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                    <title><![CDATA[ Latest from Tv Technology in Advertising ]]></title>
                <link>https://www.tvtechnology.com/tag/advertising</link>
        <description><![CDATA[ All the latest advertising content from the Tv Technology team ]]></description>
                                    <lastBuildDate>Mon, 13 Apr 2026 18:40:04 +0000</lastBuildDate>
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                                                            <title><![CDATA[ Mediaproxy To Show AI-Powered Logo, Visual Identifier Auto Detection At 2026 NAB Show ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/infrastructure/mediaproxy-to-show-ai-powered-logo-visual-identifier-auto-detection-at-2026-nab-show</link>
                                                                            <description>
                            <![CDATA[ The new feature set is integrated into Mediaproxy LogServer compliance ]]>
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                                                                        <pubDate>Mon, 13 Apr 2026 18:40:04 +0000</pubDate>                                                                                                                                <updated>Mon, 13 Apr 2026 18:40:18 +0000</updated>
                                                                                                                                            <category><![CDATA[Infrastructure]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ tvtphil@gmail.com (Phil Kurz) ]]></author>                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/uStAZNLMoTLhmg7GSpSUM9-1280-80.jpg">
                                                            <media:credit><![CDATA[Mediaproxy]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Mediaproxy LogServer screen]]></media:description>                                                            <media:text><![CDATA[Mediaproxy LogServer screen]]></media:text>
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                                                            <title><![CDATA[ ENCO to Showcase New aiTrack Capabilities at 2026 NAB Show ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/enco-to-showcase-new-aitrack-capabilities-at-2026-nab-show</link>
                                                                            <description>
                            <![CDATA[ The original aiTrack workflow has evolved into a fully cloud-native, automation-agnostic platform ]]>
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                                                                        <pubDate>Thu, 09 Apr 2026 13:17:10 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                    <category><![CDATA[Cloud]]></category>
                                                    <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Regulatory &amp; Legal]]></category>
                                                    <category><![CDATA[Infrastructure]]></category>
                                                                                                                    <dc:creator><![CDATA[ posted TVT Staff ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/6ox5YiMq8YQVCm266FT23o-1280-80.png">
                                                            <media:credit><![CDATA[ENCO]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[ENCO]]></media:description>                                                            <media:text><![CDATA[ENCO]]></media:text>
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                                                            <title><![CDATA[ Christopher Martinez Promoted to VP, Advanced Advertising, at Hearst Television ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/people/christopher-martinez-promoted-to-vp-advanced-advertising-at-hearst-television</link>
                                                                            <description>
                            <![CDATA[ The new role encompasses digital-ad product development, platform integration, and oversight of the company’s digital ad-tech stack ]]>
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                                                                        <pubDate>Mon, 23 Mar 2026 23:35:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[People]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/AEBEdUsbkkSSKWYRFgp7Aa-1280-80.png">
                                                            <media:credit><![CDATA[Hearst Television]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Chris Martinez - Hearst TV - 2024]]></media:description>                                                            <media:text><![CDATA[Chris Martinez - Hearst TV - 2024]]></media:text>
                                <media:title type="plain"><![CDATA[Chris Martinez - Hearst TV - 2024]]></media:title>
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                                                            <title><![CDATA[ FreeWheel Launches AI Agent Infrastructure ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/freewheel-launches-ai-agent-infrastructure</link>
                                                                            <description>
                            <![CDATA[ New MCP server and intelligence tools automate negotiation, optimization, and execution ]]>
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                                                                        <pubDate>Wed, 11 Mar 2026 20:29:54 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/PoRVKXnbmP92b8Fck9iqmB-1280-80.jpg">
                                                            <media:credit><![CDATA[FreeWheel]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[FreeWheel logo]]></media:description>                                                            <media:text><![CDATA[FreeWheel logo]]></media:text>
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                                                            <title><![CDATA[ CIMM, 4As Study Finds `Confidence Lags Behind Capability’ in Audience Measurement ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/analysis/cimm-4as-study-finds-confidence-lags-behind-capability-in-audience-measurement</link>
                                                                            <description>
                            <![CDATA[ Industry survey and study highlights a growing demand for standards, transparency and interoperability in media measurement ]]>
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                                                                        <pubDate>Fri, 06 Mar 2026 19:23:11 +0000</pubDate>                                                                                                                                <updated>Fri, 06 Mar 2026 19:26:01 +0000</updated>
                                                                                                                                            <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/ByDFH4mRk69hUzJV7wBRgE-1280-80.png">
                                                            <media:credit><![CDATA[CIMM]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Woman looking like she has a headache while studying data charts ]]></media:description>                                                            <media:text><![CDATA[Woman looking like she has a headache while studying data charts ]]></media:text>
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                                                            <title><![CDATA[ IAB Unveils Significant Updates to Multi-State Privacy Agreement ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/regulatory-legal/iab-release-significant-update-to-multi-state-privacy-agreement</link>
                                                                            <description>
                            <![CDATA[ Updates strengthen advertiser protections, streamlines compliance, and address enforcement priorities under state privacy laws ]]>
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                                                                        <pubDate>Wed, 04 Mar 2026 23:55:11 +0000</pubDate>                                                                                                                                <updated>Thu, 05 Mar 2026 15:58:28 +0000</updated>
                                                                                                                                            <category><![CDATA[Regulatory &amp; Legal]]></category>
                                                    <category><![CDATA[Legislation]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/nRa3CmXta9qY5fGzkhJi26-1280-80.jpg">
                                                            <media:credit><![CDATA[IAB]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[IAB logo with letters in black, the dot over the i in red and the dot at the end of iab. in red as well. ]]></media:description>                                                            <media:text><![CDATA[IAB logo with letters in black, the dot over the i in red and the dot at the end of iab. in red as well. ]]></media:text>
                                <media:title type="plain"><![CDATA[IAB logo with letters in black, the dot over the i in red and the dot at the end of iab. in red as well. ]]></media:title>
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                                                            <title><![CDATA[ TVB: Linear TV Still King ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/tvb-linear-tv-still-king</link>
                                                                            <description>
                            <![CDATA[ TV, viewed on a television screen, has the highest reach and time spent of all media platforms studied, according to the advertising association ]]>
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                                                                        <pubDate>Fri, 27 Feb 2026 13:41:45 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                    <category><![CDATA[Trends]]></category>
                                                    <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Esv75WNz66Bmvr6FviojnG-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Woman watching TV news]]></media:description>                                                            <media:text><![CDATA[Woman watching TV news]]></media:text>
                                <media:title type="plain"><![CDATA[Woman watching TV news]]></media:title>
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                                                            <title><![CDATA[ Samba: Essentials, Utilities Tally Most Ad Impressions in 2nd-Half 2025 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/samba-essentials-utilities-tally-most-ad-impressions-in-2nd-half-2025</link>
                                                                            <description>
                            <![CDATA[ Media intelligence provider’s new ad report also finds billions of mismatched ad spending for the period ]]>
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                                                                        <pubDate>Thu, 26 Feb 2026 22:20:12 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                    <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/PhiSHTCoRohS7nWd6t6Rk8-1280-80.jpg">
                                                            <media:credit><![CDATA[Samba TV]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Samba State of Advertising | U.S. H2 2025 report cover]]></media:description>                                                            <media:text><![CDATA[Samba State of Advertising | U.S. H2 2025 report cover]]></media:text>
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                                                            <title><![CDATA[ Scripps Appoints Oliver Gray VP, Network Sports & Client Partnerships ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/people/scripps-appoints-oliver-gray-vp-network-sports-and-client-partnerships</link>
                                                                            <description>
                            <![CDATA[ Gray brings more than 15 years of success in sports sponsorship and national media advertising sales to the post ]]>
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                                                                        <pubDate>Thu, 19 Feb 2026 20:52:45 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[People]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/GAiyQ47aZqiqMUTrFEJYKh-1280-80.png">
                                                            <media:credit><![CDATA[E.W. Scripps]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[E.W. Scripps logo]]></media:description>                                                            <media:text><![CDATA[E.W. Scripps logo]]></media:text>
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                                                            <title><![CDATA[ Spincast Gets U.S. Patent for AI-Powered Shoppable TV ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/spincast-gets-u-s-patent-for-ai-powered-shoppable-tv</link>
                                                                            <description>
                            <![CDATA[ Its patented technologies enables TV transactions without scanning QR codes or intrusive ad overlays ]]>
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                                                                        <pubDate>Wed, 18 Feb 2026 20:43:00 +0000</pubDate>                                                                                                                                <updated>Thu, 19 Feb 2026 15:18:17 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/YWBUFiafWSPvSYSLGA3D8Q-1280-80.jpg">
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                                                            <title><![CDATA[ iSpot Introduces Agentic AI Platform iSpot SAGE ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/analysis/ispot-introduces-introduces-agentic-ai-platform-ispot-sage</link>
                                                                            <description>
                            <![CDATA[ It leverages iSpot’s ad data to improve ROI-minded marketing intelligence ]]>
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                                                                        <pubDate>Tue, 10 Feb 2026 18:21:02 +0000</pubDate>                                                                                                                                <updated>Tue, 10 Feb 2026 20:00:07 +0000</updated>
                                                                                                                                            <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/cc2ydbFaCwAdKYDgpe7Gf5-1280-80.png">
                                                            <media:credit><![CDATA[iSpot]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[iSpot]]></media:description>                                                            <media:text><![CDATA[iSpot]]></media:text>
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                                                            <title><![CDATA[ Balance of Nature Signs On as Presenting Sponsor To Sinclair’s Amazing America 250 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/balance-of-nature-signs-on-as-presenting-sponsor-to-sinclairs-amazing-america-250</link>
                                                                            <description>
                            <![CDATA[ The multiplatform media initiative celebrates Americans and their communities ]]>
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                                                                        <pubDate>Mon, 09 Feb 2026 19:19:56 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Broadcast]]></category>
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                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/souK8uFvN2vWtQyHRzzGP3-1280-80.jpeg">
                                                            <media:credit><![CDATA[Sinclair]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Sinclair Broadcast Group]]></media:description>                                                            <media:text><![CDATA[Sinclair Broadcast Group]]></media:text>
                                <media:title type="plain"><![CDATA[Sinclair Broadcast Group]]></media:title>
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                                                            <title><![CDATA[ Football, Younger Viewers Boost Ad-Supported TV Viewing in Q4 to Highest Level in 2025 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/football-younger-viewers-boost-ad-supported-tv-viewing-to-2025-high</link>
                                                                            <description>
                            <![CDATA[ In Q4 2025, streaming comprised the majority of ad supported TV (45.6%), followed by broadcast (29.6%) and cable (24.8%), Nielsen said ]]>
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                                                                        <pubDate>Wed, 04 Feb 2026 14:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Trends]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/qYJEQ4GEmoQfU8NYpn2zcP-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Money]]></media:description>                                                            <media:text><![CDATA[Money]]></media:text>
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                                                            <title><![CDATA[ MRC Issues Final Digital Advertising Auction Transparency Standards ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/mrc-issues-final-digital-advertising-auction-transparency-standards</link>
                                                                            <description>
                            <![CDATA[ The standards create a baseline for disclosure and reporting in terms of how an auction scores, sets prices, uses reserves, and changes over time ]]>
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                                                                        <pubDate>Thu, 29 Jan 2026 19:43:01 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Standards]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/CeQ7eMw4fqMYNy3U9CsQKo-1280-80.jpg">
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                                                            <title><![CDATA[ Xumo Taps The Trade Desk to Expand Direct Access to Premium Streaming Inventory ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/xumo-taps-the-trade-desk-to-expand-direct-access-to-premium-streaming-inventory</link>
                                                                            <description>
                            <![CDATA[ The direct supply path via OpenPath to Xumo’s premium streaming inventory gives advertisers more working media, less latency and better performance ]]>
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                                                                        <pubDate>Thu, 29 Jan 2026 18:49:28 +0000</pubDate>                                                                                                                                <updated>Thu, 29 Jan 2026 19:25:40 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/fNeBhb4FMLSppEqHAhJVJC-1280-80.png">
                                                            <media:credit><![CDATA[Xumo]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Xumo]]></media:description>                                                            <media:text><![CDATA[Xumo]]></media:text>
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                                                            <title><![CDATA[ Report: Performance TV Ties With Social Media in Driving Ad Results ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/report-performance-tv-ties-with-social-media-in-driving-ad-results</link>
                                                                            <description>
                            <![CDATA[ ‘2026 State of Performance TV Report’ from tvScientific also finds budgets shifting from YouTube, Meta ]]>
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                                                                        <pubDate>Wed, 28 Jan 2026 17:53:17 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/RA2LFjifsZ2CcxiwCKRqSP-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Video on demand menu on a smart TV screen, entertainment and movies concept]]></media:description>                                                            <media:text><![CDATA[Video on demand menu on a smart TV screen, entertainment and movies concept]]></media:text>
                                <media:title type="plain"><![CDATA[Video on demand menu on a smart TV screen, entertainment and movies concept]]></media:title>
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                                                            <title><![CDATA[ IAB: U.S. Ad Spend to Spike by 9.5% in 2026 as AI Powers Marketing Efforts and Linear TV Declines ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/iab-u-s-ad-spent-to-grow-9-5-percent-growth-in-2026-as-ai-powers-marketing-efforts-and-linear-tv-declines</link>
                                                                            <description>
                            <![CDATA[ AI has become the defining force shaping marketing priorities in 2026, with advertisers rapidly embedding the technology across planning, activation, and measurement, IAB reported ]]>
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                                                                        <pubDate>Wed, 28 Jan 2026 13:30:00 +0000</pubDate>                                                                                                                                <updated>Wed, 28 Jan 2026 16:07:49 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                    <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/qYJEQ4GEmoQfU8NYpn2zcP-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Money]]></media:description>                                                            <media:text><![CDATA[Money]]></media:text>
                                <media:title type="plain"><![CDATA[Money]]></media:title>
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                                                            <title><![CDATA[ Madhavi Tadikonda Joins Scripps as Senior Director, Network Sales  ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/people/madhavi-tadikonda-joins-scripps-as-senior-director-network-sales</link>
                                                                            <description>
                            <![CDATA[ 25-year media agency vet will spearhead advertising sales for national networks ]]>
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                                                                        <pubDate>Tue, 13 Jan 2026 17:36:51 +0000</pubDate>                                                                                                                                <updated>Wed, 14 Jan 2026 14:53:53 +0000</updated>
                                                                                                                                            <category><![CDATA[People]]></category>
                                                    <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Mike Demenchuk ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/DLMhZLkoTYHafV6npFMJ3B-1280-80.png">
                                                            <media:credit><![CDATA[Scripps]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Madhavi Tadikonda]]></media:description>                                                            <media:text><![CDATA[Madhavi Tadikonda]]></media:text>
                                <media:title type="plain"><![CDATA[Madhavi Tadikonda]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Index Exchange Launches Gracenote-Powered Show-Level Reporting with Spectrum Reach ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/index-exchange-launches-gracenote-powered-show-level-reporting-with-spectrum-reach</link>
                                                                            <description>
                            <![CDATA[ The SSP capability delivers program-level insight and brand suitability controls to buyers ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 08 Jan 2026 21:25:55 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Partnerships]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/C6R826VgYxvVHoVtYVoXQ7-1280-80.png">
                                                            <media:credit><![CDATA[Index Exchange]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Young man wearing headphones on different screens]]></media:description>                                                            <media:text><![CDATA[Young man wearing headphones on different screens]]></media:text>
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                                                            <title><![CDATA[ Allen Media Group to Deploy Infillion TrueX for Streaming Services ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/platform/broadcast/allen-media-group-to-deploy-infillion-truex-for-streaming-services</link>
                                                                            <description>
                            <![CDATA[ The advanced advertising solution will deliver more effective ad experiences ]]>
                                                                                                            </description>
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                                                                        <pubDate>Mon, 22 Dec 2025 16:58:41 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/eSA3FtusZhLpojqdpmWeX9-1280-80.jpg">
                                                            <media:credit><![CDATA[AMG]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[AMG]]></media:description>                                                            <media:text><![CDATA[AMG]]></media:text>
                                <media:title type="plain"><![CDATA[AMG]]></media:title>
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                                                            <title><![CDATA[ Hearst Television Ups Mike Kronenfeld to VP, National Sales ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/hearst-television-ups-mike-kronenfeld-to-vp-national-sales</link>
                                                                            <description>
                            <![CDATA[ Former Katz Media Group executive joined station group in 2023 as director, national sales ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 18 Dec 2025 22:11:56 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[People]]></category>
                                                    <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Mike Demenchuk ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/jVTduBFzBoVEsDmrWEXjxM-1280-80.jpg">
                                                            <media:credit><![CDATA[Hearst TV]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Michael Kronenfeld]]></media:description>                                                            <media:text><![CDATA[Michael Kronenfeld of Hearst TV]]></media:text>
                                <media:title type="plain"><![CDATA[Michael Kronenfeld of Hearst TV]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/jVTduBFzBoVEsDmrWEXjxM-1280-80.jpg" />
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                                                            <title><![CDATA[ Nexstar Brand Studio Launches with `My American Story Campaign’ ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/platform/broadcast/nexstar-brand-studio-launches-with-my-american-story-campaign</link>
                                                                            <description>
                            <![CDATA[ The creative hub will create cross-platform branded content for local stations, CW and NewsNation ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 18 Dec 2025 18:09:58 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/SNwEzqB4wFhkpeio2aRxPZ-1280-80.png">
                                                            <media:credit><![CDATA[Nexstar]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Nexstar]]></media:description>                                                            <media:text><![CDATA[Nexstar]]></media:text>
                                <media:title type="plain"><![CDATA[Nexstar]]></media:title>
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                                                            <title><![CDATA[ Gracenote Launches New CTV Ad Platform ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/gracenote-launches-new-ctv-ad-platform</link>
                                                                            <description>
                            <![CDATA[ Gracenote Content Connect allows users to align ad campaigns and programming with rich content metadata ]]>
                                                                                                            </description>
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                                                                        <pubDate>Fri, 05 Dec 2025 16:58:48 +0000</pubDate>                                                                                                                                <updated>Mon, 15 Dec 2025 10:34:59 +0000</updated>
                                                                                                                                            <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/nFbbN3Wc8SCpiBhe37nCtJ-1280-80.png">
                                                            <media:credit><![CDATA[Gracenote]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Gracenote logo]]></media:description>                                                            <media:text><![CDATA[Gracenote logo]]></media:text>
                                <media:title type="plain"><![CDATA[Gracenote logo]]></media:title>
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                                                            <title><![CDATA[ 2026 Local TV Ad Forecasts Offer Growth and Uncertainties ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/2026-local-tv-ad-forecasts-offer-growth-and-uncertainties</link>
                                                                            <description>
                            <![CDATA[ Political spending will spike next year, but stations will struggle to reverse a longstanding shift away from local TV ]]>
                                                                                                            </description>
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                                                                        <pubDate>Mon, 01 Dec 2025 13:00:00 +0000</pubDate>                                                                                                                                <updated>Mon, 15 Dec 2025 10:35:05 +0000</updated>
                                                                                                                                            <category><![CDATA[Trends]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/qFDCwSMcjTaFGgJgKAU6rn-1280-80.jpg">
                                                            <media:credit><![CDATA[Tiziana Fabi/AFP via Getty Images]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[TV advertising is expected to jump in 2026, starting with the Milano Cortina Winter Olympics in February. ]]></media:description>                                                            <media:text><![CDATA[People take pictures with the Olympic Rings in Cortina d&#039;Ampezzo that will host the Women&#039;s Alpine Skiing event during Milano Cortina 2026 Olympics Games, on January 17, 2025. (Photo by Tiziana FABI / AFP) (Photo by TIZIANA FABI/AFP via Getty Images)]]></media:text>
                                <media:title type="plain"><![CDATA[People take pictures with the Olympic Rings in Cortina d&#039;Ampezzo that will host the Women&#039;s Alpine Skiing event during Milano Cortina 2026 Olympics Games, on January 17, 2025. (Photo by Tiziana FABI / AFP) (Photo by TIZIANA FABI/AFP via Getty Images)]]></media:title>
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                                                            <title><![CDATA[ Prime Video Launches Location-Based Interactive Video Ads ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/prime-video-launches-location-based-interactive-video-ads</link>
                                                                            <description>
                            <![CDATA[ Feature allows advertisers to transform a single TV commercial into variants based on ZIP code or specific state without creating multiple creative assets ]]>
                                                                                                            </description>
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                                                                        <pubDate>Mon, 10 Nov 2025 20:55:10 +0000</pubDate>                                                                                                                                <updated>Mon, 10 Nov 2025 23:58:20 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/WZES8xtqRGMdNoK5QiWK6D-1280-80.jpg">
                                                            <media:credit><![CDATA[Nikolas Kokovlis/NurPhoto via Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[The Prime Video application appears on a smartphone screen in this photo illustration in Athens, Greece, on October 14, 2025. (Photo Illustration by Nikolas Kokovlis/NurPhoto via Getty Images)]]></media:description>                                                            <media:text><![CDATA[The Prime Video application appears on a smartphone screen in this photo illustration in Athens, Greece, on October 14, 2025. (Photo Illustration by Nikolas Kokovlis/NurPhoto via Getty Images)]]></media:text>
                                <media:title type="plain"><![CDATA[The Prime Video application appears on a smartphone screen in this photo illustration in Athens, Greece, on October 14, 2025. (Photo Illustration by Nikolas Kokovlis/NurPhoto via Getty Images)]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/WZES8xtqRGMdNoK5QiWK6D-1280-80.jpg" />
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                                                            <title><![CDATA[ IAB Tech Lab Launches New Measures to Combat Device Spoofing ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/iab-tech-lab-launches-new-measures-to-combat-device-spoofing</link>
                                                                            <description>
                            <![CDATA[ Device Attestation support is now available for Apple and FireTV devices ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 04 Nov 2025 18:46:01 +0000</pubDate>                                                                                                                                <updated>Tue, 04 Nov 2025 19:45:20 +0000</updated>
                                                                                                                                            <category><![CDATA[Standards]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Uc4FjkDLia73DXrXyKoNj5-1280-80.jpg">
                                                            <media:credit><![CDATA[IAB]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[IAB Tech Lab]]></media:description>                                                            <media:text><![CDATA[IAB Tech Lab]]></media:text>
                                <media:title type="plain"><![CDATA[IAB Tech Lab]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Spectrum Reach Has Deployed More Than 15,000 AI-Powered Ad Campaigns ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/spectrum-reach-has-deployed-more-than-15-000-ai-powered-ad-campaigns</link>
                                                                            <description>
                            <![CDATA[ Waymark’s AI-power ad creation platform allowed local advertisers can craft affordable, high-quality commercials in minutes for the operator's local ad sales efforts ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 23 Oct 2025 16:53:13 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Partnerships]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/kDbrKVdjJK9eanGVqSUwgP-1280-80.png">
                                                            <media:credit><![CDATA[Fun Spot]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Fun Spot ad created by Waymark&#039;s AI-powered tools for a Spectrum Reach campaign]]></media:description>                                                            <media:text><![CDATA[Fun Spot ad created by Waymark&#039;s AI-powered tools for a Spectrum Reach campaign]]></media:text>
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                                                            <title><![CDATA[ Study: `More Critical Than Ever' for Brands to Focus on Hispanics ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/study-more-critical-than-ever-for-brands-to-focus-on-hispanics</link>
                                                                            <description>
                            <![CDATA[ The non-Hispanic White population “will decline from 55% of the total U.S. population in 2026 to 52% in 2031, a new study from Claritas forecasts ]]>
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                                                                        <pubDate>Mon, 20 Oct 2025 22:27:15 +0000</pubDate>                                                                                                                                <updated>Tue, 21 Oct 2025 14:04:47 +0000</updated>
                                                                                                                                            <category><![CDATA[Trends]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/m4mZMHGJuSHM4WWWZY3KTV-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Latinx/Hispanic family]]></media:description>                                                            <media:text><![CDATA[Latinx/Hispanic family]]></media:text>
                                <media:title type="plain"><![CDATA[Latinx/Hispanic family]]></media:title>
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                                                            <title><![CDATA[ iSpot: Q3 National Linear TV Ad Revenue Increases to $8.77 Billion ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/ispot-q3-national-linear-tv-ad-revenue-increases-to-usd8-77-billion</link>
                                                                            <description>
                            <![CDATA[ During a period of economic uncertainty, linear TV networks increased the total ad minutes in their schedules while national linear TV ad impressions fell ]]>
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                                                                        <pubDate>Wed, 08 Oct 2025 19:06:49 +0000</pubDate>                                                                                                                                <updated>Wed, 08 Oct 2025 19:08:45 +0000</updated>
                                                                                                                                            <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/qYJEQ4GEmoQfU8NYpn2zcP-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Money]]></media:description>                                                            <media:text><![CDATA[Money]]></media:text>
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                                                            <title><![CDATA[ Chris Le May, Henry Rivero Join Synamedia Iris Ad-Tech Team ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/chris-le-may-henry-rivero-join-synamedia-iris-ad-tech-team</link>
                                                                            <description>
                            <![CDATA[ Both have extensive experience in advanced advertising and innovation ]]>
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                                                                        <pubDate>Thu, 02 Oct 2025 16:42:33 +0000</pubDate>                                                                                                                                <updated>Thu, 02 Oct 2025 18:29:51 +0000</updated>
                                                                                                                                            <category><![CDATA[People]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/CQYpsqqNSfqR9SqfKQyScb-1280-80.jpg">
                                                            <media:credit><![CDATA[Synamedia]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Chris Le May (l.) and Henry Rivero]]></media:description>                                                            <media:text><![CDATA[Chris Le May (l.) and Henry Rivero]]></media:text>
                                <media:title type="plain"><![CDATA[Chris Le May (l.) and Henry Rivero]]></media:title>
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                                                            <title><![CDATA[ Streamers, Media Companies Launch Automotive Streaming Council ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/streamers-media-companies-launch-automotive-streaming-council</link>
                                                                            <description>
                            <![CDATA[ The new group, which is backed by NBCU, Roku, Netflix, Tubi, Spotify, Experian and others, will work to establish best practices in CTV and digital audio advertising for automotive advertisers ]]>
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                                                                        <pubDate>Fri, 19 Sep 2025 18:49:44 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/kMvcNCmQM5dWeyxSaYtirc-1280-80.png">
                                                            <media:credit><![CDATA[Automotive Streaming Council]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Automotive Streaming Council logo and its founding members]]></media:description>                                                            <media:text><![CDATA[Automotive Streaming Council logo and its founding members]]></media:text>
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                                                            <title><![CDATA[ Local TV Has Lost More than Half of Its Media Spending Market Share Since 2017 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/local-tv-has-lost-more-than-half-of-its-share-of-media-spending-since-2017</link>
                                                                            <description>
                            <![CDATA[ Local TV accounted for only 6% of total media spending through June 2025, down from 13% in 2017, according to Guideline ]]>
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                                                                        <pubDate>Mon, 15 Sep 2025 17:51:53 +0000</pubDate>                                                                                                                                <updated>Mon, 15 Sep 2025 22:35:43 +0000</updated>
                                                                                                                                            <category><![CDATA[Trends]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/AUHEYkoTKDiTK6qn94kwBa-1280-80.jpg">
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                                                            <title><![CDATA[ BIA Revises U.S. Local Ad Outlook Downward Amid ‘Increased Pressure’  ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/bia-revises-u-s-local-ad-outlook-downward-amid-increased-pressure</link>
                                                                            <description>
                            <![CDATA[ Revised outlook, with and without political advertising, is a 1.5% decrease from the firm’s March 2025 forecast ]]>
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                                                                        <pubDate>Wed, 13 Aug 2025 09:00:00 +0000</pubDate>                                                                                                                                <updated>Wed, 13 Aug 2025 17:18:13 +0000</updated>
                                                                                                                                            <category><![CDATA[Trends]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/c7927vmbLQ2FvMpjB4GEPK-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[money]]></media:description>                                                            <media:text><![CDATA[money]]></media:text>
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                                                            <title><![CDATA[ IAB Tech Lab Releases Live Event Ad Playbook ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/iab-tech-lab-releases-live-event-ad-playbook</link>
                                                                            <description>
                            <![CDATA[ Developed in collaboration with Amazon, NBCUniversal, FreeWheel, and Index Exchange, the proposed standards aim to improve ad delivery for live streaming events ]]>
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                                                                        <pubDate>Tue, 05 Aug 2025 12:30:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Events]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Uc4FjkDLia73DXrXyKoNj5-1280-80.jpg">
                                                            <media:credit><![CDATA[IAB]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[IAB Tech Lab]]></media:description>                                                            <media:text><![CDATA[IAB Tech Lab]]></media:text>
                                <media:title type="plain"><![CDATA[IAB Tech Lab]]></media:title>
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                                                            <title><![CDATA[  Spectrum Reach Introduces AI-Powered Insights for Advertisers ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/spectrum-reach-introduces-ai-powered-insights-for-advertisers</link>
                                                                            <description>
                            <![CDATA[ New media planning platform gives ad buyers real-time data to optimize multichannel campaigns ]]>
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                                                                        <pubDate>Thu, 31 Jul 2025 18:33:22 +0000</pubDate>                                                                                                                                <updated>Thu, 31 Jul 2025 18:49:37 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/kWXufGR6DJqcTk3Ht6G2HX-1280-80.jpg">
                                                            <media:credit><![CDATA[Spectrum Reach]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Spectrum Reach logo ]]></media:description>                                                            <media:text><![CDATA[Spectrum Reach logo ]]></media:text>
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                                                            <title><![CDATA[ Study: Global M&E Industry Revenue to Hit $3.5 Trillion by 2029 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/study-global-m-and-e-industry-revenue-to-hit-usd3-5-trillion-by-2029</link>
                                                                            <description>
                            <![CDATA[ AI will help connected TV ad revenues rise to $51 billion in 2029, equal to 45% of traditional broadcast TV advertising, PwC projects ]]>
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                                                                        <pubDate>Thu, 24 Jul 2025 16:46:29 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Trends]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/qjNYtscuiRyJFdeYQiVmXQ-1280-80.jpeg">
                                                            <media:credit><![CDATA[istock]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[AI]]></media:description>                                                            <media:text><![CDATA[AI]]></media:text>
                                <media:title type="plain"><![CDATA[AI]]></media:title>
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                                                            <title><![CDATA[ Warner Bros. Discovery Expands Measurement Deal With VideoAmp ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/warner-bros-discovery-expands-measurement-deal-with-video-amp</link>
                                                                            <description>
                            <![CDATA[ The companies also reported that VideoAmp’s patented data clean-room technology has been shown to improve the precision of campaigns on StreamX, WBD’s converged data-driven video project ]]>
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                                                                        <pubDate>Thu, 24 Jul 2025 15:50:48 +0000</pubDate>                                                                                                                                <updated>Thu, 24 Jul 2025 22:48:13 +0000</updated>
                                                                                                                                            <category><![CDATA[Partnerships]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/N8vh7EK354uW3tnjeDJ5WX-1280-80.jpg">
                                                            <media:credit><![CDATA[VideoAmp]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[VideoAmp logo]]></media:description>                                                            <media:text><![CDATA[VideoAmp logo]]></media:text>
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                                                            <title><![CDATA[ Study: TV Ads Are Top Influencer of Older Adults Buying Retirement Homes ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/study-tv-ads-are-top-influencer-of-older-adults-buying-retirement-homes</link>
                                                                            <description>
                            <![CDATA[ 80% of baby boomers and Gen Xers are reached by TV ads; 94% took some action ]]>
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                                                                        <pubDate>Wed, 16 Jul 2025 17:08:51 +0000</pubDate>                                                                                                                                <updated>Wed, 16 Jul 2025 17:15:23 +0000</updated>
                                                                                                                                            <category><![CDATA[Trends]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/kpniiE3WcgbbPKXiUnSdDM-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Senior couple sitting on sofa, watching television]]></media:description>                                                            <media:text><![CDATA[Senior couple sitting on sofa, watching television]]></media:text>
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                                                            <title><![CDATA[ Nearly 90% of Advertisers will Use Gen AI to Build Video Ads, According to IAB ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nearly-90-percent-of-advertisers-will-use-gen-ai-to-build-video-ads-according-to-iab</link>
                                                                            <description>
                            <![CDATA[ Latest report also details what advertisers expect from CTV ]]>
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                                                                        <pubDate>Tue, 15 Jul 2025 17:32:24 +0000</pubDate>                                                                                                                                <updated>Tue, 15 Jul 2025 18:04:57 +0000</updated>
                                                                                                                                            <category><![CDATA[Trends]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/c7927vmbLQ2FvMpjB4GEPK-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[money]]></media:description>                                                            <media:text><![CDATA[money]]></media:text>
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                                                            <title><![CDATA[ Roku, Amazon Team Up to Dominate CTV Ad Market ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/roku-amazon-team-up-to-dominate-ctv-ad-market</link>
                                                                            <description>
                            <![CDATA[ Integration will give the two companies direct access to 80% of US connected TV households ]]>
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                                                                        <pubDate>Mon, 16 Jun 2025 12:42:26 +0000</pubDate>                                                                                                                                <updated>Mon, 16 Jun 2025 18:41:35 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/vZxWv4jRxjFXvzUtqJWsXX-1280-80.jpg">
                                                            <media:credit><![CDATA[Roku]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Roku]]></media:description>                                                            <media:text><![CDATA[Roku]]></media:text>
                                <media:title type="plain"><![CDATA[Roku]]></media:title>
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                                                            <title><![CDATA[ Fox Advertising Upgrades Its Converged Media Platform ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/fox-advertising-upgrades-its-converged-media-platform</link>
                                                                            <description>
                            <![CDATA[ Improvements include new data integrations with Experian and TransUnion and an expanded working relationship with LiveRamp ]]>
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                                                                        <pubDate>Wed, 11 Jun 2025 17:41:18 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/xHFHvqofp52FvDvnwTHHPh-1280-80.jpg">
                                                            <media:credit><![CDATA[Fox]]></media:credit>
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                                <media:title type="plain"><![CDATA[Fox logo in blue]]></media:title>
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                                                            <title><![CDATA[ The Case for Future-Ready Buyers in FAST Advertising ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinion/the-case-for-future-ready-buyers-in-fast-advertising</link>
                                                                            <description>
                            <![CDATA[ FAST viewers are choosing to watch free, premium content in exchange for ads, creating a more relaxed and receptive viewing environment ]]>
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                                                                        <pubDate>Fri, 30 May 2025 13:03:42 +0000</pubDate>                                                                                                                                <updated>Fri, 30 May 2025 13:44:09 +0000</updated>
                                                                                                                                            <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jeff Weston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/MDbLuhZeaZDkPar2QayG2Z-1280-80.jpeg">
                                                            <media:credit><![CDATA[Adobe Stock]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[FAST]]></media:description>                                                            <media:text><![CDATA[FAST]]></media:text>
                                <media:title type="plain"><![CDATA[FAST]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Survey: TV Remains Dominant Driver of Americans’ Daily News Conversations ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/survey-tv-remains-dominant-driver-of-americans-daily-news-conversations</link>
                                                                            <description>
                            <![CDATA[ TVB study’s 4,000 respondents identified local broadcasters as their primary news source ]]>
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                                                                        <pubDate>Wed, 21 May 2025 16:04:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Esv75WNz66Bmvr6FviojnG-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Woman watching TV news]]></media:description>                                                            <media:text><![CDATA[Woman watching TV news]]></media:text>
                                <media:title type="plain"><![CDATA[Woman watching TV news]]></media:title>
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                                                            <title><![CDATA[ AdImpact, Comcast Technology Solutions Partner on Automating Political Ad Workflows  ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/adimpact-comcast-technology-solutions-partner-on-automating-political-ad-workflows</link>
                                                                            <description>
                            <![CDATA[ Integration of CTS’s AdFusion with AdImpact’s Potomac platform aims to streamline media planning, buying and activation ]]>
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                                                                        <pubDate>Thu, 15 May 2025 20:16:35 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/c7927vmbLQ2FvMpjB4GEPK-1280-80.jpg">
                                                            <media:credit><![CDATA[ThinkStock]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[money]]></media:description>                                                            <media:text><![CDATA[money]]></media:text>
                                <media:title type="plain"><![CDATA[money]]></media:title>
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                                                            <title><![CDATA[ Warner Bros. Discovery Unveils New Ad Platforms ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/warner-bros-discovery-unveils-new-ad-platforms</link>
                                                                            <description>
                            <![CDATA[ Will launch NEO later this year for all its video inventory and DemoDirect to streamline network buying ]]>
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                                                                        <pubDate>Thu, 15 May 2025 15:46:53 +0000</pubDate>                                                                                                                                <updated>Thu, 15 May 2025 17:05:58 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/rTPDZCVYbyio9hxhGDFG5h-1280-80.png">
                                                            <media:credit><![CDATA[Warner Bros. Discovery]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Warner Bros. Discovery upfront logo]]></media:description>                                                            <media:text><![CDATA[Warner Bros. Discovery upfront logo]]></media:text>
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                                                            <title><![CDATA[ Future Today Launches CTV Marketplace ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/future-today-launches-ctv-marketplace</link>
                                                                            <description>
                            <![CDATA[ Platform delivers more than 1.5 billion addressable impressions ]]>
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                                                                        <pubDate>Thu, 01 May 2025 20:01:15 +0000</pubDate>                                                                                                                                <updated>Thu, 01 May 2025 21:17:36 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/J778uyaLWPjUw8HNBtSNaD-1280-80.jpg">
                                                            <media:credit><![CDATA[Future Today]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Future Today’s streaming brands ]]></media:description>                                                            <media:text><![CDATA[Future Today’s streaming brands]]></media:text>
                                <media:title type="plain"><![CDATA[Future Today’s streaming brands]]></media:title>
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                                                            <title><![CDATA[ Viamedia Acquires Digital Ad Company LocalFactor  ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/viamedia-acquires-digital-ad-company-localfactor</link>
                                                                            <description>
                            <![CDATA[ LocalFactor founder & CEO Evan Rutchik named Viamedia president & chief strategy officer ]]>
                                                                                                            </description>
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                                                                        <pubDate>Mon, 24 Mar 2025 17:10:56 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Mergers &amp; Acquisitions]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/nNw6bvVwSY8dqAEDJ2fQ25-1280-80.png">
                                                            <media:credit><![CDATA[Viamedia]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Viamedia and LocalFactor logos]]></media:description>                                                            <media:text><![CDATA[Viamedia and LocalFactor logos]]></media:text>
                                <media:title type="plain"><![CDATA[Viamedia and LocalFactor logos]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Spectrum Reach Launches New Tool To Boost Effectiveness of Ad Campaigns ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/spectrum-reach-launches-new-tool-to-boost-effectiveness-of-ad-campaigns</link>
                                                                            <description>
                            <![CDATA[ Spectrum’s Audience Reach Optimizer provides advertisers with comprehensive, data-driven insights ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 20 Mar 2025 15:35:52 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/uQvypdEEFgcs6rW3XUUcFj-1280-80.jpg">
                                                            <media:credit><![CDATA[Spectrum Reach]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Two women running a business]]></media:description>                                                            <media:text><![CDATA[Two women running a business]]></media:text>
                                <media:title type="plain"><![CDATA[Two women running a business]]></media:title>
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                                                            <title><![CDATA[ Study: Women’s Sports Are a Big Win for Advertisers ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/study-womens-sports-are-a-big-win-for-advertisers</link>
                                                                            <description>
                            <![CDATA[ As TV viewing spiked by 131% YoY, EDO reports that the impact of ads in women’s sports increased by 56% ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 11 Mar 2025 17:18:14 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/EdfE9V7QbgQdv6QNd7UE7F-1280-80.jpg">
                                                            <media:credit><![CDATA[Maddie Meyer/FIFA]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Women&#039;s World Cup champions celebrating]]></media:description>                                                            <media:text><![CDATA[Women&#039;s World Cup champions celebrating]]></media:text>
                                <media:title type="plain"><![CDATA[Women&#039;s World Cup champions celebrating]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ BIA: Digital to Push Local Ad Revenue Up 6.1% in 2025 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/bia-digital-to-push-local-ad-revenue-up-6-1-percent-in-2025</link>
                                                                            <description>
                            <![CDATA[ “Local advertising is showing resilience, despite the ongoing changes in the economic landscape" ]]>
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                                                                        <pubDate>Thu, 06 Mar 2025 13:39:25 +0000</pubDate>                                                                                                                                <updated>Thu, 06 Mar 2025 13:39:43 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/c7927vmbLQ2FvMpjB4GEPK-1280-80.jpg">
                                                            <media:credit><![CDATA[ThinkStock]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[money]]></media:description>                                                            <media:text><![CDATA[money]]></media:text>
                                <media:title type="plain"><![CDATA[money]]></media:title>
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