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                    <title><![CDATA[ Latest from Tv Technology in Augmented-reality ]]></title>
                <link>https://www.tvtechnology.com/tag/augmented-reality</link>
        <description><![CDATA[ All the latest augmented-reality content from the Tv Technology team ]]></description>
                                    <lastBuildDate>Fri, 24 Oct 2025 13:17:46 +0000</lastBuildDate>
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                                                            <title><![CDATA[ AR, Enhanced Audio to Augment Fox Sports’ 2025 World Series Coverage ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/ar-enhanced-audio-to-augment-fox-sports-2025-world-series-coverage</link>
                                                                            <description>
                            <![CDATA[ Drone-based AR graphics, Ump Cam AR pitch tracking and audio from bigger bases will add sizzle to telecasts ]]>
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                                                                        <pubDate>Fri, 24 Oct 2025 13:17:46 +0000</pubDate>                                                                                                                                <updated>Fri, 24 Oct 2025 14:05:10 +0000</updated>
                                                                                                                                            <category><![CDATA[Sports Production]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/ZbJi8XThStkVVxBxYpk72Y-1280-80.png">
                                                            <media:credit><![CDATA[Fox Sports]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[MLB]]></media:description>                                                            <media:text><![CDATA[MLB]]></media:text>
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                                                            <title><![CDATA[ NAB Show: Chyron Launches PAINT 10 and VP 7.9  ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nab-show-chyron-launches-paint-10-and-vp-7-9</link>
                                                                            <description>
                            <![CDATA[ At the show, Chyron also launched PRIME VSAR 2.1, a major update to its Unreal-based virtual set and augmented reality engine that is tailored specifically for news ]]>
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                                                                        <pubDate>Mon, 07 Apr 2025 12:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Events]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/orvpUYhsnwiNhhD2nadCde-1280-80.jpg">
                                                            <media:credit><![CDATA[Chyron]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Chyron Paint 10 Graphic Virtual Placement 7.9]]></media:description>                                                            <media:text><![CDATA[Chyron Paint 10 Graphic Virtual Placement 7.9]]></media:text>
                                <media:title type="plain"><![CDATA[Chyron Paint 10 Graphic Virtual Placement 7.9]]></media:title>
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                                                            <title><![CDATA[ New Pixotope Reveal Enables AR, Virtual Production Without Green Screens ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/new-pixotope-reveal-enables-ar-virtual-production-without-green-screens</link>
                                                                            <description>
                            <![CDATA[ AI-driven real-time software opens new doors in live news and sports production ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 21 Nov 2024 18:31:13 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Virtual Production]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/vTgY82sCNTMnYMyawZNdyV-1280-80.jpg">
                                                            <media:credit><![CDATA[Pixotope]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Pixotope Reveal lets broadcasters integrate live news presenters and background graphics with no need for green screens. ]]></media:description>                                                            <media:text><![CDATA[Pixotope Reveal]]></media:text>
                                <media:title type="plain"><![CDATA[Pixotope Reveal]]></media:title>
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                                                            <title><![CDATA[ AR/VR Headsets Sales Surged During the Holiday Season ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/arvr-headsets-sales-surged-during-the-holiday-season</link>
                                                                            <description>
                            <![CDATA[ Global market for augmented reality and virtual reality (AR/VR) headsets grew 130.4% in Q4 2023 ]]>
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                                                                        <pubDate>Wed, 06 Mar 2024 17:37:40 +0000</pubDate>                                                                                                                                <updated>Wed, 06 Mar 2024 17:39:03 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/fSECQ3PFRGQbG9DyhYZDBh-1280-80.jpg">
                                                            <media:credit><![CDATA[Pixabay]]></media:credit>
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                                                            <title><![CDATA[ Gamification in Broadcast: It’s All About the Eyeballs  ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinion/gamification-in-broadcast-its-all-about-the-eyeballs</link>
                                                                            <description>
                            <![CDATA[ Advanced visuals that resemble video game graphics in broadcast, especially within sports, are everywhere ]]>
                                                                                                            </description>
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                                                                        <pubDate>Fri, 22 Dec 2023 15:11:40 +0000</pubDate>                                                                                                                                <updated>Sun, 24 Dec 2023 12:59:22 +0000</updated>
                                                                                                                                            <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Pino Barile ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/pjY8N6bRWPG636tEE8vZhQ-1280-80.jpg">
                                                            <media:credit><![CDATA[YES]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[YES]]></media:description>                                                            <media:text><![CDATA[YES]]></media:text>
                                <media:title type="plain"><![CDATA[YES]]></media:title>
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                                                            <title><![CDATA[ Trail Blazers Become First NBA Team to Broadcast AR Graphics From Handheld Camera ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/trail-blazers-become-first-nba-team-to-broadcast-ar-graphics-from-handheld-camera</link>
                                                                            <description>
                            <![CDATA[ The broadcast used technologies from disguise to provide viewers with augmented reality graphics ]]>
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                                                                        <pubDate>Tue, 14 Nov 2023 17:00:22 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/nAxUNzA6UaLHKSrqw46BwC-1280-80.png">
                                                            <media:credit><![CDATA[Portland Trail Blazers]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Portland Trail Blazers with augmented reality (AR) graphics]]></media:description>                                                            <media:text><![CDATA[Portland Trail Blazers with augmented reality (AR) graphics]]></media:text>
                                <media:title type="plain"><![CDATA[Portland Trail Blazers with augmented reality (AR) graphics]]></media:title>
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                                                            <title><![CDATA[ Qimera Appoints ENCO As Exclusive North American Distributor ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/qimera-appoints-enco-as-exclusive-north-american-distributor</link>
                                                                            <description>
                            <![CDATA[ ENCO is showing Qimera compositing tools at InfoComm in Orlando ]]>
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                                                                        <pubDate>Tue, 13 Jun 2023 15:40:56 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/3CaU282J7g9A933SXhzpsF-1280-80.jpg">
                                                            <media:credit><![CDATA[Qimera]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Qimera virtual set with women showing the weather forecast]]></media:description>                                                            <media:text><![CDATA[Qimera virtual set with women showing the weather forecast]]></media:text>
                                <media:title type="plain"><![CDATA[Qimera virtual set with women showing the weather forecast]]></media:title>
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                                                            <title><![CDATA[ Accedo Acquires eyecandylab,Accelerates XR Offering for Media and Sports ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/accedo-acquires-eyecandylab-accelerates-xr-offering-for-media-and-sports</link>
                                                                            <description>
                            <![CDATA[ eyecandylab’s augmen.tv platform for XR applications as well as its Web3-based loyalty solution “Watch&Earn” will be integrated into Accedo’s software stack ]]>
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                                                                        <pubDate>Wed, 22 Feb 2023 14:13:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/HujzTBeoiVytJ6Pbvr2pUc-1280-80.png">
                                                            <media:credit><![CDATA[eyecandy]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[eyecandy]]></media:description>                                                            <media:text><![CDATA[eyecandy]]></media:text>
                                <media:title type="plain"><![CDATA[eyecandy]]></media:title>
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                                                            <title><![CDATA[ S&P: 2023 Could be Tipping Point for Pay TV ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/sandp-2023-could-be-tipping-point-for-pay-tv</link>
                                                                            <description>
                            <![CDATA[ Global broadband subscriptions expected to exceed pay-TV subscriptions for the first time, researcher says ]]>
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                                                                        <pubDate>Thu, 03 Nov 2022 13:50:33 +0000</pubDate>                                                                                                                                <updated>Thu, 03 Nov 2022 16:21:54 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/DyQk4tq5YuPhuYWpuasRXR-1280-80.jpg">
                                                            <media:credit><![CDATA[Pixabay]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Pixabay]]></media:description>                                                            <media:text><![CDATA[Pixabay]]></media:text>
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                                                            <title><![CDATA[ NBC, Verizon Launch AR Experience for `La Brea’ ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nbc-verizon-launch-ar-experience-for-la-brea</link>
                                                                            <description>
                            <![CDATA[ The first-of-its-kind augmented reality experience takes Verizon pay TV subs into the La Brea sinkhole ]]>
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                                                                        <pubDate>Wed, 02 Nov 2022 19:26:28 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Gy3wJxQHRBkwQMHSFoW9HQ-1280-80.jpg">
                                                            <media:credit><![CDATA[NBC]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[La Brea]]></media:description>                                                            <media:text><![CDATA[La Brea]]></media:text>
                                <media:title type="plain"><![CDATA[La Brea]]></media:title>
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                                                            <title><![CDATA[ How Multi-layer Coding Standard MPEG-5 LCEVC Can Enable High-quality Metaverse/XR Applications ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinion/how-multi-layer-coding-standard-mpeg-5-lcevc-can-enable-high-quality-metaversexr-applications</link>
                                                                            <description>
                            <![CDATA[ Enhancing streams with LCEVC enables the delivery of UHD streams at bandwidth typically used for HD video ]]>
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                                                                        <pubDate>Mon, 26 Sep 2022 15:41:04 +0000</pubDate>                                                                                                                                <updated>Mon, 26 Sep 2022 15:41:10 +0000</updated>
                                                                                                                                            <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Guido Meardi ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/CgPiHyGHRKdchr4RUbdveE-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[metaverse]]></media:description>                                                            <media:text><![CDATA[metaverse]]></media:text>
                                <media:title type="plain"><![CDATA[metaverse]]></media:title>
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                                                            <title><![CDATA[ AR, VR, XR and MR Create New Realms for Production ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/ar-vr-xr-and-mr-create-new-realms-for-production</link>
                                                                            <description>
                            <![CDATA[ From sports coverage to the lecture hall, new options abound ]]>
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                                                                        <pubDate>Fri, 29 Apr 2022 16:26:49 +0000</pubDate>                                                                                                                                <updated>Mon, 02 May 2022 12:58:44 +0000</updated>
                                                                                                                                            <category><![CDATA[Virtual Production]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                                                                <author><![CDATA[ sashworth@sbcglobal.net (Susan Ashworth) ]]></author>                    <dc:creator><![CDATA[ Susan Ashworth ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/vhC2JfM9yoo8NVQ6oJ6FYZ-1280-80.jpg">
                                                            <media:credit><![CDATA[NAB Show Daily]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Augmented reality was used on one of the biggest stages in sports when the Super Bowl LVI halftime show created a 360-degree augmented reality experience for fans to view on their mobile devices. ]]></media:description>                                                            <media:text><![CDATA[NAB Show Daily]]></media:text>
                                <media:title type="plain"><![CDATA[NAB Show Daily]]></media:title>
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                                                            <title><![CDATA[ Artificial Intelligence Was the Most Discussed Technology of 2021 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/artificial-intelligence-was-the-most-discussed-technology-of-2021</link>
                                                                            <description>
                            <![CDATA[ Artificial intelligence topped the list with the most online articles (175K+), followed by machine learning and virtual reality, according to Walkme.com ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 22 Dec 2021 18:12:32 +0000</pubDate>                                                                                                                                <updated>Wed, 22 Dec 2021 18:13:44 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/A89qDFQSheec7vTBDNJc4d-1280-80.jpg">
                                                            <media:credit><![CDATA[Laurent T / Shutterstock]]></media:credit>
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                                                            <title><![CDATA[ Solotech Acquires XR Studios ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/solotech-acquires-xr-studios</link>
                                                                            <description>
                            <![CDATA[ The deal will expand its extended reality and virtual production services with an L.A.-dedicated campus ]]>
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                                                                        <pubDate>Fri, 17 Dec 2021 20:49:39 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Mergers &amp; Acquisitions]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ZbU6VJGCvpurwDqVGbQUo-1280-80.jpg">
                                                            <media:credit><![CDATA[Solotech]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Solotech]]></media:description>                                                            <media:text><![CDATA[Solotech]]></media:text>
                                <media:title type="plain"><![CDATA[Solotech]]></media:title>
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                                                            <title><![CDATA[ Using Virtual Technology to ‘Amaze the Viewer’ ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/using-virtual-technology-to-amaze-the-viewer</link>
                                                                            <description>
                            <![CDATA[ Artificial intelligence is enhancing the AR experience ]]>
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                                                                        <pubDate>Thu, 04 Nov 2021 23:36:51 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ Peter Suciu ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/tGpnMWaDFioK2QTyBjaA2X-1280-80.png">
                                                            <media:credit><![CDATA[Dreamwall]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[The stadiums may have been empty due to the novel coronavirus pandemic, but Dreamwall’s technology was able to populate the stands for the viewer at home.]]></media:description>                                                            <media:text><![CDATA[Dreamwall]]></media:text>
                                <media:title type="plain"><![CDATA[Dreamwall]]></media:title>
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                                                            <title><![CDATA[ Dorna Adds VR, AR Graphics to MotoGP With Viz Arena ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/dorna-adds-vr-ar-graphics-to-motogp-with-viz-arena</link>
                                                                            <description>
                            <![CDATA[ The MotoGP rights holder is adding data in real time to help tell the story of motorcycle races ]]>
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                                                                        <pubDate>Fri, 20 Nov 2020 18:14:46 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Sports Production]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/NYNc5QE3SVhm5mC7vVKV6d-1280-80.png">
                                                            <media:credit><![CDATA[Vizrt]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Vizrt MotoGP Viz Arena]]></media:description>                                                            <media:text><![CDATA[Vizrt MotoGP Viz Arena]]></media:text>
                                <media:title type="plain"><![CDATA[Vizrt MotoGP Viz Arena]]></media:title>
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                                                            <title><![CDATA[ Apple TV+ Shows to Get AR Integration ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/apple-tv-shows-could-get-ar-integration</link>
                                                                            <description>
                            <![CDATA[ AR bonus content would be available through a phone or tablet ]]>
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                                                                        <pubDate>Wed, 26 Aug 2020 13:51:43 +0000</pubDate>                                                                                                                                <updated>Wed, 26 Aug 2020 14:44:48 +0000</updated>
                                                                                                                                            <category><![CDATA[Virtual Production]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ TVT Staff ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/dNV6G7Hbh3VJATxGkHw8i7-1280-80.jpg">
                                                            <media:credit><![CDATA[Apple]]></media:credit>
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                                                            <title><![CDATA[ Virtual Reality Market Ready for Comeback, Report Predicts ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/virtual-reality-market-ready-for-comeback-report-predicts</link>
                                                                            <description>
                            <![CDATA[ After a down 2020, shipments and revenues are expected to pick back up ]]>
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                                                                        <pubDate>Mon, 13 Jul 2020 19:02:05 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/YQWAEA2z9PDpwp2WSGdZch-1280-80.jpg">
                                                            <media:credit><![CDATA[International Data Corporation]]></media:credit>
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                                                            <title><![CDATA[ Weather Channel Debuts Reality Virtual Studio ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/weather-channel-debuts-reality-virtual-studio</link>
                                                                            <description>
                            <![CDATA[ Features production tools from Zero Density ]]>
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                                                                        <pubDate>Fri, 05 Jun 2020 13:31:20 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Virtual Production]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/7BVdpsZqiH5AwsakDAjtFM-1280-80.png">
                                                            <media:credit><![CDATA[Zero Density]]></media:credit>
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                                                            <title><![CDATA[ Screen-Based Content to Be Challenged by Internet of Senses ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/screen-based-content-to-be-challenged-by-internet-of-senses</link>
                                                                            <description>
                            <![CDATA[ Ericsson predicts that multisensory experiences in 2030 may be inseparable from reality. ]]>
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                                                                        <pubDate>Wed, 11 Dec 2019 15:48:44 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/3nGqUuTLfihGA2psZtcmHX-1280-80.png">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Credit: Ericsson]]></media:description>                                                    </media:content>
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                                                            <title><![CDATA[ AR/VR Worldwide Spending to Hit $18.8B in 2020 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/ar-vr-worldwide-spending-to-hit-18-8b-in-2020</link>
                                                                            <description>
                            <![CDATA[ More affordable viewing models for entertainment expected to be a key driver. ]]>
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                                                                        <pubDate>Mon, 02 Dec 2019 15:23:58 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/yxTzPHQSoEoaeXUYahqzpS-1280-80.jpg">
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                                                            <title><![CDATA[ Zero Density, Sequin AR Team on VR, AR Projects ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/zero-density-sequin-ar-team-on-vr-ar-projects</link>
                                                                            <description>
                            <![CDATA[ Partnership will provide Zero Density’s Reality Engine to Seguin’s creative team. ]]>
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                                                                        <pubDate>Thu, 24 Oct 2019 15:37:21 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/MatBzQuN73263GFNHrK5Sh-1280-80.jpg">
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                                                            <title><![CDATA[ Vizrt Selects Matrox X.mio5 Q25 Cards to Power Viz Engine 4 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/the-wire-blog/https-www-matrox-com-video-en-press-releases-2019-vizrt-viz-engine-4-x-mio5-q25-smpte-st-2110-nic</link>
                                                                            <description>
                            <![CDATA[ Vizrt Selects Matrox X.mio5 Q25 Cards to Power Viz Engine 4 ]]>
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                                                                        <pubDate>Sat, 14 Sep 2019 02:29:01 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ Matrox Media Relations ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/QFPZ3T2Wik8KeGq7VQAAEi-1280-80.jpg">
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                                                            <title><![CDATA[ Rugby World Cup 2019 to Feature Sport’s First 8K Broadcast ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/rugby-world-cup-2019-to-feature-sports-first-8k-broadcast</link>
                                                                            <description>
                            <![CDATA[ AR graphics will also be incorporated into many of the matches. ]]>
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                                                                        <pubDate>Wed, 21 Aug 2019 14:28:17 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Sports Production]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/UZGjppnxhmUW6Gj4sFAUYb-1280-80.jpg">
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                                                            <title><![CDATA[ wTVision Relies on Ultimatte for Augmented Reality Work During Panama Elections ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/the-wire-blog/wtvision-panama-elections-blackmagic-design-ultimatte-2019</link>
                                                                            <description>
                            <![CDATA[ Blackmagic Design today announced that Ultimatte, its real time compositing processor, was used by wTVision for augmented reality (AR) production and complete graphics conception during the broadcasts for Panama’s 2019 primaries, parliament and presidential elections on TVN. ]]>
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                                                                        <pubDate>Tue, 13 Aug 2019 17:45:38 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ nick@zazilmediagroup.com ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/x6TioWfxEmiAxG6cPoXQ2G-1280-80.jpg">
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                                                            <title><![CDATA[ MOOV’s AR Graphics Take the Court for BBC’s Wimbledon Coverage ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/moovs-ar-graphics-take-the-court-for-bbcs-wimbledon-coverage</link>
                                                                            <description>
                            <![CDATA[ BBC studio offers new formats of coverage for two-week tournament. ]]>
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                                                                        <pubDate>Tue, 09 Jul 2019 13:29:45 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/sbVeBh2wZ9w9FHyD73ZsSH-1280-80.png">
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                                                            <title><![CDATA[ PGA Tour Adds 360-Degree Tee Box To AR App For AT&T Pebble Beach Pro-Am ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/pga-tour-adds-360-degree-tee-box-to-ar-app-for-at-t-pebble-beach-pro-am</link>
                                                                            <description>
                            <![CDATA[ New feature is available as part of the tour’s AR app for the No. 1 and 18 hole tee boxes. ]]>
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                                                                        <pubDate>Tue, 05 Feb 2019 15:10:38 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Sports Production]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/92W9jDpA8JJWDyEiKd22NM-1280-80.jpg">
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                                                            <title><![CDATA[ AR, VR, XR, MR, and More at GV Expo ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/show-news/ar-vr-xr-mr-and-more-at-gv-expo</link>
                                                                            <description>
                            <![CDATA[ A guide to the free sessions focused on immersive experiences ]]>
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                                                                        <pubDate>Tue, 27 Nov 2018 01:33:34 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Events]]></category>
                                                                                                <author><![CDATA[ sashworth@sbcglobal.net (Susan Ashworth) ]]></author>                    <dc:creator><![CDATA[ Susan Ashworth ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/hrKw9sCwsmPF2btEyhw2QG-1280-80.jpg">
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                                                            <title><![CDATA[ Unreal Engine Supports DeckLink Products, DeckLink SDK Available from Unreal Marketplace ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/the-wire-blog/bmd-unreal-engine</link>
                                                                            <description>
                            <![CDATA[ Blackmagic Design announced today Epic Games’ Unreal Engine 4.21 now supports Blackmagic Design’s DeckLink 8K Pro, DeckLink Duo 2 and DeckLink 4K Extreme 12G capture and playback cards. ]]>
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                                                                                                                            <pubDate>Fri, 16 Nov 2018 15:47:59 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ nick@zazilmediagroup.com ]]></dc:creator>                                                                                                </item>
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                                                            <title><![CDATA[ New NASCAR Studio Puts Fox Sports In VR, AR Driver Seat ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/new-nascar-studio-puts-fox-sports-in-vr-ar-driver-seat</link>
                                                                            <description>
                            <![CDATA[ Powered by the Epic Games Unreal Engine 4, the new virtual set is visually striking and quite flexible. ]]>
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                                                                        <pubDate>Mon, 22 Oct 2018 14:09:49 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/5666eDdGimAjAZvM3DSwpj-1280-80.jpg">
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                                                            <title><![CDATA[ How The Weather Channel Virtually Destroyed its Studio ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/how-the-weather-channel-virtually-destroyed-its-studio</link>
                                                                            <description>
                            <![CDATA[ On June 20, 2018 The Weather Channel blew away its viewers by apparently bringing a tornado into its studio. ]]>
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                                                                        <pubDate>Tue, 17 Jul 2018 13:36:40 +0000</pubDate>                                                                                                                                <updated>Thu, 13 Feb 2020 14:32:46 +0000</updated>
                                                                                                                                            <category><![CDATA[Case Studies]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ James Careless ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Gzpan82tNNRH2FYxs2p8mF-1280-80.jpg">
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                                                                                                                                                                        <media:description><![CDATA[&amp;lt;p&amp;gt;Jim Cantore walks among the virtual wreckage.&amp;lt;/p&amp;gt;]]></media:description>                                                    </media:content>
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                                                            <title><![CDATA[ AR Rising ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinions/ar-rising</link>
                                                                            <description>
                            <![CDATA[ Has augmented reality’s time arrived? ]]>
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                                                                        <pubDate>Tue, 19 Jun 2018 21:39:19 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Mitch Gelman ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/sosGWXeK4Z6s8NFhNdQ7Y8-1280-80.jpg">
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                                                            <title><![CDATA[ Telemundo Deportes Partners with Panini for World Cup AR Experience ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/telemundo-desportes-partners-with-panini-for-world-cup-ar-experience</link>
                                                                            <description>
                            <![CDATA[ Fans can use Telemundo Desportes En Vivo app to engage with the AR content and create sharable, filter-type content ]]>
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                                                                        <pubDate>Wed, 09 May 2018 14:25:54 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Sports Production]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/oamaZwXRZEZXov8BgXZPBD-1280-80.jpg">
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                                                            <title><![CDATA[ 2018 NAB Show: Accedo to Demo Augmented Reality for Second Screen Experiences ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/show-news/2018-nab-show-accedo-to-demo-augmented-reality-for-second-screen-experiences</link>
                                                                            <description>
                            <![CDATA[ At the 2018 NAB Show, Accedo will demonstrate how its Accedo One augmented reality platform can deliver a birds-eye view of long-distance sporting events to the viewers’ tablets, smart phones and other portable devices. ]]>
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                                                                        <pubDate>Thu, 22 Mar 2018 15:09:09 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Events]]></category>
                                                                                                                    <dc:creator><![CDATA[ Claudia Kienzle ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/tZhLabnLkDyowX7bLHUuTK-1280-80.jpg">
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                                                            <title><![CDATA[ NAB Show: Technology for Storytelling ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/show-news/nab-show-technology-for-storytelling</link>
                                                                            <description>
                            <![CDATA[ Confab to explore opportunities across media supply chain ]]>
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                                                                        <pubDate>Tue, 13 Mar 2018 15:56:02 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Events]]></category>
                                                                                                <author><![CDATA[ sashworth@sbcglobal.net (Susan Ashworth) ]]></author>                    <dc:creator><![CDATA[ Susan Ashworth ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/7eLwNRusDUpKNzXHQUJGrD-1280-80.jpg">
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                                                            <title><![CDATA[ ‘We Are TV’ Uses AR to Evolve TV Experience ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/we-are-tv-uses-ar-to-evolve-tv-experience</link>
                                                                            <description>
                            <![CDATA[ TV is no longer a one screen experience. ]]>
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                                                                        <pubDate>Thu, 07 Dec 2017 09:45:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/G2WLe6cZNPQnRHCUzTdQTj-1280-80.png">
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                                                            <title><![CDATA[ Vizrt, SpiderCam Support Al Arabiya’s AR News Set ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/vizrt-spidercam-supports-al-arabiyas-ar-news-set</link>
                                                                            <description>
                            <![CDATA[ Al Arabiya’s production team went all out for their coverage of the 2016 U.S. election results. ]]>
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                                                                        <pubDate>Wed, 04 Jan 2017 09:04:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Cameron Vigliano ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/QAzREsUFuQMnFTWtbCgyNJ-1280-80.jpg">
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                                                            <title><![CDATA[ GV Expo: VR, AR Establishing Presence Across Industry ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/show-news/gv-expo-vr-ar-establishing-presence-across-industry</link>
                                                                            <description>
                            <![CDATA[ Uses for technology are much wider than the consumer related products making headlines. ]]>
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                                                                        <pubDate>Thu, 08 Dec 2016 12:58:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Events]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ExvAdcUeBzPVv2GJNgLGe7-1280-80.jpg">
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                                                            <title><![CDATA[ BBC Experiments With Holographic TVs ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/bbc-experiments-with-holographic-tvs</link>
                                                                            <description>
                            <![CDATA[ Holographic technology has long been one of the main fixtures of what the future will look like, but now the BBC is testing just how far away we may be to realizing that idea. ]]>
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                                                                        <pubDate>Mon, 26 Sep 2016 14:32:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ James Groves, TVB Europe ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/QGqBiWsJtaLzfns9aBqQzg-1280-80.png">
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                                                            <title><![CDATA[ Ericsson and BT Sport Combine for AR and HEVC 4K ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/ericsson-and-bt-sport-combine-for-ar-and-hevc-4k</link>
                                                                            <description>
                            <![CDATA[ Ericsson and BT Media are teaming up for a pair of projects involving augmented reality and a HEVC 4K broadcast. ]]>
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                                                                        <pubDate>Fri, 09 Sep 2016 16:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/rXE9NhLhwX82BhMG3q3tY-1280-80.jpg">
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                                                            <title><![CDATA[ AES Unveils Details for VR/AR Conference ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/show-news/aes-unveils-details-for-vrar-conference</link>
                                                                            <description>
                            <![CDATA[ Co-located with the 141st AES Convention in Los Angeles, the Audio Engineering Society is hosting its inaugural International Conference on Audio for Virtual and Augmented Reality. ]]>
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                                                                        <pubDate>Mon, 18 Jul 2016 11:26:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Events]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/VVqHZNqgPZUhXhaxGaWeWB-1280-80.jpg">
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                                                            <title><![CDATA[ Virtual Sets Go Off-the-Walls ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/equipment/virtual-sets-go-offthewalls</link>
                                                                            <description>
                            <![CDATA[ No longer cartoonish or fake looking, virtual sets now display remarkably realistic HD and 4K environments that surround on-air presenters or give the illusion of an immense scene extending beyond the studio walls. ]]>
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                                                                        <pubDate>Mon, 27 Jun 2016 15:33:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Claudia Kienzle ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/miUkHbQVF47F37tdiyGyDQ-1280-80.jpg">
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                                                            <title><![CDATA[ Magic Leap Teases Holotech ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/magic-leap-teases-holotech</link>
                                                                            <description>
                            <![CDATA[ Magic Leap is previewing its version of holographic technology in the form of interactive, virtual 3D “screens” that appear and dissolve on command, and in this case, morph into virtual bubbles that turn into bubblegum pink jellyfish. ]]>
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                                                                        <pubDate>Mon, 25 Apr 2016 14:16:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Deborah D McAdams ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/n64QUriEUEh9HNiae2E42F-1280-80.png">
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                                                            <title><![CDATA[ How to Make VR Content ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinions/how-to-make-vr-content</link>
                                                                            <description>
                            <![CDATA[ New media platforms demand new production methods and none, since the introduction of the pixel, have needed a rework more than virtual reality. ]]>
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                                                                        <pubDate>Thu, 03 Dec 2015 16:21:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Scott Billups ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/SH9DJq7f3BgbHRVHL5cQtf-1280-80.jpg">
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                                                            <title><![CDATA[ Fox Makes VR 'Wild' ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/baylor-team-creates-vp-app-that-animates-books</link>
                                                                            <description>
                            <![CDATA[ Demos included a VR short from the movie, “Wild,” starring Reese Witherspoon, and a couple of apps from designers in the Department of Film & Digital Media at Baylor. ]]>
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                                                                        <pubDate>Fri, 06 Nov 2015 13:46:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Deborah D McAdams ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/9Qntu62U5y2wRXnmnCBiY3-1280-80.jpg">
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                                                            <title><![CDATA[ Q&A — Aaron Thibault and Corey Carbonara on VR and AR ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/show-news/qa-aaron-thibault-executive-vice-president-gearbox-software-usa-and-corey-carbonara-professor-of-film-digital-media-baylor-university-usa</link>
                                                                            <description>
                            <![CDATA[ Shortly before the start of the SMPTE 2015 Annual Technical Conference & Exhibition, Digital Video spoke with Program Committee Chair Aaron Thibault and Session Chair Corey Carbonara, for the SMPTE 2015 Symposium on Virtual Reality and Augmented Reality. ]]>
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                                                                        <pubDate>Mon, 26 Oct 2015 14:52:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Events]]></category>
                                                                                                                    <dc:creator><![CDATA[ TV Technology Staff ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/yCY3qf3neToAXkBPMc2Jpe-1280-80.jpg">
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                                                            <title><![CDATA[ NBC Golf Gains Augmented Reality Advantage With RCS ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/equipment/nbc-golf-gains-augmented-reality-advantage-with-rcs</link>
                                                                            <description>
                            <![CDATA[ Earlier this year, NBC Golf asked us to incorporate augmented reality (AR) graphics into its live coverage of the Arnold Palmer Invitational, which was broadcast on both Golf Channel and NBC. ]]>
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                                                                        <pubDate>Fri, 10 Jul 2015 13:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ Steven Heimbold, Systems Principal and CTO, Reality Check Systems ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/BwVjZDtDkJEGHQJePbnKtV-1280-80.jpg">
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                                                            <title><![CDATA[ The Weather Channel Adds Augmented Reality with Ncam ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/the-weather-channel-adds-augmented-reality-with-ncam</link>
                                                                            <description>
                            <![CDATA[ Live-tracking system allows for interactive reality graphics for studio presentations. ]]>
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                                                                        <pubDate>Mon, 01 Jun 2015 13:15:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/KDyiTLFj9rLT6ZmdY8wXEg-1280-80.png">
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