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                    <title><![CDATA[ Latest from Tv Technology in Ar ]]></title>
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        <description><![CDATA[ All the latest ar content from the Tv Technology team ]]></description>
                                    <lastBuildDate>Fri, 05 Sep 2025 17:37:06 +0000</lastBuildDate>
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                                <item>
                                                            <title><![CDATA[ Vizrt Launches New AI-Powered Features to Speed up AR Sports Production ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/vizrt-launches-new-ai-powered-features-to-speed-up-ar-sports-production</link>
                                                                            <description>
                            <![CDATA[ The latest release of the Viz Arena 6 virtual advertising and AR graphics solution simplifies keying and makes calibration 10 times faster ]]>
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                                                                        <pubDate>Fri, 05 Sep 2025 17:37:06 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Virtual Production]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/WmMif45t3NTfHdJNoRgnhQ-1280-80.jpg">
                                                            <media:credit><![CDATA[Vizrt]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Viz Arene 6 augmented reality solution for sports production]]></media:description>                                                            <media:text><![CDATA[Viz Arene 6 augmented reality solution for sports production]]></media:text>
                                <media:title type="plain"><![CDATA[Viz Arene 6 augmented reality solution for sports production]]></media:title>
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                                                            <title><![CDATA[ CBS Stations Launches New AR/VR Studio In Texas ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/cbs-stations-launches-new-ar-vr-studio-in-texas</link>
                                                                            <description>
                            <![CDATA[ Rollout marks the eighth market where the station group has launched AR/VR technologies for weather and news ]]>
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                                                                        <pubDate>Tue, 24 Jun 2025 16:00:14 +0000</pubDate>                                                                                                                                <updated>Tue, 24 Jun 2025 16:44:23 +0000</updated>
                                                                                                                                            <category><![CDATA[Case Studies]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/kkavsRQqEwuGZeqKg5memP-1280-80.png">
                                                            <media:credit><![CDATA[CBS Texas]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[CBS News Texas AR/VR studio being used for a weather forecast. ]]></media:description>                                                            <media:text><![CDATA[CBS Texas AR/VR studio being used for a weather forecast. ]]></media:text>
                                <media:title type="plain"><![CDATA[CBS Texas AR/VR studio being used for a weather forecast. ]]></media:title>
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                                                            <title><![CDATA[ CBS Los Angeles Unveils New AR/VR Studio ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/cbs-los-angeles-unveils-new-ar-vr-studio</link>
                                                                            <description>
                            <![CDATA[ The station group is billing it as a first for Southern California ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 11 Jun 2025 15:50:41 +0000</pubDate>                                                                                                                                <updated>Wed, 11 Jun 2025 18:47:28 +0000</updated>
                                                                                                                                            <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/tTj7zY6qWQ3xdn2JvWPmCJ-1280-80.png">
                                                            <media:credit><![CDATA[CBS Los Angeles]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[CBS Los Angeles&#039; new virtual set debuted on June 11 with the weather forecast. ]]></media:description>                                                            <media:text><![CDATA[CBS Los Angeles virtual set debuted on June 11 with the weather forecast. ]]></media:text>
                                <media:title type="plain"><![CDATA[CBS Los Angeles virtual set debuted on June 11 with the weather forecast. ]]></media:title>
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                                                            <title><![CDATA[ CBS Stations Debut AR/VR Presidential Election Center ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/cbs-stations-debuts-ar-vr-presidential-election-center</link>
                                                                            <description>
                            <![CDATA[ The AR/VR Presidential Election Center will broadcast live from CBS New York, CBS Chicago, CBS Philadelphia, CBS Bay Area and CBS Colorado on Nov. 5 ]]>
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                                                                        <pubDate>Fri, 01 Nov 2024 20:18:32 +0000</pubDate>                                                                                                                                <updated>Mon, 04 Nov 2024 14:09:51 +0000</updated>
                                                                                                                                            <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/5DsAfaV9qKXyuDSKGXB5gE-1280-80.png">
                                                            <media:credit><![CDATA[CBS News and Stations]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[CBS News and Stations virtual set for election coverage]]></media:description>                                                            <media:text><![CDATA[CBS News and Stations virtual set for election coverage]]></media:text>
                                <media:title type="plain"><![CDATA[CBS News and Stations virtual set for election coverage]]></media:title>
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                                                            <title><![CDATA[ CBS Owned Stations Go Virtual To Reinvent News ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/cbs-stations-goes-virtual-to-reinvent-news</link>
                                                                            <description>
                            <![CDATA[ An innovative AR/VR platform developed by KPIX-KPYX in San Francisco has since been rolled out to five stations and the CBS News 24/7 streaming service ]]>
                                                                                                            </description>
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                                                                        <pubDate>Fri, 01 Nov 2024 18:36:52 +0000</pubDate>                                                                                                                                <updated>Thu, 07 Nov 2024 16:50:07 +0000</updated>
                                                                                                                                            <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/PyEvziYL32fpoUDE8UtF7U-1280-80.png">
                                                            <media:credit><![CDATA[CBS News and Stations]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[As part of an effort to make weather coverage more engaging, CBS owned stations in San Francisco developed an AR/VR platform that shows its meteorologist immersed in the city&#039;s famous fog. ]]></media:description>                                                            <media:text><![CDATA[As part of an effort to make weather coverage more engaging, CBS owned stations in San Francisco developed an AR/VR platform that shows its meteorologist immersed in the city&#039;s famous fog. ]]></media:text>
                                <media:title type="plain"><![CDATA[As part of an effort to make weather coverage more engaging, CBS owned stations in San Francisco developed an AR/VR platform that shows its meteorologist immersed in the city&#039;s famous fog. ]]></media:title>
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                                                            <title><![CDATA[ Fox News Channel To Debut New Immersive Graphics Technology for Election Night Coverage ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/fox-news-channel-to-debut-new-immersive-graphics-technology-for-election-night-coverage</link>
                                                                            <description>
                            <![CDATA[ The new features include augmented reality (AR), virtual set technologies and new touchscreen applications for the Fox News Voter Analysis in a recently revamped studio ]]>
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                                                                        <pubDate>Tue, 29 Oct 2024 14:15:52 +0000</pubDate>                                                                                                                                <updated>Tue, 29 Oct 2024 18:27:02 +0000</updated>
                                                                                                                                            <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/UaiBCu9YWHYCZuKkspbaye-1280-80.jpg">
                                                            <media:credit><![CDATA[Fox News ]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Fox News Election coverage studio]]></media:description>                                                            <media:text><![CDATA[Fox News Election coverage studio]]></media:text>
                                <media:title type="plain"><![CDATA[Fox News Election coverage studio]]></media:title>
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                                                            <title><![CDATA[ Trail Blazers Become First NBA Team to Broadcast AR Graphics From Handheld Camera ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/trail-blazers-become-first-nba-team-to-broadcast-ar-graphics-from-handheld-camera</link>
                                                                            <description>
                            <![CDATA[ The broadcast used technologies from disguise to provide viewers with augmented reality graphics ]]>
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                                                                        <pubDate>Tue, 14 Nov 2023 17:00:22 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/nAxUNzA6UaLHKSrqw46BwC-1280-80.png">
                                                            <media:credit><![CDATA[Portland Trail Blazers]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Portland Trail Blazers with augmented reality (AR) graphics]]></media:description>                                                            <media:text><![CDATA[Portland Trail Blazers with augmented reality (AR) graphics]]></media:text>
                                <media:title type="plain"><![CDATA[Portland Trail Blazers with augmented reality (AR) graphics]]></media:title>
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                                                            <title><![CDATA[ CBS Sports, Hype Sports Innovation to Develop New Sports Tech ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/cbs-sports-hype-sports-innovation-to-develop-new-tech-for-sports-coverage-news</link>
                                                                            <description>
                            <![CDATA[ The collaboration on new technologies for CBS's coverage will include such areas as AI, AR, VR and remote broadcasting ]]>
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                                                                        <pubDate>Tue, 06 Jun 2023 17:59:43 +0000</pubDate>                                                                                                                                <updated>Tue, 06 Jun 2023 18:09:48 +0000</updated>
                                                                                                                                            <category><![CDATA[Sports Production]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/igbkcRJYB5p5w8sNKpwmAL-1280-80.jpg">
                                                            <media:credit><![CDATA[Hype Sports Innovation]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Hype Sports Innovation logo]]></media:description>                                                            <media:text><![CDATA[Hype Sports Innovation logo]]></media:text>
                                <media:title type="plain"><![CDATA[Hype Sports Innovation logo]]></media:title>
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                                                            <title><![CDATA[ Broadband Forum Updates UDP Speed Test ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/broadband-forum-updates-udp-speed-test</link>
                                                                            <description>
                            <![CDATA[ The update will help broadband operators deploy gigabit services for such applications as UHD streaming, gaming, AR and VR ]]>
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                                                                        <pubDate>Tue, 07 Mar 2023 19:52:56 +0000</pubDate>                                                                                                                                <updated>Tue, 07 Mar 2023 19:54:57 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/3RASheKoj2scfQt8ZoG9wQ-1280-80.jpg">
                                                            <media:credit><![CDATA[Pixabay]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Fiber optic]]></media:description>                                                            <media:text><![CDATA[Fiber optic]]></media:text>
                                <media:title type="plain"><![CDATA[Fiber optic]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ NAB Show Jumps Into Immersive Storytelling ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nab-show-jumps-into-immersive-storytelling</link>
                                                                            <description>
                            <![CDATA[ A Main Stage session will explore what’s next for virtual reality (VR), augmented reality (AR) and extended reality (XR) ]]>
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                                                                        <pubDate>Tue, 21 Feb 2023 19:32:01 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Events]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/jXexqp6cmFpoH6bYNJbL9k-1280-80.png">
                                                            <media:credit><![CDATA[NAB Show 2023]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[NAB Show 2023]]></media:description>                                                            <media:text><![CDATA[NAB Show 2023]]></media:text>
                                <media:title type="plain"><![CDATA[NAB Show 2023]]></media:title>
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                                                            <title><![CDATA[ NBC, Verizon Launch AR Experience for `La Brea’ ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nbc-verizon-launch-ar-experience-for-la-brea</link>
                                                                            <description>
                            <![CDATA[ The first-of-its-kind augmented reality experience takes Verizon pay TV subs into the La Brea sinkhole ]]>
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                                                                        <pubDate>Wed, 02 Nov 2022 19:26:28 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Gy3wJxQHRBkwQMHSFoW9HQ-1280-80.jpg">
                                                            <media:credit><![CDATA[NBC]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[La Brea]]></media:description>                                                            <media:text><![CDATA[La Brea]]></media:text>
                                <media:title type="plain"><![CDATA[La Brea]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ ‘Fox NFL Sunday’ to Debut Groundbreaking New XR/AR Studio  ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/fox-nfl-sunday-to-debut-groundbreaking-new-xrar-studio</link>
                                                                            <description>
                            <![CDATA[ Extended Reality technologies and a massive LED volume will offer a virtual portal around the league so viewers feel like they are in different NFL venues ]]>
                                                                                                            </description>
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                                                                        <pubDate>Fri, 09 Sep 2022 14:23:04 +0000</pubDate>                                                                                                                                <updated>Fri, 09 Sep 2022 14:29:02 +0000</updated>
                                                                                                                                            <category><![CDATA[Sports Production]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Hgi8cFFGGr5JgkD93X2VJX-1280-80.jpg">
                                                            <media:credit><![CDATA[Fox Sports]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Fox Sports]]></media:description>                                                            <media:text><![CDATA[Fox Sports]]></media:text>
                                <media:title type="plain"><![CDATA[Fox Sports]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ U.S. Sales of VR/AR Gear More Than Doubled During 2021 Holidays ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/us-sales-of-vrar-gear-more-than-doubled-during-2021-holidays</link>
                                                                            <description>
                            <![CDATA[ Unit sales of VR/AR hardware and accessories were up 180% versus 2020 holidays according to NPD ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 20 Jan 2022 17:07:28 +0000</pubDate>                                                                                                                                <updated>Thu, 20 Jan 2022 17:07:32 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/fSECQ3PFRGQbG9DyhYZDBh-1280-80.jpg">
                                                            <media:credit><![CDATA[Pixabay]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Pixabay]]></media:description>                                                            <media:text><![CDATA[Pixabay]]></media:text>
                                <media:title type="plain"><![CDATA[Pixabay]]></media:title>
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                                                            <title><![CDATA[ Using Virtual Technology to ‘Amaze the Viewer’ ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/using-virtual-technology-to-amaze-the-viewer</link>
                                                                            <description>
                            <![CDATA[ Artificial intelligence is enhancing the AR experience ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 04 Nov 2021 23:36:51 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ Peter Suciu ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/tGpnMWaDFioK2QTyBjaA2X-1280-80.png">
                                                            <media:credit><![CDATA[Dreamwall]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[The stadiums may have been empty due to the novel coronavirus pandemic, but Dreamwall’s technology was able to populate the stands for the viewer at home.]]></media:description>                                                            <media:text><![CDATA[Dreamwall]]></media:text>
                                <media:title type="plain"><![CDATA[Dreamwall]]></media:title>
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                                                            <title><![CDATA[ Sony Upgrades PTZ Cameras to Enhance AR, VR Capabilities ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/equipment/sony-upgrades-ptz-cameras-to-enhance-ar-vr-capabilities</link>
                                                                            <description>
                            <![CDATA[ The release will make it easier for producers to add AR and VR to live productions ]]>
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                                                                        <pubDate>Thu, 27 Aug 2020 17:50:08 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/NSWbP3cyy3mZxwR2KgGWrF-1280-80.jpg">
                                                            <media:credit><![CDATA[Sony]]></media:credit>
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                                                            <title><![CDATA[ Apple TV+ Shows to Get AR Integration ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/apple-tv-shows-could-get-ar-integration</link>
                                                                            <description>
                            <![CDATA[ AR bonus content would be available through a phone or tablet ]]>
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                                                                        <pubDate>Wed, 26 Aug 2020 13:51:43 +0000</pubDate>                                                                                                                                <updated>Wed, 26 Aug 2020 14:44:48 +0000</updated>
                                                                                                                                            <category><![CDATA[Virtual Production]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ TVT Staff ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/dNV6G7Hbh3VJATxGkHw8i7-1280-80.jpg">
                                                            <media:credit><![CDATA[Apple]]></media:credit>
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                                                            <title><![CDATA[ Virtual Reality Market Ready for Comeback, Report Predicts ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/virtual-reality-market-ready-for-comeback-report-predicts</link>
                                                                            <description>
                            <![CDATA[ After a down 2020, shipments and revenues are expected to pick back up ]]>
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                                                                        <pubDate>Mon, 13 Jul 2020 19:02:05 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/YQWAEA2z9PDpwp2WSGdZch-1280-80.jpg">
                                                            <media:credit><![CDATA[International Data Corporation]]></media:credit>
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                                                            <title><![CDATA[ Hong Kong Presents Top Innovators at CES 2020 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/the-wire-blog/hong-kong-presents-top-innovators-at-ces-2020</link>
                                                                            <description>
                            <![CDATA[ Hong Kong Presents Top Innovators at CES 2020 ]]>
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                                                                        <pubDate>Wed, 08 Jan 2020 19:26:42 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Bob Gold &amp; Associates ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/KrZZPfq8De3BpLTd4QQUNm-1280-80.jpg">
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                                                            <title><![CDATA[ Disney+ Opening the Floodgate for DTC Services in 2020 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/disney-opening-the-floodgate-for-dtc-services-in-2020</link>
                                                                            <description>
                            <![CDATA[ ABI Research’s look at the year ahead focuses on OTT, VR/AR, 8K, but not Next Gen TV. ]]>
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                                                                        <pubDate>Fri, 13 Dec 2019 19:49:24 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/CGmV4AKehS5mgg2JhBNwLR-1280-80.jpg">
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                                                            <title><![CDATA[ Screen-Based Content to Be Challenged by Internet of Senses ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/screen-based-content-to-be-challenged-by-internet-of-senses</link>
                                                                            <description>
                            <![CDATA[ Ericsson predicts that multisensory experiences in 2030 may be inseparable from reality. ]]>
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                                                                        <pubDate>Wed, 11 Dec 2019 15:48:44 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/3nGqUuTLfihGA2psZtcmHX-1280-80.png">
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                                                                                                                                                                        <media:description><![CDATA[Credit: Ericsson]]></media:description>                                                    </media:content>
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                                                            <title><![CDATA[ AR/VR Worldwide Spending to Hit $18.8B in 2020 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/ar-vr-worldwide-spending-to-hit-18-8b-in-2020</link>
                                                                            <description>
                            <![CDATA[ More affordable viewing models for entertainment expected to be a key driver. ]]>
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                                                                        <pubDate>Mon, 02 Dec 2019 15:23:58 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/yxTzPHQSoEoaeXUYahqzpS-1280-80.jpg">
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                                                            <title><![CDATA[ Vizrt, NewTek to Make First Major Joint Trade Show Presentation at IBC 2019 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/show-news/vizrt-newtek-to-make-first-major-joint-trade-show-presentation-at-ibc-2019</link>
                                                                            <description>
                            <![CDATA[ The RAI Amsterdam event will be the first joint exhibit since the companies joined forces in the spring. ]]>
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                                                                        <pubDate>Mon, 12 Aug 2019 15:49:40 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Events]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/9f7TQvjuDcoxvzJvykR6se-1280-80.jpg">
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                                                            <title><![CDATA[ MOOV’s AR Graphics Take the Court for BBC’s Wimbledon Coverage ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/moovs-ar-graphics-take-the-court-for-bbcs-wimbledon-coverage</link>
                                                                            <description>
                            <![CDATA[ BBC studio offers new formats of coverage for two-week tournament. ]]>
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                                                                        <pubDate>Tue, 09 Jul 2019 13:29:45 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/sbVeBh2wZ9w9FHyD73ZsSH-1280-80.png">
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                                                            <title><![CDATA[ Future Group Unveils Pixotope Software Suite ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/equipment/future-group-unveils-pixotope-software-suite</link>
                                                                            <description>
                            <![CDATA[ Subscription software package enables real-time 3D, VR and AR graphics creation. ]]>
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                                                                        <pubDate>Wed, 30 Jan 2019 13:01:41 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/NE69fNfRmjgXXE8rWPqmvL-1280-80.png">
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                                                            <title><![CDATA[ Tom Foreman: Tech Must Always Serve Storytelling ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/tom-foreman-tech-must-always-serve-storytelling</link>
                                                                            <description>
                            <![CDATA[ CNN's new media pioneer will be a featured keynote at Government Video Expo. ]]>
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                                                                        <pubDate>Fri, 09 Nov 2018 12:23:42 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Events]]></category>
                                                                                                                    <dc:creator><![CDATA[ Paul McLane ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/QboMe9ukQmFMym7Jh8V5wY-1280-80.png">
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                                                            <title><![CDATA[ Ross Updates OverDrive with Improved Audio Management, Customized UIs ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/equipment/ross-updates-overdrive-with-improved-audio-management-customized-uis</link>
                                                                            <description>
                            <![CDATA[ v18 of the company's automation system also includes MOS support for virtual studio, AR applications. ]]>
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                                                                        <pubDate>Thu, 08 Nov 2018 14:47:15 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ Posted by Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/XRk9UBsWRwWnCvmghmNjEA-1280-80.png">
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                                                            <title><![CDATA[ New NASCAR Studio Puts Fox Sports In VR, AR Driver Seat ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/new-nascar-studio-puts-fox-sports-in-vr-ar-driver-seat</link>
                                                                            <description>
                            <![CDATA[ Powered by the Epic Games Unreal Engine 4, the new virtual set is visually striking and quite flexible. ]]>
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                                                                        <pubDate>Mon, 22 Oct 2018 14:09:49 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/5666eDdGimAjAZvM3DSwpj-1280-80.jpg">
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                                                            <title><![CDATA[ Intel: 5G Will Spur $1.3T Global M&E Market Over Next Decade ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/intel-5g-will-spur-1-3t-global-m-e-market-over-next-decade</link>
                                                                            <description>
                            <![CDATA[ Ovum report predicts 5G will represent 80 percent of wireless media revenues by 2028. ]]>
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                                                                        <pubDate>Thu, 11 Oct 2018 18:31:20 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/XakGmLcPMyLx9tBEr63LUa-1280-80.jpg">
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                                                            <title><![CDATA[ Visual Effects Studios: Selecting the right storage for modern media workflows ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinions/visual-effects-studios-selecting-the-right-storage-for-modern-media-workflows</link>
                                                                            <description>
                            <![CDATA[ The emergence of new content formats in the media and entertainment sector has created a deluge of data. ]]>
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                                                                        <pubDate>Mon, 30 Jul 2018 20:09:10 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ RW Hawkins ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/w84cZbRi3dweB4BFJWj83J-1280-80.png">
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                                                            <title><![CDATA[ Immersive Content and VR for Audio at Avid Connect 2018 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinions/immersive-content-and-vr-for-audio-at-avid-connect-2018</link>
                                                                            <description>
                            <![CDATA[ Audio for video is about to get more complicated ]]>
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                                                                        <pubDate>Fri, 29 Jun 2018 00:45:10 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jay Yeary ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/6zn2ep3coeSgvS9xHRw5Yj-1280-80.jpg">
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                                                                                                                                                                        <media:description><![CDATA[“Technology Trends” panel from left: Ray Thompson (moderator), Jordan “DJ Swivel” Young, Henry Frecon, Benji Rogers.]]></media:description>                                                    </media:content>
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                                                            <title><![CDATA[ Telemundo Deportes Partners with Panini for World Cup AR Experience ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/telemundo-desportes-partners-with-panini-for-world-cup-ar-experience</link>
                                                                            <description>
                            <![CDATA[ Fans can use Telemundo Desportes En Vivo app to engage with the AR content and create sharable, filter-type content ]]>
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                                                                        <pubDate>Wed, 09 May 2018 14:25:54 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Sports Production]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/oamaZwXRZEZXov8BgXZPBD-1280-80.jpg">
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                                                            <title><![CDATA[ BBC Launches Its First-Ever AR App ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/bbc-launches-its-firstever-ar-app</link>
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                            <![CDATA[ Civilisations AR has been developed by BBC Research & Development and Nexus Studios to accompany the BBC's new arts and culture series, Civilisations. ]]>
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                                                                        <pubDate>Wed, 07 Feb 2018 11:54:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jenny Priestley ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/6vwghpQQrAdh8EVuUSfHaJ-1280-80.jpg">
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                                                            <title><![CDATA[ IBC: VR/AR/MR Moving Forward Rapidly ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/show-news/ibc-vrarmr-moving-forward-rapidly</link>
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                            <![CDATA[ There’s a huge amount of investment going into VR, AR and MR, in terms of content creativity and hardware. ]]>
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                                                                        <pubDate>Mon, 18 Sep 2017 08:45:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Events]]></category>
                                                                                                                    <dc:creator><![CDATA[ Chris Forrester ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/hmBF5sx8FZo8FeRELymMKe-1280-80.jpg">
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                                                            <title><![CDATA[ Keeping Up With the Weather ‘Mets’ ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/keeping-up-with-the-weather-mets</link>
                                                                            <description>
                            <![CDATA[ TV meteorologists push vendors to meet viewers’ expectations ]]>
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                                                                        <pubDate>Tue, 15 Aug 2017 14:30:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ James Careless ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/4FMzKcpi7RVmgwuUdbVxXX-1280-80.jpg">
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                                                            <title><![CDATA[ VR and AR Examined from All Angles at IBC2017 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/show-news/vr-and-ar-examined-from-all-angles-at-ibc2017</link>
                                                                            <description>
                            <![CDATA[ Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR) will come under real-world scrutiny at IBC2017. ]]>
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                                                                        <pubDate>Tue, 18 Jul 2017 15:34:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Events]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jo Ruddock ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/yxTzPHQSoEoaeXUYahqzpS-1280-80.jpg">
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                                                            <title><![CDATA[ Samsung Gear Rolls Out $229 360-Degree 4K Camera ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/equipment/samsung-gear-rolls-out-229-360degree-4k-camera</link>
                                                                            <description>
                            <![CDATA[ The new Gear 360 will offer video recording at up to 4K resolution, as well as 15 megapixel high-resolution images. ]]>
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                                                                        <pubDate>Wed, 24 May 2017 14:03:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ posted by Deborah D. McAdams ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/LaMEdtpN7vM5LHDEDnzg4G-1280-80.jpg">
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                                                            <title><![CDATA[ HPA Introduces First TR-X Session on VR/AR ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/show-news/hpa-introduces-first-trx-session-on-vrar</link>
                                                                            <description>
                            <![CDATA[ The Hollywood Professional Association will get the ball rolling on its annual HPA Tech Retreat a day early this year, as the organization has announced the first ever HPA TR-X sessions, which will be held the day before the Retreat is set to begin. ]]>
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                                                                        <pubDate>Mon, 12 Dec 2016 09:17:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Events]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/KTQxGPEbZqVUgEk6G3qLyE-1280-80.jpg">
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                                                            <title><![CDATA[ Technicolor Experience Center to Tackle VR, AR ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/technicolor-experience-center-to-tackle-vr-ar</link>
                                                                            <description>
                            <![CDATA[ The ribbon has been cut on the new Technicolor Experience Center. ]]>
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                                                                        <pubDate>Thu, 28 Jul 2016 14:59:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/jDRNnrokXmDct5rEKjbM8g-1280-80.jpg">
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                                                            <title><![CDATA[ How to Make VR Content ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinions/how-to-make-vr-content</link>
                                                                            <description>
                            <![CDATA[ New media platforms demand new production methods and none, since the introduction of the pixel, have needed a rework more than virtual reality. ]]>
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                                                                        <pubDate>Thu, 03 Dec 2015 16:21:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Scott Billups ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/SH9DJq7f3BgbHRVHL5cQtf-1280-80.jpg">
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