<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
     xmlns:content="http://purl.org/rss/1.0/modules/content/"
     xmlns:dc="https://purl.org/dc/elements/1.1/"
     xmlns:dcterms="http://purl.org/dc/terms/"
     xmlns:media="http://search.yahoo.com/mrss/"
     xmlns:atom="http://www.w3.org/2005/Atom"
>
    <channel>
                    <atom:link href="https://www.tvtechnology.com/feeds/tag/advanced-tv" rel="self" type="application/rss+xml" />
                            <title><![CDATA[ Latest from Tv Technology in Advanced-tv ]]></title>
                <link>https://www.tvtechnology.com/tag/advanced-tv</link>
        <description><![CDATA[ All the latest advanced-tv content from the Tv Technology team ]]></description>
                                    <lastBuildDate>Tue, 17 Jan 2023 19:56:42 +0000</lastBuildDate>
                            <language>en</language>
                                <item>
                                                            <title><![CDATA[ IAB Tech Lab Unveils 2023 Priorities  ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/iab-tech-lab-unveils-2023-priorities</link>
                                                                            <description>
                            <![CDATA[ These include consumer privacy, addressability, advanced TV, ad supply chain, and cross-media measurement ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">iVjvsvU6K2X4dzEWRikG5X</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/LJVoPZhxLWJDYSpWGfhmFZ-1280-80.png" type="image/png" length="0"></enclosure>
                                                                        <pubDate>Tue, 17 Jan 2023 19:56:42 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/LJVoPZhxLWJDYSpWGfhmFZ-1280-80.png">
                                                            <media:credit><![CDATA[IAB Tech Lab]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[IAB Tech Lab]]></media:description>                                                            <media:text><![CDATA[IAB Tech Lab]]></media:text>
                                <media:title type="plain"><![CDATA[IAB Tech Lab]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/LJVoPZhxLWJDYSpWGfhmFZ-1280-80.png" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Two-Thirds of Ad Buyers Significantly Impacted by COVID-19 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/advanced-tv-video-ad-spending-growing-amid-coronavirus-comcast-finds</link>
                                                                            <description>
                            <![CDATA[ Also spending more on advanced TV options, according to Comcast report ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">orgA8EFDa9b7quD5U3VxiE</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/k3AEqPZ9FVmwge8nGvMjsg-1280-80.png" type="image/png" length="0"></enclosure>
                                                                        <pubDate>Thu, 14 May 2020 15:29:07 +0000</pubDate>                                                                                                                                <updated>Thu, 14 May 2020 15:43:33 +0000</updated>
                                                                                                                                            <category><![CDATA[Trends]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/k3AEqPZ9FVmwge8nGvMjsg-1280-80.png">
                                                            <media:credit><![CDATA[Comcast]]></media:credit>
                                                                                                                                                                                                                                                                                                                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/k3AEqPZ9FVmwge8nGvMjsg-1280-80.png" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Samsung Maintains Dominance in Advanced TV Market ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/samsung-maintains-dominance-in-advanced-tv-market</link>
                                                                            <description>
                            <![CDATA[ Report predicts Advanced TV revenues to reach $26B by 2025 ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">wj5KvonGoJ9RVtceKNJuD5</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/JMPR55T7VgwGTvKVgNHusC-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Thu, 30 Apr 2020 15:13:23 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Trends]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ TVT Staff ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/JMPR55T7VgwGTvKVgNHusC-1280-80.jpg">
                                                            <media:credit><![CDATA[Samsung]]></media:credit>
                                                                                                                                                                                                                                                                                                                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/JMPR55T7VgwGTvKVgNHusC-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Advanced TV: Choose Your Own Ad-Venture ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinions/advanced-tv-choose-your-own-ad-venture</link>
                                                                            <description>
                            <![CDATA[ Interactive videos could inspire a new type of TV ad experience, ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">ptyP57vbgsaRLc89VWLT4b</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/efedjXENQntQmvqk5W3GMG-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Tue, 05 Mar 2019 19:04:09 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Victor Wong, Thunder Experience Cloud ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/efedjXENQntQmvqk5W3GMG-1280-80.jpg">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[&quot;Black Mirror: Bandersnatch&quot;]]></media:description>                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/efedjXENQntQmvqk5W3GMG-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Report: Advanced TV Upgrades Pushing Local Ad Sales to $37B by ‘22 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/report-advanced-tv-upgrades-pushing-local-ad-sales-to-37b-by-22</link>
                                                                            <description>
                            <![CDATA[ As BIA/Kelsey looks down the road of local video advertising, it is seeing a healthy growth as a result of progress in Advanced TV and an industry commitment to improving interactivity and the viewer experience. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">mHEzQxWZvXhXUa2k3uvCbM</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/47QAHifYdxaPnmaTGwDtf-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Tue, 06 Feb 2018 09:05:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/47QAHifYdxaPnmaTGwDtf-1280-80.jpg">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                                                                                                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/47QAHifYdxaPnmaTGwDtf-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Report: Local TV Faces Growing Competition for Ad Dollars ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/report-local-tv-faces-growing-competition-for-ad-dollars</link>
                                                                            <description>
                            <![CDATA[ Local TV broadcasters take heed; now is the time to innovate in order to compete effectively with new local digital platforms for advertising dollars. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">72UgFHFvDf88h2iVg9dc7c</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/ndYC5zFsVPif5FNMETrsKC-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Thu, 05 Oct 2017 09:34:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ndYC5zFsVPif5FNMETrsKC-1280-80.jpg">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                                                                                                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/ndYC5zFsVPif5FNMETrsKC-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Videology: Inventory of Advanced TVs Sees Big Leap in 2016 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/videology-inventory-of-advanced-tvs-sees-big-leap-in-2016</link>
                                                                            <description>
                            <![CDATA[ Videology, a software provider for converged TV and video advertising, released its “U.S. TV & Video Market At-A-Glance” fourth quarter report for 2016. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">htHXXyptYTo28ifNjfLfM</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/umYoJMGztAFRHVTspvYdeC-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Fri, 10 Feb 2017 09:34:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/umYoJMGztAFRHVTspvYdeC-1280-80.jpg">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                                                                                                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/umYoJMGztAFRHVTspvYdeC-1280-80.jpg" />
                                                                                        </item>
            </channel>
</rss>