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                    <title><![CDATA[ Latest from Tv Technology in Advertisting ]]></title>
                <link>https://www.tvtechnology.com/tag/advertisting</link>
        <description><![CDATA[ All the latest advertisting content from the Tv Technology team ]]></description>
                                    <lastBuildDate>Wed, 23 Apr 2025 17:35:31 +0000</lastBuildDate>
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                                                            <title><![CDATA[ Magnite Unveils Next Generation of SpringServe, Combining Its Streaming Ad Server and SSP ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/magnite-unveils-next-generation-of-springserve-combining-its-streaming-ad-server-and-ssp</link>
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                            <![CDATA[ Initial clients include Disney Advertising, LG Ad Solutions, Paramount, Roku, Samsung, and Warner Bros. Discovery ]]>
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                                                                        <pubDate>Wed, 23 Apr 2025 17:35:31 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Infrastructure]]></category>
                                                                                                                    <dc:creator><![CDATA[ TVT Staff ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/qTCkgSp2ATJf7eE7dUiVD7-1280-80.png">
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                                                                                                                                                                        <media:description><![CDATA[PRODUCT]]></media:description>                                                            <media:text><![CDATA[Magnite]]></media:text>
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                                                            <title><![CDATA[ iSpot Works with Google to Measure YouTube and YouTube TV Against Broader TV Marketplace ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/ispot-works-with-google-measure-youtube-and-youtube-tv-against-broader-tv-marketplace</link>
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                            <![CDATA[ iSpot’s integration with Google’s Ads Data Hub for Measurement Partners allows advertisers to quickly track incremental reach of ad campaigns ]]>
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                                                                        <pubDate>Tue, 16 May 2023 17:00:10 +0000</pubDate>                                                                                                                                <updated>Tue, 16 May 2023 20:04:54 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/aexYbHnTNGDgqZz9EsSdD7-1280-80.jpg">
                                                            <media:credit><![CDATA[YouTube]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[YouTube]]></media:description>                                                            <media:text><![CDATA[YouTube]]></media:text>
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                                                            <title><![CDATA[ Omdia: FAST Channel Revenue to Reach $6.3B in 2023 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/omdia-fast-channel-revenue-to-reach-dollar63b-in-2023</link>
                                                                            <description>
                            <![CDATA[ The U.S. will account for about 80% of the total in 2023 and top $10B in 2027 ]]>
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                                                                        <pubDate>Thu, 20 Apr 2023 16:08:01 +0000</pubDate>                                                                                                                                <updated>Fri, 21 Apr 2023 14:36:45 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/2c5bH4pa9FrZkQiDYB765Z-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[iStock]]></media:description>                                                            <media:text><![CDATA[iStock]]></media:text>
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                                                            <title><![CDATA[ Signs of Better Days Ahead: GroupM Increases Ad Forecast ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/signs-of-better-days-ahead-groupm-increases-ad-forecast</link>
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                            <![CDATA[ GroupM reports that advertising growth is exceeding expectations ]]>
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                                                                        <pubDate>Mon, 14 Jun 2021 00:02:35 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/XGJMKUsz6pdXYk2kV9f9mD-1280-80.jpg">
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                                                            <title><![CDATA[ Roku Acquires Nielsen’s Advanced Video Ad Business for DAI on Traditional TV ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/roku-acquires-nielsens-advanced-video-ad-business-for-dai-on-traditional-tv</link>
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                            <![CDATA[ Will “deliver the benefits of streaming TV advertising to traditional TV” ]]>
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                                                                        <pubDate>Mon, 01 Mar 2021 21:59:06 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/z7JiXy3mnCnsobQmdPBNjX-1280-80.jpg">
                                                            <media:credit><![CDATA[Roku]]></media:credit>
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                                                            <title><![CDATA[ Broadcast TV’s Dominance in Political Ads Will Persist, Gray TV’s LaPlatney Contends ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/broadcast-tvs-dominance-in-political-ads-will-persist-gray-tvs-laplatney-contends</link>
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                            <![CDATA[ NextGen TV will help broadcasters compete with digital political platforms, he tells Media Institute ]]>
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                                                                        <pubDate>Tue, 24 Nov 2020 13:34:19 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Gary Arlen ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/xK2Xknmb9SaYCYa92ZpiwY-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[money]]></media:description>                                                            <media:text><![CDATA[money]]></media:text>
                                <media:title type="plain"><![CDATA[money]]></media:title>
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                                                            <title><![CDATA[ MediaKind Releases New PRISMA Advertising Products ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/equipment/mediakind-releases-new-prisma-advertising-products</link>
                                                                            <description>
                            <![CDATA[ Consists of PRISMA Core and PRISMA Edge products ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 21 Apr 2020 11:00:05 +0000</pubDate>                                                                                                                                <updated>Tue, 21 Apr 2020 12:33:30 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/YJXf2annEhGAKAxGSchhzE-1280-80.jpg">
                                                            <media:credit><![CDATA[MediaKind]]></media:credit>
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                                                            <title><![CDATA[ NBCU Stations, TVSquared Partner on Same-Day TV Attribution ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nbcu-stations-tvsquared-partner-on-same-day-tv-attribution</link>
                                                                            <description>
                            <![CDATA[ Provides advertisers with view on how linear and digital TV campaigns are performing. ]]>
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                                                                        <pubDate>Thu, 12 Dec 2019 16:36:04 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/7J2q2aFaT9vvVUrxyBjYuB-1280-80.png">
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                                                            <title><![CDATA[ TiVo Expands Offerings of TV Viewership Data Product ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/equipment/tivo-expands-offerings-of-tv-viewership-data-product</link>
                                                                            <description>
                            <![CDATA[ Now incorporating Kantar ad occurrences and Drawbridge’s Identity Graph. ]]>
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                                                                        <pubDate>Tue, 21 May 2019 15:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/zbLnytmjBnMKfJ9j3nbKQL-1280-80.jpg">
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                                                            <title><![CDATA[ Advanced TV: Choose Your Own Ad-Venture ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinions/advanced-tv-choose-your-own-ad-venture</link>
                                                                            <description>
                            <![CDATA[ Interactive videos could inspire a new type of TV ad experience, ]]>
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                                                                        <pubDate>Tue, 05 Mar 2019 19:04:09 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Victor Wong, Thunder Experience Cloud ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/efedjXENQntQmvqk5W3GMG-1280-80.jpg">
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                                                                                                                                                                        <media:description><![CDATA[&quot;Black Mirror: Bandersnatch&quot;]]></media:description>                                                    </media:content>
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