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                            <title><![CDATA[ Latest from Tv Technology in Atsc-30 ]]></title>
                <link>https://www.tvtechnology.com/tag/atsc-30</link>
        <description><![CDATA[ All the latest atsc-30 content from the Tv Technology team ]]></description>
                                    <lastBuildDate>Thu, 04 Jun 2026 15:47:14 +0000</lastBuildDate>
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                                                            <title><![CDATA[ GatesAir Opens New Brazil Office to Back DTV+ Rollout ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/gatesair-opens-new-brazil-office-to-back-dtv-rollout</link>
                                                                            <description>
                            <![CDATA[ ‘Electronics Valley’ office will also support activities throughout the Caribbean and Latin America ]]>
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                                                                        <pubDate>Thu, 04 Jun 2026 15:47:14 +0000</pubDate>                                                                                                                                <updated>Thu, 04 Jun 2026 15:52:52 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                <author><![CDATA[ tvtphil@gmail.com (Phil Kurz) ]]></author>                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/fioQsUoHKYn3b835FzG7nP.jpeg ]]></dc:description>
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                                                            <media:credit><![CDATA[GatesAir]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[The GatesAir Brasil office and operations center in Pouso Alegre, Brazil.]]></media:description>                                                            <media:text><![CDATA[GatesAir Brasil office and facility]]></media:text>
                                <media:title type="plain"><![CDATA[GatesAir Brasil office and facility]]></media:title>
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                                                            <title><![CDATA[ ATSC Conference Looks Beyond Traditional TV for 3.0 Success ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/platform/broadcast/atsc-conference-looks-beyond-traditional-tv-for-3-0-success</link>
                                                                            <description>
                            <![CDATA[ Annual meeting focuses on datacasting, BPS and the viewer experience ]]>
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                                                                        <pubDate>Wed, 03 Jun 2026 17:04:12 +0000</pubDate>                                                                                                                                <updated>Wed, 03 Jun 2026 19:39:11 +0000</updated>
                                                                                                                                            <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[FCC]]></category>
                                                    <category><![CDATA[Regulatory &amp; Legal]]></category>
                                                    <category><![CDATA[Events]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/Ym75XZxKuaGiZGj7nMGeGM.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Future]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[ATSC President Madeleine Noland (l.) and NAB President and CEO Curtis LeGeyt at the June 2 ATSC annual meeting. ]]></media:description>                                                            <media:text><![CDATA[Madeleine Noland, president of ATSC, and NAB president and CEO Curtis LeGeyt at the ATSC annual meeting on June 2. ]]></media:text>
                                <media:title type="plain"><![CDATA[Madeleine Noland, president of ATSC, and NAB president and CEO Curtis LeGeyt at the ATSC annual meeting on June 2. ]]></media:title>
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                                                            <title><![CDATA[ Advanced HDR by Technicolor Joins Pearl TV ATSC 3.0 Converter Box Program ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/platform/broadcast/advanced-hdr-by-technicolor-joins-pearl-tv-atsc-3-0-converter-box-program</link>
                                                                            <description>
                            <![CDATA[ It is working with broadcasters to lower the cost of converter boxes ]]>
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                                                                        <pubDate>Tue, 02 Jun 2026 21:22:13 +0000</pubDate>                                                                                                                                <updated>Tue, 02 Jun 2026 21:22:17 +0000</updated>
                                                                                                                                            <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Technicolor]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Advanced HDR by Technicolor]]></media:description>                                                            <media:text><![CDATA[Advanced HDR by Technicolor]]></media:text>
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                                                            <title><![CDATA[ NAB Launches Merkhet Solutions to Advance Deployment of BPS ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/platform/broadcast/nab-launches-merkhet-solutions-to-advance-deployment-of-the-bps</link>
                                                                            <description>
                            <![CDATA[ Sam Matheny will head the new independent company focusing on the commercial deployment of the Broadcast Positioning System ]]>
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                                                                        <pubDate>Tue, 02 Jun 2026 17:02:03 +0000</pubDate>                                                                                                                                <updated>Wed, 03 Jun 2026 14:13:09 +0000</updated>
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                                                    <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Infrastructure]]></category>
                                                    <category><![CDATA[Partnerships]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Merkhet Solutions]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Merkhet Solutions logo]]></media:description>                                                            <media:text><![CDATA[Merkhet Solutions logo]]></media:text>
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                                                            <title><![CDATA[ Will Must-Carry Make It to NextGen TV? ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/regulatory-legal/will-must-carry-make-it-to-nextgen-tv</link>
                                                                            <description>
                            <![CDATA[ Does it matter anymore? ]]>
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                                                                        <pubDate>Thu, 28 May 2026 15:56:05 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Regulatory &amp; Legal]]></category>
                                                    <category><![CDATA[FCC]]></category>
                                                    <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Gary Arlen ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/b2eJLK3btGFinZwZscBfbU.jpeg ]]></dc:description>
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                                                            <media:credit><![CDATA[FCC]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[The headquarters of the FCC in Washington, D.C.]]></media:description>                                                            <media:text><![CDATA[The headquarters of the FCC in Washington, D.C.]]></media:text>
                                <media:title type="plain"><![CDATA[The headquarters of the FCC in Washington, D.C.]]></media:title>
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                                                            <title><![CDATA[ ATSC to Gather in Washington Next Week for Annual Meeting ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/platform/broadcast/atsc-to-gather-in-washington-next-week-for-annual-meeting</link>
                                                                            <description>
                            <![CDATA[ Two-day gathering will discuss progress on BPS, low-cost consumer receivers and global adoption of ATSC 3.0 standard ]]>
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                                                                        <pubDate>Wed, 27 May 2026 13:39:19 +0000</pubDate>                                                                                                                                <updated>Wed, 27 May 2026 13:43:35 +0000</updated>
                                                                                                                                            <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[People]]></category>
                                                    <category><![CDATA[Events]]></category>
                                                    <category><![CDATA[Platform]]></category>
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                                                                                                                    <dc:creator><![CDATA[ TVT Staff ]]></dc:creator>                                                                                                                                                                                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/F382ieS66kBfFMNPBonqMT-1280-80.jpg">
                                                            <media:credit><![CDATA[NAB]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[The NAB building in Washington, D.C., will host ATSC’s NextGen Broadcast Conference. ]]></media:description>                                                            <media:text><![CDATA[NAB]]></media:text>
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                                                            <title><![CDATA[ The 5G Broadcast Pivot: Frank Copsidas on Why LPTV has the Real Roadmap ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/opinion/the-5g-broadcast-pivot-frank-copsidas-on-why-lptv-has-the-real-roadmap</link>
                                                                            <description>
                            <![CDATA[ A sympathetic response to Mark Aitken’s Op-Ed: it’s a shame they’re still fighting this battle ]]>
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                                                                        <pubDate>Mon, 18 May 2026 13:30:54 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Standards]]></category>
                                                    <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[FCC]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                    <category><![CDATA[Regulatory &amp; Legal]]></category>
                                                                                                                    <dc:creator><![CDATA[ Frank Copsidas ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/MGWNMk8g5y33sshN7uEEr5.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[XGN]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[5G broadcast trials]]></media:description>                                                            <media:text><![CDATA[5G broadcast trials]]></media:text>
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                                                            <title><![CDATA[ Op-Ed: Stop the False Choice—5G Broadcast Can Ride Inside ATSC 3.0, and We Can Deploy Now  ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/opinion/op-ed-stop-the-false-choice-5g-broadcast-can-ride-inside-atsc-3-0-and-we-can-deploy-now</link>
                                                                            <description>
                            <![CDATA[ A practical path to mobile-era datacasting ]]>
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                                                                        <pubDate>Thu, 14 May 2026 13:57:02 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[IP &amp; Networking]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                    <category><![CDATA[Infrastructure]]></category>
                                                                                                                    <dc:creator><![CDATA[ Mark Aitken ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/YUb5xDcJPJZarrt47Wd5Th.png ]]></dc:description>
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                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[iphones]]></media:description>                                                            <media:text><![CDATA[iphones]]></media:text>
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                                                            <title><![CDATA[ Pearl TV's Anne Schelle Discusses NextGen TV Converter Box Program Progress  ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/platform/broadcast/pearl-tvs-anne-schelle-discusses-nextgen-tv-converter-box-program-progress</link>
                                                                            <description>
                            <![CDATA[ ATSC 3.0 advocacy group showcased prototype boxes at last month's NAB Show ]]>
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                                                                        <pubDate>Tue, 12 May 2026 16:18:50 +0000</pubDate>                                                                                                                                <updated>Thu, 14 May 2026 17:12:12 +0000</updated>
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                                                    <category><![CDATA[Platform]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/Ym75XZxKuaGiZGj7nMGeGM.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Pearl TV]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Anne Schelle]]></media:description>                                                            <media:text><![CDATA[Anne Schelle]]></media:text>
                                <media:title type="plain"><![CDATA[Anne Schelle]]></media:title>
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                                                            <title><![CDATA[ U.S. Court Upholds Some Patents in LG ATSC 3.0 Infringement Case  ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/regulatory-legal/u-s-court-upholds-some-patents-in-lg-atsc-3-0-infringement-case</link>
                                                                            <description>
                            <![CDATA[ The court also vacated some claims against LG Electronics and sent the case back to the district court ]]>
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                                                                        <pubDate>Mon, 04 May 2026 17:58:57 +0000</pubDate>                                                                                                                                <updated>Mon, 04 May 2026 21:46:46 +0000</updated>
                                                                                                                                            <category><![CDATA[Regulatory &amp; Legal]]></category>
                                                    <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                <author><![CDATA[ tvtphil@gmail.com (Phil Kurz) ]]></author>                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/fioQsUoHKYn3b835FzG7nP.jpeg ]]></dc:description>
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                                                            <media:credit><![CDATA[istockphoto]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[gavel]]></media:description>                                                            <media:text><![CDATA[gavel]]></media:text>
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                                                            <title><![CDATA[ Ocean Blue Software Launches ATSC 3.0 Inspector for Smart TVs ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/platform/broadcast/ocean-blue-software-launches-atsc-3-0-inspector-for-smart-tvs</link>
                                                                            <description>
                            <![CDATA[ New tool designed to simplify broadcast stream analysis for Smart TV development ]]>
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                                                                        <pubDate>Thu, 30 Apr 2026 12:14:52 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[IP &amp; Networking]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                    <category><![CDATA[Infrastructure]]></category>
                                                                                                                    <dc:creator><![CDATA[ TVT Staff ]]></dc:creator>                                                                                                                                                                                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/YEAQoZsEA28bY7W4PF2GJn-1280-80.png">
                                                            <media:credit><![CDATA[Ocean Blue]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[ATSC 3.0]]></media:description>                                                            <media:text><![CDATA[ATSC 3.0]]></media:text>
                                <media:title type="plain"><![CDATA[ATSC 3.0]]></media:title>
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                                                            <title><![CDATA[ ‘ATSC 1.0 Must Go’ ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/opinion/atsc-1-0-must-go</link>
                                                                            <description>
                            <![CDATA[ While broadcasters await a rulemaking on a 1.0 sunset, someone else outside the industry seems to concur ]]>
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                                                                        <pubDate>Wed, 29 Apr 2026 15:00:10 +0000</pubDate>                                                                                                                                <updated>Wed, 29 Apr 2026 16:44:07 +0000</updated>
                                                                                                                                            <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[FCC]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                    <category><![CDATA[Regulatory &amp; Legal]]></category>
                                                                                                <author><![CDATA[ tvtphil@gmail.com (Phil Kurz) ]]></author>                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/fioQsUoHKYn3b835FzG7nP.jpeg ]]></dc:description>
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                                                            <media:credit><![CDATA[Phil Kurz]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[NAB SHow]]></media:description>                                                            <media:text><![CDATA[NAB SHow]]></media:text>
                                <media:title type="plain"><![CDATA[NAB SHow]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ ATSC Celebrates 3.0’s Global Expansion ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/events/atsc-celebrates-3-0s-global-expansion</link>
                                                                            <description>
                            <![CDATA[ Representatives from Brazil, India, S. Korea and the Caribbean discuss the standard’s implementation ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 21 Apr 2026 14:00:00 +0000</pubDate>                                                                                                                                <updated>Wed, 22 Apr 2026 00:12:05 +0000</updated>
                                                                                                                                            <category><![CDATA[Events]]></category>
                                                    <category><![CDATA[FCC]]></category>
                                                    <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Regulatory &amp; Legal]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/Ym75XZxKuaGiZGj7nMGeGM.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Tom Butts]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Frederico de Siqueira Filho, Brazil’s minister of communications, described the importance of broadcasting in the country’s culture.]]></media:description>                                                            <media:text><![CDATA[Frederico de Siqueira Filho, Brazil’s minister of communications, described the importance of broadcasting in the country’s culture.]]></media:text>
                                <media:title type="plain"><![CDATA[Frederico de Siqueira Filho, Brazil’s minister of communications, described the importance of broadcasting in the country’s culture.]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ ATSC Offers Free ATSC 3.0 Guide to 2026 NAB Show ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/platform/broadcast/atsc-offers-atsc-3-0-guide-to-2026-nab-show</link>
                                                                            <description>
                            <![CDATA[ The guide highlights a wide variety of exhibitors and sessions focusing on 3.0 implementations and deployments ]]>
                                                                                                            </description>
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                                                                        <pubDate>Fri, 17 Apr 2026 17:58:53 +0000</pubDate>                                                                                                                                <updated>Fri, 17 Apr 2026 21:17:23 +0000</updated>
                                                                                                                                            <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[ATSC]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[ATSC booth at NAB Show]]></media:description>                                                            <media:text><![CDATA[ATSC booth at NAB Show]]></media:text>
                                <media:title type="plain"><![CDATA[ATSC booth at NAB Show]]></media:title>
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                                                            <title><![CDATA[ A3SA: ‘Vast Majority’ of 18.5 Million NextGen TV Devices Sold Can Decrypt 3.0 Broadcasts ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/platform/broadcast/atsc-vast-majority-of-18-5-million-nextgen-tv-devices-sold-can-decrypt-3-0-broadcasts</link>
                                                                            <description>
                            <![CDATA[ Standards group will showcase products that support the A3SA security protocol at the 2026 NAB Show ]]>
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                                                                        <pubDate>Fri, 17 Apr 2026 17:51:51 +0000</pubDate>                                                                                                                                <updated>Mon, 20 Apr 2026 18:40:16 +0000</updated>
                                                                                                                                            <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Standards]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/Ym75XZxKuaGiZGj7nMGeGM.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[ ATSC 3.0 Security Authority]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A3SA]]></media:description>                                                            <media:text><![CDATA[A3SA]]></media:text>
                                <media:title type="plain"><![CDATA[A3SA]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Broadcasters Launch Initiative for Low-Cost NextGen TV Converter Boxes ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/platform/broadcast/broadcasters-launch-initiative-for-low-cost-nextgen-tv-converter-boxes</link>
                                                                            <description>
                            <![CDATA[ ATSC to showcase prototypes at 2026 NAB Show ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 16 Apr 2026 15:14:01 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[FCC]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                    <category><![CDATA[Regulatory &amp; Legal]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/Ym75XZxKuaGiZGj7nMGeGM.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Pearl TV]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[NAB Show attendees are invited to check out these prototype boxes at the ATSC Booth in the Central Hall of the LVCC. ]]></media:description>                                                            <media:text><![CDATA[Pearl TV is expected to provide more details on its affordable Converter Box Initiative announced at the 2026 CES.]]></media:text>
                                <media:title type="plain"><![CDATA[Pearl TV is expected to provide more details on its affordable Converter Box Initiative announced at the 2026 CES.]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ NAB Show 2026: Triveni’s New StreamScope Analyzer to Bridge ISDB-Tb and TV 3.0 in Brazil ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/platform/broadcast/nab-show-2026-trivenis-new-streamscope-analyzer-to-bridge-isdb-tb-and-tv-3-0-in-brazil</link>
                                                                            <description>
                            <![CDATA[ NAB Show 2026: Triveni’s New StreamScope Analyzer to Bridge ISDB-Tb and TV 3.0 in Brazil ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 16 Apr 2026 13:30:21 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[IP &amp; Networking]]></category>
                                                    <category><![CDATA[Standards]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                    <category><![CDATA[Infrastructure]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/Ym75XZxKuaGiZGj7nMGeGM.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Triveni Digital]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[ATSC 3.0]]></media:description>                                                            <media:text><![CDATA[ATSC 3.0]]></media:text>
                                <media:title type="plain"><![CDATA[ATSC 3.0]]></media:title>
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                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/hVbD5UypdDq5KAukhLUq3a-1280-80.png" />
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                                                            <title><![CDATA[ Meet the ‘Omni-Viewer’ ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/platform/meet-the-omni-viewer</link>
                                                                            <description>
                            <![CDATA[ Hybrid OTA-streaming viewers are already here—and broadcasters should be planning for them now ]]>
                                                                                                            </description>
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                                                                        <pubDate>Mon, 06 Apr 2026 14:23:30 +0000</pubDate>                                                                                                                                <updated>Tue, 07 Apr 2026 13:19:43 +0000</updated>
                                                                                                                                            <category><![CDATA[Platform]]></category>
                                                    <category><![CDATA[Standards]]></category>
                                                                                                <author><![CDATA[ tvtphil@gmail.com (Phil Kurz) ]]></author>                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/fioQsUoHKYn3b835FzG7nP.jpeg ]]></dc:description>
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                                                            <media:credit><![CDATA[ATSC ]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Prototypes of Pearl TV’s proposed lower-cost converter boxes will be on display at the ATSC Booth during the 2026 NAB Show.]]></media:description>                                                            <media:text><![CDATA[Prototypes of Pearl TVs proposed lower-cost converter boxes will be on display at the ATSC Booth during the 2026 NAB Show. ]]></media:text>
                                <media:title type="plain"><![CDATA[Prototypes of Pearl TVs proposed lower-cost converter boxes will be on display at the ATSC Booth during the 2026 NAB Show. ]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ 91 Members of Congress Urge FCC to Set a Firm ATSC 3.0 Transition Date ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/regulatory-legal/91-members-of-congress-urge-fcc-to-set-a-firm-atsc-3-0-transition-date</link>
                                                                            <description>
                            <![CDATA[ “A firm transition date would catalyze the entire ecosystem,” members of Congress told the agency ]]>
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                                                                        <pubDate>Fri, 27 Mar 2026 23:27:55 +0000</pubDate>                                                                                                                                <updated>Mon, 30 Mar 2026 14:07:19 +0000</updated>
                                                                                                                                            <category><![CDATA[Regulatory &amp; Legal]]></category>
                                                    <category><![CDATA[FCC]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
                                                                                                                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/KRLEL4YiHNnpLvBLD4yh7M-1280-80.jpeg">
                                                            <media:credit><![CDATA[NAB]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Capitol Building]]></media:description>                                                            <media:text><![CDATA[Capitol Building]]></media:text>
                                <media:title type="plain"><![CDATA[Capitol Building]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Triveni Digital Will Show NextGen TV Solutions To Monetize ATSC 3.0 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/platform/broadcast/triveni-digital-will-show-nextgen-tv-solutions-to-monetize-atsc-3-0</link>
                                                                            <description>
                            <![CDATA[ The company will also show technology to support Brazil’s TV 3.0 ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 18 Mar 2026 17:22:03 +0000</pubDate>                                                                                                                                <updated>Wed, 18 Mar 2026 18:53:46 +0000</updated>
                                                                                                                                            <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                <author><![CDATA[ tvtphil@gmail.com (Phil Kurz) ]]></author>                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/fioQsUoHKYn3b835FzG7nP.jpeg ]]></dc:description>
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                                                            <media:credit><![CDATA[Triveni Digital ]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Triveni Digital will feature its StreamScope XM ATSC 3.0 analyzer and monitor at the 2026 NAB Show.]]></media:description>                                                            <media:text><![CDATA[Triveni Digital will feature its StreamScope XM ATSC 3.0 analyzer and monitor at the 2026 NAB Show.]]></media:text>
                                <media:title type="plain"><![CDATA[Triveni Digital will feature its StreamScope XM ATSC 3.0 analyzer and monitor at the 2026 NAB Show.]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Survey Shows Strong Consumer Interest in NextGen TV Converter Boxes ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/platform/broadcast/survey-shows-strong-consumer-interest-in-nextgen-tv-converter-boxes</link>
                                                                            <description>
                            <![CDATA[ 81% of over-the-air viewers would purchase box to preserve access to free local television ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 18 Mar 2026 16:07:50 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[ATSC]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[ATSC 3.0 Key Art]]></media:description>                                                            <media:text><![CDATA[ATSC 3.0 Key Art]]></media:text>
                                <media:title type="plain"><![CDATA[ATSC 3.0 Key Art]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/S8MNbRd9BmxD3xQVrfPEXG-1280-80.jpg" />
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                                                            <title><![CDATA[ Q&A: ATSC’s Luiz Fausto on Ensuring 5G Broadcast Delivery Via 3.0 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/platform/broadcast/q-and-a-atscs-luiz-fausto-on-ensuring-5g-broadcast-delivery-via-3-0</link>
                                                                            <description>
                            <![CDATA[ Work of a committee technical group guides efforts at interleaving transmissions ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 05 Mar 2026 21:16:20 +0000</pubDate>                                                                                                                                <updated>Fri, 06 Mar 2026 17:27:54 +0000</updated>
                                                                                                                                            <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                    <category><![CDATA[IP &amp; Networking]]></category>
                                                    <category><![CDATA[Infrastructure]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/fioQsUoHKYn3b835FzG7nP.jpeg ]]></dc:description>
                                                                                                                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/9CRTd4URAKpYfYYNGySSmm-1280-80.jpg">
                                                            <media:credit><![CDATA[ATSC]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Luiz Fausto]]></media:description>                                                            <media:text><![CDATA[Luiz Fausto of ATSC]]></media:text>
                                <media:title type="plain"><![CDATA[Luiz Fausto of ATSC]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/9CRTd4URAKpYfYYNGySSmm-1280-80.jpg" />
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                                                            <title><![CDATA[ Long-Awaited ATSC 3.0 Rulemaking Overshadows NAB Show Expectations ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/platform/broadcast/long-awaited-atsc-3-0-rulemaking-overshadows-nab-show-expectations</link>
                                                                            <description>
                            <![CDATA[ NextGen TV advancements will proliferate in Las Vegas as industry awaits a 1.0 sunset decision ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 03 Mar 2026 14:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Standards]]></category>
                                                    <category><![CDATA[Regulatory &amp; Legal]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/fioQsUoHKYn3b835FzG7nP.jpeg ]]></dc:description>
                                                                                                                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/K6GhxzGFJahFKaVRSUVk4j-1280-80.jpg">
                                                            <media:credit><![CDATA[Pearl TV]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Pearl TV is expected to provide more details on its affordable Converter Box Initiative announced at the 2026 CES.]]></media:description>                                                            <media:text><![CDATA[Pearl TV is expected to provide more details on its affordable Converter Box Initiative announced at the 2026 CES.]]></media:text>
                                <media:title type="plain"><![CDATA[Pearl TV is expected to provide more details on its affordable Converter Box Initiative announced at the 2026 CES.]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/K6GhxzGFJahFKaVRSUVk4j-1280-80.jpg" />
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                                                            <title><![CDATA[ NAB Says NextGen TV Rollout Threatened by `Uncertainty’, `Half-Measures’ ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/regulatory-legal/nab-says-nextgen-tv-rollout-threatened-by-uncertainty-half-measures</link>
                                                                            <description>
                            <![CDATA[ The current `voluntary framework has reached the limits of what it can accomplish’ the NAB told the FCC ]]>
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                                                                        <pubDate>Thu, 19 Feb 2026 17:53:24 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Regulatory &amp; Legal]]></category>
                                                    <category><![CDATA[FCC]]></category>
                                                    <category><![CDATA[Standards]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[FCC]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[The headquarters of the FCC in Washington, D.C.]]></media:description>                                                            <media:text><![CDATA[The headquarters of the FCC in Washington, D.C.]]></media:text>
                                <media:title type="plain"><![CDATA[The headquarters of the FCC in Washington, D.C.]]></media:title>
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                                                            <title><![CDATA[ Musings on the Shapiro-Carr CES Conversation ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/opinion/musings-on-the-shapiro-carr-ces-conversation</link>
                                                                            <description>
                            <![CDATA[ FCC chair’s take on the public interest obligation offers broadcasters some food for thought ]]>
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                                                                        <pubDate>Mon, 02 Feb 2026 13:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[FCC]]></category>
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                                                    <category><![CDATA[Regulatory &amp; Legal]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/fioQsUoHKYn3b835FzG7nP.jpeg ]]></dc:description>
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                                                            <media:credit><![CDATA[CES]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[CTA President and CEO Gary Shapiro (left) and FCC Chair Brendan Carr at CES in Las Vegas.]]></media:description>                                                            <media:text><![CDATA[CTA President and CEO Gary Shapiro (left) and FCC Chair Brendan Carr at CES in Las Vegas.]]></media:text>
                                <media:title type="plain"><![CDATA[CTA President and CEO Gary Shapiro (left) and FCC Chair Brendan Carr at CES in Las Vegas.]]></media:title>
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                                                            <title><![CDATA[ NAB’s Sam Matheny Discusses Latest ATSC 3.0-Based BPS Developments ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/platform/broadcast/nabs-sam-matheny-discusses-latest-atsc-3-0-based-bps-developments</link>
                                                                            <description>
                            <![CDATA[ Executive VP of BPS is focused on advancing consideration of the tech’s nationwide deployment for national security ]]>
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                                                                        <pubDate>Wed, 28 Jan 2026 17:02:31 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Standards]]></category>
                                                    <category><![CDATA[Infrastructure]]></category>
                                                    <category><![CDATA[Regulatory &amp; Legal]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/fioQsUoHKYn3b835FzG7nP.jpeg ]]></dc:description>
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                                                            <media:credit><![CDATA[NAB]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[NAB Executive VP of BPS Sam Matheny]]></media:description>                                                            <media:text><![CDATA[NAB Executive VP of BPS Sam Matheny]]></media:text>
                                <media:title type="plain"><![CDATA[NAB Executive VP of BPS Sam Matheny]]></media:title>
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                                                            <title><![CDATA[ NextGen TV at CES 2026: Pearl TV Focuses on Low-Cost 'Vanilla’ Converter Boxes ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/platform/broadcast/nextgen-tv-at-ces2026-pearl-tv-focuses-on-low-cost-vanilla-converter-boxes</link>
                                                                            <description>
                            <![CDATA[ Broadcasters seek to mimic the success of the previous DTV converter box program to bring more affordable access to ATSC 3.0 ]]>
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                                                                        <pubDate>Fri, 09 Jan 2026 14:16:24 +0000</pubDate>                                                                                                                                <updated>Sat, 10 Jan 2026 16:08:29 +0000</updated>
                                                                                                                                            <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Trends]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                <author><![CDATA[ hayes@iowapbs.org (Bill Hayes) ]]></author>                    <dc:creator><![CDATA[ Bill Hayes ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/imyVyoi7JuenaoHMK2iEvf.jpeg ]]></dc:description>
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                                                            <media:credit><![CDATA[Bill Hayes]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[NextGen TV]]></media:description>                                                            <media:text><![CDATA[NextGen TV]]></media:text>
                                <media:title type="plain"><![CDATA[NextGen TV]]></media:title>
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                                                            <title><![CDATA[ Layered Video Coding and Physical Layer Pipes: Engineering the Optimal Match for Next-Generation Broadcast Architecture ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/platform/broadcast/layered-video-coding-and-physical-layer-pipes-engineering-the-optimal-match-for-next-generation-broadcast-architecture</link>
                                                                            <description>
                            <![CDATA[ Broadcasters have a unique opportunity to satisfy consumers’ desire for the highest possible visual quality while continuing to uphold the public service mission of universal accessibility ]]>
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                                                                        <pubDate>Thu, 08 Jan 2026 19:47:10 +0000</pubDate>                                                                                                                                <updated>Thu, 08 Jan 2026 19:47:34 +0000</updated>
                                                                                                                                            <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Live Production]]></category>
                                                    <category><![CDATA[Analysis]]></category>
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                                                    <category><![CDATA[Trends]]></category>
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                                                    <category><![CDATA[Production]]></category>
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                                                                                                                    <dc:creator><![CDATA[ Ling Ling Sun ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/QCBnzL4xMctQYEpnjqMJAP.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Getty]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Vortex]]></media:description>                                                            <media:text><![CDATA[Vortex]]></media:text>
                                <media:title type="plain"><![CDATA[Vortex]]></media:title>
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                                                            <title><![CDATA[ Advanced HDR by Technicolor Now Integrated into Zapperbox, Zinwell NextGen TV Receivers ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/platform/broadcast/zapperbox-nextgen-tv-receiver-now-supports-advanced-hdr-by-technicolor</link>
                                                                            <description>
                            <![CDATA[ “Features such as 4K and HDR have driven consumers to expect excellent image quality from their received video content." ]]>
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                                                                        <pubDate>Wed, 07 Jan 2026 14:46:37 +0000</pubDate>                                                                                                                                <updated>Wed, 07 Jan 2026 17:53:29 +0000</updated>
                                                                                                                                            <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Partnerships]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ TV Technology Staff ]]></dc:creator>                                                                                                                                                                                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/HvcjKCe65WxVAyPvBHNhyW-1280-80.jpg">
                                                            <media:credit><![CDATA[Technicolor]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Advanced HDR by Technicolor]]></media:description>                                                            <media:text><![CDATA[Advanced HDR by Technicolor]]></media:text>
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                                                            <title><![CDATA[ iWedia Highlights NextGen TV Software Stack at CES ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/platform/broadcast/iwedia-highlights-nextgen-tv-software-stack-at-ces</link>
                                                                            <description>
                            <![CDATA[ Company’s software is powering the Panasonic Z95B, a top-rated OLED TV ]]>
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                                                                        <pubDate>Tue, 06 Jan 2026 16:50:28 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Broadcast]]></category>
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                                                    <category><![CDATA[Production]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/fioQsUoHKYn3b835FzG7nP.jpeg ]]></dc:description>
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                                                            <media:credit><![CDATA[iWedia]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Panasonic and iWedia at CES]]></media:description>                                                            <media:text><![CDATA[Panasonic and iWedia at CES]]></media:text>
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                                                            <title><![CDATA[ iWedia, Skyworth Partner on Turnkey Solutions for NextGen TV  ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/platform/broadcast/iwedia-skyworth-partner-on-turnkey-solutions-for-nextgen-tv</link>
                                                                            <description>
                            <![CDATA[ The companies announced their first official strategic partnership to support the U.S. ATSC 3.0 market with “a robust and future-ready turnkey solution.” ]]>
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                                                                        <pubDate>Tue, 06 Jan 2026 14:20:11 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/Ym75XZxKuaGiZGj7nMGeGM.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[iWedia]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[ATSC]]></media:description>                                                            <media:text><![CDATA[ATSC]]></media:text>
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                                                            <title><![CDATA[ Public Broadcasters Deploy Advanced HDR by Technicolor ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/platform/broadcast/public-broadcasters-deploy-advanced-hdr-by-technicolor</link>
                                                                            <description>
                            <![CDATA[ Deployment of ATSC 3.0 with Advanced HDR by Technicolor 'is a critical infrastructure upgrade for public media' company said ]]>
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                                                                        <pubDate>Mon, 05 Jan 2026 18:23:47 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Live Production]]></category>
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                                                                                                                    <dc:creator><![CDATA[ TV Technology Staff ]]></dc:creator>                                                                                                                                                                                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/HvcjKCe65WxVAyPvBHNhyW-1280-80.jpg">
                                                            <media:credit><![CDATA[Technicolor]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Advanced HDR by Technicolor]]></media:description>                                                            <media:text><![CDATA[Advanced HDR by Technicolor]]></media:text>
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                                                            <title><![CDATA[ EdgeBeam: We’re ‘Crossing the Chasm of Pre-Revenue to Revenue’ ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/platform/broadcast/edgebeam-were-crossing-the-chasm-of-pre-revenue-to-revenue</link>
                                                                            <description>
                            <![CDATA[ CEO Conrad Clemson discusses the company’s progress over the past few months ]]>
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                                                                        <pubDate>Mon, 05 Jan 2026 14:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[IP &amp; Networking]]></category>
                                                    <category><![CDATA[Infrastructure]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/fioQsUoHKYn3b835FzG7nP.jpeg ]]></dc:description>
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                                                            <media:credit><![CDATA[Edgebeam Wireless]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[EdgeBeam Wireless CEO Conrad Clemson]]></media:description>                                                            <media:text><![CDATA[Edgebeam CEO Conrad Clemson]]></media:text>
                                <media:title type="plain"><![CDATA[Edgebeam CEO Conrad Clemson]]></media:title>
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                                                            <title><![CDATA[ TV Tech’s Top Regulatory Stories of the Year ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/regulatory-legal/tv-techs-top-regulatory-stories-of-the-year</link>
                                                                            <description>
                            <![CDATA[ Regulatory issues relating free speech, the 3.0 transition, station ownership rules and Jimmy Kimmel dominated our list of the 20 most popular regulatory stories of 2025 ]]>
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                                                                        <pubDate>Mon, 29 Dec 2025 16:27:45 +0000</pubDate>                                                                                                                                <updated>Mon, 29 Dec 2025 16:27:49 +0000</updated>
                                                                                                                                            <category><![CDATA[Regulatory &amp; Legal]]></category>
                                                    <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Legislation]]></category>
                                                    <category><![CDATA[Standards]]></category>
                                                    <category><![CDATA[FCC]]></category>
                                                    <category><![CDATA[Trends]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[FCC]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[FCC Commissioners Anna Gomez (left) and Olivia Trusty (right) with FCC Chair Brendan Carr (center) during the May Open Meeting. ]]></media:description>                                                            <media:text><![CDATA[FCC Commissioners Anna Gomez (left) and Olivia Trusty (right) with FCC Chair Brendan Carr (center) during the May Open Meeting. ]]></media:text>
                                <media:title type="plain"><![CDATA[FCC Commissioners Anna Gomez (left) and Olivia Trusty (right) with FCC Chair Brendan Carr (center) during the May Open Meeting. ]]></media:title>
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                                                            <title><![CDATA[ TV Tech’s Top NextGen TV Stories of 2025 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/platform/broadcast/tv-techs-top-nextgen-tv-stories-of-2025</link>
                                                                            <description>
                            <![CDATA[ Stories about ATSC 3.0 deployments, regulatory development, costs and encryption were among our 20 most popular articles ]]>
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                                                                        <pubDate>Thu, 25 Dec 2025 14:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[FCC]]></category>
                                                    <category><![CDATA[Standards]]></category>
                                                    <category><![CDATA[Regulatory &amp; Legal]]></category>
                                                    <category><![CDATA[Trends]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[ATSC]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[ATSC 3.0 Key Art]]></media:description>                                                            <media:text><![CDATA[ATSC 3.0 Key Art]]></media:text>
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                                                            <title><![CDATA[ EdgeBeam Wireless Makes Initial Sale, Expands Executive Team ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/infrastructure/ip-networking/edgebeam-wireless-makes-initial-sale-expands-executive-team</link>
                                                                            <description>
                            <![CDATA[ Digital Mapping Group will resell joint venture’s datacasting and receivers for RTK applications ]]>
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                                                                        <pubDate>Wed, 17 Dec 2025 15:41:08 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[IP &amp; Networking]]></category>
                                                    <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Partnerships]]></category>
                                                    <category><![CDATA[Infrastructure]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/fioQsUoHKYn3b835FzG7nP.jpeg ]]></dc:description>
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                                                            <media:credit><![CDATA[Edgebeam Wireless]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[EdgeBeam Wireless CEO Conrad Clemson]]></media:description>                                                            <media:text><![CDATA[Edgebeam CEO Conrad Clemson]]></media:text>
                                <media:title type="plain"><![CDATA[Edgebeam CEO Conrad Clemson]]></media:title>
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                                                            <title><![CDATA[ Securing the Future of Broadcast TV in the U.S. ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/securing-the-future-of-broadcast-tv-in-the-u-s</link>
                                                                            <description>
                            <![CDATA[ Regulatory decisions will have a big impact on the implementation of 3.0 security measures and NextGen TV transmissions in 2026 ]]>
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                                                                        <pubDate>Tue, 09 Dec 2025 17:47:57 +0000</pubDate>                                                                                                                                <updated>Wed, 31 Dec 2025 17:27:25 +0000</updated>
                                                                                                                                            <category><![CDATA[Security]]></category>
                                                    <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Infrastructure]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[Shield icon on dark digital background. Cybersecurity &amp; network security Concept.]]></media:description>                                                            <media:text><![CDATA[Shield icon on dark digital background. Cybersecurity &amp; network security Concept.]]></media:text>
                                <media:title type="plain"><![CDATA[Shield icon on dark digital background. Cybersecurity &amp; network security Concept.]]></media:title>
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                                                            <title><![CDATA[ New GatesAir ATSC 3.0 Exciter Targets Global Markets  ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/new-gatesair-atsc-3-0-exciter-targets-global-markets</link>
                                                                            <description>
                            <![CDATA[ New Maxiva XTK exciter brings cost-efficient ATSC 3.0 broadcasting to TV stations across the spectrum ]]>
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                                                                        <pubDate>Wed, 03 Dec 2025 13:33:29 +0000</pubDate>                                                                                                                                <updated>Mon, 15 Dec 2025 10:35:04 +0000</updated>
                                                                                                                                            <category><![CDATA[IP &amp; Networking]]></category>
                                                    <category><![CDATA[Infrastructure]]></category>
                                                                                                                    <dc:creator><![CDATA[ TV Technology Staff ]]></dc:creator>                                                                                                                                                                                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/TsYt5MTXaajQUbychEWwSC-1280-80.png">
                                                            <media:credit><![CDATA[GatesAir]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[GatesAir]]></media:description>                                                            <media:text><![CDATA[GatesAir]]></media:text>
                                <media:title type="plain"><![CDATA[GatesAir]]></media:title>
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                                                            <title><![CDATA[ Report: ATSC 3.0 Would Boost Wireless Efficiency, Sustainability ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/report-atsc-3-0-would-boost-wireless-efficiency-sustainability</link>
                                                                            <description>
                            <![CDATA[ Sinclair and One Media examine the strengths of NextGen TV from a fresh perspective ]]>
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                                                                        <pubDate>Mon, 01 Dec 2025 18:48:32 +0000</pubDate>                                                                                                                                <updated>Mon, 15 Dec 2025 10:35:03 +0000</updated>
                                                                                                                                            <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/fioQsUoHKYn3b835FzG7nP.jpeg ]]></dc:description>
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                                                            <media:credit><![CDATA[ATSC]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[ATSC 3.0 Key Art]]></media:description>                                                            <media:text><![CDATA[ATSC 3.0 Key Art]]></media:text>
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                                                            <title><![CDATA[ FCC Plots a Murky Roadmap for the NextGen TV Transition ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinion/fcc-plots-a-murky-roadmap-for-the-nextgen-tv-transition</link>
                                                                            <description>
                            <![CDATA[ Proposed rules would give broadcasters flexibility, but a lack of direction for devices, rights management and MVPDs risks slowing adoption ]]>
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                                                                        <pubDate>Mon, 01 Dec 2025 13:00:00 +0000</pubDate>                                                                                                                                <updated>Mon, 15 Dec 2025 10:34:58 +0000</updated>
                                                                                                                                            <category><![CDATA[FCC]]></category>
                                                    <category><![CDATA[Regulatory &amp; Legal]]></category>
                                                                                                                    <dc:creator><![CDATA[ Doug Lung ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/Nxdj8SBR4GjWpaZtzQbRu3.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Incredible Sunset at Twin Peaks Hill &amp; Park, Midtown Terrace, Bay Area, San Francisco, California, USA]]></media:description>                                                            <media:text><![CDATA[Incredible Sunset at Twin Peaks Hill &amp; Park, Midtown Terrace, Bay Area, San Francisco, California, USA]]></media:text>
                                <media:title type="plain"><![CDATA[Incredible Sunset at Twin Peaks Hill &amp; Park, Midtown Terrace, Bay Area, San Francisco, California, USA]]></media:title>
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                                                            <title><![CDATA[ Oklahoma Community Television Overcomes ATSC 3.0 Translator Challenge ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/oklahoma-community-television-overcomes-atsc-3-0-translator-challenge</link>
                                                                            <description>
                            <![CDATA[ Griffin Media division combined SRT with tech from GatesAir and Triveni Digital ]]>
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                                                                        <pubDate>Thu, 20 Nov 2025 16:14:55 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Standards]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/fioQsUoHKYn3b835FzG7nP.jpeg ]]></dc:description>
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                                                            <media:credit><![CDATA[Griffin Media]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Triveni Digital’s ATSC 3.0 gear in use at an Oklahoma Community Television translator in Strong City, Okla. ]]></media:description>                                                            <media:text><![CDATA[Triveni&#039;s ATSC 3.0 gear at OCT translator in Strong City, Okla. ]]></media:text>
                                <media:title type="plain"><![CDATA[Triveni&#039;s ATSC 3.0 gear at OCT translator in Strong City, Okla. ]]></media:title>
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                                                            <title><![CDATA[ ATSC 3.0 Interop Puts NextGen TV’s Advanced Features in the Crosshairs ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/atsc-3-0-interop-puts-nextgen-tv-advanced-features-in-the-crosshairs</link>
                                                                            <description>
                            <![CDATA[ A rather exclusive group of 3.0 experts are testing the features to see if they break TVs ]]>
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                                                                        <pubDate>Fri, 14 Nov 2025 14:23:26 +0000</pubDate>                                                                                                                                <updated>Mon, 17 Nov 2025 15:47:17 +0000</updated>
                                                                                                                                            <category><![CDATA[Standards]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/fioQsUoHKYn3b835FzG7nP.jpeg ]]></dc:description>
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                                                            <media:credit><![CDATA[Phil Kurz]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Programmers and others from 20 ATSC 3.0 vendors are testing advanced NextGen TV features to see if they break TVs and how to fix them if they do.]]></media:description>                                                            <media:text><![CDATA[ATSC 3.0]]></media:text>
                                <media:title type="plain"><![CDATA[ATSC 3.0]]></media:title>
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                                                            <title><![CDATA[ 'Broadcasting is Too Important to Fail' ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/broadcasting-is-too-important-to-fail</link>
                                                                            <description>
                            <![CDATA[ TV Tech readers sound off on the transition to ATSC 3.0 ]]>
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                                                                        <pubDate>Mon, 03 Nov 2025 19:13:24 +0000</pubDate>                                                                                                                                <updated>Mon, 03 Nov 2025 19:15:52 +0000</updated>
                                                                                                                                            <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ posted TVT Staff ]]></dc:creator>                                                                                                                                                                                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/UZxKaAZbz9tmrF6qccmBrf-1280-80.png">
                                                            <media:credit><![CDATA[ATSC]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[ATSC 3.0]]></media:description>                                                            <media:text><![CDATA[ATSC 3.0]]></media:text>
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                                                            <title><![CDATA[ How Will the FCC’s Busy Fall Agenda Impact Broadcasters?  ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/how-will-the-fccs-busy-fall-agenda-impact-broadcasters</link>
                                                                            <description>
                            <![CDATA[ Regulator to take action on broadcast ownership caps, ATSC 1.0 sunset ]]>
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                                                                        <pubDate>Mon, 03 Nov 2025 11:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[FCC]]></category>
                                                    <category><![CDATA[Regulatory &amp; Legal]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/Ym75XZxKuaGiZGj7nMGeGM.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[NAB]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Man watching YouTube TV game signup screen]]></media:description>                                                            <media:text><![CDATA[Man watching YouTube TV game signup screen]]></media:text>
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                                                            <title><![CDATA[ MPEG-4 to the Rescue ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinion/mpeg-4-to-the-rescue</link>
                                                                            <description>
                            <![CDATA[ Broadcasters are hopeful the codec can handle the heavy lifting of transitioning from ATSC 1.0 ]]>
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                                                                        <pubDate>Mon, 03 Nov 2025 11:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/fioQsUoHKYn3b835FzG7nP.jpeg ]]></dc:description>
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                                                            <media:credit><![CDATA[MPEG]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[MPEG-4 image]]></media:description>                                                            <media:text><![CDATA[MPEG-4 image]]></media:text>
                                <media:title type="plain"><![CDATA[MPEG-4 image]]></media:title>
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                                                            <title><![CDATA[ Mark Aitken: ATSC 3.0 to Mobile Comes Down to Control of the Device Ecosystem ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/mark-aitken-atsc-3-0-to-mobile-comes-down-to-control-of-the-device-ecosystem</link>
                                                                            <description>
                            <![CDATA[ Back from last month’s IBC, the ONE Media president discusses mobile, data and more ]]>
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                                                                        <pubDate>Tue, 28 Oct 2025 19:32:25 +0000</pubDate>                                                                                                                                <updated>Wed, 29 Oct 2025 13:45:41 +0000</updated>
                                                                                                                                            <category><![CDATA[Standards]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/fioQsUoHKYn3b835FzG7nP.jpeg ]]></dc:description>
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                                                            <media:credit><![CDATA[ONE Media]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Mark Aitken on stage at last month’s IBC 2025 in Amsterdam. ]]></media:description>                                                            <media:text><![CDATA[Mark Aitken on stage at IBC 2025 in Amsterdam. ]]></media:text>
                                <media:title type="plain"><![CDATA[Mark Aitken on stage at IBC 2025 in Amsterdam. ]]></media:title>
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                                                            <title><![CDATA[ NBCUniversal Invests in ATSC 3.0 Authority Behind Run3TV ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nbcuniversal-invests-in-atsc-3-0-authority-behind-run3tv</link>
                                                                            <description>
                            <![CDATA[ Broadcaster joins several major station groups in backing the ATSC 3.0 Framework Authority ]]>
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                                                                        <pubDate>Tue, 21 Oct 2025 17:02:39 +0000</pubDate>                                                                                                                                <updated>Fri, 24 Oct 2025 15:06:38 +0000</updated>
                                                                                                                                            <category><![CDATA[Standards]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/fioQsUoHKYn3b835FzG7nP.jpeg ]]></dc:description>
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                                                            <media:credit><![CDATA[Run3TV]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Run3TV logo]]></media:description>                                                            <media:text><![CDATA[Run3TV logo]]></media:text>
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                                                            <title><![CDATA[ ADTH to Upgrade NextGen TV Receivers With Gateway Capabilities ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/adth-to-upgrade-nextgen-tv-receivers-with-gateway-capabilities</link>
                                                                            <description>
                            <![CDATA[ Software upgrade will enable viewers to watch NextGen TV on their network-connected devices ]]>
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                                                                        <pubDate>Mon, 20 Oct 2025 20:36:32 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/fioQsUoHKYn3b835FzG7nP.jpeg ]]></dc:description>
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                                                            <media:credit><![CDATA[Atlanta DTH]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Atlanta DTH NextGen TV Box With Network Tuner Gateway]]></media:description>                                                            <media:text><![CDATA[Atlanta DTH NextGen TV Box With Network Tuner Gateway]]></media:text>
                                <media:title type="plain"><![CDATA[Atlanta DTH NextGen TV Box With Network Tuner Gateway]]></media:title>
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                                                            <title><![CDATA[ FCC to Vote on Accelerating ATSC 3.0 Transition at October Meeting ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/fcc-to-vote-on-accelerating-atsc-3-0-transition-at-october-meeting</link>
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                            <![CDATA[ Commission will act on whether to propose shutting down 1.0 by 2030 ]]>
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                                                                        <pubDate>Tue, 07 Oct 2025 12:58:14 +0000</pubDate>                                                                                                                                <updated>Tue, 07 Oct 2025 14:04:37 +0000</updated>
                                                                                                                                            <category><![CDATA[FCC]]></category>
                                                    <category><![CDATA[Regulatory &amp; Legal]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/Ym75XZxKuaGiZGj7nMGeGM.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[ATSC]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[ATSC 3.0]]></media:description>                                                            <media:text><![CDATA[ATSC 3.0]]></media:text>
                                <media:title type="plain"><![CDATA[ATSC 3.0]]></media:title>
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                                                            <title><![CDATA[ Timing Is Everything ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinion/timing-is-everything</link>
                                                                            <description>
                            <![CDATA[ Congrats to Brazil for adopting DTV+ in time to watch the World Cup in NextGen TV ]]>
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                                                                        <pubDate>Mon, 06 Oct 2025 12:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/fioQsUoHKYn3b835FzG7nP.jpeg ]]></dc:description>
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                                                            <media:credit><![CDATA[ATSC 3.0]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Advocates for DTV+ celebrate Brazilian President Luiz Inácio Lula da Silva signing the decree mandating DTV+ in late August.]]></media:description>                                                            <media:text><![CDATA[Advocates for DTV+ celebrate Brazilian President Luiz Inácio Lula da Silva signing the decree mandating DTV+ in late August.]]></media:text>
                                <media:title type="plain"><![CDATA[Advocates for DTV+ celebrate Brazilian President Luiz Inácio Lula da Silva signing the decree mandating DTV+ in late August.]]></media:title>
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