<![CDATA[ Latest from Tv Technology in Advertising-measurement ]]> https://www.tvtechnology.com/tag/advertising-measurement Thu, 12 Mar 2026 13:14:17 +0000 en <![CDATA[ BIScience Adds Linear TV to its AdClarity Analysis Platform ]]> https://www.tvtechnology.com/business/biscience-adds-linear-tv-to-its-adclarity-analysis-platform BXsyF5T8rUeGKdtjuTtfZJ Thu, 12 Mar 2026 13:14:17 +0000 <![CDATA[ DirecTV Advertising Taps 605 to Improve Ad Measurement ]]> https://www.tvtechnology.com/news/directv-advertising-taps-605-to-improve-ad-measurement 92wDG7khFRivbRLjthvfDP Wed, 28 Jun 2023 16:43:36 +0000 <![CDATA[ Sinclair's Compulse Launches OTT Ad Management Platform ]]> https://www.tvtechnology.com/news/sinclairs-compulse-launches-ott-ad-management-platform UErBv2bdPAvA8u3o3EZdUN Thu, 11 May 2023 13:40:55 +0000 Tue, 16 May 2023 15:45:34 +0000 <![CDATA[ Roku Partners With Instacart on Measuring Impact of Streaming TV Ads ]]> https://www.tvtechnology.com/news/roku-partners-with-instacart-on-measuring-impact-of-streaming-tv-ads 5qTZ9wwjBi2xBqiSsueQAT Wed, 26 Apr 2023 23:13:52 +0000 <![CDATA[ EDO Secures $80M Investment From Shamrock Capital ]]> https://www.tvtechnology.com/news/edo-secures-dollar80m-investment-from-shamrock-capital BEHKWGKxjq6zQVBz4HiuZ Fri, 08 Apr 2022 18:24:53 +0000 <![CDATA[ NextGen TV Expands O&O, Delivers First-Party Data ]]> https://www.tvtechnology.com/opinion/nextgen-tv-expands-oando-delivers-first-party-data z85WTCc5n9XuKcyz59rsTB Fri, 25 Feb 2022 16:15:56 +0000 <![CDATA[ Katz Backs Impressions-Based Currency for Local TV ]]> https://www.tvtechnology.com/news/katz-backs-impressions-based-currency-for-local-tv vFnSCy8LbK48AgyGAaQzHP Thu, 03 Jun 2021 16:59:57 +0000 <![CDATA[ Nielsen’s YouTube Mobile App Measurement Expands Globally ]]> https://www.tvtechnology.com/news/nielsens-youtube-mobile-app-measurement-expands-globally 96Z1Hb5c7dc5etwKMxfc8q Tue, 04 Jun 2019 13:28:10 +0000