https://www.tvtechnology.com/tag/advertising-technology Fri, 06 Mar 2026 20:22:40 +0000 en https://www.tvtechnology.com/platform/streaming/netflix-ads-suite-expands-capabilities-with-new-full-funnel-features eiJAuCmDBsWoFaSm2TDb3d Fri, 06 Mar 2026 20:22:40 +0000 https://www.tvtechnology.com/business/mrc-issues-final-digital-advertising-auction-transparency-standards HiN9BnSC2pF3sZj7B5LMJ5 Thu, 29 Jan 2026 19:43:01 +0000 https://www.tvtechnology.com/news/james-shears-joins-thinkanalytics-as-senior-vp-advertising nCEspvBAX7myG3aKRyWyaH Tue, 09 Dec 2025 14:51:46 +0000 Mon, 15 Dec 2025 10:35:05 +0000 https://www.tvtechnology.com/news/doubleverify-taps-into-imdb-for-insights-on-streaming-content 8qBJuQWG7Uo9XxXed4yuee Thu, 06 Nov 2025 21:31:11 +0000 https://www.tvtechnology.com/news/iab-tech-lab-launches-new-measures-to-combat-device-spoofing LqdacLY8enVPH5x4MZBJTG Tue, 04 Nov 2025 18:46:01 +0000 Tue, 04 Nov 2025 19:45:20 +0000 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https://www.tvtechnology.com/news/comcast-technology-solutions-unveils-mediaexpress-vod-management-distribution-service wkHL72beB2vG6Yac9iT63A Thu, 20 Feb 2025 05:00:00 +0000 Thu, 20 Feb 2025 15:03:58 +0000 https://www.tvtechnology.com/news/directv-acquires-majority-ownership-in-invidi-technologies eQdLGz9dwjuG8UFPZJFZXn Wed, 15 Jan 2025 17:02:39 +0000 https://www.tvtechnology.com/opinion/ai-enabling-a-new-era-of-personalized-advertising-for-ctvs C3hVdUwXWqJPHSMevhoWYa Mon, 13 Jan 2025 22:12:58 +0000 https://www.tvtechnology.com/news/dpgs-vtm-go-streamer-adds-advanced-ad-measurement acPeMX7DFJKS2Krabv37LH Tue, 07 Jan 2025 18:58:08 +0000 https://www.tvtechnology.com/news/roku-launches-data-cloud-to-expand-access-to-proprietary-tv-data LNAXAFe53CzYPmEuAuCGyh Mon, 06 Jan 2025 18:06:16 +0000 https://www.tvtechnology.com/news/the-trade-desk-jumps-into-streaming-tv-with-ventura-os oLckjAA5aAmhPLsiy9V7gL Fri, 22 Nov 2024 20:05:32 +0000 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