit><![CDATA[Fox Weather]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Fox Weather]]></media:description>                                                            <media:text><![CDATA[Fox Weather]]></media:text>
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                                                            <title><![CDATA[ ViacomCBS, NENT Partner for Pluto TV's Launch in the Nordics ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/viacomcbs-nent-partner-for-pluto-tvs-launch-in-the-nordics</link>
                                                                            <description>
                            <![CDATA[ The FAST/AVOD version of Pluto TV for Nordic audiences will combine Viafree and Pluto TV when launched in 2022 ]]>
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                                                                        <pubDate>Mon, 29 Nov 2021 20:03:44 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/axEDpppB2AjjVocwqVakj3-1280-80.jpg">
                                                            <media:credit><![CDATA[Pluto TV]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Pluto TV]]></media:description>                                                            <media:text><![CDATA[Pluto TV]]></media:text>
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                                                            <title><![CDATA[ Fox Weather Taps WeatherSTEM For Weather Data and Live Video Feeds ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/fox-weather-taps-weatherstem-for-weather-data-and-live-video-feeds</link>
                                                                            <description>
                            <![CDATA[ The deal gives Fox Weather exclusive access to nearly 600 meteorological news gathering instruments nationwide including HD cameras at NFL and collegiate stadiums ]]>
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                                                                        <pubDate>Thu, 21 Oct 2021 16:52:13 +0000</pubDate>                                                                                                                                <updated>Thu, 21 Oct 2021 17:15:43 +0000</updated>
                                                                                                                                            <category><![CDATA[Partnerships]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/z3fb99JVTgwzB5YpBucGoD-1280-80.jpg">
                                                            <media:credit><![CDATA[Fox Weather]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Fox Weather]]></media:description>                                                            <media:text><![CDATA[Fox Weather]]></media:text>
                                <media:title type="plain"><![CDATA[Fox Weather]]></media:title>
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                                                            <title><![CDATA[ VAB Releases Case Studies in Streaming Video Ad Campaigns ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/vab-releases-case-studies-in-streaming-video-ad-campaigns</link>
                                                                            <description>
                            <![CDATA[ A new VAB report features case studies from Hulu, NBCUniversal, ViacomCBS, AMC Networks, Spectrum Reach, iSpot and TVSquared showing how streaming drove successful campaigns ]]>
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                                                                        <pubDate>Tue, 19 Oct 2021 17:19:58 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/YS8Ancx6B5YHKkArE96BzB-1280-80.jpg">
                                                            <media:credit><![CDATA[VAB]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[VAB]]></media:description>                                                            <media:text><![CDATA[VAB]]></media:text>
                                <media:title type="plain"><![CDATA[VAB]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Older Viewers are Fastest Growing AVOD Segment ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/older-viewers-are-fastest-growing-avod-segment</link>
                                                                            <description>
                            <![CDATA[ Ad-supported streaming services need to ramp up originals to attract younger, more affluent audiences, new research from Ampere Analysis suggests ]]>
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                                                                        <pubDate>Tue, 10 Aug 2021 18:43:28 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/DczvSiR6Q4R4rfkAuKrYYg-1280-80.jpg">
                                                            <media:credit><![CDATA[DrGrounds/iStockphoto]]></media:credit>
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                                                            <title><![CDATA[ Linear Programming Might Not Be Dead After All ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/linear-programming-might-not-be-dead-after-all</link>
                                                                            <description>
                            <![CDATA[ Ad supported streaming options continue to become more popular according to Horowitz Research ]]>
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                                                                        <pubDate>Wed, 21 Jul 2021 16:34:18 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/iYZ9G4weNGgRLHBAiZ6BbR-1280-80.png">
                                                            <media:credit><![CDATA[Roku]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Roku]]></media:description>                                                            <media:text><![CDATA[Roku]]></media:text>
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                                                            <title><![CDATA[ Ad-Supported Streaming Channels on the Rise, Survey Finds ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/ad-supported-streaming-channels-on-the-rise-survey-finds</link>
                                                                            <description>
                            <![CDATA[ A new poll reveals 60% of U.S. users have switched from ad-free to ad-supported channels within the past year ]]>
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                                                                        <pubDate>Wed, 07 Jul 2021 15:52:33 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/uQUh95o7mT6kRNhunxVvtK-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[family watching TV]]></media:description>                                                            <media:text><![CDATA[family watching TV]]></media:text>
                                <media:title type="plain"><![CDATA[family watching TV]]></media:title>
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                                                            <title><![CDATA[ Research: Viewers More Willing to Watch Ads ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/research-viewers-more-willing-to-watch-ads</link>
                                                                            <description>
                            <![CDATA[ Conventional wisdom says that TV viewers will do anything to avoid ads, but viewer behavior says something different, the Hub reports ]]>
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                                                                        <pubDate>Fri, 25 Jun 2021 17:02:09 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/xK2Xknmb9SaYCYa92ZpiwY-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[money]]></media:description>                                                            <media:text><![CDATA[money]]></media:text>
                                <media:title type="plain"><![CDATA[money]]></media:title>
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                                                            <title><![CDATA[ New HBO Max Ad-Supported Tier Launches ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/new-hbo-max-ad-supported-tier-launches</link>
                                                                            <description>
                            <![CDATA[ The HBO Max launch is an important step forward for advertising on streaming platforms ]]>
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                                                                        <pubDate>Wed, 02 Jun 2021 14:58:15 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/VTXkyvrhdsH55e46DQcC2N-1280-80.png">
                                                            <media:credit><![CDATA[HBO Max]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[HBO Max&#039;s ad-supported tier will carry only four minutes of advertising per hour]]></media:description>                                                            <media:text><![CDATA[HBO Max]]></media:text>
                                <media:title type="plain"><![CDATA[HBO Max]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ HBO Max AVOD Version Launching in June for $10/Month ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/hbo-max-avod-version-launching-in-june-for-dollar10month</link>
                                                                            <description>
                            <![CDATA[ Comes in $5 cheaper than the ad-free version of HBO Max ]]>
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                                                                        <pubDate>Wed, 19 May 2021 17:41:12 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/PYjRM7mr9HsvA6mhaEYuUm-1280-80.jpg">
                                                            <media:credit><![CDATA[WarnerMedia]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[HBO Max]]></media:description>                                                            <media:text><![CDATA[HBO Max]]></media:text>
                                <media:title type="plain"><![CDATA[HBO Max]]></media:title>
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                                                            <title><![CDATA[ AVOD Interest Up Nearly 50% in Recent Years, Verizon Study Shows ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/avod-interest-up-nearly-50-in-recent-years-verizon-study-shows</link>
                                                                            <description>
                            <![CDATA[ More consumers are turning to AVOD platforms in this new content landscape ]]>
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                                                                        <pubDate>Mon, 17 May 2021 19:28:21 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/oDspewgVWpFRPk3zk3N29Y-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[OTT]]></media:description>                                                            <media:text><![CDATA[OTT]]></media:text>
                                <media:title type="plain"><![CDATA[OTT]]></media:title>
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                                <item>
                                                            <title><![CDATA[ Report: New TV Viewing Habits Likely to Remain Even Post-Pandemic ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/report-new-tv-viewing-habits-likely-to-remain-even-post-pandemic</link>
                                                                            <description>
                            <![CDATA[ Consumers expect to maintain or increase viewing time across live TV, SVOD and AVOD streaming ]]>
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                                                                        <pubDate>Mon, 03 May 2021 17:19:20 +0000</pubDate>                                                                                                                                <updated>Mon, 03 May 2021 18:24:56 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/eKsmXd6QCAdPNpu2j4Kww3-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[streaming on tablet]]></media:description>                                                            <media:text><![CDATA[streaming on tablet]]></media:text>
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